Reborn fashion designer

Chapter 866: Ruthless man!
There is no chance of getting a pedicure at Qinghuachi.

After dinner, after leaving the two little darlings, Muxin and Zhiyin, to Lao Zhao and Lao Xiang, Liu Qianqian dressed up a little and took Xiangyang out of the courtyard for a walk.

It's winter and there are few people on the road.

Not afraid of being discovered.

When I passed by the coffee shop that I used to go to, I saw that the lights were still on inside.

On a whim, Liu Qianqian was playing with the cat at the door and asked Xiangyang to buy two cups of hot drinks.

The girl who was watching over the store saw Liu Qianqian standing at the door early on. She waved enthusiastically towards the outside of the door, and in just a few minutes she prepared the drink that Xiangyang ordered.

It's a rare occasion that this talented designer didn't drink iced coffee this time.

It turns out he also knows what it feels like to be cold.

"Thank you, go back and rest early." Xiangyang took it and thanked with a smile.

Coming out of the store, Xiang Yang saw Liu Qianqian holding a calico cat and looking it over. He quickly said, "This is a stray cat adopted by the boss. Don't act on your own."

"Ah, haha, I know." Liu Qianqian smiled slightly.

She didn't say she wanted to take the fat calico cat home, she just wanted to check if it was healthy.

Although she had not been to the courtyard many times, through careful observation, she found that there were quite a few wild cats nearby.

But except for the cow cat in Xiangyang's house that had surgery, the other wild cats she saw were basically healthy, just like this calico cat that became extremely obedient after being caught.

"This is normal." Xiangyang handed the hot drink to Liu Qianqian.

It costs a lot of money to perform surgery on a cat.

It's not easy to make money these days.

"Let's go, let's go for a walk." Liu Qianqian, who spared Sanhua, took the drink, held it in her hand, and raised her head to look at Xiangyang.

Take a hundred steps after a meal.

She has to start working on controlling her weight and figure and can no longer just lie on the sofa after eating and drinking like she did in Paris.

So, although we say we are taking a walk tonight, it is actually more for exercising the body.

The two of them walked up a long distance and then came down.

Walking on the road, watching Liu Qianqian occasionally playfully stepping on the dead leaves scattered on the ground, making a "crunching" sound, Xiangyang smiled and asked:

"Are you really going to take my mother to Dali?"

When taking a walk, always find a topic to talk about.

If he puts his hands behind his back, wouldn't he become an old man?

"Not really." After hearing Xiangyang talking about this matter again, Liu Qianqian thought about it seriously and replied.

Perhaps because she was thinking, her voice sounded a little hesitant.

"Okay, then I'll go back and tell my mom that you lied to her."

"you dare!"

Liu Qianqian curled her lips instantly.

This person is just bad!
"I'm just afraid that you're putting the cart before the horse." While she was about to reach out to hit him, Xiang Yang took her shoulder and said, "Be careful, don't spill it."

"." Liu Qianqian stopped.

She discovered that Xiangyang's purchase of hot drinks in advance might have been a good idea from the beginning.

but
"Let's go, stop being dazed. Let me tell you something first, if you can't walk anymore, I won't carry you." Seeing her staring at him thoughtfully, Xiangyang said with a smile.

Hearing this, Liu Qianqian frowned and looked at the uphill road. "I think you couldn't walk from the beginning, so you wanted me to be your crutch, right?"

Before she could finish her words, she crawled out of Xiangyang's warm arms.

If someone kisses me on the street, it’s definitely not good news.

"You discovered all this?" Xiang Yang was shocked.

"Hehe~" Raising the corner of her mouth, Liu Qianqian took big strides.

the next day.

When Xiangyang woke up, Liu Qianqian had already finished her breakfast.

My mother-in-law made it early in the morning.

Not only did she not wait for Xiangyang to have breakfast together, but even the two babies, Muxin and Zhiyin, who had changed into new clothes, had bulging bellies.

"Hurry up and pack up. Xixi and I need to go out for a while." Old Zhao reminded her son when she saw him coming out to wash up and get ready to go to work.

"???"

Xiang Yang was stunned subconsciously and asked, "Where's my dad?"

"Your father left before dawn."

"Mom, how about I drive you to work?" Xiangyang looked at the time and it was still in time.

If we let Liu Qianqian go, what if she gets stuck in the hospital?
"I want to go with my mom." Liu Qianqian poked her head out of the door.

This was what she discussed with Lao Zhao while having breakfast.

And
In the morning, Mu Xin and Zhi Yin were full and didn't make much noise, so it was reassuring to leave them to Xiang Yang.

"Okay then, you"

Seeing this, Xiangyang had no choice but to accept his fate.

But he was not without help. Before the two people left, he started calling for help.

There is not much important in today's itinerary.

Apart from having a meal with Liu Xixi's friends, I will be busy with remote work later.

While waiting for someone, he ate a quick breakfast and sat in the restaurant reading emails.

Has Li Bingbing completed shooting the latest advertisement for FILA?
Xiangyang was surprised when he saw the eye-catching title.

As expected, the domestic situation is faster. For the endorsements Liu Qianqian has accepted, let alone McDonald's, even the advertising materials for the Cheetah Winery signed a few days in advance have not been officially shot.

This is also normal.

Although the endorsement contract has been signed, it is also necessary to comprehensively consider when to launch the corresponding advertising campaign based on the brand's publicity and promotion needs.

Whether it is McDonald's or Cheetah Winery, they undoubtedly focus on the Spring Festival.

With sufficient time, more effort will definitely be put into planning the advertising content.

This advertisement for Li Bingbing and FILA was not shot just like that.

The materials for each store had been finalized long ago, and they were all replaced uniformly on New Year's Day.

The TV commercial in the email is more of a combination of FILA’s most important promotional event in the first quarter and the newly launched product that ignited the passion for fashion together with HYS’s coconut shoes.

After a quick look, Xiangyang felt
Okay.

The name of the advertisement is "Step into the Future"

Not only Li Bingbing, but also many athletes and groups participating in the Xiamen Marathon participated in the filming.

Among them, there are also athletes with disabilities.

The camera focuses on people's feet, red, blue, black, gray, yellow.
Almost all colors of FILA coconut shoes appear in the advertisement.

Of course, there are also two very special paint schemes.

One is the white coconut shoe that is not carried, and its shoelace design is replaced by a dedicated shoe buckle.

There are dark lines on the white opening.

A walking stick.

Also appearing in the camera with it is a cute Labrador.

Another special one is spray-painted in red, blue and green. It not only looks stunning, but also stands out very differently in the camera.

The person who wears it has a prosthetic leg on the other side.

These two special paint schemes, the former is easily recognizable, and the latter.
Well, the three-color pattern of the International Paralympic Committee is not as impressive as the five Olympic rings.

With different jobs and different lives, the continuous splicing of images shows them heading to the same place in their respective work fields.
"Old Ding, I am very satisfied with this advertisement." After watching the advertisement, Xiang Yang directly called Ding Zhong in Shanghai.

"Haha, Mr. Xiang likes it very much?" Ding Zhong on the other end of the phone laughed heartily, and it turned out that he didn't spend any money.

Generally speaking, the cost of shooting domestic advertisements is not very high if only amateurs are used without hiring any celebrities.

All within 20 yuan.

In addition to Li Bingbing and several marathon runners, Anta, which is responsible for the overall production and operation of FILA, also spent a lot of money. Just buying the design of this 60-second advertisement cost a lot of money.

The overall cost of shooting is very expensive.

Not counting the appearance fee, the equipment and copywriting alone cost almost a million.

In fact, there was some discussion internally about whether Li Bingbing should participate in the shooting. After all, this falls under the category of creative advertising.

But think about it, after spending so much money on a spokesperson, it would be inappropriate not to invite her.

Of course, compared with the production cost of the advertisement, the cost of placement is much greater.

The most direct manifestation of this aspect is reflected in the budget for advertising and publicity expenditure ratio in 2011.

Compared with the investment in 2010, it will increase by 1.8%.

This money must be spent.

Not to mention FILA and Anta, in fact even HYS, if all the funds for sponsoring all sports projects are counted.

In China alone, an average of 200 million yuan is spent on advertising every day.

Every month is
The sale of 699 pairs of Yeezy shoes, priced at 700 euros, seemed to have brought HYS a revenue of million euros in operating income.

But this money is not enough to build it!
Advertising is too expensive!
This is also why HYS is trying its best to seize Liverpool as a global publicity platform, and Hermès is also an important reason to further support the development of the film company.

"I like it, Mr. Ding. I think this advertisement can be used in other regions with slight modifications." Xiangyang said with a smile.

Every bit you can save is a bit.

"If even Mr. Xiang agrees, then there will be no problem." Ding Zhong said, "What part do you think we need to change, Mr. Xiang? I will ask FILA to work on it as soon as possible."

"It would be best if we could get authorization from IPC." Xiangyang thought about it and realized that this was crucial to the effectiveness of advertising in Europe.

If it really doesn't work, just spend money.

There are many ways to become an Olympic sponsor, and the cost is between $2500 million and $4000 million.

Funding is only one aspect, certain technical services are also needed.

It is not difficult for Anta and HYS to operate FILA to become an Olympic sponsor, but how to choose their own investment is a key point.

In fact, by becoming an Olympic global partner, you will automatically gain global rights to the Paralympic Games.

But Xiangyang values ​​the latter more.

With HYS protecting FILA in Europe, the brand can be gradually extended to North America. In fact, it does not require too much investment to increase its popularity and brand influence.

Instead, the key is to create a brand image in the minds of specific groups of people.

I spend the same amount of money only to support the Paralympics!

What is the effect?
When those who claim to be ZZZQ see this, won’t they willingly open their wallets to support such a conscientious enterprise?
"Mr. Ding, if you feel that this advertising investment is not effective, you can commission a research company to conduct a business survey in Europe."

Xiangyang smiled.

"No problem, I'll let the people from FILA contact them right away." Ding Zhong wanted to agree directly, but he still had to go through the necessary procedures.

At the very least, there must be reasons and evidence when it is passed by the board of directors.

"Okay, then I'll wait for good news." Xiangyang nodded, and the two chatted for a while. The phone next to his ear buzzed.

Thinking it was his wife who had returned, he quickly glanced at Mu Xin and Zhi Yin who were lying in the crib.
I was so busy talking about business that I forgot about the child.

However, the caller was not Liu Qianqian.

"Mr. Xiang, I seem to have arrived at the place you mentioned." Deng Chao, wearing a hat, a mask, and sunglasses, is now standing outside the gate of Xiangyang's house, looking at the gate of the courtyard in front of him curiously.

Well.
It was very similar to the photos he had seen online.

But he wasn't sure.

"Wait a moment." After greeting Ding Zhong, Xiangyang answered the call from Deng Chao and hurried to his yard.

He opened the confinement door a corner and was startled.

"Why do you act like a robber?" Xiangyang looked Deng Chao up and down.

Liu Qianqian was going to organize a gathering with friends today and was going to invite him. In order to find someone to help take care of the child, Xiangyang decided to...
"Come, follow me in, I will teach you some experience."

"Okay, Mr. Xiang." Deng Chao nodded quickly, but he was a little curious about what the experience was.

After he entered the yard and closed the door, before he had time to look around the yard, he heard Xiangyang ask, "Have you had breakfast?"

"I ate something on the way here." Deng Chao took off his mask and smiled at Xiang Yang.

"Okay then, have you seen the child?"

"Seen."

"Then please help me look after them first. I have something to do and Xixi won't be back until later."

Xiangyang said, pointing to the phone.

Deng Chao was stunned when he heard that he was asked to be a nanny.

Well, no wonder it is said to be imparting experience.

Then first.
Since someone came to help, Xiangyang couldn't just ignore them.

Xiang Yang, who had specially made a cup of tea for Deng Chao, asked casually, "By the way, is Sun Li coming today? How is her health?"

"Very good." Deng Chao took the teacup from Xiang Yang and said with a smile: "She is still filming The Legend of Zhen Huan."

"It's not over yet." Xiangyang grinned. It's been several months and they are still filming.
Knowing that Xiang Yang meant no harm in what he said, Deng Chao explained, "The production cycle of a TV series takes a little longer."

"You should still take care of your health." Xiangyang sighed softly, "You too, you should take care of yourself."

He remembered that Liu Qianqian often took her anger out on him during her pregnancy.

It was at that time that I completely lost my power.

Deng Chao took a sip of tea and looked at Xiang Yang strangely. He didn't understand the meaning of the second half of the sentence. Seeing Xiang Yang drinking tea by himself, he whispered "thank you".

You can never go wrong by saying "thank you".

"Don't be polite. I want to thank you for coming here so quickly today." Xiangyang smiled and looked at the time on his wrist.

Liu Xixi, where are you going?

Could it be that he was kidnapped by my mother?
"Well." Deng Chao smiled shyly and said a little embarrassedly: "I just signed a film contract with Guangguang."

"Oh? Really?" Xiang Yang came back to his senses and said with a smile, "What movie? I didn't hear Mr. Wang mention it yesterday."

"The Four will start filming in March."

"The Four." Xiang Yang suddenly understood when he heard it.

"Have you seen the original version, Mr. Xiang?" Seeing that he was interested, Deng Chao asked a few more questions.

"Yeah, I have an impression." Xiang Yang looked at him with a playful smile and asked, "Has the female lead been decided?"

"Not yet." Deng Chao shook his head.

Well, he really hasn’t received any notification from the Guangguang crew.

"Who do you want to work with? If you have any good friends, please recommend one." Since the female lead had not been decided yet and Deng Chao was a good guy, Xiang Yang asked him to recommend one.

Who asked me to do that? I just called and they drove over early in the morning.

Logging is tiring, and it’s not for nothing.

"Mr. Xiang, this..." Deng Chao was shocked. He really didn't expect that such a good thing would happen when he came here.

Are you just going to give the resources of light to yourself?
You know, last year, Sun Li and I worked together on "Painted Skin", which was invested by Guangxian Investment. It took us several discussions to get the deal.

"It's okay. If you're not sure, I'll pass a message to President Wang for you." Xiang Yang smiled and patted Deng Chao's shoulder.

We are all adults, there is nothing to be embarrassed about.

I'm not eating you.

Xiangyang’s words made Deng Chao feel nervous.

He thought about it and finally said: "Actually, Mr. Xiang, I think the role of Wuqing is very suitable."

Before he could finish, a car sounded outside the gate.

In less than half a minute, the door was pushed open.

Liu Qianqian, wearing a furry hat, walked into the yard and saw that the person chatting with Xiangyang was indeed the one she guessed. She smiled and came over to greet him, "Brother Chao, why are you here? I saw your car at the door."

"Sissi."

Deng Chao turned around and looked at Liu Qianqian before he had time to say hello.

Two warning "coughs" were heard.
(End of this chapter)