Reborn fashion designer

Chapter 883 I Really Am Not After Your Money

this time.

The reception Lee Boo-jin received when she was invited to Paris was much more grand than last time.

After communicating with Axel, Xiangyang came downstairs to greet him personally.

When the car slowly stopped by the roadside and the public relations staff responsible for opening the door opened it, he stepped forward and greeted them cordially.

The expression on the corners of his mouth made little John, who refused to leave his office and peeked through the window, feel his teeth itching.

Ms. Li came without even informing him.

This really is
"Long time no see. Is everything going well?" Xiangyang's greeting didn't sound like welcoming a guest, but rather like chatting with a friend.

"of course."

Lee Boo-jin was dressed in an elegant plain outfit and shook hands politely with Xiangyang.

"Please come in. I have specially prepared some black tea for you in the garden." Xiangyang smiled and took his hand back.

He didn't dare hold on to it.

First of all, it's impolite.

Secondly, it will cause misunderstandings, which will not be fun.

"Hello, Shaffer. It's nice to meet you again." Lee Boo-jin smiled and greeted Bi Shaffer who was standing next to Xiangyang.

Just like last time, she didn't come empty-handed this time.

The accompanying assistant quickly handed over the gifts she had prepared one by one. The bags contained basically the results of Lee Boo-jin's last visit to HYS to negotiate on behalf of Samsung Group.

A customized phone based on the GALAZXY S2 which will be launched soon.

Its overall appearance is more rounded than the more boxy original, and the back cover is covered with genuine leather after a unique process.

When you turn on the screen, you can also see that the pre-installed software is Samsung's own.

There are also the familiar HYS App, INS, and Whatsapp.

I heard from Lee Boo-jin that if it is the American version, Uber is pre-installed, and the Korean version is pre-installed with KaKao Talk.

Of course, except for the HYS App, the pre-installation of other software is not free.

However, compared with other software vendors, Samsung offers huge discounts on the pre-installation fees of these apps.

As for why HYS’s community app is free?
The HYS DESIGN logo is printed on the packaging box, which explains everything clearly.

"Is it going to be released so soon?" Xiangyang asked curiously, skillfully playing with the Samsung phone that has not yet been released.

"It is expected to be April." Lee Boo-jin explained.

Samsung has three new models launched this year.

In order to better meet the needs of different consumers, they are S2, Note and S5830.

Among them, S5830 will be released in January.

The cooperation with HYS also includes cooperation on this mid-range model, such as its limited edition mobile phone case. For this reason, Samsung also named it ACE, which means masterpiece.

In fact, it is more to surpass other Android mobile phone competitors with similar prices in terms of tonality.

"You guys are really quick." Xiangyang's praise was not groundless.

It is said that HUAWEI has not yet produced a decent product in the mobile phone business, and Xiaomi is just blindly hyping its gimmicks on the Internet.

Samsung Electronics' speed in this area is truly amazing.

Think about it too.

Some things really can't be rushed.

"Mr. Xiang is also very fast." Thinking of the fact that Xiang Yang has started to organize investments in China's Internet companies, Lee Boo-jin praised him sincerely.

Just this
Xiangyang frowned after hearing this.

Who told you I'm fast?

Forget it, let’s talk about serious matters.

This time Xiang Yang invited Lee Boo Jin to Paris. In addition to continuing to cultivate the relationship between the two sides, there was something he planned to entrust to Lee Boo Jin to do.

"In order to promote the rapid development of FILA and integrate related businesses, I plan to acquire an advertising company next." Xiangyang, who put his mobile phone aside and drank black tea for a rare occasion, said seriously.

This advertising company is DMG Media, which he had contacted before in Beijing.

Lee Boo-jin was a little surprised.

Didn't react.

The main reason was that she had become accustomed to Xiang Yang's hypocrisy towards her, and this sudden change was a little hard for her to accept for a moment. She was also planning to drink a few more cups of black tea before listening to what Xiang Yang would say to her.

Unexpectedly, right after I came up.
"Why us?" Knowing that she had lost her composure a little, Lee Boo-jin asked after adjusting her mood.

“Because you acquired FILA Korea.”

Xiang Yang smiled.

It has been said that this acquisition is to help FILA expand into the market quickly. If Samsung, which has taken advantage of the acquisition of the FILA brand, is not allowed to pay, who should pay?
"I have had discussions with Mr. Ding. The money will be mortgaged with the FILA brand. Of course, the specific cost is not that high. It will probably cost about 1 million to 1.5 million US dollars."

Lee Boo-jin listened very carefully.

Not to mention, she really couldn't refuse the reason Xiangyang gave.

After all, the acquisition of FILA Korea and its integration into Samsung's layout in the fashion field was carried out at her suggestion.

But Xiangyang told the story.

But it doesn’t tell the whole story.

Once the money is received, the cash will be transferred to CC Films in the form of debt to initiate the acquisition of DMG Media.

As for how to transfer from left hand to right hand.

This brings us to the financial issues.

Simply put, as long as there is a legal transaction basis and a real business purpose, it is not difficult for FILA and CC Pictures, which is controlled by Hermès Film Investment Company, to transfer US$1 million.

"I will discuss this matter with my father." Although she didn't know which media company Xiang Yang had his eyes on, Lee Boo-jin thought about it and decided to make it happen.

After all, what Xiangyang took out was real money.

FILA brand.

Its value before being acquired was more than this price.

Now, with the large investment from Anta and HYS, although it is not a blowout to increase its own goodwill value, it is still between $100 million and $150 million.
"Mr. Xiang, is it because the pace of expansion is a bit too fast that there are problems with capital recovery?" Lee Boo-jin asked cautiously.

"Not really." Xiangyang shook his head.

Are FILA and Hermès Film Investment Company short of money?
Just look at the financial report and you will know.

There is a severe shortage of it.

Even with the help of the interaction with HYS, FILA Hua Xia's revenue in 2010 was less than million yuan.

Although Hermes Film Investment Company made a lot of money, its expenses were also staggering.

It's just that Xiang Yang couldn't tell Lee Boo Jin about this, as the relationship between the two parties hadn't reached that stage yet. But as the owners of the two companies, both Anta and Hermès were not short of money.

On the contrary, in the capital market, as long as $1 million of debt is released, a lot of capital will rush to your door.

Moreover, when it comes to corporate debt, the lower the interest rate, the easier it is to sell.

"It is just a normal behavior for enterprises to expand their business. If you have any concerns, we will find other funding channels to carry out the work."

Hearing his straightforward tone, Lee Boo-jin took a deep breath.

I'm just asking.
"Mr. Xiang, I didn't mean that. Please don't misunderstand me."

Xiangyang asked, “Ah?”

Misunderstand?

What misunderstanding? "Ms. Li misunderstood what I meant." Xiang Yang smiled and indicated that the tea in the cup was getting cold. He explained with a smile: "I just think that since both of us hope to further cooperate, we are willing to consider Ms. Li as the first choice for some branch business."

Lee Boo-jin took a sip of her tea and glanced at Xiangyang's kind smile.

If I hadn't known you for a while, I would have believed it.

But in her opinion.

I must borrow this money no matter what.

And it must be done in the name of Samsung Securities, not the Samsung business she is in charge of.

Her father had promised it himself.

She is responsible for any business related to the Hermès Group, although it is not known whether Xiangyang can use his connections to find out this information.

But by doing so, he is creating conditions for himself.

"I think I won't let Mr. Xiang down this time." Putting down the teacup, Lee Boo-jin said gracefully.

"That's great." Xiang Yang was very happy to see her agree. While motioning Bi Shafer, who didn't even know how to be a waiter, to refill his tea, he said with emotion:
"Then it seems that I can go to Damascus without any worries."

"I heard that the situation over there is a bit tense." Just as she was about to get up and pour tea for Xiangyang herself, Lee Boo-jin subconsciously frowned.

"Don't worry, if the situation was really that urgent, this trip would have been cancelled long ago."

Xiangyang was curious that the eldest princess of the Sanxing family was actually staring at this.

He and Little John repeatedly stressed that he shouldn't wander around the world, especially in sensitive areas, but his friends all looked unimpressed.

Could it be that.
Are Asians naturally sensitive to this kind of thing?
Noticing that Xiang Yang was looking at her with strange eyes, Li Fuzhen smiled and poured tea while saying:

"We at Samsung also have some business there, and we always receive some local information. Mr. Xiang knows that our Shilla Hotel often has distinguished guests staying there, and sometimes I need to make some preparations to create more topics."

"That's true." Xiangyang smiled bitterly.

I almost forgot, she is also in charge of the hotel's operations.

correct.

Speaking of hotels, how did the last negotiation go?
Looking at Bi Shaffer, Xiangyang was speechless when he saw that she, who had never disappointed him in the past, did not give him any feedback.

Forgot to do my homework beforehand.

the other side.

China.

Ding Zhong was discussing the feasibility of another acquisition with CIB. With ample time for communication, he had done his homework.

"Excuse me for being blunt, Mr. Ding. The overall situation of local physical retail stores is not good right now." To be honest, when Anta once again offered CIB a big acquisition deal, the vice president who was previously responsible for the acquisition of the FILA brand agreed without even thinking about it.

There are so many core benefits of being able to help companies complete acquisitions.

Even if it is placed on individuals and teams, it will be enough to impress the industry.

But this acquisition is different from the previous FILA.

Anta and HYS are eyeing Sports Authority, a North American sporting goods retail giant and offline retailer that has been rumored to be bankrupt for almost two years.

"Mr. Ding, offline retail in North America has not been doing well in recent years. Retail giants in various industries such as Circuit City, Linens & Things, Best Buy, Borders, and Friedman's have declared bankruptcy one after another, and many are lining up to file for bankruptcy. I think you need to re-examine your business plan. After all, according to the current market value of Sports Authority, the acquisition fee is not small."

Of course Ding Zhong knew these things.

Sports Authority, which owns 463 stores, is still valued at around $10 billion even though it is heavily in debt.

But without taking this step, it will be difficult for FILA to expand its global sales channels.

Although there are shopping malls in North America, due to their consumption habits, local shoppers prefer to go to hypermarkets rather than exclusive stores.

This can also be seen in the stores opened by HYS in North America.

Although it has only opened one directly-operated store in New York, its marketing activities in other cities are carried out in close cooperation with gyms to expand its sales channels.

FILA does not have such advantages.

Or to be more precise, imitating HYS's sales model in North America may not necessarily be suitable for FILA.

In addition, HYS also plans to continue opening stores in important cities in North America in 2011, which Xiang Yang explained to him personally.

HYS store fees.
To be honest, the 463 stores of Sports Authority are really good value for money in this regard.

"We just hope that your team can help us conduct a better investigation, not to start the acquisition plan now. What is the specific acquisition time?"

Ding Zhong pursed his lips.

Anta contributed 3% of the cost, FILA, which is jointly operated by the two companies, contributed 2%, and HYS solely bore all the remaining expenses.

Although it is US$5 million, according to HYS's revenue capacity, it may take a whole fiscal year to raise it.

But here's the thing.

You can't hold this kind of thing against Xiangyang.

It is possible that he will call tomorrow to initiate the acquisition.

After all, when he said he wanted to acquire DMG, he only considered it for one night and came up with a complete acquisition plan.

"How about this, you send someone to go to the United States with me to conduct a field investigation, and we will cover all the travel expenses."

"Mr. Ding, how can this be possible?" The CIB people waved their hands quickly.

It's not about the money.

But
"Mr. Ding, let me say one more thing. In fact, both HYS and you have a ready-made partner like Decathlon. Taking such a big risk and spending a lot of money to acquire a retail company is also a test for your company's revenue."

"Of course I know that."

Ding Zhong sighed.

In fact, he was quite grateful to the vice president in front of him for advising him to think twice.

Similarly, there are different opinions within Anta.

But when sitting in his position, he needs to consider more than just making money.

On the contrary, how to spend money is also a science for the growth of a company.

In Xiangyang's words, globalization is a blue ocean for sports brands because only two companies have achieved it.

These two companies, one is Nike and the other is Adidas.

The others are not really “world-class” brands.

The primary challenge for Anta to become a global company is to solve the omni-channel sales system and quickly use the power of capital to lay out its own global puzzle.

Of course you can just rely on Decathlon to help sell goods.

But what if one day Decathlon stops helping out of its own interests?

It is most reliable to have sales channels in your own hands.

If you miss out on Sports Authority, a large retailer that is about to go bankrupt but hasn't yet, it will be gone. So you can acquire it and build a sports shopping mall with your existing products.

It not only enhances the brand image and allows consumers to gradually build up awareness and trust in the brand, but also increases brand awareness.

Does it mean that Anta is satisfied after acquiring FILA?

I was just about to say something else.

The phone in my pocket vibrated.

When I took it out and looked at it, it was Xiangyang calling despite the time difference.

"Old Ding, I've finished my work here, how's yours going?"

"I'm discussing with the CIB people about forming an inspection team." Ding Zhong rarely shows anxiety on his face in front of outsiders.

However, at this moment, he was really a little panicked.

What if Xiangyang doesn’t take him to play anymore?
(End of this chapter)