Reborn fashion designer

Chapter 906 Killing the chicken to scare the monkey

We exchanged a few simple words.

Retracting his attention, Xiangyang shook hands with the Goldman Sachs representative.

If it weren't for the prior arrangements, Xiangyang would really like to take advantage of this rare opportunity to have dinner with a few people.

However, after hearing that he already had an appointment, several senior executives at Goldman Sachs understood.

In fact, everyone knows it.

Whether or not to eat is far less important than the word "benefit".

Compared to inviting Xiangyang to dinner, the most important thing at the moment is to get in touch with China Media as soon as possible.

Try to snatch this business from Oaktree Capital.

Whether it is the US$8000 million target offered by Xiangyang or the previous US$ million valuation of DMG Media.

The cost of this commission is not small.

It can also strengthen cooperation between the two sides in the financial field.

"Thank you." Xiangyang had a grateful smile on his face from the beginning, but he put it away as soon as he got into the car.

"What? Any bad news?"

Ding Zhong, who got on the car later, keenly noticed the change in Xiang Yang's expression. While asking questions, he also glanced at Bi Shaffer's face.

It can be roughly judged that it should be related to the whispered communication between the two people before.

"It's not a big deal, I just find it very interesting." Xiangyang's brows relaxed, as if he had made some kind of decision.

To be honest, Xiangyang really didn't want to start this.

In fact, according to my own impression, the Hermès Film Investment Company, which has made early arrangements, with its own advantages and advocating the exploration of the inherent charm of Chinese culture as its starting point, is fully capable of making a difference in China's upcoming "culturally revitalizing the country" strategy.

This will help HYS establish a good image among Chinese consumers.

But sometimes, what we think and what we actually face are always contrary to each other.

Greedy people like Xiao Wuge, Wu Bing and Dan Mitz of DMG Entertainment have set their eyes on the fat piece of meat of Hermes and are unwilling to take their eyes off it. They are trying every means to establish close contacts with Hermes Film Investment Company in the entertainment industry so as to achieve their own goals.

All I can say is, everything happens for a reason.

"Mr. Ding, there is something I'm curious about." Xiang Yang asked, taking his gaze away from the car window.

"Speak to you, sir."

"Am I sometimes too easy to talk to, which gives people a false impression?"

"."

Ding Zhong didn't understand who this sentence was directed at for a long time, so he turned his gaze to Bi Shafer.

"Boss Ding, it's like this." Bi Shafer first consulted Xiangyang with his eyes before speaking:

"DMG Entertainment hopes to get some of our advertising placements."

There is nothing wrong with using the word "our".

What Xiao Wuge wants to achieve through Little John is not only the implantation of HYS, but also hopes that Anta and FILA can also participate.

In addition, if Liu Xixi's endorsement also has this intention, they would also like to strive for it.

The main point is to accept everyone who comes, and if there is any result, just take it.

"How can I explain this?" Ding Zhong probably understood why Xiang Yang suddenly asked such an incredible question.

Apart from greed, this is just taking yourself too seriously.

And they didn't even do the most basic cover-up.

this.
To put it bluntly, it is the right thing for Xiangyang to use Hermès' resources to expand FILA's brand.

But the prerequisite is that Anta shows enough sincerity in the cooperation between each other.

Hundreds of millions of dollars were spent at will.

But what is the basis for these people from DMG Entertainment?
Do you think they are fools?

Can't figure out what's going on here?

Anyone with a little financial sense can see that these three people are taking advantage of the good environment created by a series of policies introduced in recent years to support the development of the film and television industry to pursue their own interests by any means necessary.

He also did some research through his network.

Although these people had made some money thanks to their previous business success.

But this amount of funds is totally insufficient to play a big game.

Create a gimmick, use commercial means to operate the project to create the illusion of profitability, and then spend a lot of money to create one or two eye-catching projects after listing through a backdoor listing.

The stock price will naturally rise due to the attention that comes with the entertainment industry.

When the sickle is swung down.
To be honest, such financial tricks are not uncommon.

If you have fun, you don’t have to pay for it yourself.

As long as you have extensive connections and creative ways, leverage can solve everything (Zhao Yanzi: You can just read out my ID card).

But this will cause great damage to the brand and the business.

HYS advocates health, youth and sports.

Anta aims to become a world-class sports brand born in China.

FILA is.
"Mr. Xiang, what are you going to do?" At this moment, the only thing Ding Zhong wanted to do was to see what specific ideas Xiang Yang had to plug this gap.

Today it’s DMG Entertainment, tomorrow it might be SM Entertainment.

The day after tomorrow, maybe even a celebrity will dare to rely on his or her connections in the entertainment industry to find someone willing to take charge and shit on the heads of companies and brands.

Of course, this is not the only way to defend.

If everyone could learn from Hermès, they wouldn't hire spokespeople and wouldn't have too many commercial disputes with celebrities.

But this is impractical.

"I'm going to sign a bet agreement with them." Xiang Yang sighed. If he wanted others to stop targeting him, he had to be ruthless.

Let the scoundrels think twice before they have any ideas.

"Betting agreement?"

Ding Zhong was a little confused.

"To be precise, it's a bet on the box office, just like a guaranteed release," Xiang Yang explained.

It is difficult to say when the first gambling agreement in the Chinese entertainment industry occurred and on which work it occurred.

But we really need to find someone to take the blame.

Then Hua Yi definitely won’t be able to escape.

Just like the trend of Chinese films being laundered by hot money, the formation of the Beijing circle to bully others, etc., it was all initiated by it.

Don’t think that Liu Qianqian is the only one who has been bullied by Huayi.

Wang Luodan offended the Beijing literary talent Xu Jinglei because of the huge success of the TV series version of "Du Lala's Promotion", which was much more popular than the movie version. His agent dragged him to her house to apologize.

Later, Deng Chao, who left Huayi, was planning to shoot "Bad Angels", which clashed with Huayi's "Old Cannon".

Huayi also mobilized the power of the Beijing circle and united more than 80 directors to ban it.

Ok.

Of course, for Hua Yi, who is so domineering and arrogant, these are just trivial matters.

At the critical juncture when Huayi was fighting with other distributors and 13 cinema chains for increasing their share of the profits, Huayi was the first to run away for "Don't Starve", which caused the distributor to be inferior to the cinema chains from then on. This was something it could do for its own interests.

What’s funny is that in the end, Don’t Starve lost a lot of money.

It also created a situation where Huayi was disliked and abandoned in the film industry.

So Xiangyang had to bear the blame on himself again, and he really struggled for a while before making up his mind.

"Boss Xiang, we don't have to be so cruel." Ding Zhong was shocked.

According to Xiang Yang's idea, Anta and FILA sponsored the filming of "Summer Joy" under the name of CC Pictures and signed a guaranteed distribution agreement.

A brand placement advertising fee of 3000 million yuan was exchanged for a commercial promotion guarantee of a minimum box office of 2 million yuan.

In other words, advertising placement is negotiable.

The price is negotiable, but there are requirements.

The movie has to achieve a box office of 2 million after its release to prove that the advertising sponsorship was not in vain.

As for the net box office proceeds, all of them will be handed over to DMG Entertainment.

At the same time, the brand promised to support DMG Entertainment's next work with no less than 5000 million yuan in product placement fees.

But if the box office doesn’t reach this level.

DMG Entertainment will refund the sponsorship fee and provide compensation to make up for the losses caused to the sponsoring brand by public opinion due to the film’s failure to meet expectations.

But the loss is not as simple as 3000 million + 5000 million.

Xiangyang didn't ask for much.

Since the goods are not what they described, I'll just refund one and compensate three.

This is not a guaranteed agreement at all, it is designed to torture people to death.

"That's why I said this is very interesting." Xiang Yang smiled, "Boss Ding, do you think they will sign this tempting agreement?"

“I won’t sign it anyway.”

Ding Zhong shook his head without even thinking, and there was even a hint of wariness in his eyes.

Fortunately, in the operation of FILA, no one has signed such an agreement.

Ok.

I have to be more careful when signing agreements with Xiangyang in the future.

"I think they will." Xiang Yang couldn't help laughing. If this kind of guaranteed agreement were placed in the entertainment industry, there would probably be buses of people scrambling to get it.

It’s not that their cultural level is low.

Rather, they can't resist the temptation and always want to take shortcuts.

"Don't be too specific, Mr. Xiang." Ding Zhong smiled and raised his eyebrows at Xiang Yang. "I'm sure that Madam Xiang will not be tempted by this contract."

"."Xiang Yang frowned.

She doesn't count.

"But Mr. Xiang, if we come up with such a harsh contract, it will also have an impact on our brand's future marketing through film and television."

After making a joke, Ding Zhong also had some doubts.

Xiangyang nodded. This was certain. The principle that you cannot have your cake and eat it too was taught in elementary school textbooks.

"Not necessarily." A voice sounded beside the two of them.

Although Bi Shaffer felt that she couldn't understand the complicated relationship between Xiang Yang and Ding Zhong, she was definitely worrying too much from the perspective of an investor.

"Oh, you can't pretend anymore?" Xiang Yang couldn't help but glance at his assistant.

It seems that everyone has the desire to express themselves.

“My Chinese has improved very quickly.”

Bi Shaffer nodded and smiled, "We are Party A. The specific terms of the agreement will depend entirely on our understanding of the project."

She was speaking English when she said this.

There is no way. There is still a huge gap between being able to understand something roughly and being able to give a general idea.

"That's what I meant, Mr. Ding." Xiang Yang helped translate.

That's right.

He is Party A.

Knowing that the domestic art film market has no box office potential, why would he use this kind of contract to cheat people?

In other words, when participating in the production of commercial films, one is not doing it for the purpose of profit.

"Then I now have an idea in my mind." Mr. Ding breathed a sigh of relief.

When the three of them returned to the hotel where they were staying and reunited with John Jr., Tom Hiddleston and Benedict Cumberbatch, Xiangyang also discussed the next thing with his friend who was in charge of the specific trip while eating and drinking.

"Xiang, you underestimate our influence." Little John didn't think there was anything wrong with his friend's solution.

But 2 million yuan is only about 3000 million US dollars.

In the Chinese market, this box office revenue is actually not out of reach as long as the quality is good and the subject matter and the publicity provided by the film's cast can effectively arouse the interest of the audience.

Maybe it will actually work in the end.

That would mean giving away 8000 million yuan to others.

"Then what do you mean?"

"I mean, add a little more." Little John thought 3 million was about right. "Also, we need to find a professional team of lawyers to make sure we can ask the other party to fulfill their obligations under the terms."

"."Xiang Yang swallowed.

"The manager must provide a guarantee for the performance of the contract." Little John said, shaking the empty wine glass in his hand. "In addition."

"Go on." Xiangyang was speechless. This guy actually got so excited at this time. Really.

As if everyone knows that they have to be on guard against others running away.

"We also need to pay attention to their transfer of assets." Little John finished speaking as the wine was poured into the glass.

"Well, that's a difficult question."

Xiang Yang nodded.

But not everyone is like him and is willing to share his property with Liu Qianqian before marriage.

But until today.

Even though Liu Qianqian was given the title of "lucky husband" by Lao Xiang and Lao Zhao, Xiangyang didn't think there was anything wrong with it.

If you want to bring good luck to your husband, then be good luck to him.

Anyway, this person is yourself, not someone else.

But this matter is a bit difficult to implement, but it is easy for Wu Bing and Dan Mitz.

These two people were originally a couple.

As for Xiao Wuge, it is not possible. After all, it is somewhat strange to add his family's names to the minimum guarantee agreement.

Unless the stakes of temptation are raised.

But it can also easily arouse their suspicion.

To be honest, Xiangyang seldom treats others as fools. How could he take the bait so easily after having experienced the ups and downs of business for so many years in the turbulent entertainment industry?

The fact that we have been able to reach this point smoothly is entirely due to the fact that the two sides are not on the same level in size.

"It's always right for us to consider this first." Little John agreed with Xiang Yang's point of view, but he had an idea to fill this loophole. "We can ask the other party to provide proof of assets when signing the agreement to ensure the validity of the guarantee."

“???” Xiangyang looked at his friend in surprise.

"What do you think? Am I smart?" Little John clinked the glass in his hand with Xiangyang's with a bit of pride, then tilted his head back and drank all the wine.

“It’s a little clever indeed.”

Xiangyang smiled and drank the wine in his glass.

In the eyes of others present, the two people's actions were like those of unscrupulous businessmen who were in cahoots with each other.

"Then you will take care of the rest?"

"Don't worry, if you show up, it might attract their attention."

"Okay, then I'll wait to hold a celebration party for you." Xiangyang patted his friend's shoulder and prepared to go find Tom Hiddleston, Benedict Cumberbatch and others.

But as soon as he turned around, his arm was grabbed by Little John.

Of course, there is no problem in getting things done.

But everyone is so familiar with each other, who doesn’t know who?

Be practical.

Little John said with a smirk:
"There's no need for a celebration party, or else the share of Fifty Shades of Grey"

(End of this chapter)