Reborn fashion designer

Chapter 912: Writing a History with My Wife

What is Vlog?
What is this video link that Vogue China suddenly released on Weibo?
This Jiang Mumu looks a little familiar
On the Internet late at night, Liu Xixi's fans, who had just dispersed and returned home, were attracted by the sudden Internet hot spot before they had time to rest with their tired bodies.

Although there was no trace of Liu Xixi in the short video of just a few minutes.

But except for the first sentence in the video, it's all about her.

The online social account of VOGUE, the first of the “five major magazines” in China, actually posted such an update.

The editor also bluntly stated that she is a fan of Liu Qianqian.

To be honest, many fans of other celebrities who heard the news felt strange.

But after watching the video, I felt complicated.

how to say
I feel that this novel form of content is very eye-catching.

Especially when she introduced the gifts by changing the shooting angle of the camera while popularizing traditional culture, or the shots captured from the first person perspective at the airport were very immersive.

Liu Xixi's fans who went to the airport to see her off were even more exaggerated.

Why didn’t they think of increasing their sense of accomplishment in chasing stars in this way?
"Liu Xixi's Weibo has also been updated!"

I don’t know who shouted first in the QQ group, but the phone screens of all the night owls who were still awake and followed Liu Xixi’s Weibo went “ding dong”.

Indeed, Liu Qianqian has updated.

A photo of her at the airport was also posted.

A disposable camera and an envelope.

What does it mean?
There are only photos but no text descriptions, which makes people who click in to take a look out of curiosity even more confused.

Baozi, a lucky viewer of "Black Swan", also updated his Weibo at the same time.

The photo she posted on Weibo also only showed a disposable camera and an envelope.

But there is one more feeling.

"The dog food couple is really funny"

airport.

In the first-class lounge, Liu Qianqian was seriously confirming with the person in charge of the program team sent by Bilibili.

She wanted to ask Zhao Xin to come over and ask for clarification.

But since that person sent her to the airport, he has disappeared.

"In other words, we're not filming according to the previously confirmed script?" After hearing the person in charge's general explanation, Liu Qianqian finally understood.

There was only 1000 pounds in each envelope of her and Baozi.

A disposable camera capable of taking 27 photos.

You cannot see the image when shooting with this kind of camera, so every moment of pressing the shutter button needs to be cherished. When the content is announced in the subsequent program, the audience watching the program will feel like they are opening a blind box.

"Yes, this is what Mr. Xiang requested." The person in charge did not beat around the bush and directly put the responsibility on Xiang Yang.

CC Films, a subsidiary of Hermès Film Investments, holds shares in Bilibili.

Still the largest shareholder.

The boss has to do what he wants to do. Madam boss, please be considerate of us workers.
"So what should I do?"

It was impossible for Liu Qianqian to say that she was not angry when she realized that she had been deceived by the program crew and Xiang Yang.

After knowing the whole story, she called Xiangyang as soon as possible.

No one answered.

Ha ha.

I just reprimanded him on the phone a few days ago for lying to him, but now he does something big again. He is really getting bolder and bolder.

"Mr. Xiang didn't give any instructions in this regard. He just said that he would give you and your fans 1000 pounds each plus a camera. Once you arrive in London, all your travel expenses will be based on the money in the envelope."

The person in charge pointed to the staff in charge of filming and said, "But don't worry, besides him, our people will always follow you around to ensure the safety of the filming."

"Will he pick me up in London?" Liu Qianqian was not worried about her travel safety.

London is well-known for its numerous surveillance cameras.

The number of people monitored by cameras for every thousand people far exceeds that in Beijing and Shanghai in China.

Besides, since Xiangyang is willing to do this, there must be some arrangements.

Ok.

No matter who she trusts, she will trust Xiangyang.

Unfortunately, the guy she trusted the most actually teamed up with others to "cheat" her
This really is
"I'm not sure about that." The person in charge sighed and admitted helplessly that he knew very limited inside information.

"okay, I get it."

Liu Qianqian didn't say much. She took a deep breath and returned to Baozi and Jiang Mumu.

The two of them looked at her with a bit of nervousness.

Taking advantage of the time when Liu Qianqian was communicating with the person in charge, Baozi and Jiang Mumu, who were of similar age, had quietly reached a consensus.

This trip is so worth it.

They could actually let Liu Xixi be their guide.

this.
Can this good thing be extended for two more days?
"Let's go, we'll go for a walk first." Picking up her bag, Liu Qianqian, with a smile on her face, directly invited Baozi.

Baozi let out an "ah" in confusion.

When the person in charge of the program handed her the envelope just now, he reminded her that all expenses during the filming in London could only be paid with the pounds in the envelope.

"That's why we have to hurry up now, otherwise it will be too late by the time we board the plane." Liu Qianqian raised the corner of her mouth.

Pounds are spent in the UK.

I use my own card in the country, who can say anything?
"Can you take me with you?" Jiang Mumu swallowed. She didn't want to miss the rare opportunity to have a midnight snack with Liu Qianqian.

"Let me think about it~"

Liu Qianqian glanced at Jiang Mumu.

She doesn't even know how to describe herself as a fan.

It would have been fine if Baozi, as an amateur guest, was kept in the dark, but Jiang Mumu was so different that she was deceived by Xiangyang and sold out everything.

This really is
What on earth is this stinky guy trying to do?!

"Sister Xixi, it's good to bring me along. I can record a Vlog for you!" Jiang Mumu quickly took out his SLR camera.

This matter must be related to this.

"Then record it."

After saying that, Liu Qianqian pulled Baozi and prepared to set off, wondering in her heart that Xiangyang had arranged these strange things without telling her and it was definitely not just to scare her.

Vlog
Little John said he had also been tinkering with the camera these days.

"Oh my! He wouldn't be thinking of taking some random photos of himself while on vacation on the island!"

"I can't kill him!"

Liu Qianqian spat in her heart and gritted her teeth.

Seeing the three people about to leave, the staff member carrying the camera looked hesitantly at the person in charge of the entire program team.

To be honest, when he saw Jiang Mumu take out a SLR camera and start recording a video, his mind was a little confused.

Who is taking this photo of whom?

No, how could she, who only holds a SLR camera, steal my job?
The person in charge didn't know what to say, so he could only shrug and signal him to just follow and film.

As for the others.
After watching them leave, he took out his phone, watched the video posted by Jiang Mumu on Bilibili, and fell into deep thought.

He didn't come to his senses until the flight attendant came over and reminded him that it was time to board the plane.

First-person perspective shooting.
Although this person in charge is in charge of variety shows at Enlight Pictures, anyone who knows a little about the history of photography knows that the first-person perspective shooting technique is not too new. As early as 1900, there was such a set of precious images on the streets of San Francisco.

This shooting technique was first used in a movie by the famous Alfred Hitchcock in 1953 when he filmed "Rear Window" to enhance the film's sense of calm and tension.

Of course, its best presentation effect is undoubtedly in action movies or thrillers where the visual experience is more perfect.

Some well-known pseudo-documentaries often use the first-person perspective as a selling point.

"The Hurt Locker" also used this technique to show the tense process of bomb disposal.

Can be involved in variety shows
Let’s see the effect then.

As the person in charge of the entire variety show project, you should always have the right to review and edit the film.

After mumbling something to himself, he walked out of the lounge and, under the guidance of the flight attendant, headed to the boarding gate to meet up with the filming crew.

As soon as they met, he discovered the problem.

All the filming plans beforehand were cancelled, and most of the staff who had to cooperate with the acting were confused and didn't know what to do.

Is this filming trip really just a pure tour?

"Let's board the plane first. We'll have a meeting once we get there." The person in charge arranged for everyone to board the plane first.

Anyway, the air tickets, hotels, travel expenses, etc. have not been cancelled.

But when I got on the plane and passed the first class cabin, I saw Jiang Mumu holding a notebook and reading the contents of a memory card.

His head buzzed.

Without a script, you can quickly complete the shooting with just a SLR camera, and you can also edit it with a notebook you carry with you.

Even the captured content can be released without much post-processing.

this.
“Schafer, ask the PR department to send someone to take the crew on vacation to London.” Xiang Yang, who was on another plane, was very satisfied with the Vlog posted by Jiang Mumu.

He doesn't really demand anything concerning quality.

After all, everyone has a first time.

"Come, help me take a look at the video I edited." Inviting Bi Shaffer to appreciate the video he had just finished editing, Xiangyang sat up from his chair and prepared to go to the front of the cabin to get some snacks.

Industry specializing in surgery.

It was not difficult for him to piece together a piece of clothing with scraps of fabric.

But it is still quite challenging to piece together a complete video using fragmented shots.

The main reason is that he is really not very familiar with video editing software.

"Just make do and watch, no need to give any opinions."

Before going to the front cabin, Xiangyang did not forget to give a reminder.

He had no intention of following Jiang Mumu's example and posting it online after quickly editing. A short video of two or three minutes was not what he wanted to do.

If you want to shoot, you have to shoot a long Vlog.

This is what a qualified electronic mustard tuber should have.

Of course, this kind of editing is totally beyond his ability. Seeing it for the first time not only helps him feel the creative process, but also gives subsequent editors an idea.

"Okay, Boss." Bi Shafer was very cooperative.

In fact, during Xiangyang's editing process, she had been busy with her own work and she already knew the general effect of the video.

But after patiently clicking on it and watching the whole thing.

"Boss, I have a question."

"You say." Xiangyang, who came back with a cup of coffee, nodded with a smile.

"I want to know, Boss, how did you determine that this video mode has the attributes of leading fashion trends?"

"This one"

Xiangyang took a sip of coffee.

Does shooting Vlog have anything to do with fashion?

Of course.

Fashion is not limited to clothing. Every aspect of life has its own fashion.

“The shooting technique is simple and the creation process is easy, which allows him to have the possibility of popular expression while also having social attributes.

Schaffer, you have to remember that in the next ten to twenty years, how to use Internet technology to resonate and interact with others will be a shortcut to success. You must not underestimate its commercial attributes. There are huge variables, and now both INS and Youtube have only revealed the tip of the iceberg. If you really want to find a reason to explain why Vlog is destined to succeed, you can simply understand it as a video version of a blog. "

"Of course." Bi Shaver said it with some pride.

Of course she knew that if Xiangyang didn't value the commercial attributes behind Vlog, he would not waste his precious time.

Simply put, if the person who shot the video was her.

So when recording the departure video, she only needs to habitually use the sunscreen or moisturizing spray she usually applies to appear in the Vlog.

Naturally, as my popularity grows, more and more brands will come knocking on my door.

so.
All the clothes Xiangyang wears in the Vlog are sports styles from HYS.

And they are all basic.

The purpose of doing this is to instill a hint to the audience watching the video through a Vlog.

You see, I'm a designer who's in the spotlight.

In real life scenarios, I also wear our basic styles.

"That's right, that's the truth." Xiangyang gave a thumbs up.

But he can wear HYS's basic styles.

Liu Qianqian can't do it.

Especially the basic yoga styles, which should not be worn.

"Boss, what's next? What are you going to do?" Bi Shaffer raised her head, even though she knew the business logic of shooting Vlogs.

But she was curious about how to achieve the goal.

"Well." Xiangyang pursed his lips. He couldn't do it alone.

But he had actually revealed the answer to Bi Shaffer.

The project approval of "Vogue China Edition" that involves specific commercialization requires approval from the headquarters.

And with the endorsement of Vogue, those fashion bloggers on INS will naturally follow suit.

At that time, it will not be difficult to select some bloggers who are more suitable for HYS and FILA to carry out soft advertising.

Ok.

Contact YouTube and ask them to use algorithms to recommend more videos of bloggers who have accepted HYS and FILA brand promotion.

It's done.

Of course, there is one more thing.

In the MBA course, you will need to use business cases to analyze how you changed the common model of Internet video marketing through a small vlog.

Just listen to the lecture below.

Gee tut.

It’s interesting to think about.

Can a small Vlog be included in the MBA teaching materials of the world's top universities?

The beautiful things Xiangyang imagined were no joke.

Who said this is the first?
(End of this chapter)