Reborn fashion designer

Chapter 923: Suffocated by strength, vulnerable

"Boss, we've received a reply from DST."

1 month 30 day.

After 5 months of filming, "The Legend of Zhen Huan" was completed.

There were many reporters reporting to the scene.

The two TV stations that had purchased the rights to the first broadcast of the drama also urgently adjusted their plans after receiving news that the representatives of Bilibili were Wang Changtian, Yu Dong, and Xiao John.

The directors of two TV stations, the CEOs of three film companies, as well as Zhang Mouzi and Liu Qianqian all made a special trip to celebrate the completion of the drama, which really made the main creators of "The Legend of Zhen Huan" stand out in the reports.

This heat is immediately extraordinary.

"Really? What did he say?" Xiang Yang, who was unable to attend the event in person to accompany his wife, asked without raising his head while reading the relevant reports.

To be honest, there was one thing he hadn't expected.

Even after the copyright of "The Legend of Zhen Huan" was sold early on, it still took nearly 10 months to do post-production.

If this is delayed, won’t the premiere be until around November?

"LETV is just very interested in a senior executive of Vancl and plans to poach her," explained Bi Shafer.

This was Master Lei’s clear response after receiving the inquiry.

As for how credible it is, it depends on how DST, which is preparing to participate in the B round of financing, judges it.

However, Master Lei has always enjoyed a high level of trust in the financing circle.

Needless to say, this is due to the reputation that Master Lei has accumulated in the past.

Just looking at the fact that the company has been able to successfully obtain a financing plan with a valuation of US$2.5 million since its establishment, with only MIUI, an operating system built on Android, we can draw a conclusion.

Capital is very optimistic about Lei Jiaozhu and Xiaomi.

In fact, Xiangyang is also optimistic.

Yuri predicted that Xiaomi's valuation after the release of Xiaomi 1 would be US$5 million.

Xiangyang directly doubled this number. Even if Xiaomi can only rely on renderings to engage in hunger marketing, it is worth the price.

"So that's how it is." Xiangyang, who happened to see a photo of Liu Qianqian and Sun Li, nodded.

So to say
It seems to be in line with Boss Jia's style of doing things, which is to exaggerate and create a scene.

"It's better to pay close attention to it." Xiangyang said after thinking for a while as he continued to browse reports about his wife.

"Boss, I didn't expect you to be so concerned about this company." After Bi Shaffer recorded Xiang Yang's request, she said with emotion.

If Xiangyang’s attention to LETV is because of Bilibili.

Since she attached great importance to this company which had not even launched a formal product, she couldn't help but want to hear Xiang Yang's real thoughts.

You know, what this company did before is very similar to what LETV does today.

“If you want to be a good investor, you must learn to look at a company and its founder objectively and avoid judging based on your own subjective factors.”

Xiangyang said with a smile.

Words like "dragging" are not difficult for him at all.

"In more common terms, don't mess with money."

"."Bi Shaffer remained silent.

According to this idea, LETV also needs financing. DST's analysis report is also very optimistic about this company.

"That's different, they are our competitors." Xiang Yang glanced at his assistant and wanted to say a few more words, but suddenly he paused when he saw the content of Liu Qianqian's interview at the wrap-up scene of "The Legend of Zhen Huan".

I rub!

Does my wife lack a sense of time?

Movie stars have a higher status in the entertainment industry than TV stars.

Similarly, the status of a film company boss in the entertainment industry is higher than that of a boss in the TV drama industry.

There is no doubt about this.

When Wang Changtian, Yu Dong, Xiao Yuehan, Zhang Mouzi and Liu Qianqian appeared at the wrap-up ceremony of "The Legend of Zhen Huan".

No matter how low-key they are dressed.

When the media saw them coming, they were more willing to tilt the interview camera appropriately.

As expected, Liu Qianqian was also pulled over for a brief interview of a few minutes at the scene.

Of course, she pulled Sun Li, Re Yizha and other main creators to stand together and said a few words casually, but these words made Xiang Yang frown.

The reporter asked whether Liu Qianqian, who had returned to the Chinese big screen, had any plans to return to the small screen.

What does this girl say?
"Of course I have such a plan. I hope to be able to wait for a script that I must film like Teacher Sun Li and others."

Gee tut.

I don't know who she learned this from, but she has such a sweet mouth and is quite good at praising people.

"Ahem." Seeing Xiang Yang grinning intently at his phone, Bi Shafer cleared her throat.

When I went home yesterday, I heard my mother Anna Wintour praising Xiangyang's innovations in advertising and marketing.

Advised her to calm down, stay with Xiangyang more and study hard.

Turn around and look again, are you trying to smile foolishly?
"Have Natalie and her agents responded to your mother?" Xiang Yang turned his eyes away from the phone.

If you have sore throat, drink Jizhi syrup.

Be careful when coughing to avoid inflammation.

"Emma Stone, Carey Mulligan and Marion Cotillard have had their agents respond."

“Oh, I see.” Xiangyang expected that these three people would so readily agree to participate in the Vlog shooting and simultaneously join Bilibili and Youtube.

It's no surprise that Natalie Portman was a little slow.

After all, she was pregnant and ready to give birth.

Whether or not to announce your due date to the public has its own considerations.

"Boss, there are a few people who may surprise you." Bi Shaffer said mysteriously, "I contacted Sophie and Nicole Kidman these two days, and their agents are also very interested in shooting Vlogs.

Also, Amanda Seyfried and Lady Gaga.”

"." Hearing that these Hollywood actresses expressed their willingness to cooperate, Xiang Yang nodded nonchalantly.

Is this worth being surprised about?
Even if Hollywood actresses are stupid.

Their management team is not stupid either.

However, Hermès Film Investment Company has always been interested in working only with female stars in Hollywood.

Lady Gaga joined in the fun, and it seems Anna Wintour also had some ideas. In the European and American entertainment circles, singers and movie stars are completely two separate circles.

But they all need the support of the fashion industry to show their true value.

However, due to the differences in cultural industries and cultural communication methods, in the European and American entertainment circles, singers have a slightly higher status than movie stars.

In terms of global influence, it is no exaggeration to say that singers are far superior to actors of the same period.

The same is true for income.

But unfortunately, Xiangyang is not very interested in collaborating with European and American singers.

Film is an art form of comprehensive entertainment, in which actors only play a part. No matter how outstanding their acting skills are, they are only serving the work.

The concept of this work naturally also includes the sponsoring brands.

But singers are different.

Songs are more personal; whoever sings a song determines its theme.

In other words, any commercial behavior of a singer is to shape himself, and it is difficult to provide sufficient and effective value for the brand of the work. Even if there is, the two need to be perfectly matched to complement each other.

This is also why European and American singers can easily establish their own brands, but it is difficult for actors.

As for the hip-hop stars with huge traffic in the United States, Xiang Yang is even less interested in working with them.

It’s not that he discriminates against black people.

But I look down on it from the bottom of my heart.

Leaving aside the mess in their private lives, if you truly understand the West Coast fashion culture, you’ll know why it has been rejected by the mainstream.

Guess why Lao Hei always shows half of his butt when he wears pants?

That's because American prisons want to save trouble and not only do they not issue belts, but they also all require large sizes, so they hang down no matter who wears them.

The so-called hip-hop oversize has nothing to do with the oversize style that became popular in mainstream culture in the 20s.

The former is the culture of the ghetto, and the latter is because the war is over and more women are involved in work.

They are completely different things.

Therefore, hip-hop Oversize should stop flattering itself.

It's okay to use some tricky rhetoric to deceive laymen.

If you really want to fool the insiders, you can't just write some copy.

Whether it is HYS or Hermès' brand tone, apart from the coconut shoes that broke the boundary between traditional sports shoes and street fashion to form a unique positive cultural symbol, if they want to spark sparks in other products, they must first consider whether they will be abandoned by their original audiences.

Similarly, this problem also exists in cooperation with entertainment stars.

Lady Gaga's influence on the European and American music markets and her bold and avant-garde style in fashion cannot be underestimated.

Maybe they can't be matched well together, it's hard to say.

Of course, this female singer who has always used eccentric style to express herself later turned to a natural and simple style.

The reason is also very simple.

These changes happened after she founded her own beauty brand Haus Laboratories and endorsed Tiffany's Hardwear series of jewelry.

To put it simply, the identity has changed.

The taste may not necessarily improve much, but the style of doing things should be more in line with the public's taste.

"Shafer, don't go to the parties organized by these singers for no reason." Xiang Yang said as if giving a reminder after crossing out Lady Gaga's name from the list of collaborations.

These people were so bold that they even targeted 15-year-old Bieber.

What if they go in for Rabie Schaffer?
"Boss, don't worry. Little John has also reminded me about this." Bi Shafer probably guessed what Xiangyang meant.

"Oh, he really impressed me."

Xiangyang didn't expect that little John was quite broad-minded.

But then I thought again, it seemed that Anna Wintour knew much more about these messy things than I did, who could only hear about them from others.

Bi Shafer had heard of it to some extent.

"But Boss, I still think you should consider keeping Lady Gaga on this list." There is a reason why Bea Shaffer said this.

On the INS platform, the most noisy ones are the singers who have their own traffic.

Like Facebook, INS has become a stage for them to express themselves.

"Okay, I'll listen to you, but it's better to let the public relations department follow up on the contact with them." Xiang Yang is not someone who would not listen to advice.

Just keep it.

As Xiangyang confirmed the final list, Bi Shaffer quickly faxed it to her mother at Vogue's headquarters and to Bilibili's headquarters in China.

2 month 2 day.

When Xiangyang boarded the private plane to Beijing to celebrate the Spring Festival, Bilibili also announced that a number of celebrity Vlog accounts would be settled on the station.

This list is very interesting.

It is not surprising that Li Bingbing, Jing Tian, ​​Sun Li & Deng Chao, Huang Xiaoming and others are on the list.

But the inclusion of Fan Xiaopang, Zhou Xun, Zhang Ziyi, Gong Li and others is indeed more surprising than the appearance of the names of European and American stars on the list.

Especially Fan Xiaopang and Zhou Xun.

But soon, with the release of the two's first Vlog, the curious onlookers understood the reason.

One is the spokesperson for Chanel, and the other constantly shows off L’Oréal Paris products in her Vlogs.

Um.
Think about it, Zhang Ziyi was the spokesperson for Armani's sub-brand, and Gong Li was a guest of honor at the LV fashion show.

Even though LETV is poaching people from all over, it seems to be determined to build its own entire ecosystem.

But can he provide any effective fashion resources to celebrities?
However, this is not the end.

In the afternoon of the same day, Bilibili released another announcement.

As shareholders of the website, Enlight Pictures, Bona Film Group and CC Pictures will work together with Hollywood Disney, Universal, Sony and 20th Century Fox to create an online audio-visual experience.

In the next three years, all movies produced by these producers and introduced to China will be broadcast exclusively on Bilibili.

At the same time, Bilibili and YouTube signed a strategic agreement to jointly combat the infringement of exclusive video broadcasting on other websites around the world.

this.
"It seems like they are targeting Boss Jia."

Sitting in the office, Master Lei, who was preparing to take advantage of this rare opportunity of the Spring Festival to meet Xiangyang, laughed heartily.

Finally, someone in China can experience the same treatment he once received.

“Find someone to shoot a Vlog of our Xiaomi production line, and find someone to edit the text. I will post it on my Weibo.”

(End of this chapter)