Reborn fashion designer

Chapter 927: Birds of a feather flock together.
"What kind of efforts do craftsmen make behind the exquisite appearance? Lacquer has a history of thousands of years in the vast history of China. Chengdu lacquer art is one of the earliest lacquer arts in my country, also known as brine lacquer.

The lacquerware fragments unearthed in the Jinsha Ruins, which originated in the Shang and Zhou dynasties, are still colorful and brightly decorated. The "Historical Records" said: "Thousands of wooden objects were lacquered" and "thousands of buckets of lacquer."

"China has the most dramatic natural landscape in the world, with plateaus, mountains, lakes and coastlines. This geographical span is conducive to the formation and preservation of species. No other country has such a large potential for food raw materials. In order to obtain this gift from nature, in Shangri-La, in the natural hybrid forest of pine and oak, the mountain people are looking for a fairy-like food - Matsutake."

With the commentary and beautiful music, the atmosphere in the dim room gradually became brighter.

When the vivid text is mobilized by the emotional voice, the narrative style close to life makes it easier for Xiang Yang and Liu Qianqian, who are together, to resonate with the pictures on the screen.

"So beautiful~"

After finishing the aerial photography of the scenery, Liu Qianqian couldn't help but murmur.

What attracted her even more than the beautiful scenery was the inheritance and context of China's traditional culture, which was gradually described through words, exquisite utensils, and shiny and tempting food.

The narrative perspective of the common people tells the story of the food around ordinary people and the intangible cultural heritage that is gradually forgotten.

Two documentaries with similar styles but not as long-winded as previous ones entered thousands of homes that night.

Is it popular?
Around 4am, the number of people watching at the same time was over (highest display)
Just tap to show the barrage, and you will see lines of white text densely emerging from the right side of the screen until they cover the entire screen of the phone.

This question is not difficult to answer.

The two films "Tip of the Tongue" and "Fingertips" were launched since the establishment of Hermès Film Investment Company, and took more than a year to prepare, shoot and edit.

After months of eager anticipation, netizens at Bilibili finally got off to a good start.

Of course, taking this opportunity, "Time Traveler" also made its presence felt.

The opening ad cannot be skipped.

Bilibili, which was jointly acquired and operated by CC Pictures, Light Media, and Bona Film Group, is not like later generations where UP hosts insert advertisements into videos in order to avoid advertisements, affecting the viewing experience of the content.

Instead, they add 30 to 60-second advertisements at the beginning of long videos to generate revenue.

Short videos can usually be automatically skipped after 5 seconds.

Bandwidth is expensive.

The wool still comes from the sheep.

However, unlike the advertisements complained about by netizens who watched long videos in the past, this time no one paid attention to the advertisements.

It’s not that Liu Xixi is infinitely charming.

Instead, the vast majority of netizens feel that after watching the 60-second commercial, they can enjoy the 60-minute-long episodes of "A Bite of China" and "Fingertips" without any hindrance, which is a great bargain.

Such a well-made documentary was actually premiered on a video website? !

After midnight, I wonder how many people working in the film and television industry were amazed by the exaggerated forwarding data and push notifications from friends on Weibo.

I clicked on Bilibili and watched all the trailers in the eye-catching push notifications on the homepage. I also enjoyed "A Bite of China" and "Fingertips", which opened a new chapter in domestic documentaries.

"How's it going? Do you like it?"

"I like it." Liu Qianqian heard the hint of pride in Xiangyang's tone and responded with a smile.

After nuzzling his cheek with her lips, she returned her gaze to the screen and said, "I guess there are a lot of people who like you. Did you expect this?"

"Having confidence doesn't mean it will be so popular." Xiang Yang paused and smiled, "But I'm very happy to see it achieve such results."

"A Bite of China" will definitely be a hit.

With the proliferation of entertainment programs and the unstoppable trend of TV dramas, it has become popular and spawned a new trend of Chinese food documentaries.

The filming started two years ago and was released to the Chinese audience one year in advance. The standard style is to present Eastern life values ​​in a vivid and delicate visual way.

There is no reason why it wouldn't be popular.

In particular, during the filming process, we also received help from the Central Bank.

The original version of "A Bite of China" was supposed to start large-scale filming in March 2011, but when Hermès Film Investment Company was ready to launch this project.

Not only did it receive support from high-definition shooting equipment provided by China Film, Guangguang, and Bona.

In terms of personnel, in addition to the teams provided by the three film companies, the central bank also sent people to assist.

In particular, the original film's chief director Chen Xiaoqing was also specially appointed by CCTV to assist in the filming of the Chinese versions of "A Bite of China" and "Fingertips".

It takes a long road from an idea to a topic.

Chen Xiaoqing was planning and applying for it in 2002.

However, due to funding issues, the filming team has not been formed yet.

The participation of CCTV staff also indicates that although "A Bite of China" and "Fingertips" will be first broadcast on Bilibili, the documentary channel starting with the letter C will also broadcast them.

Compared to the Hua Xia copyright that is provided free of charge and sold to the central bank.

The four documentaries on China and the Middle East, "A Bite of China" and "Fingertips", were sold on France1 and ITV for up to $4 per episode.

This amount of money seems disproportionate to the total production cost of about tens of millions of dollars.

But there are many different profit models for documentaries.

Television advertising revenue sharing, CD sales, copyright sales, etc. can all bring more economic benefits.

Moreover, documentaries can also increase revenue by re-editing the footage and releasing it in theaters.

In addition to purchasing the broadcasting rights for the first quarter of "A Bite of China" and "Fingertips", Al Jazeera also purchased all the footage shot for use in their own related documentaries.

This income alone is enough to offset the previous investment of Hermès Film Investment Company.

What's more, there is sponsorship.

A documentary with a strong humanistic flavor not only explores new forms of expression and dissemination channels, but its greater value lies in allowing the audience to feel the unique charm of its artistic form and to think deeply about the humanity in the film.

Cultural exchanges across national borders are naturally included.

Italy's CANALE5 TV station, Britain's ITV TV station, France's FRANCE1 TV station, as well as AL JAZEERA TV station in the Arab region, CBS TV station under Columbia in the United States and CCTV-9 TV station in China will broadcast the event on the same day.

Together with online audio-visual media YouTube and Bilibili.

Xiangyang couldn't be more humble when he said he was happy that he could have made such a grand event happen with his own influence.

He hadn't finished watching the first broadcast of the two documentaries, which totaled 4 episodes. It was just dawn, and he was still yawning in bed with Liu Qianqian when he heard Little John happily bragging in the yard with Old Xiang, who was getting ready to go to work.

"Why is this guy so energetic?" Xiangyang yawned and looked outside the yard.

"We should get up."

My father-in-law is getting ready to go to work, and my mother-in-law must be up too.

As a daughter-in-law, it’s not good to stay in bed.

"."

Seeing that she had just finished speaking, she got out of bed and didn't mind showing off her seductive figure in the slightly brighter room. Xiangyang felt that this morning seemed to be wasted.

"Liu, Xiang, are you guys up?"

Seeing Xiangyang and Liu Qianqian coming out of the house one after another, little John smiled happily.

He had already made phone calls to France, Italy and the UK in his room early in the morning.

By the way, I also contacted Youtube.

Not surprisingly, several TV stations highly praised the ratings of the two documentary series during their local premieres.

Of course, it is different from the China series first launched in China.

The overseas premieres today are still led by the Middle Eastern culture, which they are more familiar with.

"They all expressed that they are willing to cooperate with us to shoot a series for that country." Little John looked so excited, even more festive than when he got the red envelopes from Mu Xin and Zhi Yin yesterday.

"Well, just connect it." Xiangyang nodded.

Versions for other regions are already in the process of being promoted.

It’s just that there is no final agreement on price and cooperation mode.

Produced by Hermès Film Investment Company, "Tip of a Bite" and "Tip of a Fingertip" will definitely be made into a high-quality documentary series, and then sold uniformly on major platforms via CDs.

Naturally, they look down upon the plans of various TV stations to pay a copyright fee and film individually.

"Xiang, I heard some crackling noises outside at night. It's because there was a war." Little John hugged his friend in a mean way and stole a glance at Old Xiang.

He knew that was the sound of firecrackers.

He wanted to release it last night too.

But Xiangyang's family didn't have any.

Lao Xiang also swore that it was not allowed to be released.

The results of it?
"Should we buy something and find a place to celebrate?"

"If you want, you can put it at my wife's house. They don't control it strictly there." Xiangyang sneered, you are quite particular.

"Okay, when are we leaving?" When he heard that they were leaving, Little John agreed immediately. The red envelopes from Xiangyang's family were taken.

It’s time to take little JoJo to Liu Xixi’s house to receive red envelopes.

Compared to good friends, Liu Qianqian is the big boss.

Who told her to have so many friends?

Seeing how impatient he was, Liu Qianqian realized what he was thinking. She said sternly, "I want to have lunch with my mother-in-law before going home."

In her heart, she also complained a little.

Mu Xin and Zhi Yin are really something.

This guy actually tricked me into giving away my red envelope with just two candies.

They haven't inherited any of their father's cleverness.

"Then I'll go buy breakfast with uncle." Although Little John said that he would go with him, he did not loosen his hold on Xiangyang's hand.

"You really are a bit of a rebellion."

Xiangyang was speechless about his behavior.

During the Spring Festival, many friends would come to Liu Xixi's house to meet her.

But the key point is that when truly powerful big bosses come to visit, it is only for his face.

If you don't believe it, call and ask.

Little John didn't want to offend Liu Xixi, but forced himself to buy breakfast. This behavior was too stupid.

When the time comes and people like Wang Changtian and Yu Dong take out red envelopes, he will stubbornly refuse. Not only will Mu Xin and Zhiyin not get any, but little JoJo will not get any either.

"hehe."

Little John didn't think so.

He is not a fool.

On the contrary, he had made plans for this matter much earlier than Xiangyang.

When he woke up in the morning, in addition to contacting people from several foreign stations due to time difference, he also did another thing.

Actively send New Year greetings text messages to everyone you know in the Chinese way.

"ITM" Xiangyang rolled his eyes.

He was saying that while he was watching a video, a notification of a text message popped up on his phone screen.

So, it was sent by Little John in the group.

"Can't you be more sincere?" Xiangyang wanted to say something when he thought about his friend using free coffee coupons to trick him.

This kind of thing is harmless for him.

If you give other people such red envelopes, you will become a laughing stock.

"What you mean is, no matter how much I give to others this year, even if they give less this year, I will make it up to it next year?" After Xiangyang had washed and dressed neatly, he accompanied Lao Xiang out, and Little John was still asking about the red envelopes.

"That's right, it's usually doubled." Lao Xiang, who was walking in the front, interjected.

Hearing this, Little John exclaimed, "Ah, is this how you make money?"

"At least a little more."

Lao Xiang nodded.

"Is this true?" Little John looked at his friend hesitantly. How come he had never heard of such a good thing before?

"I" Xiangyang dodged his eyes.

"I can't lie to you." Lao Xiang smiled, "Otherwise, why don't I let the neighbors come to my house to pay New Year's greetings? I'm afraid of meeting someone like you."

"Uncle, you and I are good friends."

"Get lost."

Seeing that he was not taking enough advantage of him, Xiangyang really wanted to give him a kick.

"Xiang, how about you lend me some cash?"

"The bank is open today."

"Then lend me some."

Little John was thinking, who wouldn't do something like investing?

It's nothing more than taking a long-term view.

There must be a lot of people coming to Liu Xixi's house today.

If he spends more and gives more red envelopes to Liu Xixi's friends, he can earn more next year.

He planned to pack cash for everyone except Xiangyang.

He also put 50 euros in the red envelope he gave to Bi Shaffer yesterday.

However, after receiving it, this woman didn't say anything other than "thank you", which was really too much.

But for the sake of the Spring Festival, he generously did not bother with this little foreigner who did not understand the ways of the world.

"Xiang, how much did you give them? What if they don't pay me back?" Little John, who was still immersed in a sweet dream, suddenly realized something.

He can figure out the truth.

Would Xiangyang not know about this?

"My wife is in charge of such matters in our family." Although Xiang Yang knew that Lao Xiang was planning to trick Little John, in the absence of prior communication, he could only find a lame but reasonable excuse to get away with it.

Little John thought this made sense. He nodded and said, "Then I'll ask Liu later."

"You don't need to ask my daughter-in-law about this. She is different from you."

Lao Xiang suddenly interrupted.

"The money she gave out to Xiangyang will never be taken back."

"Why?" Little John wondered.

The money is wasted and you still want to pay it back, isn't this a brainless behavior?

"That's because Xiangyang is the boss." Although Xiangyang usually doesn't show off, his ability to fool people is not exaggerated.

It's not like he doesn't have the skills to interrogate suspects.

"He gives people red envelopes, which are called closing red envelopes. After the New Year, he also gives people red envelopes for the start of work. It's all outgoing and not incoming. You are a salaried person, but it's different."

"." Little John blinked blankly.

It took me several seconds to figure out what Lao Xiang meant.

What Lao Xiang meant was that Xiangyang owed him two red envelopes.

The one from yesterday was for little JoJo.

It doesn’t count.

Seeing him asking for a closing red envelope from his son with a smirk on his face, Lao Xiang patted Little John on the shoulder with a smile and said earnestly: "Study hard, China's culture is broad and profound, it will be good for you."

"Uncle, don't worry, I will study hard."

Little John, who didn't ask for the red envelope but forced Xiangyang to pay for the meal later, nodded his head vigorously.

Came to the familiar breakfast stall.

He ordered his favorite sugar-coated pancakes with familiarity, and even exchanged a few New Year greetings with the breakfast stall owner.

Taking advantage of this opportunity, Xiang Yang quickly approached Lao Xiang and asked in a low voice:

"Dad, what is a closing red envelope? Why haven't I seen it before?"

"That's something only southerners are interested in." Lao Xiang curled his lips and complained, "You're ignorant."

"."

Xiangyang was also stunned.

Who has no insight?

Me?

I've traveled all over the world, don't I have any experience?

Wait, if that's the case, then Liu Qianqian also owes me one.
No, there are two!

(End of this chapter)