Reborn fashion designer

Chapter 970: Inside and Outside the Show (I)

Gaultier, Valentino.

During the entire 2011 Fall/Winter Fashion Week, Xiang Yang only participated in the shows of these two brands.

Nine out of ten men have G.

The retired Valentino is also one of them.

The one who helped to receive Xiangyang and Little John was his lover and business partner Jimmy Di.

When he saw the little JoJo in their hands, if he hadn't known the relationship between Xiang Yang and Little John in the industry, he would have really mistakenly thought that the two were the outstanding successors in the entire fashion industry.

"Xiang, nice to meet you today." Jimmy Di took Xiangyang and little John to greet them, and kindly pinched little JoJo's chubby face.

Who doesn’t like children?

What's more, the child was in Xiangyang's arms.

Don't underestimate this young man in front of you. The resources he can mobilize now are extraordinary.

"Jimmy, I'm glad to see you today too." Xiangyang waved JoJo's chubby little hand and said with a smile, "JoJo, say hello to your Grandpa Jimmy."

"Cuckoo~"

"Little JoJo is so cute." Jimmy Dee commented with a smile.

"Uncle Jimmy Dee, how come I didn't see it?" Little John pretended not to care about the cameras on both sides that were capturing this scene. In fact, in order to make sure that he appeared in the camera 100%, he moved towards Xiangyang and the others.

"He is busy receiving distinguished guests." Jimidi said simply and looked at Xiangyang again.

The guests received personally by Valentino are one of the reasons why he values ​​Xiangyang so much.

You know, with his status in the fashion industry, he would not easily walk out of the backstage of the show to welcome the arrival of a guest.

"Xiang, I guess you have heard the rumors."

"I think this is the right decision." Xiang Yang had of course heard about the latest progress made by the Qatari consortium in the acquisition of Valentino.

During the same period as his trip to Damascus, Axel also gained a lot in Doha.

In fact, although this acquisition has nothing to do with Hermès, it is common in the luxury goods circle to release goodwill through mutual communication.

Nowadays, HYS is doing very well in joint collaborations and film investments.

Valentino, which realized early on that film promotion could bring huge profits to the brand, certainly wants to increase investment in this area.

Only in this way can you sell yourself at a good price.

Did Valentino promote its brand through film art long before Hermès?
The answer is yes.

Even without the investment in film product placement, Valentino: The Last Emperor, a film that documents Valentino's career, is much purer in its discussion of the fashion industry than the film funded by Hermès Film Investment Company in terms of brand building.

But in comparison, the film and television works in which Hermès Film Investment Company participated have achieved too huge an influence on a larger scale.

It is by no means comparable to a biographical documentary.

But on a larger scale, clothing brands have long realized that it is not uncommon for movies or movie stars to promote their brands.

The same is true in China.

For example, Hengyuanxiang was founded in 1927 and later became a OEM representative.

When the brand was first established, it used movie stars such as Zhou Xuan and Shangguan Yunzhu to endorse its wool yarn brand, so this marketing concept was considered advanced in the 20s.

Put it in the present
What we need to see is that, knowing that film is a powerful medium, we can better explore new models of cross-border cooperation.

Simple clothing design can no longer meet the needs of luxury brands.

The path chosen by Hermès Film Investment Company has undoubtedly become a model for luxury brands to seek transformation through cooperation.

What is even more amazing is that under the leadership of Xiang Yang and Little John, this famous investment company quickly sorted out the process from co-production to copyright ownership in less than two years and achieved amazing results.

These works not only provide more business opportunities for brands.

The key point is that the creation of film content is centered around the coupling effect of the brand's own product design.

"Galavani and I have reached the age where we can enjoy life." Jimidi smiled slightly. In private, he didn't mind talking more about this matter, but the current occasion was not appropriate.

While inviting Xiangyang, who was holding little JoJo, to step into the show, he said:
"Xiang, if we have time, maybe after the show we can sit together and have a glass of champagne, what do you think?"

"Okay." Xiangyang didn't care.

Come here
Just as he finished speaking, he looked at the little JoJo in his arms.

You agreed too quickly.

"It's okay, I'll find someone to take care of him." Realizing what made Xiangyang look embarrassed, Jimmy Di patted Xiangyang's shoulder with a smile.

It's just a small kid.

What's so difficult about it?

The top priority is to be able to keep Xiangyang here.

Jimidi did not hide the fact that he wanted to have a face-to-face meeting with Xiang Yang after the show, and he was very concerned about the next key project of Hermès Film Investment Company, "Les Miserables".

It's just that in this regard, his original intention is different from Xiangyang's.

Simply speaking, his primary goal is to take advantage of this favorable situation to increase Valentino's market value.

6.4 million euros.

This is the latest offer from the Qatari consortium.

This amount of money was still a little short of his and Valentino's psychological goal.

"Hey, this little cutie, he is..."

"Rang, I didn't expect you to accompany Xiangyang today. I thought it was..."

As soon as they entered the show venue, Xiangyang and Xiaoyuehan, who were passing by the area where their peers were, were warmly welcomed.

As usual, Xiangyang did not choose to sit in the more eye-catching first row.

Those seats, apart from those for the rich wives, are reserved for celebrities who need media exposure. No matter where he sits, he will become the focus. There is no need for him to go to the front row to show off his status in the circle.

"Are you shooting a Vlog? Then you have to pay me portrait fees." Xiangyang said jokingly when he saw many of his designer colleagues holding cameras.

"Yes, give me two."

Little John followed suit.

In response, everyone laughed and gave a shit.

"Xiang, how are your preparations for tomorrow's show going? I didn't expect you to have the time to come and watch the show at such a critical moment."

When someone asked about HYS's show arrangements at this fashion week, Xiang Yang responded with ease: "Everything is as planned."

Compared to the troubles you want to solve.

A show independent of Hermès is no big deal.

This is mainly due to the fact that HYS's development is more inclined to provide diversified product support rather than a single garment.

For the brand under his control, the main purpose of HYS's show this time is to introduce a concept to the fashion industry and the audience of all HYS products, that is - Gorpcore.

Emphasis on both practicality and design is the foundation of HYS.

Incorporating the current urban fashion aesthetic on this basis will create the Gorpcore style that will be popular in the fashion industry in the future.

To put it in more common terms, "outdoor items are the aesthetic or core of the outfit."

Keep it simple.
The term "backpacker" is not unfamiliar to people.

However, there is more than just one style of outdoor wear.

The Gorpcore that Xiangyang wants to create is just one of them. The difference from the other two main styles (Urban Outdoor and mountain style) is that it is closer to the city.

But no matter how much we emphasize its wearability in urban life, it has the word "outdoor" in it.

So in terms of functionality, it must be reflected.

In other words, it is essential to use more natural colors based on nature in color expression, and to use a sense of technology to enhance the product's outdoor properties such as windproof, waterproof and warm.

As for the decoration on the clothes
Although HYS also has products with heavy-duty styles such as Urban Outdoor, under the same design concept, the appearance designed by HYS Design tends to be more plain.

This is also very obvious in the decoration of clothing.

Apart from buckles and drawstrings, it is difficult to find anything extra on HYS's outdoor clothing.

However, the most eye-catching feature of the new jacket launched by HYS this time is its 3D windproof hood.

Whether it is sudden strong winds or heavy rain outdoors, the simple human body design allows outdoor players wearing HYS jackets to operate the tightness of the hat with one hand.

At the same time, the gradual tightening of the hem of the overall clothing can also effectively prevent the invasion of cold wind.

This is one of the best solutions from a design perspective to reduce the risk of hypothermia caused by a sudden drop in temperature.

Of course, the best solution HYS can provide is always to hope that you can wear more than one piece.
But it depends on the user's wallet.

"Xiang, to be honest, your previous Hermès advertisement was really great."

"Thank you."

"Xiang, when will HYS have its own advertising plan? When will your cooperation with Karls Lafayette begin?"

"."

Some people are concerned about the works that Xiangyang will present at HYS's big show tomorrow, and naturally some people have expressed their approval of Hermès' earlier wave of publicity.

In fact, many of my fellow designers feel that the latter is more worthy of attention.

Because this shows that Xiangyang, who was originally on an equal footing with them, also has a strong say in the genuine matter.

This is different.

"Xiang, is it convenient? Galavani wants to invite you over." Just as Xiang Yang was communicating with the designer beside him, Jimidi, who had left the table temporarily, appeared again.

"Ok, no problem."

Xiang Yang nodded.

He really wanted to leave for a while. It would be fine if he was surrounded by a group of colleagues, but the little JoJo in his arms was a little unreliable.

His little hands curled up in his arms kept reaching into his clothes.

"You're just like your father. You're unreliable."

"Xiang, come together?" Little John, who was also being chatted with by his companions, saw Xiangyang was about to leave, so he immediately stopped his friend and pointed in his direction.

Xiangyang was surrounded and he was not much better off.

When did designers switch careers to become journalists?

Really are.
Please @ me if you post it on Youtube
Overestimating my status
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(End of this chapter)