Reborn fashion designer
Chapter 977: If there is an advantage, of course we should take advantage of it
Chapter 977: If there is an advantage, of course we must take advantage of it (Part )
Going to the Geneva Motor Show as a guest?
Do you also need to make time in this year's schedule to go to the Guangzhou Auto Show to help promote the Alfa Romeo 4C concept car's debut in Asia?
When asked this question at the HYS show, Liu Qianqian was completely unprepared and agreed without a second thought when she received this sudden invitation.
As a spokesperson, she just cooperates with the brand and completes her job.
Not buying a car.
There is money to be made, why not go.
Not to mention that the century-old Geneva Motor Show is one of the world's top auto shows, she is also very interested in the Guangzhou Auto Show.
According to the details of her endorsement contract with Alfa Romeo, as the spokesperson, she will also receive a certain commission each year based on the sales of the products.
Xiangyang needs a lot of money to acquire Valentino.
If things go wrong, you may have to make various mortgages to raise the funds.
There is a reason why both the domestic bank introduced by Ding Zhong and the bank in France are willing to accept Xiang Yang's various mortgages to borrow large sums of money.
Xiangyang’s collateral is worth the price.
But the interest must be paid.
Who will pay for this?
As she holds the financial power over the family, she has no choice but to suffer.
"Then I will arrange a promotion for you and post it on INS." Anna Wintour looked at Liu Xixi and said with a smile.
Vogue’s INS account posted photos of Alfa Romeo and Liu Xixi at the auto show.
Firstly, it helps promote Liu Qianqian in the fashion field.
Come on second.
"That's great, Ms. Anna. We have special funds for advertising expenses." Before Liu Xixi could express her opinion, Red Bigland said with a smile.
Look what he was thinking about just now.
The crossover between a world-renowned car company and the famous Vogue is not without precedent.
In 1981, Land Rover Range Rover teamed up with Vogue magazine to create the "In Vogue" limited edition model, which directly allowed the car company to break through the shackles of its original audience and leap into the high-end market. After retaining the Vogue suffix, Land Rover gradually consolidated its position in the high-end market. This success story is well known in the automotive industry.
Now that Anna Wintour has taken the initiative to propose, Red Bigland will not be stingy.
There will definitely be enough money.
"As for advertising fees, we can wait until the fashion week is over before discussing the details." Anna Wintour nodded slightly.
Seeing that the two men had reached an agreement in just a few words, Nicholas Pers said without hesitation: "Then count Van Cleef & Arpels as a share."
The Land Rover Range Rover "In Vogue" Limited Edition, this intimidating title may not be clear to people who are not interested in cars, but he knows it very well.
It’s not because he likes to study cars.
Rather, this model is actually a prop car that Vogue borrowed from Land Rover to cooperate with the product shooting of Jaeger-LeCoultre, which belongs to the same group as Van Cleef & Arpels. After special treatment, many luxurious configurations were added to match the tone of the two major brands.
Unexpectedly, this car company got such a huge advantage in the end.
Axel, who was sitting in the second row, silently watched everything happening in front of him. The cross-border collaboration between Alfa Romeo, Van Cleef & Arpels and Vogue was quite interesting to think about.
Hermès cannot miss this excitement.
It’s not that Hermès lacks attention, but Liu Xixi, who is one of the shareholders of H51.
During the fashion week, it was fine for her to cooperate with other brands under the Richemont Group to promote, but it was unacceptable for her to appear in Vogue wearing other brands' clothes and carrying other brands' handbags!
Leaning forward a little, Axel said, "Liu, I will assign someone from the public relations department of the group to assist you."
Nicholas Persia curled his lips when he heard this.
As for what?
I was just acting as a matchmaker for the group and taking the opportunity to promote Kou Yi. Why should you be so wary of me?
Just as he took a deep breath and tried to find a topic to ease the embarrassment, Anna Wintour suddenly suggested: "Liu, I think you can try wearing Valentino to match the sports car just now."
"what?"
Liu Qianqian, who was sitting in the front row, was stunned for a moment.
Wouldn't this be a bit inappropriate?
Axel frowned. He really didn't expect that the one who would cause trouble would be Anna Wintour.
Let Liu Xixi wear Valentino?
Because he had been invited to Qatar before and had good exchanges with Mayhoola’s senior management, he was willing to give this face. After all, he has a close relationship with this group.
But when it comes to matching red with red, he cleared his throat and said, "I think Liu's previous red dress also goes well with this sports car."
"Really?" Anna Wintour glanced at Liu Xixi. "It looks good, but it's an old model."
“It’s actually quite new.”
Liu Qianqian pursed her lips.
Anna Wintour couldn't help but roll her eyes at the thin voice.
If it weren't for the sunglasses blocking the view, this scene would have definitely been captured by the media and posted online, causing a heated discussion.
[The fashion queen gave Liu Xixi a cold eye at the HYS show]
Just this title alone can attract countless discussions.
Maybe the fashion industry will have another topic that can be used frequently to attract attention.
The content doesn’t need to be overly organized.
As long as it writes about Anna Wintour's dissatisfaction with Liu Xixi's remarks and her hope to suppress her so as to promote her daughter, who is Xiang Yang's personal assistant, to the top, doesn't this have to be as attractive as a Qing Dynasty palace drama?
Child custody, division of property between the two, and
Don't write too much.
"No wonder Xiang was in no hurry to make clothes for you." Trying hard to control the expression on her face, Anna Wintour looked at Liu Xixi and then at her daughter, "Don't learn from her."
When Bi Shafer was looked at by her mother, she thought she was asking her to speak, so she quickly said:
"I also think that Liu's previous outfit at the Elysee Palace was more suitable for Alfa Romeo. The red of Valentino is too monotonous when paired with this sports car."
"Yeah, that's what I think too."
Axel smiled happily.
I'm too lazy to figure out what your plans are, but we are all family members speaking for our own family, so there is no need to discuss this matter.
If that doesn't work, then
"Why don't we listen to Xiang's opinion later?" Anna Wintour, who had the same idea as him, gritted her teeth. Compared to Liu Xixi, her daughter's words really made her annoyed.
They love to show off their love when they are together, and you really get something for nothing.
I let Liu Xixi wear Valentino so that Xiangyang can come up with an eye-catching marketing campaign after completing the acquisition of Valentino.
With Alfa Romeo, Van Cleef & Arpels and Vogue in charge, the matrix effect is rare.
Even if it fails to catch up, it can at least show an attitude towards Valentino and the acquirer Mayhoola - Xiangyang has sufficient strength and resources to contribute to the future development of Valentino.
This can play a crucial role whether in a single acquisition or a collaborative acquisition.
But you two little sisters teamed up to sabotage me.
Really are.
(End of this chapter)
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