Reborn fashion designer

Chapter 980: If there is an advantage, of course we must take advantage of it (V)

Speaking of Bear Grylls, we have to talk about how popular the reality show "Man vs. Wild" in which this guy participated has been since it was aired in 2006.

The reality show isn't just popular in its home turf of the Discovery Channel.

The thrilling plot and rich survival skills have won the love of audiences all over the world, and there are also a large number of audiences in China who are attracted by "Bear Grylls".

In order to cater to the audience in China, the crew of "Into the Wild" even came to China to shoot a special edition.

Of course, Chinese TV stations later realized the huge audience for this kind of reality show with adventure and competition as its main content, and they invited Bear Grylls, who had fallen out with the Discovery Channel, to record the show.

But before he came to China to participate in the reality show, there was one thing about him related to fashion that many people overlooked.

In 2014, CAMEL hired him as global product design director.

But when you see the word Camel, don't think it is the same company as Camel cigarettes in the United States.

Camel, a clothing and footwear brand from China, is famous for its tough style such as "heavy and natural". At this critical juncture in 2011, in addition to fully developing its own physical stores in the core areas of first- and second-tier cities in China, the brand was also one of the first brands to deploy e-commerce.

Camel is undoubtedly the top brand of men's shoes on Taobao.

"Then I have a good idea." Anna Wintour, who didn't know why Xiangyang suddenly thought of such a famous figure, was happy.

If her fellow countryman Bear Grylls is valued by Xiangyang.

Then there is another person who is also very suitable.

There is even the possibility of a brand new track for HYS.

She found it interesting to think that a top sports brand as a sub-brand of Hermès would also include a series of fishing products.

"Jeremy Weider? River Monsters? Animal Planet?"

Xiangyang repeated the two sentences.

He had never heard of this program.

What is the meaning of fishing?
"Just because you haven't heard of him doesn't mean his show is a failure," said Anna Wintour.

"Yeah, that's true." Xiangyang nodded. He agreed with this statement.

A person's energy is limited, and it is impossible to understand all aspects of things thoroughly.

Whether it is a water monster or an outdoor adventure, the selling point of the shows hosted by these two people is actually very similar in essence. But Xiangyang doesn't understand why so many people like fishing.
wrong!

Anna Wintour is actually interested in fishing?

Why had he never heard Bi Shafer mention this?

Facing Xiang Yang's surprise, Anna Wintour explained: "I don't like fishing. Bill often talked about it when he was filming Pirates of the Caribbean."

"Oh, that's how it is"

Xiangyang thought, that’s not surprising.

Since she has recommended it, I should take some time to watch the show she mentioned after I’m done with my busy schedule these few days.

The fishing rods and baits needed for fishing definitely have nothing to do with HYS.

However, there should be no shortage of buyers for fleece jackets and pants, loose-fitting jackets needed for fishing in winter, or sun-protective clothing and quick-drying trousers needed in the high temperatures in summer, even if they are a little more expensive.

Forget it, let’s have someone do some market research first.

The top priority is to get more exposure for HYS in the various sports events sponsored this year!

Because that's the only way
"Ms. Anna, Mr. Xiang." Xiang Yang, who was still planning to increase sales by speeding up the exposure and thus serve the stock price of Hermès, had not yet finished his calculations when Lee Boo-jin, who was visiting Look closely in the backstage, saw him coming and an elegant smile broke out on her face.

Next to her, there are two Asian ladies' faces.

One is her cousin, and the other is Wu Lunpan, the Hermès agent in Thailand.

"I apologize for the poor hospitality you have shown me." Xiang Yang came back to his senses and greeted them with a smile.

Among the three people in front of me, two of them are here to give me money.

In HYS's physical store expansion plan in 2011, a new store will be opened in Seoul and Bangkok to meet the needs of local customers.

In South Korea, the natural solution is to cooperate with the Shilla Group headed by Lee Boo-jin.

There is no need to say more about Thailand.

The Ms. Wu in front of us has had a cooperative relationship with Hermès for many years, and the HYS agency business in Thailand was naturally taken over by her.

Axel had already informed Xiangyang about this during HYS's internal meeting before the big show.

This person spent a lot of money to get the agency of HYS.

What was surprising was that after the chat, she did not mention anything about HYS's agency in her communication with Xiangyang, but asked about another matter.

She is actively promoting football in Thailand and hopes to let HYS take the lead. She will provide funding and set up a charity fund in Thailand based on HYS's promotion and publicity in China to organize football-related charity activities.

In addition, it is hoped that Xiang Yang, as the chairman of Liverpool Club, can use his official capacity to invite the entire Thai women's football team to Anfield to watch the game and play a friendly match with the Liverpool women's football team that will be formed this year.

"Of course you can." Xiangyang agreed to her proposal without thinking.

People contributed money and effort out of their own pockets, and HYS gained a good reputation.

There is no reason to refuse.

And just from her words, Xiangyang could tell that Wu Lunpan must have a backup plan.

It is worth noting that not much attention has been paid to the fact that Liverpool is about to set up a women's football team and participate in the English Football Association Women's Super League as one of the eight founding teams.

But other people take it very seriously.

The preparations made beforehand were not a little bit.

"I heard that Mr. Xiang and your wife are planning to go to Thailand for vacation?" After talking about business matters briefly, Wu Lunpan asked in a low voice about personal matters.

She didn't intend to say this in front of Lee Boo-jin.

Even though they had endless topics to talk about before Xiangyang came.

But three women make a drama, and the lady is no exception.

"My wife invested in a movie that was filmed in Bangkok, so I'm also interested in finding an opportunity to go and see it with her," Xiang Yang admitted with a smile.

"It turns out that the movie was invested by your ladyship."

It was unknown whether he was pretending or deliberately praising Liu Xixi in front of Xiangyang, but Wu Lunpan's tone was full of surprise when he said this, "The entire Thai film industry is discussing this movie."

"Oh? Really?"

Xiangyang grinned in surprise.

Well.
Thailand's film industry
Why are a bunch of actors who play monsters and ghosts discussing "Lost in Thailand"?

“I didn’t expect Ms. Wu to still care about the film industry.”

But as soon as he said this, Xiangyang felt speechless about what he had said.

She is a leading figure in Thailand's fashion industry. How could she not know about the local film industry? She might even have a lot of say in the circle over there.

Fortunately, Wu Lunpan didn't mind Xiang Yang's words at all, and continued: "If Mr. Xiang doesn't mind, please let me be your host when you come to Bangkok."

"this one"

(End of this chapter)