Reborn fashion designer

Chapter 993 Xiangyang wants to get something for free.
Planning the city.

Compared to Liverpool's next season's signings list, Xiangyang had never heard of it, as the first Chinese player to complete the Tour de France, Tour of Spain and Giro d'Italia, and was called the "rabbit killer" by European riders.

In the 2012 Vuelta a España, he won the “Fighting Award” in the 19th stage and in the 2014 Tour de France, which was full of top riders, he won 13 sprint points in two stages.

He also had no idea about the complex issues surrounding the transfer of road cyclists.

But not having heard of it and not knowing it does not mean that Xiangyang does not accept Li Fuyu's proposal.

Supporting a Chinese team that can hopefully appear in the World Tour in the future with a wildcard or its own strength is of vital importance to the future development of HYS in this sport.

As long as it can be done with money, it's fine.

The reason why it's so satisfying is simple.

The bicycle industry is really profitable.

Garmin, which is jointly developing wearable devices with HYS, will derive the majority of its future revenue from its sales in the bicycle industry.

What are Garmin's bicycle-related products?
Cycling computer, heart rate monitor, cadence meter, power lock and.
Anyway, there are no bicycles.

As the influence of road bikes continues to grow around the world, Garmin's comprehensive revenue in this field hit a record high in 2024 alone, reaching US$63 billion.

Likewise, the profit margins of road bike apparel brands are frighteningly high.

Depending on the product, cycling clothing, gloves, pants, cycling shoes, helmets, glasses, etc., anything related to the word "road bike" is more expensive than other sports products.

Even skiing, which is considered an expensive sport, cannot compare to it.

After all, skiing is a seasonal sport.

Compared with such amazing sales performance, the transfer fee of $10 to $20 spent on the team is simply not worth mentioning.

Um.
It might not cost that much.

Li Fuyu scratched his head. Based on his understanding of Ji Cheng, who had joined the Dutch Shimano team for three years but had not had many outstanding performances, his transfer price was not that high.

"Then just buy it, why are you hesitating?" Xiangyang frowned.

"Boss, it's like this. Ji Cheng and two other teammates have just left the Dutch Shimano team, and I want to recruit them into the team first. They may be lacking in personal ability, but after all, they have experience in racing and training in Europe and can integrate into the team more quickly. Ji Cheng needs to wait for the UCI transfer approval and the team's permission." Li Fuyu glanced at Xiang Yang.

With two more Chinese drivers, plus the transfer fees to be paid, the team's expenses increased again.

"Oh, that's how it is."

Xiangyang's words were still brief: "Captain Li, you don't have to worry about the funding. As long as you can do what you promised me just now, I will take care of the money problem."

"Tsk tsk~"

The AG2R team manager couldn't help but sigh inwardly when he heard this.

I am so lucky to meet such an easy-to-talk-to sponsor.

Unfortunately, as a World Tour team, AG2R is not as simple as Hengxiang-HYS in recruiting players. There are many rules that need to be followed in order to register a World Tour player.

Simply reaching an agreement on the transfer with the driver's current team is just the basis.

"Keep going, I'm optimistic about the support you can provide for the company's future development." In addition to inspecting the work, Xiang Yang also gave appropriate words of encouragement.

"By the way, there is something I want to tell you this time."

As soon as he finished speaking, the atmosphere in the club's meeting room suddenly became quiet, and the leaders of the two teams subconsciously turned their eyes to Xiangyang's face.

This action made Xiangyang, who was about to continue speaking, smile awkwardly, "Don't be nervous, this is a good thing for you." There is no problem in spending money on the team, but brand building cannot be put aside.

Since the two teams have done their tactical homework in the Tour of Beijing, in addition to completing the set goals, they must also do enough publicity for HYS's products.

"The company hopes that, in addition to regular publicity, you can use your leisure time during the Beijing Tour to shoot a set of promotional ads for the Brompton bicycles that the company has acquired. Let my assistant give a detailed introduction on the details."

Xiangyang, who took the lead, directly handed over the specific matters to Bi Shafer who was sitting next to him.

As HYS's product on bicycles, Xiaobu Bicycle will officially enter the Chinese market in 2011 and open two global brand flagship stores in the most prosperous shopping malls in Shanghai and Beijing.

Speaking of brand flagship stores, this is the first attempt after Xiaobu Bicycle was acquired and replaced the dealer model with self-operated flagship stores in accordance with the company's requirements.

Since this is the first attempt, we have to put a lot of effort into marketing.

It is not easy to get consumers to accept folding bicycles that cost tens of thousands of yuan.

Although some people buy Hermès bicycles.

But which one is voluntary?
Isn't it just to buy the baby of your dreams that you have to frown and accept this weird matching?

Therefore, in addition to inviting two of its own racing teams to shoot commercials, Brompton Bicycles will also invite some celebrities to promote the brand in China.

It is certain that we will invite some young stars with more market appeal or embed them in TV dramas.

As for who it will be, Xiangyang has not yet decided.

He wants his wife
Why is Liu Qianqian the first person you think of?

Needless to say.

As stars of the younger generation in China, their fan base has the strongest consumption potential.

This level of consumption cannot be compared to buying fashion magazines, movie tickets, or concert tickets.

Well.
This does not include concert tickets held by scalpers.

However, the advertising endorsement fees of his wife, who owns top luxury brands such as Van Cleef & Arpels, luxury cars such as Alfa Romeo, HW, Cheetah Winery and Maimen, are too high.

As a recent entrant, Brompton cannot afford this price.

He couldn't do something like having sex with his wife for free.

"Boss, I'm done."

Bi Shaffer distributed the information he brought to the leaders of the two teams. After giving a detailed introduction, he saw that Xiangyang did not react at all and gave a reminder in a low voice.

"Well, you guys continue." Xiangyang waved his hand, signaling them to continue the discussion.

How about a limited edition?

So is it about using red, or what other color?
Is it based on the theme of "Time and Space" or "Prometheus"?
Anyway, we won’t use “The Legend of Sword and Fairy 1”, “Demi-Gods and Semi-Devils” and “The Forbidden Kingdom” as the themes!

Xiangyang, who was thinking about how to get some money out of his wife's fans' wallets so as to give the bicycle project a good start in China, was not very interested in joining in the detailed discussion of the advertisement.

In his opinion, this was not a difficult task.

He has starred in movies without any acting experience.

How difficult is it to shoot a commercial?

(End of this chapter)