Shenhao started as a military training anchor

The name "Instructor Huo" carries considerable weight at Wang Sicong's party today.

Most of the people present were internet celebrities.

Before Holly came, the two female internet celebrities who drove with Wang Sicong that day had already started spreading the news, saying that instructor Huo was coming to celebrate Wang Sicong's birthday today.

When they arrived at the scene, these internet celebrities were very excited.

Finally got a glimpse of his true appearance.

Instructor Huo, who is famous on the platform, now has the nickname "Eternal God".

There is a popular saying in the live broadcast circle: "A solid platform, a smooth anchor, a solid anchor, and a smooth anchor."

What I’m talking about is that many Shenhao live broadcasting time is very short, or they don’t have enough financial resources, pretending to be the big brother, they are doing it, they are doing it, and they have withdrawn from the Internet.

Or maybe you feel you’ve had enough fun and return to life.

Never before in the history of live broadcasts has there been such a powerful and persistent person like Instructor Huo.

As soon as Wang Sicong finished his introduction, a group of female Internet celebrities gathered around him.

"Instructor, let me toast you."

"Instructor, you are so handsome."

"Instructor, can I take a photo with you?"

"Instructor, can you pay attention to me?"

Holly had a drink with them, shook his head and smiled, then sat down and looked at Wang Sicong next to him, "You really don't get tired of playing."

"Huh?" Wang Sicong asked, "You mean women?"

He raised his glass and clinked it with Holly and said, "Why are you pretending to be a serious person?"

Holly smiled, clinked glasses with him and said, "I said internet celebrity."

"It's so narrow-minded, brother. There is no such thing as internet celebrity. They are girls with their own characteristics. Don't use the word internet celebrity to judge everything about a woman."

"Isn't it because of your looks and figure that attract you?"

"That's the main reason."

The two laughed and drank a drink.

It got dark and a bonfire was lit.

Holly sat with Wang Sicong for a while, and then left after he went to cut the birthday cake.

"There's nothing much to say. I wish everyone a happy new year and make more money."

Simple and direct.

Wang Sicong picked up a plastic knife and cut off the cake.

"Happy birthday."

"Principal, happy birthday."

"..."

Everyone blessed.

Wang Sicong had a drink with them, cut a piece of cake and came over, handing it to Holly, "I know you are busy and stressed during this time, but you still have to eat the cake.

After eating the cake, it's up to you. "

Holly smiled and took the cake: "How much pressure can such a small scene put on me?

You underestimate me too. "

"To be honest, how much have you prepared this time?" Wang Sicong said.

"It is conservatively estimated that it will be no problem to raise 7 to 8 billion." Holly said bluntly while eating the cake.

The financing scale of the online ride-hailing market is very large. If you are just doing it on a small scale, you can just be a third-party service platform and eat some of the orders that others don’t want to make ends meet.

What Yisu Travel is now trying to do is to build an aggregation platform. It faces competitors such as Didi, AutoNavi, and T3. If they start fighting after the Spring Festival, a few hundred million won’t be enough.

Wang Sicong nodded: "This number is reassuring."

Holly smiled and bumped into him, "Happy birthday."

After eating the cake, Holly stood up and prepared to leave. Wang Sicong called everyone over and offered him a glass of wine to see him off.

Then arrange for the hotel driver to drive him back.

Wang Sicong also knew that Holly had a tough battle to fight now, so he didn't stay any longer.

When this battle is over, we will gather again and celebrate together.

On the way back, Holly clicked on the Qiangyin APP and swiped a few words for the female internet celebrity who came up to toast him tonight.

"Wow~, thank you, thank you instructor Huazi."

"The instructor also came to my place, thank you instructor."

"The instructor is so doting on me, and the instructor is the most handsome."

"The instructor often comes to see me."

After finishing brushing, I put down the seat and squinted for a while.

It was late when we got back to the villa. Huang Ying was still waiting for him, waiting for him to take a bath before going to rest.

……

By the end of New Year's Day, the number of registered users of Yisu Travel has exceeded 1000 million.

Advertise through major online channels to attract traffic.

Sponsor the New Year's Eve concert.

Ground promotion.

A three-pronged approach has achieved remarkable results.

The exposure of the online platform exceeded 5 million people.

Spending 200 million yuan, it achieved the effect Holly wanted to see.

With 1000 million registered users, it became famous in one battle and shocked the entire online ride-hailing market. All major platforms began to adjust the mileage price and increase driver commissions to maintain the market.

In Holly's eyes, these are just small fights, and he doesn't take his opponent to heart.

The real war has not yet begun.

His current focus is still on building a large traffic pool.

On New Year's Eve, Instructor Huo's three online Spring Festival Galas were held next, and there was another wave of traffic climax.

Easy Travel continues to expand its traffic pool through the online Spring Festival Gala.

Local push should also follow up.

Holly held a video conference with Zhao Dong, CEO of Easy Travel, in the morning.

Hawley came up with the "White Run Plan."

Zhao Dong frowned slightly when he heard this word, and wanted to ask Holly if he was serious?

The term "white run plan" is very famous in the online ride-hailing industry, but it is actually a meme.

It is said that the platform has cut too hard, leaving online ride-hailing drivers without food, which is equivalent to running away in vain.

Then he was picked up and ridiculed by netizens.

However, the “free ride plan” proposed by Holly does not allow drivers to run in vain, but allows the platform to run in vain.

To put it simply, the platform does not mention commissions.

The commission of the leading platform is between 20% and 30%. The driver charges yuan, while the platform charges % to %.

The market is now relatively stable, and the competition ratio is also floating within this range and will not be significantly adjusted.

In order to continue to build a large traffic pool, Holly proposed the platform's "White Run Plan".

Zhao Dong said bluntly: "Mr. Huo, given the current market conditions, we don't need to use such extreme tactics."

Holly said: "Mr. Zhao, the free-running plan I mentioned is not for every driver.

We have assessment indicators.

To join the free running plan, drivers must bring in five new drivers and one hundred new registered users. The new drivers must complete a normal commute for a week, and the new users must complete one transaction volume. "

Zhao Dong understood what Holly meant.

It is to give profits to the drivers and form fission with the drivers as the center.

If a driver wants to join the "White Run Plan", he must find five new online ride-hailing drivers to join Yisu Travel, and he must also recruit a hundred new people to register for Yisu Travel.

In fact, it is to grab drivers and make data.

The purpose of grabbing drivers is to solve the problem of upstream transportation capacity and strengthen the penetration into first- and second-tier cities.

The purpose of attracting users is for data financing.

The better the data, the better.

Hawley didn't even think about conversion rates a year ago.

If the traffic pool is large enough, once the online ride-hailing market takes off and various subsidies are provided, the conversion rate will naturally be high.

Once the conversion rate is high, if we think about cultivating users' habit of using Yisu Travel, we have to work hard on technology, services...

Cultivating user habits is to cut leeks and IPO.

Holly has laid out every move. Of course, the actual combat may change, but adjusting small tactics within the big framework will give you a more competitive advantage than rushing headlessly.

After Zhao Dong heard about the Bairun Plan, he couldn't help but think of the pyramid model used by WeChat merchants in the past.

The models are similar, but there are some changes.

Using the "driver" as the core of fission and ground push has not been done on other platforms, and the tactics are very new.

Maybe it will work wonders.

As far as interests are concerned, drivers will definitely actively complete the two indicators. Even if they make dozens of orders a day for short distances and there is no commission from the platform, they will still earn one or two hundred more.

Moreover, the unit prices before the year are generally higher, so you can make money and enjoy the New Year well by seizing the opportunity of Yisu Travel’s “Run for Nothing Plan”.

As for the unit price for users, no money will be spent on subsidies for the time being. It will closely follow the market prices of several platforms. Whatever they are, Yisu will be whatever they are.

Holly made a rough estimate. He may lose 80 million to a small target this month. As long as the traffic pool becomes larger, financing after the year will be easier.

(End of this chapter)