Shenhao started as a military training anchor

Holly spent 32 billion to buy three A-grade office buildings in the Hi-tech Zone. On the one hand, he released smoke bombs at his opponents so that they could not see clearly his methods and lured them into punching combinations.

On the other hand, it is to show financial resources to all Yisu employees and all drivers, enhance their trust, and stabilize the overall situation. At this time, military morale cannot be slackened.

The effect of self-exploding financial resources is very obvious. When Meituan was struggling in the food delivery market, Wang Xing directly issued a bill of 15 billion in cash.

It boosted the morale of Meituan employees and riders.

As expected by Holly, his opponent still had some means to spare.

A smoke bomb took Didi's reservations out.

The traffic control department attaches great importance to the supervision of the compliance rate of online ride-hailing orders.

Didi's self-explosion of data is to draw the attention of relevant units and use the management power of relevant units to put pressure on Yisu Travel.

Because Yisu Travel is centered around “drivers” and pursues rapid growth in market order volume, its order compliance rate is naturally not as good as other platforms.

There are signs of illegal illegal car drivers and fraudsters... etc.

And it must exist.

Online ride-hailing platforms supported by traditional car companies have the highest order compliance rate.

Internet platforms are generally between 70% and 80%, which does not exceed the management red line of the regulatory authorities.

Didi's order compliance rate is about 75%, which is not high, but Yisu Travel's order compliance rate is only about 60%.

This is the negative impact of a rapidly expanding market.

If relevant departments are connected, Yisu Travel must cooperate with rectification, and rectification means kicking out non-compliant orders.

Then Yisu Travel's millions of orders will be reduced by at least 30%.

The market that was burned and robbed with so much money has to be vomited out again.

I have to admire Cheng Wei and Liu Qing's suicidal combo, which was quite beautiful.

But Holly was prepared.

When Yisu Travel's daily losses exceeded 3000 million, Holly began to build a new business model.

At present, it seems that it is enough to deal with Didi's combo boxing set.

Holly told Zhao Dong: "I believe that relevant departments will talk to us soon, and you will go to the meeting on behalf of Easy Travel.

Have a good attitude and cooperate well with the work.

I'll talk to the secretary and the mayor here to buy enough time to change tactics. "

Last year, the Jiangcheng International Tea Expo was organized beautifully by Holly in cooperation with the municipal party committee and government, promoting a good image of the city and earning face for the new secretary.

Then the company received a notice from the secretary for a visit and investigation. Holly and the secretary also went to listen to the symphony together. The two also had private exchanges on the development of private enterprises and their hobbies.

He had been "endorsed" by the secretary.

As long as his attitude is correct this time, the secretary will definitely give him a certain amount of time to adjust.

The relationships he forged in Jiangcheng and local protectionism were reflected.

Zhao Dong responded: "Mr. Huo, I will do as you say and actively cooperate with the relevant departments.

But we must figure out how to deal with it before the relevant departments require rectification. "

Holly smiled and said: "We already have a solution, let the public opinion fly for a while."

Seeing Holly's calm and relaxed expression, Zhao Dong must have thought of a countermeasure.

In the next week, the online ride-hailing market became the focus of the Internet media.

Public opinion began to ferment.

attracted the attention of relevant departments.

Some media have already begun to predict that Yisu Travel will collapse.

Didi is praised as the dominant player in the online ride-hailing market, and Yisu Travel is unable to fight back with a combination of punches.

"Yisu has such a low order compliance rate. If the relevant departments require rectification, it will be a dead end."

"What a great platform, the most friendly platform for our drivers, but it's a pity that it still can't beat those gangsters." "Didn't Yisu just spend 32 billion to buy a building? Why did it suddenly stop working?"

"I think there is still a reversal to this matter, so don't follow the trend."

"..."

At the height of the discussion on the online platform, Holly launched the driver-partner model, slapping all media and bloggers who were not optimistic about Yisu Travel.

And it instantly became a tactic for research and analysis.

Yisu Travel takes out 10% of the equity as a public equity pool and distributes it to all Yisu Travel drivers.

The valuation is 240 billion, and 10% of the equity is worth 24 billion. As the valuation increases, this value will also increase, which is very tempting.

But not all drivers can become driver partners and must meet the company's targets.

Each driver must complete the recruitment of ten new drivers and hundreds of new users every month, and ensure that the daily turnover reaches one hundred yuan.

Only by meeting these three conditions can you become a driver partner and share the welfare dividends of the equity pool.

In fact, it is the plus version of the previous "White Run Plan" and has a longer-term development.

In this way, Yisu Travel has still collected the commission fee per unit, and still charges it according to the current 10% subsidy rate in the market.

Return funds and reduce losses.

With the driver-partner system, the number of full-time drivers joining Yisu Travel has increased, which not only enhances transportation capacity, but also solves the problem of low order compliance rates, so there is no longer the problem of illegal vehicles running orders.

It will also speed up the fission of the driver.

In the past, to join the Baidu Plan, you only needed to recruit new drivers and new users once. Now if you want to be a shareholder partner, you must recruit new drivers and new users every month, and the fission speed has increased significantly.

Hawley also takes into account the saturation period and those drivers who cannot complete the performance and cannot become driver partners, and provides them with two options.

One is the normal commission. For every order placed by the driver, the platform gets a proportional commission. Now we are in the war, the commission ratio is low, and it will return to more than 20% in the future.

There is also a lump sum model, where drivers can pay a one-time payment for a month or a year.

During the payment period, the platform will no longer draw commissions.

The lump sum fee is also very reasonable.

For example, in cities with millions of orders like Beijing and Shanghai, drivers of Easy Travel only need to pay 6000 yuan a year, and the income from each order belongs to you.

Calculated, the average price is only ten or twenty yuan a day, which is much more cost-effective than commission.

The lump sum prices are lower in cities with order volumes of 50 and 30, and even lower in small markets in districts and counties.

The lump sum system allows Yisu Travel to quickly return funds, cultivate more full-time drivers, increase the commuting rate of drivers, and ensure sufficient platform capacity.

For those part-time drivers, you can also continue to choose the proportional charging model to run online ride-hailing services.

More choices and more care.

The driver partnership system and the lump sum charging model were introduced.

The number of registered drivers on Yisu Travel quickly exceeded 100,000, and the order volume has stabilized at more than one million, and it is sprinting towards two million at an extremely fast pace.

The order compliance rate instantly surpassed Didi's, reaching 82%.

The special attention of relevant departments has been lifted.

The most troublesome thing for opponents is that a lump sum system allowed Yisu to return almost 3 million in cash.

I recovered more than half of the money I lost in the previous month.

The market share is about to exceed 10%.

It can be said to completely turn the situation around.

Now Yisu and Didi have the same subsidy level, but with the addition of a driver partner system, Didi is at a loss.

Cheng Wei and Liu Qing were immediately stunned by Holly.

Holly received many letters and phone calls from investors, praising him for fighting a great battle.

Holly is very humble, because this battle is a passive counterattack, and then it is time for him to take the initiative. (End of chapter)