Shenhao started as a military training anchor

When Holly proposed a long-form video collaboration project to Zhang Yiming, he focused on the existing traffic of Xigua Video.

If he is allowed to create a new long video platform on his own, the traffic and content will burn money together, which will be quite fierce.

Relying on high-quality content to improve the conversion of existing traffic is a shortcut, and it is also the most efficient approach for Qiangyin on this track.

Holly provided Zhang Yiming with two ideas, one was to sell Xigua videos, and the other was to develop in-depth content cooperation with Qihang Media.

Zhang Yiming decided to split Xigua Video and operate it as an independent company, which means he chose the second option.

Whichever he chooses, Hawley accepts it.

It’s nothing more than a matter of spending more and spending less.

There are still nearly 130 billion in funds in the system's accounts.

Enough to support him in the long video field.

Although the market size of long video is only 150 billion, the ecosystem built around it has a market size of trillions.

When video websites emerged in 05, more than 30 video websites appeared in one day. At the peak of competition on this track, there were more than 400 video websites.

In the past, Tudou, 56.com, PPTV, pps, Sohu, LeTV... all had great success, but due to competition for funds and copyrights, they all fell one after another, and finally Aiyouteng was established.

As Aiyouteng has developed to this day, it is not only pursuing platform benefits, but also the benefits of the larger ecosystem.

The financial reports of the three video websites are not ideal every year, with losses of tens of billions.

However, the three platforms are very active in trading on the stock market.

Listed companies not only look at revenue, but also look at market capitalization.

The most important point is that the income of the long video ecosystem, take Tencent Video as an example, although it has been losing money, each member of the Tencent Video ecosystem is making more than the other.

Novels, copyrighted IP, film and television investment and production... are all making money.

The money earned is much higher than the losses on the video platform.

Otherwise, the competition between the three companies would not be so fierce.

The three companies not only compete with each other, but are also unanimously xenophobic.

The Aiyouteng Alliance was established, and the membership grew from fifteen yuan to twenty yuan, and then to thirty yuan, all negotiated by the three companies.

The TV series produced by the three companies are available at discounted prices when purchased from each other.

Various means were combined to build a solid fortress, which meant that only the three of them could eat this piece of cake.

Therefore, after Aiyouteng entered the long video track, there has never been an influential long video platform.

This is also the reason why Zhang Yiming has been hesitant on this track.

Seeing that the number of users of Xigua Video is decreasing, we are already preparing to merge Xigua and Qiangyin, with Qiangyin distributing videos uniformly.

At this time, Holly stepped forward and proposed cooperation, and brought Qihang Media, an important ally, so Zhang Yiming decided to give it a try.

Let’s see if we can join forces with Holly to break through the fortress built by Ayouten.

ByteDance's board of directors passed the resolution to split Xigua Video. Now it depends on how much Hawley wants?

Holly went north to the capital again.

And he went there with ambition, and petty profits could not satisfy his appetite.

ByteDance headquarters in Beijing.

President's office.

Holly was familiar with the road. After receiving Zhang Yiming's invitation, he walked into his office.

"Mr. Huo, thank you for your hard work." Zhang Yiming stood up and came over to greet me, shaking hands warmly.

Holly joked: "Mr. Zhang didn't keep me waiting. It's been almost two months, and I finally got your answer."

"Hahahaha, it's my fault, I'll punish myself with a drink tonight." Zhang Yiming introduced the people around him to Holly, "Mr. Huo, the vice president of ByteDance, and also the general person in charge of the Xigua Video project, Ren Lifeng."

"Mr. Huo, I have long admired you." Ren Lifeng called him respectfully.

"Nice to meet you, Mr. Ren." Holly praised, "Mr. Zhang is surrounded by tiger generals. He is now very comfortable as a hands-off shopkeeper."

"Mr. Huo is overly praised. We are all implementing Mr. Zhang's major decisions. Mr. Zhang is the mainstay of the company's success today." Ren Lifeng said modestly. Holly and Zhang Yiming looked at each other and smiled, and Zhang Yiming invited, "Sit down, Mr. Huo."

Holly stretched out his hand and said, "Mr. Zhang."

Seating sofa.

Zhang Yiming said bluntly: "Boss Huo and we are old friends. Whether in the mall or in personal relationships, we know each other's character well.

No more beating around the bush.

After the split of Xigua Video is completed, a round of strategic financing will be launched. Both Mr. Huo and Qihang Media can invest in Xigua Video to facilitate our cooperation. "

Hawley said: “A mutual shareholding partnership is ideal.

Not only can they restrain each other, but it is also conducive to building a large ecosystem of Xigua Video. Qihang Media Group and ByteDance Group are the biggest beneficiaries.

I agree with Mr. Zhang’s proposal.

I just don’t know how many shares Mr. Zhang is willing to release? "

Zhang Yiming did not answer directly, but asked Holly, "What kind of proportion does Mr. Huo think is more convenient for the two companies to cooperate?"

Hawley bluntly said: “Qihang Media’s shareholding must not be less than 30%.

In addition, my personal shareholding ratio must also give me a vote to decide on this company. "

Upon hearing this, Ren Lifeng, who was sitting next to Zhang Yiming, frowned slightly and looked at Zhang Yiming.

Zhang Yiming said: "Qihang Media holds 30% of the shares, I agree.

Shares for shares, based on the current valuation of Qihang Media, this is a very good investment.

We can discuss in detail Mr. Huo's personal shareholding ratio and voting rights. "

Holly guessed: "Mr. Zhang called Mr. Ren over today to discuss it. He probably wanted him to be the CEO of Xigua Video, right?

After all, he has always been in charge of operations, and he should be the person who knows the product best. "

Zhang Yiming didn't understand why Holly suddenly turned the topic to Ren Lifeng, but this was exactly what he was thinking.

"Mr. Huo, Ren Lifeng has been following me since I started my business. I trust his ability. You are right. He is the person who knows Xigua Video best, so I recommend him to be CEO." Zhang Yiming said.

Holly said: "Mr. Ren, I have no other meaning. What I want to say is that Xigua Video needs a major operation to transform from a mid- to long-form video content creation and distribution platform into a comprehensive long-form video platform. This scalpel may not be suitable." you.

Otherwise, we would not have considered merging Qiangyin and Xigua before. "

Ren Lifeng must be a little dissatisfied.

The top management of the group has this mentality.

He doesn't like others to deny his business ability.

But facing Holly and Zhang Yiming, he didn't dare to talk loudly and ruin the project.

"Mr. Huo is very thoughtful and I can learn from him." Ren Lifeng said modestly.

Zhang Yiming asked: "Mr. Huo, do you have a suitable candidate?"

He himself will not return to the public eye now. His right-hand assistants Zhang Nan and Han Shangyou will now take on Qiangyin. In ByteDance’s business landscape, Qiangyin and Toutiao are the foundation.

All businesses are developed around these two.

The two of them don't have the extra energy to compete for the long video track.

The most suitable person in front of me is Ren Lifeng.

Holly smiled and said: "Mr. Zhang, I know that you don't want to come back to the public eye when you retire, but I want to grab this track myself.

If Mr. Zhang recognizes my ability as a partner, I will be the CEO.

I'm here to perform this major surgery.

Of course, I also need Mr. Ren’s help. He is indeed the person who knows the Xigua Video product best at this stage.

My suggestion is to let Mr. Ren be the co-CEO of Xigua Video, but I must have the company’s decision-making power. "(End of chapter)