Shenhao started as a military training anchor

In the long video market, among the three Aiyouteng companies, Tencent is definitely number one in terms of overall strength.

However, in terms of drama series with the widest audience, Tencent lags behind iQiyi in market share, and has nearly 20 million fewer VIP users than iQiyi.

In the past two years, relying on its large entertainment and copyright advantages, Tencent has begun to exert efforts in drama content, and has the momentum to catch up with iQiyi.

Youku, the third-oldest member of Youku for thousands of years, is a free-range child of Alibaba. If you have money, you will create some content. If you don’t have money, you will rely on your own copyrights to rest on your laurels. You have never thought about becoming one or two in the industry.

What is the model of iQiyi and Tencent? It can just follow them.

iQiyi, caught in the middle, is the most uncomfortable. It has advantages, but it is difficult to catch up with Tencent in terms of comprehensive strength. CEO Gong Yu does not expect that the major shareholder Baidu can continue to inject blood.

The financial capabilities are definitely inferior to Tencent.

If you want to improve your competitiveness in such a low position, it will test the CEO's wisdom.

Gong Yu is indeed a very smart and hard-working person.

When I first joined Sohu, I was so passionate that I took Sohu Video to the throne.

If it weren't for his senior brother Zhang Chaoyang's dissolute behavior, he probably wouldn't be discouraged and leave.

The most glorious years of Sohu Video were also the years when Zhang Chaoyang had the most fun. He bought a yacht and took Li Bingbing out to sea, drank wine and climbed mountains with Zhang Ziyi, and performed all over the world.

Basically, I don't care about the company's affairs.

In his words at the time, I am so rich, why am I living in such pain?

He wants to find the joy of life.

It was his attitude that made Gong Yu decide to leave Sohu, join Baidu, and take over iQiyi.

Not only Gong Yu, but also Youku founder Gu Yongqiang was also Zhang Chaoyang’s subordinate at the time.

So no matter what angle you look at it, Sohu must have a place in the long video track.

But our Mr. Zhang doesn’t care at all.

Seeing Sohu's market value drop from tens of billions to several billions, he also sat firmly on Diaoyutai.

It seems like I have no interest in money and career anymore.

After Gong Yu took office at iQiyi, within two years, he had reached hundreds of millions of PC-side users, and then made efforts on the mobile side, relying on high-quality content to quickly break out of the industry. In the drama sector, it once left Tencent behind.

Now not only is Tencent catching up, but another Xigua video has appeared.

Holly and Zhang Yiming join forces.

Qihang Media and ByteDance escorted.

With this lineup, it is impossible for Xigua Video to become a bad project.

We must take a piece of the cake from the long video market.

Gong Yu is under the greatest pressure. If Xigua Video catches up again, iQiyi will become the third in line.

It can be expected that Xigua and Tencent will compete fiercely, and iQiyi will not be able to follow or not follow, and the income of various businesses will drop sharply.

The country we have built over the past ten years must be defended.

After thinking about it again and again, I still called Holly and wanted to talk to him in person.

He knew Holly's character and methods, and was worried about Holly's rogue tactics.

For example, price membership at 15 yuan.

Then the paid ecosystem established by the three Aiyouteng companies over the years may fall apart, and each one will play its own role.

Everyone plays their own game, and what they compete for is hard power. To put it simply, it is money.

What can he do to compete with the two major companies, Tencent and ByteDance?

Holly answered the phone, "Mr. Gong, are you still working overtime so late?"

Say hello as a friend.

Although the two have become competitors now, Qihang Media and iQiyi have been partners for more than a year.

When Holly first took action against Bona Pictures, he held a press conference for a new film worth tens of billions in Beijing, and Gong Yu came to support it in person.

Later, Gong Yu also established a good relationship with him on many occasions.

Privately, Holly still likes Mr. Gong very much.

Gong Yu said: "Mr. Huo, I didn't disturb your rest, right?"

"No, Mr. Gong's call came at the right time. If it had been a few minutes later, I might not have answered it." Holly said, looking at his goddaughter Jiang He who was taking off her clothes to test the water temperature in the bathroom.

"Hahaha, then I will keep the story short and not disturb Mr. Huo." Gong Yu said directly, "Mr. Huo, are you still in the capital? If you are free tomorrow night, let's get together.

It’s been a long time since we’ve been together and I want to talk to you about some things that are on my mind. "

Holly said, "Okay, I'll make the arrangements and send you the address then." "Okay, we'll see you tomorrow night." Gong Yu hung up the phone and didn't bother Holly much.

Holly put down the phone and walked into the bathroom. Jiang He turned around and stretched out his hand, "Godfather, come on, I'll rub your back."

Holly stepped into the bathtub and enjoyed her goddaughter's back rub.

"It's so late, are you still busy with work?" Jiang He asked concernedly when he heard Holly answer the phone.

"This is a call from Mr. Gong from iQiyi, inviting me to dinner tomorrow night." Holly said, "Probably trying to get me to join the gang."

"What does godfather think?"

"Now that the three Aiyouteng families are the bastion of interests, some rules are beneficial to Xigua, but if you play by their rules, Xigua will have no choice but to follow suit.

We should not only make the cake bigger together, but also eat the biggest piece. "

"I believe my godfather can get his wish."

Holly smiled and turned back to kiss her. She took the initiative to kiss Holly.

I haven't seen Jiang He for a while.

The freshness is very strong.

This girl is transforming and maturing little by little. Holly is like a person who cultivates fruits. When he feels that the fruits are delicious, he will pick them and taste them.

……

The next morning, Holly went to the company to handle daily affairs as usual.

Ren Lifeng, co-CEO of Xigua Video, said: “Mr. Huo, Xigua Video APP has completed the upgrade in accordance with your deployment on the board of directors.

This is a closed beta version for you to check out. "

Holly clicked on the APP and looked at it carefully.

Comments: "The secondary page should be optimized again, and the advertising page must be done well.

The most valuable thing we have now is traffic. This is the power we have built on the short video track, and we must make good use of it.

At present, the platform’s strongest monetization capability is advertising, so we must serve our advertisers well. "

Although Xigua Video has begun to purchase a large number of film and television copyrights, these film and television copyrights are not enough to support users to switch to V, and even a large number of customers will be lost due to the revision.

Before a large amount of video content is released online, Xigua Video needs to rely on advertising, a powerful monetization channel, to generate revenue.

Ren Lifeng nodded: "I am having a meeting with colleagues from the technology department, design department, and marketing department this afternoon to plan the work."

Holly said: "Mr. Gong from iQiyi invites me to dinner tonight. Would you like to come and sit with me?"

Ren Lifeng said: "I won't go, Mr. Huo.

I'll follow your instructions and I'll just arrange anything. "

He and Gong Yu had some issues.

To be precise, it was a feud between Robin Li and Zhang Yiming.

In 20, after the overseas version of Qiangyin was sanctioned by the United States, ByteDance’s strategy of going global slowed down and returned to the domestic market.

While Zhang Yiming imitated the borderless model of his good friend Wang Xing, he followed the local life route to realize cash flow.

On the one hand, it launched an impact on Alibaba and JD.com in the e-commerce field.

At the same time, it is also launching an impact on Tencent and Baidu in the field of live broadcast and long video.

A multi-pronged approach.

Local life and e-commerce are two roads that Qiangyin has opened up.

Only the long-form video path has not taken off. At the beginning, there was a bold talk of spending 40 billion to produce variety shows to challenge iQiyi and Tencent, but it failed halfway.

Xigua Video was forced to take the mid-to-long video route.

Zhang Yiming approached Gong Yu privately and was willing to give Gong Yu a blood transfusion and join forces to fight against Tencent.

However, in iQiyi's equity structure, Gong Yu's voting rights are very small, and more than 70% of the voting rights are in the hands of Robin Li. Robin Li regards Zhang Yiming as his sworn enemy, especially Toutiao, Qiangyin Encyclopedia, Search... These products have seriously squeezed Baidu's market share.

Therefore, even if Gong Yu is interested in Zhang Yiming, he cannot bring iQiyi into the embrace of ByteDance.

Zhang Yiming's long video idea was delayed for several years.

When he met Holly, he regained his ambition to grab this piece of cake.

Holly expressed his understanding to Ren Lifeng and smiled, "Mr. Gong must have come tonight with sincerity. As for whether I accept his sincerity, how much should I accept?

It just depends on my mood. "

Brother Huo only cares about interests and will not get involved in your grudges.

(End of this chapter)