Shenhao started as a military training anchor

After Tian Xiwei signed the Gucci spokesperson contract in Shanghai, she was eager to return to Jiangcheng. It was not because she was homesick to come back to see her parents, but because she was eager to share this happy event with Holly.

This is the first luxury endorsement she has won in the past few years since her debut, and she was appointed as the image ambassador by the President of China and endorsed by Gucci head Marc Bisari.

Although its influence is not as great as Gucci’s global image ambassador, its status in domestic entertainment has skyrocketed.

Tian Xiwei also knows that her success in winning this endorsement was largely due to the push behind the scenes by her brother, Holly, the head of domestic entertainment.

"Brother, I will be attending a Gucci event in Jiangcheng this week, and Marc Bissari will also come to Jiangcheng." Tian Xiwei shared excitedly.

Holly smiled and nodded: "I have been notified that Mark will be a guest and we will have dinner together then."

"Brother, I love you so much." Tian Xiwei hugged Holly's arm excitedly, kissed him, and buried her head in Holly's arms.

The head of Gucci, Marco Pisa, came to China and also paid attention to the Chinese market. However, he chose Jiangcheng as his first stop, not because Gucci moved to Jiangcheng relatively early, but because he sincerely came to pay a visit to Holly, the head of domestic entertainment.

The game between Holly and the LV princess finally made Delphine Arnault bow her head and admit her mistake, once again demonstrating his domestic entertainment status in the luxury goods circle.

Gucci is the sworn enemy of LV. It should be said that they are sworn enemies. Marc Pissari has been paying attention to this matter and is waiting to see Dior and the eldest princess Delphine make a fool of themselves in China.

As soon as the Dior incident subsided, he went to China non-stop to visit Holly, also to express Gucci's attitude and affirm Holly's status in domestic entertainment.

Hope to have in-depth cooperation in the future.

Tian Xiwei's success in winning this endorsement can be regarded as Mark's gratitude to Holly.

I hope Gucci can continue to make efforts in the Chinese market and catch up with LV.

When Gucci was founded, it was a top luxury brand, and its brand value did not belong to LV or Chanel. At some point, its brand value even exceeded that of its rivals.

But the internal fighting in the Gucci family is very serious. Sons fight with sons, sons fight with daughter-in-law, and sons fight with me, which almost killed Gucci.

That classic quote: “I would rather cry in a BMW than laugh on a bicycle.” The original words came from the daughter-in-law of the head of Gucci. She originally said, “I would rather cry in a Rolls-Royce than laugh on a bicycle.” "Sitting on a bicycle and laughing" means she is not an ordinary woman.

When the old man couldn't suppress the infighting between his son and daughter-in-law, he sold Gucci to the Bahrain consortium with a wave of his hand.

That is, McLaren's big financier, the consortium that originally competed with Arab sovereign funds for the right to purchase Inter Milan.

However, Holly stopped him halfway.

The Bahrain consortium brought Gucci to the market in the Netherlands and the United States. At this time, the LV family came to smell it.

Arnault, the head of LV Group, planned the largest hostile takeover in the history of luxury goods.

It has successively raised tens of billions of dollars to complete its control of Gucci by purchasing Gucci shares. However, it was unexpected that the Bahrain consortium teamed up with Gucci executives to issue new shares several times, diluting LV's shares.

Arnault, who was prosperous in the capital market, completed more than 60 mergers and acquisitions in the LV luxury goods empire, and stumbled upon Gucci for the first time.

More than 10 billion bought him loneliness, he couldn't bear it, and he would destroy it if he couldn't get it.

They are filing lawsuits and engaging in malicious marketing, trying to seduce Gucci.

Nowadays, the so-called luxury goods circles despise the chain, and LV and Dior despise Gucci. These are all malicious marketing methods used by the LV family back then.

But Gucci was still stubborn and did not compromise. With the help of the Bahrain consortium, it joined the Kering Group.

Kering Group is the second largest luxury goods group in the world after LV Group. It owns many well-known brands such as Yves Saint Laurent and Balenciaga.

The LV family could only give up its pursuit of Gucci.

This Dior incident has a huge impact. As a mortal enemy, Gucci will definitely seize the opportunity to make efforts in the Chinese market.

Holly can pull Dior down the pit, and it can also push other brands up the mountain.

Because in the Chinese market, internal entertainment has such a strong influence on luxury goods sales, it is also unique in the world.

This is also the scariest part of China’s fan economy.

Take the Prada brand as an example. The collapse of several spokespersons, especially Moukun, directly led to a cliff-like decline in Prada's sales in the Chinese market.

It was precisely because of this that Mark Bissari, the head of Gucci, took two days out of his original China trip schedule to visit Holly in Jiangcheng. Holly has been able to secure his position as the "Cash King" in Jiangcheng unshakably. In addition to being rich, his conduct has also been praised by domestic entrepreneurs.

When Jiangcheng is mentioned, the first thing that comes to mind is Mr. Huo Lihuo.

Regardless of whether they are opponents or partners, when they meet in private, they are treated with courtesy and high standards.

Mark Bissari landed in Jiangcheng, and under the arrangement of Holly's flight steward Li Nian, he took Holly's private business helicopter Bell 525 to Holly's private estate.

Mark not only felt the enthusiastic respect of this young Chinese tycoon, but also felt the wealth and strength of Holly. Even in developed countries and international groups, luxury business helicopters with "air conference rooms" like Bell 525 are not Very common.

The helicopter landed slowly over Holly's private estate.

Mark was surprised.

In his opinion, this kind of private estate does not seem to be in line with China's housing culture.

After all, this involves a land procedure issue, which is very different from European and American farm culture.

One step at a time, one bridge at a time, the flowing water in the courtyard is antique and very beautiful.

It is also very difficult to build such a luxurious and large private estate near a first-tier city without sufficient financial resources and sufficient social status.

Mark Pisali gradually realized Holly's confidence in fighting against the LV eldest princess.

The helicopter stopped steadily, and Holly took Tian Xiwei forward to greet him.

Mark Bissari got off the plane and hugged Holly warmly, "I finally meet you, my Chinese friend, Mr. Huo. I have been waiting for this day for too long."

Holly welcomed: "Mark, welcome to China, welcome to Jiangcheng as a guest.

My private chef has prepared dinner, please. "

"Mr. Huo, please." Mark said politely.

The three musicians in front of the villa played the guzheng and pipa.

Mark stopped and admired it, "Huo, this music sound is great."

Holly introduced him to the traditional Chinese musical instruments guzheng and pipa.

Mark sighed: “Your life is enviable and reminds me of some of the books I read about Chinese history.

You are just like the royal family and nobles in ancient times. "

Holly smiled and invited him into the house for dinner.

"Mr. Huo, thank you for your warm hospitality. I have prepared a gift for you. I hope you like it." Mark reached out to the secretary beside him.

The secretary handed the exquisite gift box to Mark.

Mark opened it and said, "I know this year is the Year of the Dragon in China, so I asked Gucci's chief craftsman to customize a belt for you."

The Gucci Peugeot "G" in the middle of the belt is carved into a dragon pattern by the skilled craftsmen.

Mark said: “This is the only one in the world, and we will not produce it for sale.

Customized only for your Chinese friend.

Mr. Huo, please accept my wish. "

Holly smiled and nodded, and winked at the assistant next to her, Yu Huan, asking her to accept it.

"You're welcome, Mark, I like your gift." Holly invited, "Let's move over to dine."

(End of this chapter)