Shenhao started as a military training anchor

In the evening, after receiving leaders and professors from major medical universities who came to Jiangcheng for inspection at the hotel, on the way back, Holly left in his Hongqi L5 with Zheng Fanghua, CEO of Haikuo Investment Holding Group.

In the car, Holly told me, "You will personally follow the Jiangcheng International Cancer Medical Center project and coordinate with the municipal party committee, government, and universities. If you have any questions, please call me."

"Okay, Mr. Huo." Zheng Fanghua said, "In order to ensure the smooth progress of several other projects, the company needs to apply for a large loan from the bank to implement the medical center project.

My idea is to take Haikuo Building to the bank as a mortgage. "

Haikuo Building is located in the North District Business Center. When the developer put it up for sale, Holly bought it for 13.6 billion.

There will be a discount for a physical mortgage loan, but it will still be sufficient for the initial infrastructure investment. Once the house is built, the house can be used as a mortgage again.

Haikuo Investment Holding Group has taken a big step this year, especially in the hotel industry, spending tens of billions.

The two resorts are also tens of billions of projects, as well as investments from other industries.

Holly understood Zheng Fanghua's considerations and wanted to ensure the safety of the company's cash flow.

"This project was initiated by me. I won't go through the loan channel for the initial investment. Whether it's for the society or the relevant departments above, I want to show them some gimmicks."

Holly asked, "You register a pharmaceutical subsidiary, and I will personally invest 2 billion as start-up capital for the project. I will then leverage bank loans for subsequent construction."

Zheng Fanghua nodded: "Okay, Mr. Huo, I will do as you say."

The car stopped at the entrance of Zheng Fanghua's community, and Holly smiled and patted his shoulder, "Mr. Zheng, I understand that it's a lot of pressure to have such courage on your shoulders.

Work harder, get over it after a while, and rest early. "

Zheng Fanghua didn't react at all.

I don’t know if Holly is concerned or is giving him a thumbs up.

The boss's words are sometimes elusive.

"Mr. Huo, please go to bed early." Zheng Fanghua said goodbye.

In Holly's eyes, Zheng Fanghua is very capable, but sometimes he likes to be a little individualistic behind his back.

To put it bluntly, he is too greedy for power.

Holly turns a blind eye. It's normal for a capable person to have some problems. As long as it's not excessive, just give him a try occasionally.

Return to the private villa.

He called tea master Yu Huan to the music room, made tea for him, and listened to music to relax.

Say good night to Zhong Yiwen on time at ten o'clock and coax her to sleep.

I sat there for a while, then went upstairs to wash up and go to bed at half past eleven.

After breakfast the next morning, Ren Lifeng, co-CEO of Xigua Video, sent Holly a WeChat message.

Holly went to the study, turned on the computer, and started a short video conference.

Xigua Video has signed the broadcast rights for the five major leagues.

Not every game of every league is broadcast. The cost is too high and the Chinese market simply cannot support it.

According to the quotations of major leagues, 380 games were signed in one go.

It's equivalent to the total number of games in a league, but they were signed separately.

The 30 Premier League games are all games of the Premier League giants. The broadcast cost of each game is as high as 950 million euros, and the 30 games cost 2.85 million euros.

50 Bundesliga games, 1.8 million euros, and the broadcast fee for a single game is as high as 360 million euros.

Serie A, La Liga and Ligue 1 signed a hundred games each.

In total, a total of 8.8 million euros were spent.

Equivalent to RMB 68 billion.

Tencent only spent 3 billion to sign a three-year contract for NBA broadcast rights.

It is enough to see that the market value of the five major leagues is higher and football has a wider audience.

68 billion for a season of broadcasting. If you want to make money back, in addition to membership fees, you also need to attract a lot of investment and advertising.

Huo Li doesn't actually think too much about losses and profits now. What Xigua Video needs to do now is to enrich content, cultivate VIP users, and cultivate users' paying habits.

VIP users are the bulk of long video revenue.

I don’t dare to pray for the hundreds of millions of VIP users to be comparable to iQiyi and Tencent. The short-term goal of Xigua Video is to surpass Youku’s 70 million VIPs.

Holly predicts that it won’t take long to achieve this goal. After all, Xigua Video’s accumulated stock traffic is very large. As long as the content can keep up, the monetization speed will be very fast.

The S-level drama series produced by Qihang Media and broadcast exclusively on Xigua Video has passed the review and obtained distribution permission. Starring Zhao Liying is also challenging a legendary drama for the first time. Holly believes in the ability of this 85-year-old actress to carry the drama.

Several young people born in 85 are on their way to transformation into big Qingyi, and she is at the forefront.

The top management of Xigua Video has great expectations for this drama and hopes it will be a hit.

Holly told Ren Lifeng: "Do a good job in promoting the early stage of the plot, especially the short video platform. This is our advantage."

"Okay, Mr. Huo." Ren Lifeng responded.

After the video conference, Holly personally called Zhao Liying.

"Hey! In-laws!" Zhao Liying answered the phone.

Holly asked with concern: "On the set?"

"Well, I just joined the team. The opening ceremony will be held today."

Holly said: "The period drama has been reviewed and will be released on Xigua Video soon. I know you won't participate in any activities now that you are on the set.

So if I make this call to you personally, I may need your cooperation in doing some publicity. "

"Really? That's great." Zhao Liying said, "Just tell me what you want me to do and I will actively cooperate."

She also knows that Holly attaches great importance to the performance of this drama, which to a certain extent determines the level of Xigua Video's self-produced S-level drama.

Whether it is a personal relationship or a working relationship, she should support Holly and Xigua Video.

Holly smiled and said, "Okay, I won't disturb your work. Let's take some time to get together after filming, and I'll treat you to dinner."

"Okay, in-laws, take care of yourself, don't put too much pressure on yourself, and call me when you need me."

"Okay." Holly hung up the phone.

……

After the schedule was scheduled, Xigua Video began to promote it on social media such as short videos, Weibo, and Xing Community.

Because Xigua Video has strongly entered the long-form video field, this self-made S-drama comes with a promotional buff bonus.

Major self-media bloggers began to conduct in-depth analysis of the long video market and regarded this drama as Xigua Video’s first shot in the long video war.

The spread of the Internet is very fast and the popularity is also very high.

This is a double-edged sword for Xigua Video.

Netizens’ high expectations mean giving back to them with high-quality content.

Otherwise, the negative impact will be immeasurable, and may even directly affect the long-term strategy of Xigua Video.

Holly still believes in Qihang Media’s control over content quality.

On the first day it was launched, the popularity of the site exceeded 8500.

Very good start.

Over the next three days, the heat steadily increased at a significant rate.

The site rating is 8.2.

Douban scored 7.6, which is not low.

Judging from the comments and barrage interactions of netizens, as the story of the series deepens little by little, the Douban score will continue to rise.

"Ying Bao takes the lead alone."

"This show is getting more and more interesting to see here."

"Drive high and drive like crazy."

"Don't stab me, just keep going at this pace."

"Zhao Xiaodao looks a bit like Da Qingyi."

"..."

On the 7th day of broadcast, episode 2.01 ushered in a climax. The popularity on the Xigua Video site exceeded 1.58, and the ratings of two satellite TV stations, CCTV and Dragon TV, reached and respectively.

It has met expectations.

Next, let’s see if we can continue to exert our strength in the next week?

(End of this chapter)