Shenhao started as a military training anchor

Chapter 614: The first shot of the new year, two billion first

There are five major sections of long video content, dramas, movies, variety shows, animation, and sports. iQiyi and Youku have achieved success in dramas and variety shows, but the other three sections are very poor.

Although Youku released a popular IP "Cang Yuan Tu" this year, it cannot change the reality that the animation business is weak.

In contrast, with the support of Tencent Entertainment, Tencent Video is strong in several sectors.

The Xigua video jointly produced by Holly and Zhang Yiming is a benchmark against Tencent Video.

He, the CEO, had launched a strong push into long-form video content platforms last year.

In terms of drama series, the first shot was fired with the popularity of legendary dramas from Zhao Liying's era.

In terms of sports, it spent 6 to 7 billion to buy the broadcast rights of the five major leagues.

In terms of variety shows, in cooperation with Benshan Media and Deyunshe, several original comedy variety shows will be launched.

Needless to say about movies, Qihang Media, the major shareholder of Xigua Video, is itself a domestic leader in the field of film production.

Gong Yu didn't understand.

It is directly aimed at Tencent’s entertainment ecosystem.

Kissed Zhong Yiwen's forehead.

After deploying the international strategy of Easy Travel, Holly set off to the capital to attend Xigua Video’s animation conference.

There are also many anime that have been modified to be better than the original.

Whether it can reach the audience depends on the creative ability of the animation company.

Therefore, the first shot of Xigua Video at the beginning of this year was directed at the animation position that Tencent Video is proud of.

Holly will also be on time.

"The weather in Beijing is much colder than that in Jiangcheng. Sir, be careful not to catch a cold." Zhong Yiwen hugged her daughter and told her.

Last year, Holly met with iQiyi CEO Gong Yu in Beijing. Gong Yu was worried that Holly would regard him as a direct rival and took the initiative to seek peace.

Xigua Video has just announced an in-depth strategic cooperation with Tomato Novel, a novel platform under Qiangyin Platform, and is preparing to hold a 20 billion animation support project conference in Beijing.

Holly smiled and nodded.

The chairmen and CEOs of major domestic high-quality animation companies gathered in Beijing and were invited to attend Xigua Video’s animation conference.

Holly left a message for him: "You have the wrong opponent!".

As Xigua Video made big moves one after another, Gong Yu truly understood the meaning of Holly's words. Holly really didn't take him seriously.

He hugged the little princess and coaxed her, "Baby, daddy is going to make money for your milk powder."

Although Zhong Yiwen has finished her confinement, she is still breastfeeding and will not run around with Holly. Holly's travel, life and work schedule are still arranged by tea artist Yu Huan.

Tomato Novel, a novel platform owned by Qiangyin, is refreshing enough but not deep enough, making it difficult to create film and television IP.

Who watches anime to watch Tang San fall in love?

The mainstream trend of animation is still fighting and passion, and Tomato Novels can discover many such animation IPs.

Kiss the little princess on the cheek and go out.

But creating animation IP is suitable for the market trend.

Fly to Beijing on a private jet.

Landed in Beijing and settled in his own hotel, the Westin Hotel.

The general manager of the hotel has followed Holly's instructions and specially reserved an elevator that leads directly to the presidential living area on the top floor.

For the personal life of Holly and goddaughter Jiang He.

We sat down at the hotel and got a cup of coffee.

Ren Lifeng, co-CEO of Xigua Video, called him.

"Mr. Huo, have you arrived in the capital?"

Holly nodded: "Just arrived."

"Okay, Mr. Huo, I have organized a dinner party tonight, and the CEOs of all the major animation companies will attend. If you can come forward and sit down, you will be more convincing." Ren Lifeng said bluntly.

"Okay, send me the time and place." Holly said.

The existing domestic animation companies basically have their own masterpieces and have binding interests with the three major video platforms of Aiyouteng.

They will take the Xigua Video project, but whether they will do it wholeheartedly is an uncertain factor.

They are all afraid of losing their jobs.

Don’t dare to take risks easily, especially don’t dare to offend Tencent. Holly came forward in person, which was enough to give them face, and at the same time give them a shot of sedative.

Looking at the development history of Chinese comics, it can be roughly divided into three dividend periods.

The first period is the policy bonus period from 04 to 12. The state supports the animation industry through policy guidance.

Overnight, thousands of animation companies sprung up like mushrooms after a rain. The popularity of Chinese comics soared, and a number of high-quality animation companies and animation works emerged.

Xuanji Technology and "Qin Shi Mingyue" were both born during the policy bonus period.

After the policy dividend period, if the market is dynamic, it will definitely attract capital attention, so the second dividend period is the capital dividend period.

From 12 to 16, capital entered the animation industry strongly. This was the easiest dividend period for animation workers to start a business.

It was also the period when the animation industry was most widely developed. From comics to movies, TV, games and animations, to derivative products, the investment of capital allowed animation IP to present a diversified development form.

But capital is bloodthirsty.

Under the capital consolidation, small companies basically have no way to survive. They will either be eaten up or go bankrupt.

In the end, all that are left are animation companies with strong strength and representative works.

Some even went public with capital support.

After the capital was cut off, the long video platform began to take over and produce content.

The last bonus period is the platform bonus period.

From 17 to now, animation has basically become a member of the content ecology of long video platforms.

The interest relationship is very deep.

As TV purchases become less and less, the Internet has become a nourishing place for Chinese comics.

Tencent’s animation audience has reached 1.3 million, and Station B’s animation audience is even higher, with a total of 3.4 million.

This is a huge market size that can bring more monetization channels to content platforms.

However, as the audience's pursuit of animation quality increases, animation has also become a money-burning industry. In China, there are no more than 30 companies that have the ability to independently develop and produce high-quality animation IP.

Basically, these thirty companies have been reaping the platform dividends, and other animation companies can only follow suit.

Now that Xigua Video is on the rise, it is necessary to vigorously support animation and spend 2 billion at the beginning of the year. It can be said that the capital dividend period and the platform dividend period have once again opened up.

If we can seize this opportunity to rise, another number of outstanding Chinese comic companies will be born.

Therefore, the animation companies invited to the capital to participate in the Xigua Video Animation Conference this time were not only the top animation companies, but also more than a hundred animation companies all came to the capital.

It is the largest animation video content conference in recent years.

Holly took some rest in the hotel in the afternoon.

In the evening, I went to attend the dinner organized by Ren Lifeng.

At tonight's dinner, those sitting at the dinner table are the CEOs and even the chairman of the most famous animation companies in the country.

Xuanji Technology, representative works "Qin Shi Mingyue" and "Love Continent".

Art painting Kaitian, his representative work "Linglong".

Fuxi Film and Television, whose representative works are "Perfect World" and "Starting with a Red Moon".

Divine comic culture, the representative work "Cang Yuan Tu".

Ruosen Digital Technology, the representative work of the "Bad Person" series.

Dream-casting culture, the representative work "Xian Ni".

Shimei Pictures, whose representative works are "One Thought Is Forever" and "The Opinion Bureau's Strange News".

……

The absolute support force of Aiyouteng animation content is sitting in this box tonight.

It can also be said that they came just by smelling it.

Although you can eat well with Tencent, Xigua Video is worth 20 billion. Who doesn’t want to get a piece of the cake?

If they don't come to eat, other small companies will take advantage of the situation to rise.

The competition has already begun.

The heads of major animation companies saw Holly entering the box and stood up to greet him.

(End of this chapter)