Shenhao started as a military training anchor

Chapter 622 It’s just a phone call

Holly just greeted the students at the School of Liberal Arts of Beijing Normal University, but the crowd was already agitated.

There are more women than men in these colleges.

Today, I met the boss I imagined in my mind in real life. I couldn't hold back my excitement and wanted to release it.

It took a while for the academic lecture hall to become quiet.

Holly smiled lightly, sat on the chair on the podium, opened the PPT and said: "Let's get to the point. What I'm going to tell you today is the commercial value of content creation.

This is a very broad concept. Content creation is not limited to literary creation, but I think for all the students here, it may provide you with new employment directions.

You just might be the next great content creator.

Let me show you some data.

Last year, the market size of content creation reached 2.7 trillion, covering popular industries such as physical literature, online literature, popular IP content, movies, TV, games, short videos, live broadcasts, etc. "

The number 2.7 trillion is very tempting.

So does this mean that there is no market for physical literature? "

The students nodded.

These students here are very utilitarian in their literary creation.

Holly smiled and shook his head: "Look at this data, more than a hundred physical literary IPs were hatched last year.

Holly said: "Just kidding, on the other hand, he is responsible for your employment guidance.

It's just like Wong Jing and Stephen Chow filming a short play, it's great.

The new term "content creation" proposed by Holly immediately aroused their interest.

Physical literature accounts for 12% of this, which means that the sales of physical books last year were only 120 billion.

It is basically impossible for them to go to northern Shaanxi or some remote places to stay for a few years like famous writers, to understand life, customs and customs before creating.

The first thing is to fill your stomach.

There was a burst of laughter.

"Let me show you another data. Last year, physical book sales fell below 100 billion for the first time. This downward trend has been going on for many years.

Holly said: "The bad old man is very bad, he lied to you."

As long as you have ideas and abilities, you can have this bowl of rice.

It is said that the path of a writer is a narrow path, but in the era of traffic and IP, it is a broad avenue.

Only 3,000 copies of physical literary works were published last year, which means that one out of 30 was adapted for film and television.

Capital follows the trend, and employees follow the capital.

Yu Hua and several college leaders also covered their faces and smiled.

Does Professor Yu Hua often tell you that there are enough writers in China and ask you to consider other careers and treat writing as a hobby... something like that? "

As several major video platforms and film and television production companies continue to explore content IP, this data will continue to grow.

Copyright fees range from several million to hundreds of millions.

China does not lack writers, but it lacks good works, new thinking and new content.

Especially good works in the fields of science fiction, history, suspense reasoning, etc.

Take Liu's "The Three-Body Problem" as an example. It has changed hands three times and the copyright has now been sold for nearly 200 million.

Are there no outstanding science fiction writers in China?

No, but everyone is focusing on youth literature and realistic themes, refining the words and elevating the ideas. In terms of commercial value, these are actually not that important.

In fact, no matter how polished you young people are, you can't write about old men like Yu Hua and Mo Yan.

I suggest that you open your mind. Sometimes what we investors want to see may be a golden idea. If your work has the story point we need, we will come to you directly to discuss copyright sales.

In the IP era, the core of content is the most important. "

Holly took a sip of water.

There was warm applause.

It seems that everyone has listened. Holly put down the water glass and continued: "The path of literature has shown a diversified attitude, and it has also provided you with more choices.

Take online literature as an example. If we go back ten or twenty years, will the writers circle recognize the identity of online writers?

Looking at now, the online literature market exceeded 400 billion last year, reaching 430 billion, and it has gone abroad, which can be regarded as a very successful case of cultural going abroad.

Nowadays, Internet IP is also the main force in film and television dramas, games, animation...

Similarly, the creation of short video scripts and micro-short drama scripts have also become the main force in content creation in the traffic era.

Do they make less than traditional writers?

Not necessarily.

From a business perspective and the perspective of the development of the times, literary creation has entered the era of content creation and is in full bloom.

This is a great opportunity for everyone here because your starting point is very high.

Who doesn’t like students who come out of the School of Liberal Arts of Beijing Normal University?

In this era of universal creation, you can even create by yourself through channels such as short videos.

Aren’t you excited about the 2.7 trillion content creation market?

As the founder of Qihang Media and the CEO of Xigua Video, I am here to request articles from you.

As long as it is a work by students from the School of Liberal Arts of Beijing Normal University, we will give priority.

If the quality passes the standard, we can give you not only appropriate remuneration, but also the best director and screenwriter team, the most advanced broadcast platform, and the most professional theater..."

The audience burst into warm applause again.

Holly said: "There will be some time for everyone to ask questions."

Some students raised their hands and asked: "If our work is liked by Teacher Huo, can we recommend our favorite actors to participate?"

Holly said: "Depending on the actual situation, the director will consider the character and the actor's ability to shape it, but we will listen to the original author's opinions.

Let's put it this way, in the entertainment industry, as long as the role is suitable and I ask, it will basically come. "

"Can you invite the celebrities from Hong Kong City over?"

Holly spread his hands and said with a smile: "Jackie Chan, Andy Lau, Tony Leung..., we are all friends in private.

Chairman Yang of Emperor Group and I also have a good personal relationship, just a phone call away. "

Someone else raised their hand and said, "Teacher Huo, how do you think we should overcome our mental obstacles and try more forms of literary creation?"

"The psychological barrier you're talking about is face?" Holly said.

The student nodded.

Holly said: “This is a good question.

I am not advising you to give up what you are pursuing now, I am just providing you with more opportunities to make money from a business perspective.

What is mentioned here is making money.

Human beings cannot live in the arms of others all the time. We must first consider the issue of livelihood.

I don’t think it’s shameful to make money through your own hands, your own pen and your own talent. It doesn’t mean that if you are in this industry, you must write some masterpiece and be popular.

Persistence, love, and self-sufficiency are the best image and face you can show.

Mentioning this reminds me of a person who is also a close friend of mine, Dong Yuhui, the anchor of Dongfang Selection. "

There was a lively discussion on the spot.

He is also well-known in colleges and universities.

Holly said bluntly: "He is a good example. Would he feel embarrassed that he, an excellent teacher, was carrying goods to sell vegetables?

No, instead he changed his track and became known to more people for his talents. He became a guest in many cultural and tourism halls and was sought after by netizens.

The Internet age is no longer an era where talents are not appreciated. It is easy to let others see your talents. As for the form of showing talents, sometimes it is not that important. "

"Thank you, Teacher Huo.", the student thanked him.

(End of this chapter)