Shenhao started as a military training anchor

Holly doesn't play online as much as before. First, there are more things to do at work, and several favorite anchors have gradually faded out of the live broadcast circle, so he feels less worried about them.

Second, the system level has been raised high enough, and there is no motivation to do activities.

Going online now is more about maintaining Instructor Huo's reputation and continuing to control public opinion.

Or rely on Instructor Huo's online influence to indirectly market your products.

Basically every year on several major festivals, Holly will broadcast live to give benefits to netizens who follow him.

The last live broadcast was during the Spring Festival. Half a year later, Holly started the live broadcast again and gave away Dragon Boat Festival benefits.

The popularity and popularity remain unabated.

Instructor Huo is still the absolute top on the short video platform.

Within ten minutes of the first two songs, the number of people in the live broadcast room exceeded one million.

"The instructor is more punctual than my alarm clock."

"The system reminds Instructor Huo that the broadcast is on, so you know it's the Dragon Boat Festival again."

"Instructor, what are you planning to give this time?"

"Actually, it doesn't matter whether I win or not. I just want to listen to the instructor chat."

"There are 1.5 million people, instructor, start quickly, we won't have a chance for a while."

"..."

When the number of people in the live broadcast room reached two million, Holly turned down the volume of the speaker and said, "Are there any female fans in the live broadcast room?

Deduct 1! "

The barrage is all "1".

Holly shook his head and smiled, knowing that these netizens like to make noises.

Has little effect.

Even if a man wins, he will give it to his girlfriend or the girl he likes.

Holly said bluntly: “In addition to the normal Dragon Boat Festival gift packs, this time we have prepared some benefits for the female fans in the live broadcast room.

Mademoiselle Dior perfume, 50ml, copies in total, grab it for yourself. "

"Damn it, is this wealth finally going to fall on us girls?"

"I cried to death. The instructor loved me so much that I couldn't bear to buy it myself. I must win the prize."

"Miss Dior 50ml, the market price is 750 per bottle, right?"

"The instructor is too proud, give it to me."

"..."

Three thousand bottles of Dior perfume were sent out instantly.

Holly can guess the hot search headlines in the short video beauty section tomorrow.

Whoever wins tonight will definitely post a video to show off.

If you win a prize with a gift from the most powerful person on the Internet, you will feel a sense of honor.

Even if you post a video to thank instructor Huo, it will get a lot of likes and comments.

Miss Dior’s new perfume will instantly become a hot spot for short videos.

Next, beauty bloggers, fashionistas, and internet celebrities will follow suit.

Various reviews and videos of planting grass will continue to dominate the screen for many days.

Isn’t this better than Dior spending millions to buy advertising space for Qiang Yin?

Marketing is not that complicated.

After playing live broadcast for more than two years and spending billions on it, every move of "Instructor Huo" is marketing.

There is no way, the traffic is too big and the reputation is too high.

After delivering the perfume, Holly then presented a Dragon Boat Festival gift package, which was again a three-piece set of rice dumplings, tea and red wine.

After the delivery, the number of people in the live broadcast room exceeded 10 million.

Holly put on a CD of soft classical music.

"Welfare distribution is over. I wish everyone a happy Dragon Boat Festival and good night."

Got off directly.

"What's going on? I just got here."

"The instructor gave me perfume today."

"Wrong 100 million, wuwuwuwu~"

"The instructor will definitely work for the welfare of our girls in the future."

"The instructor is really serious this time."

"..."

Holly quit the live broadcast and told Yu Huan, "I will send you the contact information of Dior Beauty's OEM factory. You go and purchase it to ensure the quality of the perfume. It will be distributed to the netizens who win tonight."

Yu Huan nodded, "Okay, Mr. Huo, I will work overtime tonight and tally up the list with my colleagues."

Holly nodded, drank the coffee in the cup, turned off the music, and went upstairs to wash up.

When having breakfast the next day, Holly clicked on the short video and glanced at it. It was exactly as he expected.

Continuously uploaded screenshots of multiple netizens winning prizes.

Last night, a beauty blogger posted a video promoting Miss Dior's new perfume.

It directly dominated the list of the most searched in the beauty section.

It’s not just beauty bloggers and fashionistas who are planting perfume in their videos.

Many e-commerce anchors also come to take advantage of this traffic.

Dior's new Miss Dior fragrance, which has just been released this season, has become the most popular beauty item on the Internet even before it is heavily marketed.

Holly smiled.

Now just waiting for the email from Bernard Arnault.

The first person to receive a video call was Princess Delphine, expressing her gratitude to Holly.

Very good attitude.

After Holly invested US$38 billion in Dior, the eldest princess also realized that her destiny was controlled by Holly.

She and the prince, Bernard's eldest son, were the most respected by their father.

To put it simply, although several sisters are fighting for power, the eldest princess and the prince are the most likely to succeed Bernard.

To a certain extent, how Dior develops will determine how much advantage the eldest princess has in the struggle for power.

Now that Hawley holds a stake in Dior, their interests are tied together.

She certainly hopes that Holly can lead Dior to develop better and better in the important market of Greater China.

Leave a very good impression on your father's mind.

This time, Holly took the initiative to help market Dior's new single-season makeup product, which is also a flagship product. The response was strong. She thanked Holly from the bottom of her heart.

Holly showed little interest in her thanks.

Politeness was perfunctory.

What he wanted was Bernard's attitude.

You have now seen Brother Huo's domestic marketing capabilities. Is it time to talk to Brother Huo about cooperation in the Greater China market?

In the evening, Holly first received a thank-you letter from LV Group. Just after reading the thank-you letter, Bernard made a video call to Holly.

He called me affectionately: "Mr. Huo, my dear Chinese friend, I am very happy that we meet again.

You are amazing and this is a very successful marketing case.

It is also Dior’s most influential marketing case in the Chinese market.

Mr. Huo, I thank you from the bottom of my heart and I learn from you. "

Holly smiled and said: "President Bernard, Instructor Huo's fame and influence are the result of my spending real money.

This amount is equivalent to one month of Dior’s global profits.

So you should understand what I mean.

I never do unprofitable business. "

Bernard was surprised at first. He only knew that "Instructor Huo" was Holly's online identity and that he was very famous on short video platforms in China, but he didn't know that Holly had spent so much money.

Dior's monthly global profit, converted into RMB, is almost 4 to 5 billion.

He has never heard of the four to five billion players playing online.

But judging from the influence of Miss Dior's perfume on China's Internet platform, what Holly said may be true.

"Mr. Huo, you are simply crazy." Bernard spread his hands and said, "I can't imagine how you spend your money.

But judging from the current results, you can easily earn that money back.

Mr. Huo, you are a courageous marketing expert.

On behalf of Lv Group, I would like to cooperate with you to develop the Dior Greater China market. "

Holly smiled and said, "President Bernard, this is what I want to hear."

Bernard smiled and said: “I can’t find a better partner than you in China.

OK, I will come to China in July and we will meet and talk then.

I believe that must be a cross-century negotiation. "

Holly welcomed: "We're always here for you."

Dior (China) is getting closer and closer to taking on the surname Huo.

(End of this chapter)