This top guy only treats celebrities as his job

On September 9, Lin Xing returned to the imperial capital.

At present, the promotion and marketing of "Dead on Earth" has almost been fully launched. After all, there are only a few days left until the National Day.

Now the competition among the blockbusters for the National Day holiday has officially begun.

At the same time, pre-sales for the first day of the National Day holiday also started early.

This time, no movie was screened in advance, and everyone was actually preparing to see the real results on the first day of release.

Why did Meng Yan ask Lin Xing to return to the imperial capital today?

The main reason is that the pre-sale performance of "Dead on Earth" is not ideal. At present, the pre-sale box office of "Dead on Earth" is less than 10 million after four days.

Yes.

Less than 10 million.

Everyone knows that pre-sales for the National Day films usually start in advance, and this time because it is the strongest National Day film season, pre-sales for all films started on the same day.

Currently, the pre-sale schedule for "Shan Hai" accounts for 30%, and the total pre-sale box office has exceeded million yuan.

In addition, "The Undertaker" followed closely behind with 20% of the screenings, and its pre-sale box office also reached 5000 million.

It has to be said that the bonus brought by the previous movie "Going to Heaven" still makes everyone willing to believe in "The Undertaker", not to mention that the current trailer is quite good.

In addition to these two films, another Hollywood blockbuster "King's Creation" accounts for 15% of the screening schedule.

These three films have the most screenings.

The remaining 10% of the screenings are comedy movies. You should know that comedy movies are always present during both the National Day and Spring Festival periods.

Although most of the comedy movies nowadays are bad, even many of them can make hundreds of millions at the box office in a good period.

This time the comedy movie is called "The Runaway", and the leading actors are all the typical stars of bad movies, and they are the ones who often appear in comedy movies.

As for the film that follows closely behind it is "Dead on Earth", but its screening share is only 8%.

These five movies account for 5% of the screenings, and there are two animated films during this year's National Day holiday, and their total screenings account for only 83%.

Otherwise, why is it said that this year's National Day file is the strongest National Day file? ?

Isn’t it because there are a total of 7 movies in this year’s National Day holiday, and each movie is actually quite strong.

Take "The Runaways" for example, it's a bad comedy, but isn't everyone expecting a comedy movie during the National Day holiday? ?
The pre-sale of "The Runaway" has reached 4000 million. Of course, the ticket subsidy also has a great effect.

Apart from the two animated features, "Dead on Earth" ranked last in pre-sales this time.

That's right.

Currently, the pre-sale of "Dead on Earth" is only 1000 million, which makes many people feel that even Lin Xing can't save science fiction? ?
Of course, many people think that "Death on Earth" is going to flop this time.

"The pre-sale of 1000 million is actually not a small amount, because it is almost the highest pre-sale of science fiction movies in the past two years."

"That's right. All we can say is that people don't like watching science fiction movies. And don't say that Lin Xing is the one who carries the box office. If he really was the one who carried the box office, why didn't he carry "Death on Earth"?"

"Hahaha, according to the law of conservation, it's time for Lin Xing to fall to the ground."

……

"No, I don't understand why everyone is so surprised? Don't you think this is normal? Everyone thought that Death on Earth would definitely flop."

"Yes, science fiction movies are dead. No matter who it is, it is impossible to open the door to science fiction movies."

"In fact, I still thought there would be a miracle. After all, Lin Xing has always been creating miracles."

"Don't even think about it. Do you really think Lin Xing can succeed in anything he does? He's a human being. How can he change a market?"

This is the current public opinion situation.

When you are awesome, everyone will naturally praise you in various ways, but when you fail, then naturally people will say all kinds of things about you.

But "Death on Earth" has not been released yet, but everyone has already sentenced it to death.

Because for everyone, the death sentence is actually reasonable. After all, no matter from which aspect, "Death on Earth" does not have the basis for a box office hit.

There is an even more crucial point. Currently, theaters are not optimistic. The pre-sale screening rate is only 8%, and the audience is not buying it. So how can you succeed?
Are you thinking of making a comeback with 8% of the screenings? ?

how can that be possible? ?

For many people this does not exist.

Under such circumstances, Meng Yan was a little anxious.

"Axing, this is the situation now."

Meng Yan said to Lin Xing, "So we want to preview it in advance, because if we don't preview it, we really won't have any chance."

Lin Xing said: "Okay, let's preview it. The current schedule is really not optimistic."

"Yes, actually the cinema has already watched the film. Everyone thinks the film is of good quality, but they are not optimistic about its success. So let's just let the market speak for itself."

Meng Yan said with a wry smile: "If we don't preview it, I'm afraid it will be taken away as soon as it's released."

This point was also discussed in the meeting.

That is, if you fall behind in the first two days of the National Day holiday, it will be almost impossible for you to make a comeback later.

In that case, you might as well take a chance.

"We're going to screen it nationwide, not in a few cities. Let all the audiences see what our film is like."

Lin Xing is confident about "Death on Earth" and he believes that the audience will see it.

"Yes, that's what we thought too, so we're going to premiere it tomorrow and start showing it in the evening..."

Meng Yan said to Lin Xing: "But Ah Xing, this matter still depends on you to make the decision..."

"You don't need me to make the decision. You have the final say on the promotion and marketing. I won't change my mind."

Lin Xing waved his hand slightly and said, "Then let's start promoting it. The premiere will be tomorrow, and previews will start tomorrow night, but will it be in time for the cinema?"

"It's still in time. I've already communicated with theaters across the country. We can start delivering discs as soon as we get started..."

Meng Yan said.

"Then there's no need to wait, just do it."

Lin Xing waved his hand and said, "During the National Day holiday, if we make a mistake, all steps will be wrong, and if we are late, all steps will be late, so we have to hurry up."

In this way, "Death on Earth" faced unfavorable scheduling, unsatisfactory pre-sales, and was even sentenced to death in advance.

Under such circumstances, "Death on Earth" is preparing to premiere directly in advance and then officially start previews.

Two hours later, the news had spread, and everyone in the industry was a little confused.

Many people even speculated that this time "Death on Earth" was preparing to commit suicide directly???
……

...(End of chapter)