This top guy only treats celebrities as his job
Chapter 622 You Can Be Bolder
Propaganda is a science.
Many times, good drama promotion can achieve twice the result with half the effort, but bad drama promotion can directly ruin the reputation of the drama.
This is exactly the case. You can see that many movies are apparently mediocre, but if promoted properly, they can make over 100 million yuan at the box office, or even more.
However, there are also many movies that have good box office performance, but their box office performance is dragged down by their publicity and promotion.
This is also the reason why Zu Ming asked Lin Xing.
Because Zu Ming has always been the one who knows Lin Xing's abilities best. Think about the time when they were filming "Sweeping Black Waves", Lin Xing was really like a propaganda team all by himself.
In fact, Zu Ming has been undecided about the production of "Soldier Assault" this time, and that is why he wanted to listen to Lin Xing's ideas.
As expected, Lin Xing really gave Zu Ming a lot of ideas.
First of all, there is no need to modify anything, because long plays and short plays are always different.
Another thing is watching dramas.
What's the point of asking a bunch of people in the industry to look at it?
Because those people in the industry really have no moral integrity, especially if you find a bunch of so-called film critics to watch the show, it is even more meaningless.
Instead of inviting them, it would be better to invite some real audiences.
"I will be interviewed next, and then I will announce this news first, and then we will promote it later..."
At this time, Lin Xing spoke to Zu Ming.
Zu Ming smiled and said, "Okay, then I'll hurry up and continue editing. The rest is up to you."
"OK, no problem."
Lin Xing nodded slightly and said.
Next, Lin Xing went to visit the crew of "Operation Red Sea".
He went there quietly, so even Wei Lu didn't know about it until Lin Xing arrived.
"Why didn't you say hello when you came?"
Wei Lu said in surprise: "I have to find some media to welcome you!!"
"No, no need to greet me. I came quietly, mainly to see if the crew needs any help."
Lin Xing waved his hand slightly and said, "How was the shoot?"
"It went quite smoothly. I've said before that this type of subject matter is mainly about the script and money. I'm not that good at scripts. As long as the script is finalized, the rest is money, because explosions require money..."
Wei Lu said with a smile: "You have given the full amount of money, so there will naturally be no problem..."
At this point, Wei Lu suddenly paused and said, "Do you want to take a picture too?"
"Forget it. I don't think it's necessary to make a cameo appearance because I'm not really suitable for it right now. If I make a cameo appearance, it would just steal the show..."
Lin Xing feels that sometimes he can make a guest appearance, but sometimes he really cannot.
If nothing else, it's just like this time.
He actually knew a lot about Operation Red Sea. There was no role suitable for him. So why did he make a cameo appearance?
no need.
So Lin Xing came quietly and left quietly.
Then Lin Xing accepted an interview with "Film Weekly". This time the person who interviewed Lin Xing was still the new editor-in-chief of "Film Weekly", A Zheng.
"Hello, Brother Xing..."
Seeing Lin Xing a little excited, Ah Zheng said, "I didn't expect you to take the initiative to find us for an interview. You know, we wanted to have a good chat with you before..."
"It's just a coincidence. I've been busy before, so this is a good opportunity to talk about movies..."
Lin Xing smiled and said, "Come to think of it, I have to congratulate you, Zheng. I remember the first time I interviewed you, I was your editor-in-chief's assistant..."
"Ah? Brother Xing, you still remember me..."
Ah Zheng became even more excited.
"Of course, you were still a little green back then, but now you can stand on your own. Congratulations..."
Lin Xing said with a smile: "Let's get started."
As soon as the topic started to get serious, Zheng instantly became serious.
"Brother Xing, let's get started then."
Ah Zheng asked Lin Xing: "Your new movie "The Vanishing Bride" has been completed, so when is it going to be released?"
"If nothing unexpected happens, I want it to be released on Double Eleven, because I think "The Vanishing Bride" is a relatively positive movie. This movie is very suitable for couples to watch, because after watching this movie, everyone will reflect on marriage and love..."
Lin Xing thought for a moment and said, "So we want to choose Double Eleven."
Ah Zheng was a little surprised: "Then Brother Xing, can you tell me what the story of "The Vanishing Bride" is about? Is it about the story of the husband investigating the bride? Or the story of saving the bride?"
"No, this is a suspense movie, and the bride just disappeared, but there are many factors behind her disappearance, and the bride's friends will also help to find her..."
Lin Xing thought for a moment and said, "I can't spoil the plot for you yet. After all, if I spoil the plot, it will affect everyone's viewing experience."
"We all know that this movie is Lin Miaoyin's first movie as the No. 1. You also joked before that Lin Miaoyin is a resourceful person, and you even said that you would actively promote her. So what do you think of Lin Miaoyin's performance in this movie?"
This question also made Lin Xing laugh: "Your question is really meaningless. What can I say about Lin Miaoyin? Of course I say she is good, and her performance is indeed good, so you can go to the cinema to see the details first." "Besides "The Vanishing Bride", what else do you have in mind next?"
Ah Zheng asked.
"I filmed a movie called 'Soldier Assault' before. It has been said that this movie will be released during the National Day holiday. Now it is almost the National Day holiday. I have almost watched the finished film in the past two days. I think it is quite good..."
Lin Xing smiled and said, "Next, I should focus on promoting this TV series, because I think "Soldier Assault" will lead the trend of military dramas..."
Ah Zhengze continued to ask: "Do you mean that the drama "Soldier Assault" will become a popular drama?"
"You can be bolder. I think it will not only become a hit drama, but also a phenomenal drama..."
Lin Xing said: "Just like the original "Sweeping Black Waves", of course, I personally think that "Soldier Assault" is better than "Sweeping Black Waves", but this is just my opinion. The audience will have to make the final judgment when the show starts..."
What Lin Xing said was indeed a bit exaggerated.
For A Zheng, he feels that short dramas are too popular nowadays, so popular that many long dramas are no longer popular.
At this time, Lin Xing said that it would be great if there was a drama that could become a hit, and also become a top drama.
Who would believe this?
Although A Zheng didn't believe it, he still continued to cooperate with Lin Xing in the promotion.
Lin Xing asked A Zheng to publish this manuscript in the evening because he needed to build momentum for "Soldier Assault".
In today's society, even good wine will not be popular if it is not well known. If you don't promote a drama in advance and just wait for word of mouth to ferment, it will be impossible.
Because the audience is very busy, many of them may even give up on the show after watching two or three episodes.
How do you say that?
That is, it would be better if some dramas did not make the audience endure the first few episodes.
If you can't even handle the first few episodes, how can you expect the audience to endure and watch the rest? ? ?
This afternoon, the article about Film Weekly's interview with Lin Xing was sent out.
"Good fellow, I just want to ask, has Lin Xing expanded to this extent now?"
"Yes, I wanted to ask the same question. I think Lin Xing is a little arrogant now."
"Actually, I really don't understand. What is Lin Xing trying to achieve by doing this? Opening champagne at halftime?"
"No, it's fine that Lin Xing opened champagne for "The Vanishing Bride", but why is he opening champagne for "Soldier Assault"? "
……
"With a bunch of small-time dramas like "Soldier Assault", how could this drama become a phenomenal one?"
"That's what I want to say, I really think it's impossible. It's impossible. It's impossible for a TV series to become a hit, let alone a phenomenal one."
"Laugh, Lin Xing is making a big fuss when he comes out for an interview."
……
These negative news did not surprise Lin Xing.
Because many times if you want to tell everyone that you are awesome, you have to endure some criticism.
Especially when your work has not yet been released, the risk is actually very high.
Let alone anything else, just look at Yang Tian. He was slapped in the face so many times when he opened champagne in the first half.
Then, someone else revealed something.
That is, "Soldier Assault" is actually very rubbish because no TV station is willing to buy it.
Some paparazzi even broke the news: "According to the latest news I have received, all major TV stations are unwilling to broadcast "Soldier Assault" because the show is too rubbish."
In response to these revelations, Zu Ming's studio responded quickly. On the one hand, he denied them, but on the other hand, he also hoped that some people would not spread rumors, otherwise they would be held accountable.
In addition, Zu Ming Studio also stated that it will invite 1000 viewers to watch "Soldier Assault" in the future.
These 1000 viewers are random, that is, as long as everyone reposts the latest Weibo post of "Soldier Assault", then 1000 viewers will be selected from the reposts to watch.
Of course, on the one hand, you have to watch it one after another, and on the other hand, you also need to sign a confidentiality agreement.
But don't worry, even if you are from other places, Zu Ming Studio will cover the round-trip travel expenses and hotel fees.
In short, when this news came out, everyone felt that Zu Ming Studio was confident enough.
"No wonder Lin Xing dared to open champagne at halftime. It seems like he really has some skills."
"Not a little bit, this is Zu Ming, think about it, has Zu Ming ever failed in a drama before?"
"That's right, that bloody drama that was criticized actually did pretty well, and it was much better than many of its peers."
……
Many people started discussing this at this time.
"Axing, your idea is absolutely amazing."
Zu Ming called Lin Xing and laughed, "Originally the TV station didn't want to buy my drama, but now they all want to watch it again."
Lin Xing shook his head and said, "Director Zu, don't bother with them for now. Nowadays, many TV stations don't look at the production quality when they watch a drama. They look at the popularity. So let's increase the popularity first."
……
...(End of chapter)
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