China Entertainment started from Nortel 2002

Chapter 1038: The Cold Winter of the Film Industry, Universal?
Time flies, and before we know it, the annual Dragon Boat Festival is approaching.

For the film and television industry, June is the summer vacation, and combined with the Dragon Boat Festival, it is a good period that is neither too big nor too small.

At least after the film market has been in a slump for three months, the Dragon Boat Festival period can be considered as a test to see whether there is a possibility of a breakthrough during this year's summer vacation period.

It should be noted that the epidemic has recurred since mid-March, and a large number of cinemas have suspended operations, including in ticket-rich cities such as Beijing, Shanghai, and Guangzhou. The total box office from March to May was only 3 billion.

At the end of May and the beginning of June, the epidemic was gradually brought under control, and cinemas in ticket-rich cities also recovered.

The market has released positive signals, and cinemas are preparing to actively return during the Dragon Boat Festival, and are opening one after another to welcome it.

Li Mu also received various reports on the positive resumption of work from the Dream Theater line.

After just a quick glance at the film list, Li Mu shook his head slightly.

The main reason is that there is a lack of new films during the Dragon Boat Festival. There are only two small and medium-sized love movies, "Unrequited Love in the South" and "After Meeting You". It is difficult for such movies to boost the overall market in a sluggish market.

That is, on June 6th, with the top IP blockbuster "Jurassic World 10" in the spotlight, it is estimated that it will add a lot of color to the June schedule.

During the Dragon Boat Festival holiday, Li Mu also went back to the imperial capital. After dealing with some things a week later, he returned to Hangzhou.

But when I got back, I saw Cui Wei, Meng Ke and Gao Yan seemed to be having a heated discussion in the distance.

Li Mu felt it was a bit strange, because his current work didn't seem to be that busy, and there was nothing important, but why did it seem like the discussion was still going on endlessly?

Even when Li Mu approached the three people, he didn't notice.

It was not until they were only a few steps away that Gao Yan suddenly realized something and she stepped back a little, as if she was frightened.

"Director Li, how come you walk without making any sound? I almost got scared by you."

"You almost got scared, right? I was obviously scared." Li Mu couldn't help but laugh. "I made noises when I walked. You guys were too serious about your discussion and didn't hear it."

"What are you talking about?" Li Mu was curious. "Did something go wrong?"

"No, we didn't have a holiday a few days ago, and we didn't start work." Meng Ke shook his head and smiled, "We were just talking about Jurassic World 3."

"You all watched it?"

"Yes, my child loves to watch it. He keeps asking to see dinosaurs all day long. I have to take him there."

"My kids are the same. They haven't watched many movies this year."

"."

The three people's reasons are similar.

"Director Li, you didn't watch it?" Cui Wei suddenly asked, "That shouldn't be the case. Director Li, you are the creator of this series of movies. Why don't you go and see how the later directors shoot it?"

"I don't have time. Most importantly, my little kid doesn't like watching dinosaurs!" Li Mu didn't go to the cinema to watch a movie during the Dragon Boat Festival.

However, he was very clear about the box office data. The champion of the Dragon Boat Festival period, "Unrequited Love in the South", only earned 4786.79 million yuan at the box office, followed by "The Legend of Zu" with 4155.06 million yuan at the box office, which was quite miserable.

The domestic box office of "Jurassic World 10", which was released on the 3th, was not very encouraging, with a box office of nearly million on the first day.

Although it is a special period, this is a super IP.

"Director Li, you're right not to watch it!" Gao Yan said with a hint of disdain, "This Jurassic World 3 is so far inferior to the first one you shot."

"All the scenes were taken up by other characters. The main character, the dinosaur, was not very useful at all. Even my kids felt that the dinosaur had too few scenes and stopped watching after watching it for a while."

Meng Ke also smiled and said, "The only highlight is that there are quite a lot of dinosaurs. It can be said that they are overloaded. I can't recognize them all."

"Director Li, it would be great if you were the one directing it." Gao Yan couldn't help but say.

"Where would I have the time and energy?" Li Mu shook his head. "I didn't expect this series to be made like this!" "What a waste of IP. If it wasn't Jurassic, I wouldn't even want to take my kids to watch it."

Several people complained that the movie was obviously a big disappointment.

At this time, not only Chinese netizens were complaining crazily, but audiences around the world, especially those in North America, were complaining more harshly than each other.

"Fcuk, I want to see dinosaurs, not you running around in the movie, damn director, I miss Lee."

"The second part was so different from the first one, and I didn't expect the third part to be even different. You wasted a good series. Let's end this damn money-making game."

"Universal, maybe you can invite Lee back. It shouldn't be filmed like this. You ruined this classic!"

"Spielberg, or Lee, you should ask one of them to come back and save it again"

"."

The IMDB score is 5.9 and the Douban score is 6.0. Almost all the global ratings can show that the audience is very dissatisfied with this movie, even though many people went to the movie because of the Jurassic IP, which contributed a lot to the box office.

Originally, the industry hoped that "Jurassic World 3" would bring about a viewing boom and give the market confidence for a quick recovery.

However, the word of mouth collapsed directly, resulting in the box office revenue taking only four days to break 2010 million. This might have been worth watching in the early 2022s, but today in , it would not have made any waves at all.

Of course, for the cinema, it is better than nothing.

In the end, "Jurassic World 3" only earned more than 10 billion yuan at the box office at the end of the month. Even with this situation, it would not exceed billion yuan before it was released.

However, what has really excited the market is the comedy science fiction film "Lone Moon" which will be released by Mengying Media at the end of July.

With quality guaranteed by Mengying Media and comedian Shen Teng starring in the cast, expectations are high.

And under the urging of movie fans, the film's final trailer and "cosmic romance" version of the poster were finally unveiled.

In the trailer, Dugu Yue, played by Shen Teng, is the only human being who fell on the moon. He made two affectionate confessions and revealed some funny jokes.

Also revealed was a "Cosmic Romance" poster. Under the starry sky, Dugu Yue, wearing a space suit, held balloons made of planets in her hands and looked at Ma Lanxing affectionately.

I will cross the galaxy to meet you, this "interstellar love" can be called "cosmic romance".

It’s just that Shen Teng was there, and that bit of waste in front of his face formed the ultimate funny contrast.

"It's such a romantic poster, but it's a pity that this face is useless"

"Well, the trailer was funny, but I didn't expect this poster to be even funnier. Okay, no more words, I'll go watch it during the summer vacation."

"I don't know why, but I want to laugh. It's a pity for Mr. Huang Hai's creative poster. He is recognized as the best movie poster designer in China, but he was 'ruined' by Shen Teng!"

"."

Many netizens commented on the official blog.

Li Mu also went to the official blog to take a look. After seeing the comments below, he felt that this creative poster was not wasted and had played its due value. After all, isn’t the purpose of a poster to attract everyone’s attention?

This level of completion is quite good.

At this moment, David called suddenly. Li Mu thought that he had negotiated with Citibank, but he didn't expect it was about something else.

"Boss, Donna Langley wants to talk to you."

Donna Langley is no stranger to Li Mu. Although she has had little contact with Hollywood after filming "Aquaman", the current head of Universal Pictures still knows a thing or two about her.

(End of this chapter)