China Entertainment started from Nortel 2002

Chapter 1041 Chain Reaction, New Problems

"According to real-time data from Lighthouse Professional Edition, as of 8:1 on August 0, the movie "The Moon Walker" produced by Mengying Media, directed by Zhang Chiyu, and starring Shen Teng and Ma Li has grossed over 0 billion since its release on July 7, becoming the 29th billion-dollar movie in Chinese film history."

"'The Lone Moon' broke 4 billion in 10 days, and won the championship with over 9 million in the first week. It won the single-day box office championship, the screening championship, and the screening championship for several days after its release, and took 12% of the weekend box office, directly leading to the strongest wave of movie-watching craze in the summer season. The box office reached billion again after more than five months."

"'The Lone Moon' helped the domestic movie box office break 200 billion yuan, and the summer vacation movie season is hot again!"

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For a time, the industry seemed to see hope, and the enthusiasm of the film and television industry in the past few years seemed to have returned.

In the stock market, there is no problem that cannot be solved by a positive line. A positive line can change one's beliefs. Similarly, this rule is actually applicable in many places.

For example, in the film and television industry, as long as one movie creates popularity, other movies and subsequent movies will benefit to some extent, or the entire industry will develop in a good direction.

This was particularly prominent in the film and television industry in the past.

The main reason is that people’s movie-watching habits are actually a kind of potential “habitual consumption”.

When the market lacks high-quality works for a long time, audiences' expectations for movies will gradually decrease, and they may even simply invest their time and money in other forms of entertainment.

But once a hit movie comes out, it not only awakens the audience's interest in the cinema, but also arouses their desire for the unique experience of the big screen.

Because the surround sound, huge picture, collective laughter or tears in the theater are feelings that cannot be replicated by watching movies at home.

For practitioners, this hit movie is not just a positive line, but a signal. It proves that the audience is still willing to pay for good content and ignites the confidence of the market.

Producers will speed up project progress, investors will become bolder, directors and screenwriters will be more willing to try different styles and themes, and even theaters will readjust their scheduling strategies and increase their marketing efforts.

This is actually a story of a "chain reaction": a movie is like a lone boat breaking through the waves, causing layers of ripples.

Now "The Lone Moon" is this lonely boat.

“It’s really a big explosion.”

At this moment, Fu Ruoqing of China Film Group was sitting in his office, looking at the current film and television box office data. He couldn't help but mutter to himself, and then immediately called his secretary.

"Put more effort into promoting the movies that are coming out later."

"Okay, Mr. Fu!"

"Oh, by the way, when is the date of the dinner party that Bona invited you to?"

"Mr. Fu, on the evening of the 15th."

"Okay, go out and get busy." Fu Ruoqing waved his hand.

At the beginning of August, there were still no competitive films in the film and television industry, and "Lone Moon" was still being released during its schedule. It's a bit regrettable that the epidemic still has some impact on the film and television industry. After all, the number of cinemas open now only accounts for more than 8% of the past.

Li Mu had no choice but to accept this. After all, it was enough. He even asked Liu Weijuan to prepare a celebration banquet for the crew.

At the same time, the execution of the Asian Games has reached the stage of unblocking the entire process except the programs.

During this investigation, problems emerged.

Meng Ke and Gao Yan were the first to discover the technical problems. "Director Li, at present, the effect of the section with the theme of 'Gongchen Bridge connects the past and the present' is seriously not up to expectations."

Meng Ke reported.

"Take me to see it." Li Mu quickly stood up, and several people came to the prepared technical site. Meng Ke signaled to the staff.

Then the holographic projection began.

This section plans to use holographic projection technology to show the picture of Gongchen Bridge connecting ancient and modern times. The two sides of the river respectively symbolize the classical elegance of Song Dynasty Jiangnan and the brilliant achievements of modern technology.

Li Mu frowned as he watched, because the actual presentation seemed fragmented - the projected bridge seemed realistic in shape, but lacked a sense of connection in the dynamic effect, and was unable to reflect the core artistic conception of "dialogue between ancient and modern times".

It should be noted that this segment is followed by a performance of "Song Dynasty Melody and Poetry", so that the aesthetic value can be demonstrated. However, if the effect is like this, not only will the technical integration be insufficient, it will even be difficult to show the charm of Jiangnan life where "elegance is commonplace everywhere".

"Looking for someone to hold a meeting, who is not here right now?"

"Director Sha is not here at the moment, and several foreign experts are not here at the moment either," Meng Ke mentioned a number of people in succession.

This is normal because it is not the critical period yet and generally only some people from the team will stay.

"Okay, contact them, and let's have an online meeting. If we're in person, we'll have it in person!"

"Okay, Director Li!" Meng Ke nodded repeatedly.

Due to time difference and other issues, the meeting was finally scheduled in the evening.

At the emergency meeting, everyone discussed the issue of combining technology and art for two hours but still reached a deadlock.

"The current bridge is like two isolated timelines, without a sense of 'flow' or 'fusion'. This is the fundamental reason for the fragmented perception."

Li Mu paused the discussion and pointed out the problem directly.

“Water is the core element that connects the opening ceremony. We need to let the water flow through the bridge and become a link between the past and the present.

We added a 'digital water flow' below the holographic projection of Gongchen Bridge. The water flows through the bridge in a winding way. At first, it is a sparkling lake (representing the West Lake), then it turns into a rushing tide (symbolizing the Qiantang Tide), and finally converges into a magnificent canal.

In this way, the water flow not only enhances the three-dimensional sense of the bridge, but also concretizes the theme of "born from water, prospered by water".

In this way, through holographic and lighting technology, the flow of light and shadow on the bridge becomes more moving, and the audience seems to be able to see the waves of time echoing on the bridge."

"Director Li, we know what you are imagining, but the combination of stage and holographic projection is already the limit. Adding dynamic water flow may increase technical risks."

At this time, Technical Director Yu Jianping said with a little worry.

For a performance of the level of the Asian Games, stability is very important, because once there is a risk, and the risk finally occurs, it will be terrible.

Li Mu also knew this. He glanced at the nervous crowd, pondered for a moment, and then slowly spoke:
“Risk is the technical team’s strong point. What we need to do is to simplify as much as possible and compress each link into the most reliable execution plan while retaining the core creativity.”

Then he stood up, walked to the whiteboard in the conference room, and outlined a simplified plan framework with a marker.

(End of this chapter)