China Entertainment started from Nortel 2002

Chapter 1051 Is this a shortcoming? Publicity

In early December, when the weather was getting colder, the publicity campaign of "Deep Sea" quietly created a wave of warmth.

The promotional posters and another batch of trailers went online silently in the middle of the night, but set the entire Internet off in the morning when we woke up.

You should know that "Deep Sea" uses "particle ink" technology as its core to create a new Chinese-style animation style.

In fact, from posters to trailers, every frame seems to be extracted from a classical Chinese ink painting, and is given vitality with three-dimensional technology.

The particle-like ink moves between dark blue and bright colors, transforming into deep-sea foam, reefs, and the tracks of swimming fish. The dreamlike texture seems to bring people into a wonderland that does not belong to reality.

As soon as the poster was released, it quickly topped the hot search lists on major social platforms.

In particular, in a poster with the theme of "Heart of the Deep Sea", the main image is a crystal clear ink "heart", surrounded by floating water droplets, glowing fish and flowing waves.

The exquisite details and gorgeous colors are breathtaking.

"The colors of Director Tian's animation are so dreamy."

Liu Yifei has not seen the entire movie "Deep Sea". Looking at the new batch of posters and promotional videos that have been released, she couldn't help but sigh.

The materials released this time are even more refined than the first batch released last month.

In fact, this was also intentional by the marketing team.

"This technology cost a lot of money." Li Mu smiled, "But it has been done. It should be very useful in the future. Many of our mythological animation films are actually quite suitable for this color style. However, there is only one drawback."

"Ah, what is it?" Liu Yifei asked curiously.

"expensive!"

"."

Liu Yifei was silent when she heard this. After thinking for a long time, she said calmly, "It's not the price that's a disadvantage, it's the disadvantage of the producer."

"That makes sense!" Li Mu looked at Liu Yifei in surprise and couldn't help laughing.

At the same time, Tian Xiaopeng was at Mengying Media, meeting with the publicity department to discuss the follow-up publicity plan.

As a director, Tian Xiaopeng doesn't need to be deeply involved in such matters, but he is still the head of Tiangong Animation.

"The plan is very good." Tian Xiaopeng nodded at the meeting. He naturally had no doubts about the level of the parent company's publicity plan.

"By the way, don't we need to find some special people to promote it?" Tian Xiaopeng suddenly thought of something and asked.

"There's no need for that. Director Tian, ​​you know that most of them are helping with the promotion on their own initiative. They are basically friends of the boss and the boss's wife. That's enough. Any more would be too much."

The marketing director responded.

"Oh, that's true."

Just as Tian Xiaopeng finished speaking, the marketing director suddenly thought of something and said, "Director Tian, ​​in fact, if you find someone to help with marketing, there are indeed very suitable candidates, which will definitely achieve twice the result with half the effort."

"Huh? Who?"

These words immediately aroused Tian Xiaopeng's interest, and he asked questions immediately.

"Director Tian, ​​you forgot our General Manager Li." The marketing director responded with a smile.

"Uh" Tian Xiaopeng didn't expect this to be the answer at once and was caught off guard.

"Director Tian, ​​you have a good relationship with Mr. Li. Say hello to him and maybe it will work out. For Mr. Li, it's just a matter of a Weibo post, but for the early stages of the movie, it's a great promotion."

The marketing manager encouraged it, and Tian Xiaopeng was stunned, and finally decided to give it a try. "Hmm?" Li Mu, who received Tian Xiaopeng's call, immediately laughed, "It's possible, but where did you get this idea?"

But he knew Tian Xiaopeng's personality. He was not a person who would think in circles. He was the kind of person who preferred to work hard. This sudden idea was definitely not something that Tian Xiaopeng himself came up with.

After hearing Tian Xiaopeng explain the situation clearly, Li Mu couldn't help laughing.

This was clearly a trick set up by the publicity department. Li Mu estimated that even if Tian Xiaopeng didn't call, the head of the department would probably call. He just happened to think of letting Tian Xiaopeng call directly.

"Remember to pay me the publicity fee next time. This Weibo post of mine costs a lot!"

Li Mu joked, then talked a few more words with Tian Xiaopeng, hung up the phone, and opened Weibo to send a tweet.

"I'll help too." Liu Yifei responded with a smile.

“Didn’t you post it before?” Li Mu opened the official Weibo account of Deep Sea and was about to find a poster he liked to quote and post something, while saying this.

"It's okay to post more. I post frequently anyway, and my fans don't find it annoying. Unlike you, Mr. Li, you may not update your Weibo for several months, and your fans are all eagerly watching you."

Liu Yifei joked, her hand pressing the phone in a smooth motion, "Have you seen it? Movie fans are full of praise for the current materials."

"Yeah, I saw it." Li Mu was looking at these comments at this time.

"Each poster is like a breathing painting, and the art students shed tears."

"I don't understand movies, but I love this poster so much. Can it be released soon?"

“Ink + Particles, I want to watch the premiere even if I kneel down!”

"."

After seeing these comments, Li Mu felt that the funds for Tiangong were not wasted, at least in terms of color and composition, there was nothing to fault.

Li Mu even saw some professional bloggers in the field of art joining the discussion, deeply analyzing the composition and color matching of the posters.

"Director Tian told me that he once traveled for a long time at night, stumbling forward while trying to gather himself. He said that he was grateful for those glimmering moments that passed through his life, which made him more determined and brave to shout to life: I am not afraid of you!

And this is the meaning behind this movie. After The Return of the Great Sage, director Tian Xiaopeng spent seven years preparing for his new film, Deep Sea. At the end of this year's Lunar New Year holiday, it is dedicated to you who have walked through the long night.

Li Mu thought for a long time, and finally quoted what he had talked about with Tian Xiaopeng as the content of his Weibo post.

For our own company’s movies, we must spend more energy on promotion and not be perfunctory.

Li Mu's move immediately caused a strong reaction from fans.

The number of comments on Weibo suddenly increased sharply.

"Have you seen it? Post less at normal times. It will be more effective at the critical moment." Li Mu said to Liu Yifei proudly as he looked at the surging number of comments.

"Really?" Liu Yifei leaned over and said, "Open it and see what the fans said."

"That must be the recommendation of Director Li. We must be there." Li Mu responded with a smile, full of confidence.

Even his family members went to him specifically to recommend the product. Doesn’t this indirectly prove his “promotion” ability? After all, “scarcity makes things valuable” and his reputation is there.

"Tsk, is this what you mean by 'Director Li recommends, you must be there'?"

When Liu Yifei saw Li Mu open the comment section, she covered her mouth and laughed.

(End of this chapter)