China Entertainment started from Nortel 2002

Chapter 1059 Cultural Tourism Image Endorsement Reduction
"We should make full use of the popularity of "Go Where the Wind Is" and actively carry out themed publicity and marketing activities such as "Go Where the Wind Is to Enjoy the Most Beautiful Scenery", transform the scenes in the drama into real tourist routes, and transform 'traffic' into 'retention'."

The Dali Culture and Tourism Bureau also quickly organized itself. There is no need to waste such a huge amount of traffic. This is free publicity.

At the same time, a call was quickly made to Mengying Media.

Lu Yu was reporting to Li Mu at this moment.

"Mr. Li, the YN Provincial Culture and Tourism Bureau invites you and Mr. Liu to serve as the cultural and tourism spokespersons and publicity ambassadors for Yunnan."

"Hmm?" Li Mu couldn't help but smile when he heard that. This action was quite quick. He reacted so quickly.

"Okay, I get it!"

"You want us to become ambassadors for promoting the cultural and tourism image?" Liu Yifei asked happily. She was right next to them, so she could naturally hear Lu Yu's phone call clearly.

Li Mu nodded slightly, "How about it, are you interested?"

"how about you?"

"Forget it for me. I can just do a movie or TV show occasionally. Being a spokesperson also requires cooperating with the shooting of promotional materials. It's quite troublesome. I don't need these. But you can take it!"

"Okay, I'll listen to you." Liu Yifei heard this and knew that Li Mu didn't like staying in front of the stage, so she didn't force him to be a spokesperson with her.

"Then I'll talk to Lu Yu and ask her to communicate with them. I'll also ask the legal department to help look after the subsequent agreements and so on."

Since Liu Yifei has accepted the task, the "logistics" must naturally be ensured.

Yunnan Tourism Group also demonstrated unprecedented efficiency. In just a few days, the agreement was finalized and announced directly.

#Liu Yifei is the spokesperson for Yunnan's cultural tourism industry, #A drama makes a city popular, #Youfeng Xiaoyuan is a big hit
All kinds of hot searches emerged at once, and the popularity of the TV series directly boosted Yunnan's tourism industry.

"Don't say anything. When you shoot your next drama, add my hometown to the schedule."

"Hurry up and shoot. I've already thought of a name for the next drama. It's called 'Go Where There's Hot Pot'!"

"Bah! It's clearly 'Go to a Place with Snail Noodles'!"

"Get lost, go to where the coal is!"

"."

Netizens from all over the country have been commenting on the show, creating a trend of "going to a place where ×× is", which has led to the TV series' popularity remaining high.

"I said, you should thank me, because my camera allows you to see this beautiful scenery."

During the dinner, Ning Hao talked freely.

As the directors of the TV series, Li Mu and Liu Yifei naturally had to thank Ning Hao, and this meal was used to express their gratitude.

Of course, the filming salary and extra red envelopes are also indispensable, after all, it was a big hit.

"You are just a tool. It would be the same if you changed the director. Director Li's script is better. Xixi is naturally beautiful and she is a perfect match for the beautiful scenery."

Xing Aina complained.

"Hey, it's not that sister, I am the only one who knows the script? Won't you include me in the second half of the sentence?" Li Mu couldn't help but make a joke when he saw this.

"Hahaha, are you shameless?" Liu Yifei burst into laughter upon hearing this.

"You are a bit shameless." Ning Hao couldn't help but complain.

"I'm telling the truth." Li Mu retorted.

"Director Li, what I said might be true."

Xing Ai added faintly, and immediately killed Li Mu. "Hahahaha! No, sister, you're going to make me die of laughter." Liu Yifei kept patting Li Mu's shoulders.

"You can laugh, but can you please let go of my shoulder? I've made it red from the beating you gave me."

"Just two hits, what's wrong?"

"It's red, what's wrong? Compensation"

As soon as Li Mu mentioned compensation, Liu Yifei looked at Ning Hao and Xing Ai guiltily, then she couldn't help but hit Li Mu's shoulder again with a reproachful look.

"Again!"

"."

As time goes by, there are less than two weeks left in January.

This year's Spring Festival is earlier, and New Year's Eve is on January 1st.

The film and television industry has now become a propaganda front for the Spring Festival period. The publicity for each Spring Festival blockbuster is in full swing. Of course, the two most eye-catching ones are: Guo Fan's "The Wandering Earth 2" and Zhang Yimou's "Man Jiang Hong".

One film was controlled by Mengying Media, and another one was invested by Mengying Media, almost monopolizing the entire Spring Festival period.

"It's another year of looking at Mengying Media's face."

"I hope I can have some soup this year, but I can't think of eating meat."

"If we don't have some blockbuster movies, my cinema will not be able to survive."

"."

The industry has high expectations for this year's Spring Festival period. After all, whether there will be signs of recovery in 2023 depends on whether the Spring Festival wave can be brought up.

But some are happy and some are sad.

At this time in Dalian Wanda Group, Zeng Maojun had a worried look on his face.

"Boss Wang, do you really want to take this step?"

"I have no choice. The group has no money." Wang Jianlin's face no longer has the vigor and vitality of previous years. Instead, he looks old and frail, with more and more wrinkles on his forehead.

Wang Jianlin's simple words made Zeng Maojun at a loss as to what to say next.

He knew that the group had no money, and in more than two months, it had to repay 96 billion yuan of bonds that were due, and it faced huge repayment pressure throughout the year.

"It is still unknown whether Vanke will take any action."

Wang Jianlin sighed. Wanda is now at a stage where even a billion-dollar investment is difficult to achieve. If Vanke stabs it from behind, it will be even more difficult.

“If you can sell, sell it first. First reduce the unrestricted circulating shares to reduce the pledge risk, and then reduce the holding of Wanda Film through centralized bidding and block trading.”

After hearing what Wang Jianlin said, Zeng Maojun had no choice but to agree. After all, if Wanda couldn't get through the difficulties, what would be the point of keeping Wanda Films?

However, if they reduce their holdings now, they may be sold off in the future. This is almost inevitable, unless a miracle happens and Zhuhai Wanda is listed in Hong Kong.

For a while, even the upcoming releases of "The Wandering Earth 2" and "Man Jiang Hong" were ignored.

Although it will bring some revenue to Wanda Cinema Line, it is barely enough to solve the tens of billions of yuan shortfall.
At the same time, Li Mu was taking Liu Yifei to participate in the premiere of "Man Jiang Hong".

Among the Spring Festival blockbusters, "Red River" was the first to premiere, followed by "The Wandering Earth 2" and "Unknown".
Watching Zhang Yimou, Chen Yu, Shen Teng and others talking, Liu Yifei couldn't help but ask, "I'm curious about how Director Zhang tells a story in a house. I want to see how big the scene is."

Li Mu couldn't help but smile when he heard this. Apparently Liu Yifei still remembered that he had complained about the small scale of "The Legend of Zhen Huan" before.
(End of this chapter)