China Entertainment started from Nortel 2002

Chapter 1061 Another Spring Festival

"Better than one? The premiere of The Wandering Earth 2 was a huge success, 'more than a little bit better', with pre-sale box office exceeding 2 million yuan on the first day of the Lunar New Year."

"The suspense comedy blockbuster "Red River", directed by Zhang Yimou and starring Shen Teng and Yi Yangqianxi, has exceeded 2 million in total pre-sale during the Spring Festival, only slightly behind "The Wandering Earth 2"."

"Directed by Cheng Er and starring Tony Leung, Wang Yibo and Zhou Xun, "Unknown" will hold its grand premiere today"

"."

Mid-January is destined to be the time when Spring Festival movies will premiere one after another, mainly because the Spring Festival comes too early this year.

Time flies, and it is January 1st, New Year's Eve.

In the winter in the north, the cold air seems to be able to penetrate through the window cracks, but it cannot block the lively atmosphere of the Spring Festival.

In the living room, I randomly chose a channel to play on the TV, and all the songs were festive New Year songs.

However, Li Mu, Liu Yifei and Xiao Baozi were outside the house, pasting Spring Festival couplets.

Of course there is also Ala. After all, now is his favorite winter, and he is happily playing alone in the yard.

Liu Yifei stood under the ladder to help steady it. Li Mu adjusted the ladder here and there, muttering to himself, "This should be straight, it's definitely not crooked!"

The little boy next to him was holding a pair of red paper-cuts of the Chinese character "Fu". He looked at them and commented, "Dad, you pasted it crookedly. My eyes say it's not straight."

Liu Yifei couldn't help but snicker and said, "Your daughter's vision is comparable to that of the decoration team leader!"

"What are you laughing at? Come on, come up and stick it on. I don't believe you can stick it straighter than mine." Li Mu called out in an angrily tone.

"I'll come, I'll come!"

Before Liu Yifei could say anything, the little bun volunteered.

"I'll let you put it on when you're older. Now, let your dad do it." Liu Yifei didn't dare let the little kid put it on. If he was not careful and fell down, he would be in trouble.

Although the two of them should be able to catch it, it is also a risk.

It took very little time to put up the Spring Festival couplets, mainly because it was still too cold outside. The three of them finished the task quickly and walked into the living room. Ala took a look and continued to roll in the snow.

"It's time to try on new clothes." As soon as she entered the living room, Liu Yifei took the little bun and walked towards the cloakroom.

Li Mu knew that Liu Yifei bought a set of bright red Tang suit for the Year of the Rabbit for Xiao Baozi this year, and he was a little curious about how Xiao Baozi would look like in the future.

After a while, the little boy came skipping out of the cloakroom, wearing a bright red Tang suit for the Year of the Rabbit and a pair of fluffy rabbit ear hairpins on his head. His face was red from the cold wind and had not recovered yet, so he looked like a small glutinous rice ball just out of the pot.

"Dad." The little bun found Li Mu first.

"Good-looking, good-looking!"

Li Mu smiled and nodded repeatedly. He knew why the little bun came here, and then said, "Show it to grandpa, grandma and grandma."

"OK!"

After a while, a voice of praise was heard not far away.

"Cute! Our little baby is the reincarnation of the New Year picture doll this year!" Mother Li laughed happily.

Li Mu sat on the sofa, peeling an orange. Listening to his mother's praise, he couldn't help but interrupt: "Mom, that's a fancy word. Are you trying to get votes for her?" "What do you know!" Li's mother walked out of the kitchen door and rolled her eyes at him. "I call this cultivating self-confidence! Children need praise to grow up!"

"Yes, yes, grandma is right!" The little boy ran into Li's mother's arms with a proud look on his face.

Liu Yifei brought a plate of cut fruits out from the kitchen and said jokingly, "Amu, why don't you wear a Tang suit? Mom said you looked like a little god of wealth when you wore red clothes when you were a kid."

Li Mu's mouth twitched, "Mom, are you my real mother? Do you have to dig up my dark history from my childhood?"

"This is not called black history, this is called childhood memories." Li's mother said, putting down the bowl, grabbing the little bun, and taking out her cell phone, "Come, grandma will take a few photos of you, so you can keep them as souvenirs when you grow up."

"Just try it on, don't be so stingy!" Liu Yifei touched Li Mu's shoulder on the sofa with a smile on her face.

"Don't wear it!"

"Put it on for a try, I've never seen it before"

"Not at home!"

"I'll buy you a set tomorrow."

"."

After New Year’s Eve, on New Year’s Day, major Spring Festival movies are released one after another.

In this most important period nowadays, many people have developed the habit of watching movies during the Spring Festival.

It just so happens that this year's Spring Festival period includes both live-action films and animated films, and the genres include science fiction, suspense, comedy, etc. It can be said that it is full of elements, presenting a diverse and healthy distribution, and there is always a main one that people like.

But diversity means more choices, and the uncertainty of each movie’s total box office also increases.

After all, there are very few people who watch all the films in the Spring Festival period, and most viewers can only choose one or several films to watch based on their interests. Therefore, the competition in this Spring Festival period will be extremely fierce.

The battle for movie schedules is all about scheduling. For many people who watch movies less frequently, the Spring Festival is the only time in the year for them to go to the cinema.

Only by striving to schedule as many screenings as possible can we better attract these audiences and increase the overall box office of the film.

"The Wandering Earth 2" is a Spring Festival blockbuster promoted by Mengying Media this year due to the box office success of the previous film. Theaters are unanimously optimistic about it and it has a strong appeal to audiences.

As for "Man Jiang Hong" and "Wuming", the director and actors of the former are all big names, and the actors of the latter are also big names with the participation of popular stars. In view of the enthusiasm of fans to rush to schedule screenings on the first day of the release, the theaters also gave a quota for screenings.

These three movies almost fill up the screening schedule, and the remaining time is taken up by children's cartoons.

“据灯塔专业版数据，截至1月22日10时08分，2023春节档（1月21日-1月27日）总票房（含预售）突破10亿，《流浪地球2》突破2.9亿位居榜首，《满江红》斩获2.7亿.”

There was almost no need to wait until the next day, as people had already started to announce the data for that evening. After all, it was already past ten o'clock and almost the last game had been decided, so the fluctuation would not be too big.

A single-day box office of 1 billion is not too high compared with previous years, but in the current cold wave, this box office is definitely good news for the entire film and television industry.

For a time, the news that the film and television industry would recover in 2023 spread throughout the industry.

But at this moment, Zeng Maojun couldn't be happy during the New Year.

“We have finally waited for the film and television industry to pick up, but Wanda Films seems to be unable to wait any longer.”

Zeng Maojun looked at the data on the first day of the Spring Festival and felt inexplicably heavy, because Wanda Film had to make a choice in the first few months of this year. Although there was still a glimmer of hope, the Hong Kong Stock Exchange had not responded yet, so it was still unclear whether this hope would come true.
(End of this chapter)