China Entertainment started from Nortel 2002

Chapter 240 The intense summer vacation

3D "Flying Swords of Dragon Gate", if Li Mu remembers correctly, the box office was pretty good, but compared to the production costs and the small overseas profits, the price/performance ratio is not high, so it can only be said to be better than nothing.

"Mr. Yu, Mengying will also vote for some." Li Mu thought for a moment and asked for a share.

The big ones are definitely Bona and China Film and Television.

"If Director Li comes in, we will be more confident." Fatty Yu smiled broadly. Anyway, some of the shares were given to other companies, so it would be better to drag Mengying to do it together.

"Director Xu, do you want to do a test shoot?" Li Mu looked at Tsui Hark and asked.

"I am planning to conduct "real sword and gun" test shooting in the first three months."

Li Mu nodded. Although it was called a "test shoot," the workload and the manpower and material resources invested were almost the same as shooting a genuine 3D movie. A special script had to be written for the test direction.

Most of the main creators and staff of "Flying Swords of Dragon Gate" will be involved in the entire filming process, and all of this is done to better integrate the 3D team.

There is no way, there is insufficient industrialization and the team has insufficient experience. This step is necessary.

Soon after Yu Dong and Tsui Hark came out of Dream Movie, some media reported that the 3 version of the 2010D martial arts blockbuster "New Dragon Gate Inn" directed by Tsui Hark was officially titled "Flying Swords of Dragon Gate" and is scheduled to start production in October. .

Since the preparation of "Flying Swords of Dragon Gate", it has been receiving great attention from the industry and the media. This time the media also discovered that the company participating in the production is Mengying Media.

"Tsu Hark spent a huge sum of 2 million to reach the "peak" of martial arts again!"

"Co-produced by Bona, China Film, Mengying, and Shangshi, the 3D martial arts masterpiece will be launched in October!"

Chen Kaige's "The Orphan of Zhao" released the first batch of posters and stills, promoting the suspense routine.

It attracted many netizens to comment below: "What kind of film is "The Orphan of Zhao"? Is director Chen Kaige going to make a 'costume suspense film' this time?"

This year’s summer movie season is full of new releases, with more than 41 movies coming in 20 days.

Since "Tangshan Earthquake" will blow the horn for the second half of the summer season in July, the second half of the summer season is also full of movies in terms of genres: in terms of comedy, there are "Emerald Pearl" and "Dragon Phoenix Store".

As for animations suitable for all ages, viewers after watching "Yangtze 7 Loves Earth" can also choose the late "Shrek 4".

There are also summer-relieving products specially launched for couples, including "Love Near Me" and "My Beautiful Boss" by Jingtian.

As for action films, which have always been the mainstay of the summer season, the highlights are "The City" directed by Chen Musheng and starring Aaron Kwok, and "The Informant", the collaboration between Nicholas Tse and Nick Cheung after "The Witness".

The most exciting imported film is director Nolan’s new film “Inception,” and a science fiction blockbuster starring Leonardo DiCaprio will be released in North America on July 7.

As the second female lead, Liu Yifei has attracted much attention in the industry.

As a weird film wrapped in the packaging of a commercial blockbuster but actually an alternative film, it may put people off who are spoiled by popcorn and low-IQ entertainment movies.

Even if a reporter was allowed by Nolan to visit the set of "Inception" and read the script, the first question Nolan asked him was: "Do you understand?"

Liu Yifei is currently promoting the movie in North America. After the movie is over, Li Mu will have to go to the United States. Taking advantage of the World Cup in the past few days, Li Mu plans to reverse day and night several times.

The next day, as soon as Ning Hao came back, Xing Aina stopped him at the door and looked at Ning Hao fiercely.

"You still know how to go home and watch football every day. Without the Chinese team, you still watch football!"

Xing Aina roared at Ning Hao.

"That Li" Ning Hao just wanted to defend himself when he was interrupted by Xing Aina.

"You want to use Director Li as an excuse again? Have you used Director Li as an excuse less often in the past few years? Do you think I will believe it?"

Ning Hao was speechless for a moment, mainly because it was true this time.
As for Li Mu, he was still snoring on the soft big bed at home.

The first-day box office of "Inception" was more than 2200 million, which was far less than the first-day box office of fan films such as "The Twilight Saga".

The film received widespread acclaim after its release.

Audiences and critics alike praised the film's complex plot, gorgeous visuals, and stunning music.

It can be said that it has received rave reviews.

It will only be released in China in September, which is a torment for some movie fans.

"We have to wait another 2 months to see Liu Yifei's dream maker!"

"I heard that it has received great reviews, and it might even be ranked in the IMDb TOP 250!"

"."

Domestic movie fans just participated in the discussion and relieved their emotions.

Audiences in North America have already enjoyed it. Although many people found it very exciting, they did not understand it the first time and were ready to go back and watch it a second time.

There are many such viewers, and it was Liu Yifei who told him after reading the comments.

Many people have seen Liu Yifei on the screen again, and they have become more familiar with her.

If the subsequent "Witch" can successfully become a hit, it will become popular in Hollywood.

When Li Mu went to Beautiful Country, Feng Xiaogang's "Tangshan Earthquake" came with official resources.

""Earthquake" will make the audience "heart-wrenching"!"

“Movie viewing initiative, don’t forget the disaster!”

There was a lot of "selfishness" involved in the promotion, and the audience responded to the call one after another under such circumstances.

However, Li Mu was already on the plane at this time and had no idea about this matter.

As soon as Li Mu got off the plane, he suddenly felt a gust of wind, and then a shadow rushed towards him.

Li Mu, who had sharp eyesight and quick hands, immediately put down his luggage with his right hand and caught Liu Yifei.

He touched his little head and asked with a smile: "Where is David?"

Liu Yifei turned her head and indicated where she was.

"Boss! I'll take care of the luggage." David appeared at the right time.

"After all, boss, you still have to hold Crystal's hand!"

Liu Yifei's face didn't turn red and her heart didn't beat.

"David, where did you get these words from?"

Li Mu was a little confused. These words felt a bit like quotes from a scumbag, but they could be used to deceive girls if they were changed in style.

"How about it? I learned it recently. When I learn it well, I can go to the bar and get it right!"

"Ha ha!"

Li Mu looked at his big belly. If he didn't use money, he couldn't believe what would happen if he got one.

Liu Yifei was smiling.

"How was the box office of "Inception"?" Li Mu then asked Liu Yifei.

"More than 6270 million in the first week! Much higher than the expected 5500 million."

"Boss, the reviews of this movie are so good. I'm afraid it will have a strong stamina. Crystal's performance this time is also great. I see that many fans on the forum like her very much."

"It's normal. Her character is very capable!" Liu Yifei is mainly responsible for creating maze-like dreams.

Let the dream stealer steal information in dreams, and implant a certain idea into a person's brain, making the implanted person feel that the idea is their own.

This kind of role is a good role with bonuses in movies. Although it is not as good as the protagonist, it can leave a deep impression on people.

"However, compared with the reputation of "Inception", our "Twilight Saga 3" was criticized miserably!" David handed over a newspaper with the media and film critics' comments on "The Twilight Saga 3" evaluation of.

Liu Yifei rested her head on Li Mu's shoulder and couldn't help laughing while reading the comments.

"World News": "The film is more about girls and women screaming at the big screen than going to a concert."

"Chicago Tribune": "Bella kisses werewolf Jacob, Bella kisses Edward, oh, shit, is there nothing else to make in this movie except a kissing love triangle?"

"Entertainment Online": "It's terrible! I think I finally know why those little girls love watching this movie so much. It's full of decadence!"

"Ahem, it's okay. I'm used to it. I have to be criticized once a year!" Li Mu flipped through the newspaper. Good guy, there are a lot of criticisms.

But "Twilight" has already grossed US$2.6 million in North America, and its global box office has exceeded US$4 million, which shows that these reports have had little effect.

Domestically, Feng Xiaogang held the largest premiere in the history of Chinese films at the TS City Sports Center, with 15000 Tangshan audiences watching the film live.

Major theater chains also gave Feng Xiaogang the respect he deserved, and his film schedules shot directly to the top of the schedule.

"You ran to the United States with nothing. I was grounded for three days and wrote the script for three days."

Ning Hao called to complain.

"Ahem, do you need me to explain to that sister?" Although Li Mu wanted to laugh, he couldn't rub salt into the wound at this time.

"Come on, it's over soon. That guy Feng Xiaogang is nothing. He's been hyped too much, and he's still using it under the official banner."

Ning Hao talked about the promotion of Feng Xiaogang's new movie these days and the official support.

"For the sake of box office, he can do it." Li Mu was not surprised.

Li Mu and Ning Hao chatted for a while, and after hanging up the phone, Liu Yifei opened her curious eyes and asked, "What's wrong with Feng Xiaogang?"

"It's nothing, it's just real in the world."

Everyone who watched the movie shed tears in the theater. "Earthquake" has such a high reputation.

Producers Huayi Brothers have launched a slogan of 5 million yuan in box office.

"Earthquake" was okay, but many viewers complained that the 15-minute commercial was too long, and they were very skeptical.

Then it was revealed that "The Great Earthquake" had nearly [-] million yuan worth of advertising embedded in it. In the film, viewers could see advertisements for a certain brand of liquor, a certain bank, a certain type of car, a certain insurance company, a certain type of down jacket, etc.

Some of the advertisements are slightly obtrusive, which affects the viewing of the movie.

Feng Xiaogang responded urgently: "There is no way for Chinese movies to make money. Advertising placement is a must."

Netizens didn't tolerate him, so they immediately criticized him.

“I pay to watch movies, you show me ads!”

"It doesn't make any money, so I have to watch ads?"

"If you make money, you still have to watch ads."

Seeing that the situation was a bit unsustainable, Feng Xiaogang directly pushed the responsibility to the theaters, attacking the theaters as being too "sinister" and accusing them of taking most of the box office. We must protect ourselves and placing ads is a last resort.

The conversion speed between before and after was so fast that netizens were caught off guard.

"Mr. Li, other theater chains have prepared a joint statement." Liu Weijuan also called, and Mengying also has theater chains.

"Follow it, this Feng Xiaogang wants to shirk responsibility and push it to the theaters!"

Wanda, StarMedia, United, Mengying and other theater chains will not tolerate him.

Several major theater chains jointly stated: "The pre-roll advertisement for "Earthquake" has nothing to do with the theater chain. Do not confuse the box office issue with it!"

When Feng Xiaogang said this, he actually wanted to mix things up, confuse the logic, and beat them down. He also wanted to cut down the theater chain's box office share.

I just didn't expect that the theater chain would respond very quickly.

"Apologise for this and deal with it coldly!" Wang Zhongjun saw the situation and immediately issued an order.

The bumper advertising incident has happened several times. In the end, as long as we treat it coldly, no one will remember it in a few days.

Huayi's public relations department was also very prompt. They immediately reviewed the situation, apologized, and promised to give the audience a good viewing experience next time. Their words were very sincere.

Tang Dynasty Earthquake collected 3300 million at the box office on its first day, unparalleled, and the domestic film first-day record is only lower than "Your Name".

This made Hua Yi and Feng Xiaogang excited.

"5 million is not a dream!"

"The "Great Earthquake" affects 6 million people!"

Huayi's slogans are louder than the others.

The media even released reports early.

"'Earthquake' grossed 3300 million on the first day, and 8-year-old Zhang Zifeng became famous instantly!"

Many schools even reserved rooms to go to the Cultural Palace and theaters to watch this movie, which made Huayi feel a little inflated.

Fortunately, Wang Zhongjun, who is in charge of Huayi, did not burn out his brain, "Let it be announced that "The Great Earthquake" is not a product that exploits national sentiments!"

Although he doesn't believe this himself, he should wash it when it's time to wash it, so that the box office will be high.

Although Li Mu is in the United States, he still knows what is happening in the country, but it is not timely.

"'The Witch' may have to compete with 'Earthquake', are you afraid?" Li Mu asked with a smile.

"Not afraid! Who has the witch been afraid of?" Liu Yifei blinked, looking slightly naughty.

"That too!"

According to the schedule of "The Witch", August will overlap with "Tangshan Earthquake", but by this time "Tangshan Earthquake" has passed its peak, and the impact will not be particularly large.

"This movie is destined to be very high at the box office."

Li Mu knew very well that schools and work units would pay to watch this type of movie, and he might even have to watch it several times.

Unfortunately, the screening of Wang Xiaoshuai's new film "Rizhao Chongqing" coincided with the large-scale release of Feng Xiaogang's "The Great Earthquake", which made the already not very popular literary film even worse.

Recently, some media have made remarks about "the collective collapse of sixth-generation directors."

While Jia Zhangke and Lou Ye supported Wang Xiaoshuai, they also spoke "from the bottom of their hearts" and effectively criticized the collapse remarks.

"Although the sixth-generation directors have never achieved so-called "success" in the market, I believe that in the era of change, more people are being thrown to the edge by power and economic interests. Which films have been focusing on such a group of people, In the end, a consensus was formed in the whole society: to pay attention to the vulnerable groups?
Part of this power comes from the work of 'sixth generation' directors.

In my opinion, 'sixth generation' movies were the most glorious part of Chinese culture in the 90s. "

(End of this chapter)