China Entertainment started from Nortel 2002

Chapter 252 Give me a life

""33 Days of Broken Love": What can girls do to get over love breakup? Time is the medicine that heals everything!"

""33 Days Out of Love": It is very suitable for young people to watch. You must know that falling out of love is normal!"

The premiere was a success and various reviews came out that night.

Thanks to the strong promotion of Mengying Media, film reviews and various comments are widely publicized on social media such as Sina Weibo and Renren.

Videos such as "Love Lost Story" and "Love Lost Group Portraits" produced for "33 Days of Love" are even more popular on Weibo, focusing on emotional marketing.

A large number of female viewers commented and shared, because they are more likely to sympathize and are more sensitive to the word lovelorn.

This is also the reason why there are so many female viewers at the premiere. This is what Mengying did intentionally.

The medium of Weibo has been completely utilized this time.

It didn’t take long, with Mengying’s deliberate push, all kinds of comments and shares started to appear.

"Hey, it's taking off, it's taking off!" Shu Chang looked at the comments from various netizens and kept laughing.

She, Huang Xiaoxian, is very popular in the movie, especially attracting the love of female audiences.

November 11th, the day after Singles' Day, Friday the 11th, is the day when "12 Days of Love" will be released in full.

This movie, which cost 900 million yuan, has attracted a high number of viewers in a single show since its release.

This is naturally the data provided by major movie theaters. Especially after six o'clock on the 12th, there are still many full venues, and the attendance rate of almost every show can exceed 90%.

Major theater chains are preparing to increase the number of films they schedule.

It took in a box office of 2260 million on the first day.

The next day, the number of films scheduled by major movie theaters began to skyrocket, reaching 33%.

You must know that the production cost of this movie is 900 million, the marketing budget is 1000 million, and the total investment does not exceed 2000 million.

"This movie is so powerful." Liu Yifei was a little surprised. The number of films scheduled on the first day was not that high. For small-budget movies, about 18% of the films were scheduled, which was already taken care of by the theater.

"Normally, it happens to be Singles' Day and it's Friday. Coupled with the online promotion, it is easy to attract young single men and women and couples to choose to go to the cinema to spend time."

Li Mu had already thought about it when he set the schedule for this movie. He wanted to make the Singles' Day schedule in November more popular and turn it into a second Valentine's Day schedule.

In fact, domestic attempts have been made in November these years, such as Singles' Day movie ticket discounts and various attempts at romantic movies. However, the "Singles' Day" movies in previous years were not very successful.

However, "33 Days of Love" released on this year's "Singles' Day" was obviously successful, and it was not an ordinary success.

The next day, due to the increase in film schedule, it directly took over 2900 million at the box office.

This trend seriously "violates" the rules for the release of domestic small and medium-cost movies. It not only shocked many professionals in the industry, but also caused endless discussions on Weibo.

"Chang Chang is really going to take off this time."

Shu Chang happily followed Xue Xiaolu to promote it.

"She will probably become the darling of the fashion industry."

Li Mu smiled. This type of love movie is especially popular among those in the fashion circle, and there will be no shortage of endorsements.

Reviews of the movie have been pouring out in the past two days, and the movie seems to have more gimmicks than it was made with a small budget.

Although some people maliciously speculate that these so-called film critics are "paid" to speak out, it is true that "33 Days Later" caught many people off guard.

The phenomenon of this movie becoming popular is that it has surpassed the "laws" that everyone has concluded before. It is just like "Crazy Stone" that suddenly became popular back then. The theory cannot keep up, and naturally there is nothing to say.

"This Li Mu, you can really watch any movie and hit any movie." Wang Zhonglei watched with envy as "33 Days of Love" became popular. The cost was less than one-tenth of that of a big production, but it could get the same box office.

"This time Mengying has made good use of social media. Have you seen the overwhelming emotional topics on Weibo? Let's learn from other people's promotion methods in the future."

Wang Zhongjun saw it more thoroughly. This movie can be regarded as accurately targeting the audience. It is a movie tailor-made for young single men and women and couples.

"Blindly falling in love, blindly falling out of love" is a common problem among young people nowadays, and these people are more crazy about social media. The propaganda efficiency of traditional media is not as good as social media.

The third day, Sunday, 2840 million.

It directly took in a box office of 8000 million yuan in three days. Not only did the total cost of 2000 million yuan come back, but it also made a profit.

However, "33 Days Later" will face the challenge of a Hollywood blockbuster next Tuesday, "Resident Evil 4".

This is also a test for the movie.

“The new way of Weibo marketing, Mengying’s successful battle!”

Many people began to turn their heads and began to analyze the success of this movie. Everyone agreed that Weibo marketing played a vital role.

The success of "Weibo Marketing" has also been studied and interpreted by people from all walks of life like a topic. In particular, the marketing insider article "Things About" written by the person in charge of the promoter of "33 Days of Love" was circulated on Weibo. , describing in detail the process of "33 Days of Love" transitioning from traditional media promotion to online marketing.

"Mr. Li, this..." Liu Weijuan looked at this insider article on the Internet with a little embarrassment. Damn it, when did our head of publicity publish such an article, we don't even know.

"Leave it to them, it will give us a little more heat."

Li Mu also read this article, which is a bit interesting, but that’s it. The wave of emotional marketing on Weibo is important, but there are not many movies that can gather online and offline popularity at the same time. Shu Chang, as a mass audience Basic actors are also one of the main reasons.

The success of this movie is not all due to publicity and promotion, but "all the links are right." The director Xue Xiaolu also made the movie spot-on and down-to-earth, so that he can combine the many things Shu Chang has accumulated in TV series over the years. Fans took over.

However, the success of this movie has opened up a good way for publicity, because the publicity task of "The Martian" will be heavier than that of "33 Days Later".

On Tuesday, "Resident Evil 4" hit the big time, just as the box office of "33 Days Later" exceeded 1.02 million.

"The number of singing fans has increased dramatically, exceeding 150 million fans."

Liu Yifei watched Shu Chang's number of fans grow crazily on Weibo, and the average number of forwards and comments on a single post was over four digits.

The number of fans and comments now is not as fake as in later generations.

Li Mu stroked his chin: "During the promotion of "Those Years", I felt like I could consume her."

"Hahaha, it's so funny, why are you acting like an unscrupulous boss?"

Liu Yifei smiled like a white swan and stayed in Li Mu's arms.

Shu Chang, who was far away in the Magic City, sneezed three times in a row.

Xue Xiaolu was immediately frightened, and she quickly asked her publicity general with concern: "Cang Chang, is it too cold to catch a cold? Do you want your agent to give you some extra clothes?"

This person is the main force in the follow-up publicity, so there is no room for failure at this time.

Shu Chang rubbed her nose. She also felt strange. She was in great health recently and there was nothing strange about her. "It's okay, Director Xue, let's go, our promotion is important." Shu Chang cheered up, like a desperate man.

As soon as Shu Chang entered the stage, the fans immediately started cheering.

"Huang Xiaoxian"

"Resident Evil 4" was well received after its release in North America, and there are many "Resident Evil" fans in China. However, the domestic box office on the first day was only more than 1300 million. Although it was Tuesday, it was still far behind the more than 33 million of "2000 Days" box office.

"Hollywood blockbusters failed, and the low-budget "33 Days" easily won."

Tang people.

Cai Yinong looked at the box office of "33 Days of Love" and beat her chest.

"It would be great if you acted in this movie. I know this is a movie that will easily become a hit." Cai Yinong was still lamenting his unique vision.

"Actually, I'm not suitable to act in this movie. If I play Huang Xiaoxian, I'm afraid I won't be able to act like Shu Chang. However, Zhou Miaotong in Director Lu's "Xiu Chun Knife" suits me very well."

Liu Shisi has a very thorough understanding of the role. She will definitely not be able to play the role of Huang Xiaoxian well.

"Hey, that's right. Now Shu Chang has become more mature. Even those little actresses can't compare with her." Cai Yinong felt a little regretful. After all, the role of Huang Xiaoxian is really flattering.

Even Wang Xiaojian attracted a lot of fans, and Huang Xiaoxian even more so. Female fans attracted a lot of fans.
Moreover, Shu Chang's other female-led movie "Those Years" will be released next year. Although I don't know how good it is, it is impossible for Li Mu to let his girlfriend direct a bad movie. This alone is enough.

"She is one of Mengying's own, she is different."

The 33 million mark for "2 Days" is just around the corner, and Mengying Media has also prepared a 2 million celebration banquet, which will add another fire to the promotion.

After Shu Chang returned from publicity and returned to the imperial capital, a large number of invitations came one after another. Shu Chang became the target of invitations to major press conferences, magazine shoots, and commercial activities.

Whenever she appears, she attracts a lot of flashlights.

"I'm so exhausted." Shu Chang lay on the sofa and seemed to not want to move his fingers.

"Tomorrow will exceed 2 million, and the celebration banquet is ready." Liu Yifei said to Shu Chang with a smile.

"Ah, you guys, please let me go. I just came back and I have to celebrate again."

"Isn't this a reward for you? From today on, you will be the heroine of a movie with a box office of 2 million. No one in the new generation is better than you except me."

"Sissi, don't say it. Your comfort is quite reasonable. In an instant, I wanted to be resurrected with full blood." Shu Chang sat up quickly, feeling full of energy.

"By the way, Amu said that a large number of fans and media will be participating tomorrow. You may have to work harder."

".I beg you, please spare my life as a dog!"

Liu Yifei was also a little bit intolerant: "Sing, sing, for the sake of box office, please bear with it first."

The next day's celebration banquet was another day of work for Huang Xiaoxian and Wang Xiaojian.

Xue Xiaolu also ranks first in the box office list of female directors in the industry. She is also the first female director with a box office of over [-] million, and the first female director with a box office of over [-] million.

Three records were directly refreshed.

"Director Xue, congratulations!"

"Congratulations, Director Xue."

Li Mu and Liu Yifei also congratulated Xue Xiaolu.

"I have to thank Director Li for giving me this opportunity. Yifei, thank you too. You are also a major contributor to "33 Days". Don't forget that you are also the producer of this film."

Xue Xiaolu held the wine glass and touched it gently with Liu Yifei.

"After Director Xue made this movie, does he have any new ideas?" Liu Yifei asked.

"Actually, I think these romance movies nowadays are too vulgar. I think love itself should be peaceful. Just like "Soy Milk and Fried Dough Sticks". Only with such a simple, ordinary life of daily necessities and daily necessities can the love dramas developed be normal. of."

Xue Xiaolu seemed to be intoxicated in her own imaginary world and continued:

"Everyone hopes to encounter dramatic love, but that kind of earth-shattering love, I think it has that effect just because it is short. A long life does not rely on its power, so be patient and persevere in a long life That’s what matters most.”

"Actually, to be honest with you, I have always wanted to make a love movie without kissing, confession, or saying 'I love you', and there is no so-called passionate scene."

Xue Xiaolu's words completely moved Liu Yifei.

"Director Xue, if you want to make this movie, you can ask Mengying. I will continue to be your producer."

Liu Yifei gently held Xue Xiaolu's hand, her eyes looking very sincere.

"If Mengying doesn't vote, I can vote for you privately."

Li Mu was a good guy, but Liu Yifei accidentally said half of what he wanted to say later.

"Ahem, when Director Xue finishes writing this story, let's leave it to Mengying."

The movie is almost on my lips. How could Li Mu give up? This romance film is also a big IP. Although Xue Xiaolu has a very literary idea, she really made this love come true.

Xue Xiaolu's scriptwriting skills are still very strong. She once wrote the script for Chen Kaige's movie "With You" and has also collaborated with superstars like Li Lianjie.

"Then I'll leave it to Director Li and Yifei. I haven't finished writing the script yet, and I still have to collect materials from the field. I may be polishing the script this year."

"There's no rush, Director Xue!" Liu Yifei responded quickly.

"It's never too late for a good meal!"

Li Mu is not in a hurry, a good script itself takes time to create.

On the day of the 33 million box office celebration party for "Love Is Not Blind", it has already accumulated 2 million, and it is just around the corner to break 2.25 million.

Shu Chang and Luo Jin will also become the male and female protagonists with a box office of 3 million.

"It seems that this movie was not selected by China Film Academy, right?" Han Sanping looked at the booming box office of "33 Days" and felt a little dazed.

"Well, when Director Li said it would be low-cost, Mengying made it alone, and China Film Group was only responsible for distribution."

Secretary Han Sanping still remembered Li Mu’s communication with Han Sanping at that time.

"I let him fool me again. Next time I make a small-budget movie, China Film will put some money into it."

Han Sanping found that the profit-loss ratio of Mengying's low-cost movies was too high, much better than those big-budget movies.

Secretary Han Sanping gave a wry smile. If you want to invest, Director Li must be willing to give you a share. The production cost is only 900 million for a small-budget movie, and Mengying can't afford to lose money.

(End of this chapter)