China Entertainment started from Nortel 2002

Chapter 255 The clarion call of the new year
Feng Xiaogang's "If You Are the One 2" is the last blockbuster in the December schedule, and its release has directly lowered the film schedule of "Let the Bullets Fly."

The most eye-catching thing is not its single-day box office, but its advertising posters.

20 advertising spots first earned the movie 6000 million.

However, this happy comedy is really attractive. Li Mu and Liu Yifei both went to the theater and contributed to the box office.

3325 million on the first day, surpassing "Let the Bullets Fly".

The next day, 4750 million, another big explosion.

People in the film and television media reveled.

"The golden age of domestic movies is here!"

"The Great Box Office Era"

"Director Feng's movie is good to watch, but it doesn't feel as good as "Let the Bullets Fly."

Liu Yifei looked at various news in the circle and couldn't help but express her own opinions.

"It doesn't have enough stamina, and "If You Are the One 2" has received mixed reviews online!"

People like Li Mu who are familiar with online marketing will know at a glance that "If You Are the One 2" has far less positive reviews than "Let the Bullets Fly."

Although it is possible to create a large number of positive reviews about naval warfare tactics, it is impossible to completely drown out the negative reviews.

"If You Are the One 2" has been mixed with good and bad news since its release, and the news is easy to read. There is no way to stop bad news on the Internet.

Besides, Internet hype is all about rebuttals, using arguments to stir up excitement, and the overwhelmingly positive reviews that make bullets fly really show that Jiang Wen has won the hearts of the people this time.

The media also know how to get traffic. This year's Lunar New Year war has already shown a fierce battle. The media have brought up the subtle relationship between Jiang Wen and Feng Xiaogang more than once. This subtle relationship can be seen as a battle for praise.

The male lead of Zhang Yi's "Jinling Thirteen Panties" was finally announced. Zhang Weiping and Zhang Yi met the media together and announced that Hollywood's top male stars have starred in "Empire of the Sun", "American Psycho", "Batman: Darkness" Christian Bale, who has worked in movies such as "The Knight", has joined the film to play the male lead John.

In the interview, Zhang Yi expressed his gratitude to director Li Mu for his recommendation to invite Bell to join.

Zhang Weiping did not shy away from it: "The purpose of choosing Hollywood's first-line male stars is to consider the international market. Hiring such stars will be very expensive, but I believe they will be "worth the money." In the eyes of American producers, movies starring Bell The return on investment ratio is 'investing 1 US dollar can get back 55 US dollars', I believe that in China, this will be higher."

Zhang Weiping was showing off nakedly.

China Film.

"With an investment of 6 million yuan, I can only live alone. I want to see how Zhang Weiping will end up with him."

Han Sanping was unhappy in the office and started to curse.

Many domestic film and television companies or investment institutions were interested in investing in "Jinling Thirteen Panties". After all, it was Lao Mouzi's blockbuster film, and China Film Group was no exception. However, Zhang Weiping refused without hesitation.

Zhang Weiping is also very confident: "Our investment is 6 million, and it will be released in China next year. I think it won't be a big problem to reach 10 billion at the box office. The producer will finally get 4 million, and the remaining 2 million What a big deal it is to take it back from overseas! No additional investment is needed at all, I’ll take care of it!”

Poor Han Sanping once again shrank in front of Zhang Weiping.

In the Imperial Capital in December, heavy and fluffy snow covered the entire city, and pedestrians made a "sand" sound when they stepped on the snow.

"As expected, the hot pot in winter is the most delicious. I'm so exhausted these days."

Shu Chang took a piece of duck blood and put it into his mouth with satisfaction. His eyes were still squinting, as if he was enjoying it.

"That's not bad. The schedule is full. All the major fashion magazines give you covers, and no one else can ask for it."

Liu Yifei said with a smile, and took a piece of fat beef to Liu Xiaoli, "Mom, this beef is delicious."

"It's good to go home, but my weak body and bones can't bear it."

"You are only a few years old, but you can't bear it. When you reach my age, you will have to go to the hospital." Liu Xiaoli rolled her eyes at Shu Chang.

Liu Yifei suddenly smiled and said to Li Mu: "Ah Mu, how about we play "Those Years" so that we can sing harder."

Shu Chang put down his chopsticks, grabbed Liu Yifei's arm, and shook it: "Please forgive me, and the Chinese New Year is coming soon, who is watching youth movies."

"Hey, by the way, has "Those Years" been edited?" Shu Chang changed the topic.

"That's almost it. Let's start the internal viewing soon."

Generally speaking, if there is no problem with the film after internal viewing, it will be decided whether to edit or not, and then it will be sent for review and finalization.

"Let me take a look too."

"Okay!"

For the internal viewing of "Those Years", several directors from Mengying were invited for the last review before the final cut.

"If you have any questions later, ask questions!" Li Mu specifically said before the screening.

"This is really strict."

"Yes, this is Yifei's first time as a director, so you need to encourage me."

"It's just, hey, it's too straight."

"."

Ning Hao, Lu Yang, Guo Fan, and Wu Ershan were chattering to each other.

Li Mu was a little speechless. He was afraid that if you all said nice things, how could he make progress?

Xue Xiaolu and Liu Yifei were sitting in the back, and some of them were snickering.

"Yifei, it doesn't matter if I get criticized later. Some people said that my film "33 Days of Love" was shot like a TV series, so it doesn't get in the way."

Xue Xiaolu prepared her comfort in advance.

"It's okay, Director Xue, how could I be so fragile?"

She is not someone who will cry after being criticized for a few words.

The movie lasts 110 minutes, and the time passes quickly.

"I think Sissi's filming was very good, and my acting was great!" Shu Chang spoke first, directly praising himself and Liu Yifei.

Everyone below laughed loudly, and Liu Yifei quickly pulled Shu Chang to stop talking.

Except for her and Guo Fan, who are newbies, there are no directors who have directed films with over [-] million box office.

Li Mu directly ignored Shu Chang's speech. This was not a praise meeting.

Guo Fan and Liu Yifei listened carefully to the comments of the major directors. This was a rare learning opportunity.

Ning Hao pondered for a moment: "There are no problems with the logic of the front and back shots, transition effects, sound processing (synchronization, sound effects) and music editing. The editing is passable, and the story is also passable. The shots are a bit immature, but it does not affect the look and feel. It’s great for a newbie.”

"The large panorama is normal, and the close-ups are good." "Yifei's frame is much stronger than mine, but the zoom shooting is a bit weaker. The photographer did not give good instructions. The zoom shooting is day and night, and the focus of zoom photography is also completely different. It’s different, like during the day.”

"I find that female directors create full and three-dimensional female characters. This is true of Director Xue's "33 Days of Love", and the same is true of Director Liu's "Those Years". On the contrary, I feel that the female characters in my film appear to be thin and one-sided."

"."

Several people also expressed their opinions seriously. There is no problem with the editing and the cut can be finalized.

As for the problem pointed out later, it is where the lens and image are used incorrectly. This is the room for future improvement.

"Director Li, has "Those Years" been scheduled for release?" Lu Yang asked specifically when leaving.

"It should be summer break. Why, are you afraid of missing the deadline?"

"Aren't you still thinking about which schedule to release "Xiu Chun Dao"?"

"You can consider the May Day or National Day sales."

"Those Years" was finalized and cut, and was sent directly to the General Administration for review. The schedule was also finalized and was ready to be released on Friday, August 8.12th.

Li Mu's promotional work for "The Martian" has officially begun. It will be promoted both online and offline, and a one-month bombing will be launched.

"If You Are the One 2" exceeded 5 million in 2 days, and its stamina is a little behind "Let the Bullets Fly".

At this time, "Let the Bullets Fly" has accumulated a box office of 3.8 million.

These two movies have almost squeezed out the box office potential of the December schedule.

Entering January, the promotion of "The Martian" immediately covered both inside and outside the industry.

"A 2 million-kilometer starry sky rescue, an epic space journey, "The Martian" will officially land on February 5000, the first day of the new year."

"Someone has asked this question: What will happen if there is only one person left in the world? The answers are varied, but without exception, all questions are based on this person's answer on earth. So what if a person in outer space On the planet, he is the only one in the whole world, so what will happen?"

"Director Li Mu's epic science fiction masterpiece takes you into the mysterious world of Mars and reveals a rescue operation that spans nationalities."

"Following the legendary box office of "2012", Li Mu's second 3Dimax science fiction blockbuster "The Martian"."

The official Weibo of "The Martian" also launched a discussion reply post: Suppose you were on Mars, how should you survive.

It describes in detail the current situation of the characters and the materials they possess. The 10 best, most feasible, and longest-lasting answers will be selected. Each person will be given a bonus of 10 yuan. The deadline is set on the first day of the new year.

This topic has directly become the hottest discussion at the moment, and "The Martian" directly ranked first on today's topic list.

There will be a hot topic list on the right side of the Weibo page, such as Sina Weibo's "Hot Topic List". Whether this is the result of the public agenda or the display of the media agenda, its existence serves as a marketing tool for "The Martian" Conveniences are provided.

Netizens are all screaming, eager to get the bonus.

It even attracted many professionals from various industries to attend.

"Tsk, I'm a graduate student in physics. I want this hundred thousand, don't compete with me!"

"Go away, look at your reply, it's a miracle that a person can move for a week."

"The Doctor of Chemistry is here, look at my hardcore reply."

"If a dog doesn't learn chemistry, it will be useful on Mars!"

"."

Companies in the circle are studying Mengying's promotional ideas, and I have to say that this set is still the best for Mengying.

"Learn more about other people's marketing methods, don't just ask trolls to post."

Many company bosses have asked their publicity departments to follow suit.

"I also invited Weibo experts to promote the movie, and I think the effect was pretty good."

Jiang Wen watched the publicity for "The Martian" rise steadily, and his mind immediately turned on.

Hong Huang, CEO of Interactive Media Group, was directly invited to post his thoughts on Weibo.

"I finally believe that business and literature can be combined so well. Jiang Wen did it, making money without having to kneel down. The plot is compact, the lines are worth pondering, without losing his unique imagination, and the best thing is that he also said The plot is not difficult to understand if you use some human words.”

""Let the Bullets Fly" has a lot of baggage, and the smiles hide the knives. Watch it again after it is released. It's worth it."

Hong Huang has more than 150 million followers on Sina Weibo, which is more than some celebrities. He is also a public opinion leader among online people, and many netizens comment and repost.

"Decided to support!"

"Sister Xinhuang, come and see."

"If you say it looks good, then there must be no problem."

"You acted very quickly!" Li Mu took a look at the Weibo marketing of "Let the Bullets Fly" and found that it was quite effective.

"The championship here has been determined, and I have a chance of 7 million. I will promote it for you on Mars. After all, I am also the leading actor. It's time for the audience to see my appeal."

Jiang Wenxiao was very open and it seemed that he was confident.

The box office of "Let the Bullets Fly" has reached 5.8 million.

Currently Jiang Wen's Zhang Mazi is still very popular. He called "The Martian" on Weibo, and the popularity is definitely not low.

At this moment, Lu Xun was not to be outdone and wanted to gain some popularity for himself.

"The audition for Yu Ji in "The King's Feast" will use new actors! The final round of auditions will be broadcast live on the video network."

Some media questioned the serious traces of "hype" in this audition.

Lu Xun did not shy away from it: "It is indeed a hype. This event has a promotional component. In order to prove that the investors did not stuff anyone into it, the few people we roughly selected also have no performance experience at all."

The hype says it is fresh and refined, but no one else can.

Perhaps Jiang Wen couldn't stand it, so he posted several box office updates on "Let the Bullets Fly" and interesting anecdotes about "The Martian" on Weibo and press releases, directly pushing Lu Xun's news, "Wang's The Weibo popularity of "Feast" also dropped sharply.

"This Jiang Wen is so vicious. He just can't get along with me."

Lu Xun was in his office and wanted to tear this pockmarked hand apart.

In January, imported blockbusters such as "Tron: Legacy", "The Chronicles of Narnia 1" and "The Green Hornet" were released one after another.

As for this year’s Spring Festival, there are very few mainland movies, such as "Wonderful Heroes", "New God of Cookery", "72 Tenants 2", "I Know Women's Hearts", "The Greatest Happiness", "God of Wealth Inn", " The successive release of seven Hong Kong films including "I Love Hong Kong" has made the Spring Festival program "full of Hong Kong flavor" and has become the Spring Festival program with the largest number of Hong Kong films in the history of mainland films.

However, in Li Mu's view, these movies have no threat. The imported blockbusters in January are of average quality this year and cannot threaten "The Martian".

Last year’s national box office was also released, exceeding 100 billion, an increase of 60% over last year, which gave the film market a “very strong” ending.

At the beginning of this year, domestic movies ushered in major dramas, and the industry has higher expectations for the box office in 2011.
(End of this chapter)