China Entertainment started from Nortel 2002

Chapter 273 Hot movie review

“I am not in favor of a system in the country where the producer has final editing rights.

It is indeed common for Hollywood producers to have final editing rights, but this is based on the high professionalism of their producers. They often have an idea and think of a project, and then the director implements it.

However, in China, producers’ understanding of artistic laws is still difficult to match that of directors, and they need to respect the director’s creative principles. "

Recently, at the Shanghai Film Festival, whether a director should stick to his own artistic ideals or compromise with the market has become a hot topic at this festival.

The reason was that the domestic film "Butterfly on the Shoulder" was cut from 120 minutes to 90 minutes by the film crew, and the film's director Zhang Zhiliang announced his "exit" angrily.

Although the incident eventually ended with the film crew compromising - restoring the length to 120 minutes, and the two parties reconciled.

But "who owns the rights to film editing" has aroused widespread concern in the industry.

Regarding the question of who has the final editing rights, directors Jia Zhangke, Tsui Hark, and Barry Levinson have given their support to the director.

After all, directors still want to have the power in their hands, and editing rights do not reflect the director's art.

The producers naturally hope to have more say and argue: "In Hollywood, 'audience is king', and John Woo's movies have been re-edited!"

In Hollywood, the most developed film industry, editing rights are generally in the hands of producers. There are no more than five directors in the entire Hollywood who have 100% editing rights.

Netizens watched the excitement and enjoyed themselves, and there were people on both sides helping.

"Director Li, I still think it would be better if the director has the final editing rights." Guo Fan chatted with Li Mu while staring at the post-production of "Passengers".

Li Mu raised his head and glanced at him. Nonsense. You are a director yourself. If you don't stand here, where will you stand?
"Actually, the old studio style is still okay. I guess we will have to go back after the domestic film industry becomes industrialized."

Li Mu thought of the film production methods under the old studio model.

Studio supervision, although the director is the biggest, is still subject to corresponding restrictions.

As a result, after the later restructuring, the director-centered system continued, and the studio supervision existed in name only. Once the restraints were removed, domestic directors were like wild horses running wild, uncontrollable on the road to letting themselves go under the banner of free creation.

The most typical representative, Brother Chen Kai.
"Isn't Mengying Media's production a bit like this?"

Guo Fan smiled. Although the director has great rights in Mengying, once the script is finalized, it is almost impossible to change it.

Li Mu is afraid that some directors will start to swell with filming, change the script unscrupulously, pursue art, and only want sparks. As a result, the film will be "cremated" by the audience.
This year's Magic City Film Festival has learned from last year's lessons. The Golden Goblet Award was shared between China and foreign countries, which can be regarded as a joy for the whole family.

But Golden Rooster's tricks are still the same: if it wants to compete for a single award, the investment in the film must exceed 800 million yuan.

So what should we do with movies that don’t have an investment of 800 million?

There is a small-budget film awards unit that can only select the best film, but there is no single award.
"Oh, if you're short of 800 million, I won't take you to play!"

"The Golden Rooster Awards has established an 800 million yuan club. If actors want to be recognized by the Golden Rooster Awards for their performances, they must choose to invest in movies with more than 800 million yuan."

"Does the Golden Rooster Award also dislike the poor and favor the rich?"

"Isn't it possible to make a classic with a low cost?"

Netizens are constantly questioning the award. Obviously, this has violated the original intention of establishing the award.

Kang Jianmin, executive vice chairman of the Film Association, responded: "This is a misunderstanding. This is precisely to encourage small-budget films."

"This is such a good reason, so wonderful that I can't help but want to give him a thumbs up."

Ning Hao was particularly excited. He came from a low-budget background, and this Golden Rooster and Hundred Flowers clearly looked down on them.

"I guess they will separately open small and medium-cost units in the future, and then put various individual awards into it. They can create more than a dozen new awards and award them to more people."

"Can you still play like this?" Ning Hao didn't quite believe it.

"They don't play like this very often."

Ning Hao was suddenly speechless.

This year's Hollywood summer vacation, Crystal Pictures is deeply involved. Not only will "The Hangover 2" and "Kung Fu Panda 2" be released, but also "The Twilight Saga: Breaking Dawn" will be released at the end of July, which is also the highlight of Crystal Pictures. Big drama.

David called as scheduled to report the recent movie release data.

After reporting the data, David couldn't help but sigh:
"Boss, your Chinese film market is so crazy. These film dealers are really rich."

"How to say?"

"You know, I had dinner with a distributor in the United States yesterday, and he told me, 'China's film market is so good that a company in China bought nearly 20 of his films in a package.'"

"Someone else told me that last year no one wanted the price of 40 yuan. Now it has increased to 100 million yuan and 15 Chinese companies are bidding."

Li Mu told the truth: "Actually, those people may not be professional film professionals."

"What? Why do movie professionals buy the copyright to speculate?"

David seemed to have opened the door to a new world, "But those movies don't have much hype value."

"Coal bosses and real estate developers won't pay attention to this!"

"How I should envy them!"

"."

After Li Mu hung up the phone with David, he couldn't help but smile bitterly.

Nowadays, domestic people are buying and buying overseas because of the explosion of domestic film batching business and there are cases of wealth creation.

So a bunch of investors came in.

This is also due to the fact that "The Expendables" was introduced to the country last year with a copyright price of about US$50, and set a new domestic box office record for a approved film with 2.15 million yuan.

The success of "The Expendables" not only inspired the confidence of film distribution companies, but also allowed more companies and capital to enter the industry.

The so-called film batching means that domestic film companies buy out the screening rights of films from foreign film companies at a fixed price, and foreign film companies do not participate in China's box office share.

The word "batch" means that such films are mostly introduced in batches.

According to the policy, only China Film Company has the right to introduce and batch films, while China Film and Television Corporation and China Film Company have the right to distribute.

However, these two companies did not have enough energy to approve films, so some private companies were spawned to assist in promotion.

Because the domestic market is getting bigger and bigger, some films have been approved and have gained high profits.

For example, "Skyrim", which was released in June this year, also took in more than 6 million yuan at the box office in 9 days with little publicity. The buyout price for this type of film is only about 4000 million yuan, which is very cost-effective.

Nowadays, the copyright price of approved films has gone up. On the one hand, "The Expendables 2" has the success of the previous episode, and on the other hand, Yu Nan, the heroine of "Gravity" has joined the cast. Many domestic companies have "raised" the copyright price to 500 million US dollars. .
Huayi also took a fancy to this car, but Huayi, a large company, changed its approach and directly cooperated with American Legend Entertainment to jointly establish a new company "Legendary Oriental".

"Legendary East" cooperates with Huayi Brothers, and Huayi is responsible for the distribution of the film in China.

"Investing US$6000 million to develop overseas markets, Huayi will spend more money to make films with Chinese characteristics and then screen them around the world." Wang Zhongjun couldn't help but make bold words at the founding meeting of "Legendary Oriental".

"I just said that the film approval business can work." Han Sanping couldn't help but call and show off his forward-thinking vision.

Two years ago, Han Sanping suggested that Li Mu's Mengying could participate in this business, but Li Mu declined.

There is no need to finish the cake as a family, Mengying is already enough to show off.

"Director Han, it's a bit too much now, and it's a bit compressing the living space of domestic small and medium-sized enterprises."

Too many foreign movies will definitely eat into the market share, and the current hype is too much. "The Expendables 2" can fetch US$500 million, which is a 10-fold increase from the first movie. It is conceivable that the current market has How crazy.

Fortunately, you won’t lose money if you spend $500 million on this movie, but it’s hard to say for other movies.

Han Sanping was silent for a while and said quietly:
"Survival of the fittest, sometimes no progress will be made unless you push someone hard."

"."

July's first domestic blockbuster "Martial Arts" ushered in its release date.

"Guaranteed 7 million, hit [-] million!"

The slogan of "Martial Arts" was shouted very loudly, and the propaganda bombardment was dazzling.

There are still a lot of movie fans who like martial arts. With Donnie Yen starring in the movie, everyone went to the cinema one after another to watch this so-called real martial arts movie.

""Martial Arts" earned more than 1500 million box office on its first day"

Although the box office seems to be okay, from the perspective of the producers of "Martial Arts", this result is too bad. You must know that the investment in the movie is close to 1.5 million. If this performance continues, God will bless it if it reaches 3 million. .

Immediately afterwards, comments came from all directions.

"The real-life version of pretending to be struck by lightning!"

"Kevin Chan's next film should just be called 'Art' or 'Love'."

"It can only be said that it is better than "Warring States" and "Guan Yunchang"!"

Although it's not a completely bad movie, it didn't receive many positive reviews. On the second and third days, it still sold around 1500 million.

Donnie Yen's face was a little gloomy. After all, he starred in this movie. Doesn't this mean that he is not good at box office, first "Guan Yunchang" and then "Martial Arts".
Chen Kexin had no choice but to take the crew and work hard to promote it.

However, some reporters did not follow the routine and directly asked netizens about what they discovered:

"Director Chen, netizens discovered that Takeshi Kaneshiro's hat when he was acting was worth 6000 US dollars, and even a pair of straw sandals, and the extras' clothes were reported to be worth thousands, or even tens of thousands, in the crew's accounts?"

Chen Kexin didn't react for a while and was stunned for a moment: "I'm only responsible for filming. I don't know about the accounts."

After explaining, he still seemed to feel that it was not safe, so he added: "This is an antique straw hat, there is only one in the world!"

The reporter's eyes suddenly lit up:
"Since there is only one in the world, why did you order another batch from the United States? Do you think the domestic production capacity cannot even produce straw hats?"

".Ask the producer about this. I'm only responsible for filming!"

"Is this a disguised admission?"

Chen Kexin became a little angry: "Money is earned, not saved."

Then the staff kicked the reporter out directly.

Suddenly the movie was very popular, but it was negative, and the Internet was abuzz.

"Awesome, this straw hat is inlaid with gold!"

"It's the truth. Money has to be earned. I would like to ask Director Chen how much money you earn to buy a hat for 6000 US dollars, not counting the express delivery fee from the United States to Tengchong."

"Too greedy!"

The hot discussion on the Internet, coupled with the poor reputation, the average daily box office of "Martial Arts" has dropped to around 1000 million. From this, it seems that not to mention 3 million, [-] million is a bit high.

As for the Straw Hat incident, Chen Kexin simply ignored it and stopped talking about it. When asked, she remained silent and refused to answer.

Producer Xingmei also remained silent, and it seemed that the matter was over.

"Tsk, his 1.5 million is enough for me to make 4 "Xiu Chun Knife" movies. Let me tell you, how can this movie cost 1.5 million US dollars? In terms of exquisite details, it is not as fine as "Xiu Chun Dao"."

Lu Yang went to the cinema to watch "Martial Arts" once, and Li Mu commented on it.

When promoting this movie, they promoted it as a real martial arts movie in recent years, which made Lu Yang extremely unhappy. Could it be that his "Xiu Chun Knife" is no longer a martial arts movie? Is it fake?

"Director Li, how much money do you think he made from this movie?" Lu Yang suddenly asked in a low voice.

"What are you afraid of? It doesn't matter even if someone hears what you said, but the problem behind this matter should not be just Chen Kexin, the water behind it should be very deep."

Lu Yang thought for a moment and nodded. Chen Kexin is just the director. There is also a producer behind the financial budget.
The youth thriller "Far Cry" starring Yang Mi, Jordan Chan and many other stars was officially released in major theaters across the country on July 7.

After three days of extensive promotion, news of the unprecedented popularity of "Far Cry" came from theaters all over the country.

The film's leading actor, Jordan Chan, is said to have been absent from all promotional activities for "Far Cry" due to personal reasons.

According to common sense, this must be a major shortcoming in the promotion of the film.

But it is the absence of the male protagonist that gives Yang Mi a space to "take the lead".

The promotional event for "Far Cry" became a massive gathering of Yang Mi fans.

Fans spontaneously organized a ticket-grabbing event called "Bee Attack" on the Internet.

The box office on the first day on July 7 was roughly estimated at around 8 million, with an average attendance rate of more than 700%, ranking first among movies of the same period.

Faced with the sudden overflow of "Far Cry" box office on the first day, preparations from theaters to theaters seemed a little unprepared, and additional shows began to be added one after another.

The number of filming sessions will continue to increase on the 9th and 10th.

It took in 2400 million at the box office over the weekend, standing out among the box office wars among movies in the same period. The results exceeded everyone's predictions.

"This is fan-fan marketing."

Li Mu flipped through Mengying's analysis of this low-cost film and couldn't help but laugh.

Yang Mi's fans became much more arrogant now, which temporarily put a lot of pressure on Liu Shisi's "lions".

Anyone with a discerning eye can see that Yang Mi was responsible for the box office of this movie alone, and the leading actor was even invisible during promotions.

(End of this chapter)