China Entertainment started from Nortel 2002

Chapter 278 The pioneering work of youth films

Youth full of regrets is the best propaganda.

The spontaneous publicity from those who attended the premiere and fans made many people walk into the cinema and walk out with regrets and loss. They even talked about the past with their former partners.

In those years, we played ball together and chased girls together.
The popularity of "Those Years" seems to have suppressed the promotion of other movies.

But the promotion of "The Legend of White Snake" took a different approach and broke through the siege.

Different from the youthful sentiments of "Those Years", "The Legend of White Snake" focuses on seductive passion.

In a set of seductive stills, a group of fox demons surround Fahai. They are all as beautiful as angels, with red lips, charming and seductive manners, and their clothes are just fake. They are full of provocation. They must be completely willing to go all out this time. It is impossible to let Fahai break the precepts
It really made some old porn fans a little excited to see it.

Li Mu and Liu Yifei didn't get up until almost noon.

"Damn, my waist"

When Li Mu sat up, he couldn't help but rub his waist with his hands. Moreover, he really slept too late last night, and his eyes were still a little dry at this time.

Liu Yifei, on the other hand, is full of energy. She holds her mobile phone every time she gets up, scrolling through Weibo and major media news to see what netizens and film critics say about "Those Years."

"Is it okay?" Li Mu picked up a bottle of milk and quickly replenished his nutrition.

Little Chengzi came to his feet and kept rubbing it. It was probably lonely because no one had played with it all morning.

"Netizens are really having fun."

Liu Yifei said with a smile, her hands never stopping.

"Are you going to the theater to promote this afternoon?"

"Go ahead, everything is arranged."

Li Mu nodded. It was rare for Liu Yifei to be so active in promoting it, which was a good thing.

"It's done. Changshang is already urging me. She also asked me to have lunch together." Liu Yifei suddenly rushed into the cloakroom in a hurry.

"Let her wait for a while. Anyway, your promotion time is not that fast."

"Makes sense."

Liu Yifei suddenly slowed down her movements of hands and feet.

Li Mu complained slightly in his heart: "Um, no, I just said it casually, do you really take it seriously?"

"."

After communicating with Li Mu and Zhang Yimou, Ha Wen had already started preparations.

This year, CCTV did not set up a special "directing team" for the Spring Festival Gala, but a "production team" instead.

Subsequently, a publicity group was set up for the first time to break the tradition of "sealing". The publicity group will face the media and audiences for the first time, release information publicly from time to time, and enhance interaction with the audience.

In terms of operational procedures, the 2012 Spring Festival Gala is also different from the rest.

Generally speaking, the Spring Festival Gala crew will not start setting up the stage in CCTV Studio No. 11 until November or even December, but this year the stage was set up two or three months earlier.

Of course, news of her visit to Li Mu and Zhang Yimou also spread like wildfire, and everyone in the circle knew about it.

The gossip also spread online.

"According to relevant sources, Zhang Yi and Li Mu may participate in the 'construction' of the Year of the Dragon Spring Festival Gala!"

As soon as the gossip came out, netizens were really looking forward to it and talking about it.

"Really? Did you invite them both?"

"If it were true, wouldn't it be interesting?"

"Whether it's true or not, I believe it anyway. Please, that's it."

CCTV, Ha Wen was still busy, and the staff on the side quickly handed her the phone.

"Director Ha, take a look at this rumor and do you want to clarify it?"

What caught my eye was obviously the news that Li Mu and Zhang Yi were participating in the Spring Festival Gala.

Ha Wen immediately put down what she was doing and quickly opened the official Weibo account of the Spring Festival Gala.

He is also very careful in his choice of words, often typing a word and then deleting it.

She directly titled it: [Voice - Zhang Yimou, Li Mu].

I wrote down the words of the two people respectively:
"The Spring Festival Gala is a stage for celebration. It doesn't mean how complicated it is. The most important thing is to use it skillfully."

"The stage of the Spring Festival Gala remains unchanged. The key is to have good programs, and most importantly, programs that the audience likes!"

“It was an honor to exchange experiences with the two directors, and I also received some tips and suggestions from the two directors. The conversation was very constructive, and many unique and even international ideas were proposed, which will bring great benefits to the Spring Festival Gala. Bring some new revelations.

However, directors Zhang Yimou and Li Mu are just "friendly appearances" for the Spring Festival Gala this time, and will not hold any "consultant" or "planning" positions in the Spring Festival Gala."

Ha Wen thought about these two paragraphs for a long time before sending them out.

This clarification made netizens a little disappointed. After all, everyone is still looking forward to Zhang Yimou and Li Mu joining forces to create the Spring Festival Gala stage.

However, many people still gave Ha Wen encouragement and hoped that she could "innovate" and direct a different Spring Festival Gala.

Northeast, inside Zhao Benshan's villa.

"Master, Ha Wen has already finished his visit, and we have no plans to visit anyone else in the future." Disciple Zhao Benshan said quietly.

"The two people she found are good, but they are not directing it themselves. How can they change it. By the way, we have submitted all our programs for the Spring Festival Gala."

"All submitted."

"Then wait for the news."

The first-day box office results of "Those Years" are also out.

The major media rushed to report.

"The screen debut "Those Years" directed by Liu Yifei grossed over 2100 million at the box office on the first day, triggering a movie-watching craze among fans and audiences."

"2100, 2100!"

Shu Chang and Liu Yifei kept talking about this box office.

Obviously these two people were very happy at this time.

"Sissi, I heard that theaters are planning to increase the schedule of "Those Years", so our box office will be even higher tomorrow."

"Uh-huh!"

Liu Yifei nodded like a chicken pecking at rice.

"Attack on 2 million, go straight to 3 million." Shu even shouted the slogan.

"I said that if you two are free, we should arrange more publicity. Have you gone to the Magic City? Have you gone to Yangcheng?" Li Mu looked at the two people speechlessly. Why don't you just get 2100 million and follow the whole thing? Take like [-] million.

"We have made arrangements. We will go to the Magic City the day after tomorrow and the Yangcheng University the day after tomorrow. We can just visit my aunt. Do you want to go with me?"

"Me? Take another look and go back if nothing happens."

Li Mu thought for a while and realized that he probably had no other plans recently.

Xiangjiang, the crew of "The Wind Listener".

"Sister Jia, how was the box office of Liu Yifei's "Those Years"?"

Yang Mi has almost a full schedule at this time. She is filming a TV series and two movies at the same time. She only has a few hours of sleep every day and has no time to read information on the Internet.

"Are you still planning to compete with her?" Zeng Jia shook his head.

Yang Mi laughed at herself and said, "How could I? I no longer have this heart."

"It was 2100 million on the first day. I heard that the theater chain is already preparing to increase the number of films." ".This movie seems to have a production cost of less than 1500 million, right?"

"I heard from people in the industry that it cost more than 1200 million."

Yang Mi was silent for a while and did not answer.

"Those Years" earned 2800 million on the second day.

This film, which invested more than 1200 million yuan, has already recovered its production costs.

On the third day, more than 3000 box office tickets were collected.

3 million in the first three days of the week.

"Those Years" delivered an extremely dazzling report card.

Many companies in the industry are already ready to make a move. If we had known that youth movies were so profitable, we would all have made them.

How easy is this thing? Choose two good-looking male and female protagonists, then stop on campus and start filming.

Zhalang Entertainment also conducted a special study on the popularity of the low-budget "Those Years": Liu Yifei and Shu Chang's huge fan base plus "Those Years" ignited the youthful feelings of the post-80s generation, forming a word-of-mouth effect
Of course, not everyone expects to be the best in "Those Years", such as Lu Xun.

"Are there any tricks in the minds of these fans? A youth movie is screaming, and these people born in the 80s, do you think your youth is only about love and love? You all still go to the cinema to miss your youth. It's disgusting."

Lu Xun couldn't help but cursed in the director's room of the "King's Feast" crew.

None of his movies had such a high box office on the first day. Damn it, a group of viewers who don’t know art.

"Those Years" can be regarded as the pioneer of Chinese youth films. The power of emotion cannot be underestimated, because most people have Shen Jiayi and Ke Jingteng living in their youth.

Shu Chang and Zhu Yawen have become very popular both inside and outside the industry with their movie roles this time. Of course, this is also a restriction for them.

Because now fans call them Shen Jiayi and Ke Jingteng.

Shu Chang and Zhu Yawen have happy worries.
"The film and television rights to "To Our Perishable Youth" are already in the hands of Mengying. I have communicated with them and have no intention of selling it," Zhao Zhetian's agent said slowly.

The popularity of "Those Years" has reignited a craze in the industry for adaptations of such youth novels.

There were many people interested in it, and Zhao Zhetian also planned to use a youth movie as her graduation film, but she didn't expect that the one she was interested in would be taken advantage of early.

"Forget it, let's find something else."

Zhao Zhetian couldn't help it. Mengying was a film and television company in the industry, so there was nothing he could do if he didn't want to give it to him.

Li Mu didn't even know about this, and the person in charge of copyright in the company simply refused.

"Those Years" became a hit, so only a fool would be willing to release the rights to this film. If it were released, his work would be over.

"The Chinese Film Market staged the "craziest month", with a box office exceeding 30 billion in 20 days."

According to media statistics, the addition of "Those Years" directly caused the domestic film market to exceed the 20 billion mark within a month.

7月18日—8月17日，由于有《变形金刚3》、《哈利·波特与死亡圣器(下)》、《那些年》和《蓝精灵》的轮番轰炸，30日电影票房写下新的历史纪录。

截至8月17日，《变形金刚3》的总票房已经接近10.5亿人民币，成为了第四部在国内破10亿的电影。

"Harry Potter and the Deathly Hallows (Part 3.8)" took in [-] million box office.

"Hehe, I also have a lot of credit for "Those Years"."

Liu Yifei has already moved to Yangcheng for promotion, and this time Li Mu is also following her, preparing to go home.

"You have contributed less than 2 million, less than one-tenth. How can you be so big-hearted?"

Liu Yifei was now hardened: "Hmph, hit me as hard as you want now, and I will complain to my auntie about you later."

"Let's go and drink Laohuo soup."

Shu Chang had already learned from Liu Yifei that Li's mother had prepared soup at home and was waiting for them.

So, Shu Chang and Zhu Yawen shamelessly followed him.

Mother Li was very happy because of the arrival of Liu Yifei, Shu Chang, and Zhu Yawen. The dishes were diverse and she almost showed off her special skills.

"Sissi, is the soup delicious?" Mother Li asked earnestly.

"Haha, it tastes delicious!" Liu Yifei squinted her eyes and took another sip.

"Sing, Yawen, if it suits your taste."

"good to eat."

"It's delicious. Auntie's cooking is really delicious."

Shu sings and cooks rice faster than before.

Li Mu picked up a piece of chicken, stopped it in mid-air, and said seriously: "I think you should ask me."

"I ask you what you are doing. I have been eating for more than 20 years and I still don't know your taste. This chicken is not suitable for you. You loved to eat vegetables when you were a child. Eat two more vegetables."

"???"

Everyone smiled unkindly, obviously they didn't expect it.
Liu Yifei started to complain and said aggrievedly: "Auntie, Amu always hits me. "Those Years" obviously contributed almost one-tenth of the box office this month. He said how can I be so shameless, ugh"

"What are you doing? Why do you always hit Sissi? Don't you know people need encouragement?"

"Don't say that Sissi didn't contribute one-tenth, didn't you also contribute one-tenth of the market this year?"

"Are you kidding me? How much does "The Martian" cost? Domestic 12.7 billion."

"If this trend continues, the domestic box office should exceed 130 billion this year."

Li Peng talked little at the dinner table, but he got to the point.

"."

Li Mu gave Liu Yifei a look, "Small, just wait for me!"

Not to be outdone, Liu Yifei smiled sweetly, as if to say, I'll wait.
The promotion in Yangcheng ended. At this time, the box office of "Those Years" easily exceeded 2 million, and it began to march toward 3 million.

"Those Years" has become the movie with the highest return on investment this year. The second film is Yang Mi's "Far Cry", which cost 500 million and won 9000 million at the box office.

Liu Yifei suddenly became the second female director in China to have a box office of over 2 million and over [-] million, making people in the industry envious.

"Would it be directed by Liu Yifei in the future? Let's act."

"It's very possible that even if she doesn't direct, she may be the producer."

"Come on, let's talk about it first if I can act in Mengying's movie."

Ning Hao's "Golden Heist" was halfway through filming, and he held a media conference and an open visit to promote the movie.

"The investment in "Golden Heist" is much higher than the previous movies. I will not spend a lot of money to find stars. Generally, half of the investment is given to the actors and half to the film. But I think production is more important.

Mengying Media has the best production team and post-production team in the industry. I believe "Golden Heist" can give everyone a satisfying story. "

Ning Hao spoke eloquently at the press conference.

"Brother Bo appeared in this movie for free and lasted for more than ten days."

Liu Yifei suddenly thought about it while watching the press conference.

"Both Ning Hao and I forced him to accept the salary, but he refused to accept it. He probably wanted to thank us for helping him back then."

Without Ning Hao and "Crazy Stone", Huang Bo's career as an actor might not have been so smooth.

"Brother Bo didn't get paid for his role in "Those Years". It was all a friendly appearance."

Li Mu smiled: "Don't worry, I will think of him if there is a suitable role. And he is not worried about film appointments now. Xu Zheng's "Thailand" has already booked his schedule for early next year."

(End of this chapter)