China Entertainment started from Nortel 2002

Chapter 289 Six Meanings
The theater chains not only formed an alliance, but also appeared to be united and supported each other, making their voices heard through Weibo and various media platforms.

“From today on, the Chinese film industry has the concept of eight major theater chains. We hope that it will become a platform for the industry’s internal negotiation mechanism and also become an example of self-discipline in the industry.

The eight major theater chains can jointly produce films that will make the Chinese people feel proud and proud.The eight major theater chains should develop into the top ten and eighteen major theater chains and become the backbone of the Chinese film market.Unity is strength, and cooperation can lead to development. "

On Zhao Jun’s Weibo, the representative of the theater chain expressed his passion.

Representatives of the eight major cinema chains across the country have gathered in BJ to discuss the matter, which has been vividly compared to "eight major sects besieging Guangmingding" by industry insiders.

For a time, everyone inside and outside the circle knew about it. Experts were watching the door, while laymen were watching the excitement. Anyway, the ticket price has not been reduced. For netizens, it doesn't matter which side they stand on.

On the contrary, the morale of the producers was low.

"What do you think?" Han Sanping saw that the situation was not right and hurriedly came to inquire about information from all parties.

"What do we think? We are also waiting."

Li Mu smiled. Even though the commotion was fierce now, there was no way the situation could get out of control because everyone was only pursuing profit, and there was a big mountain ahead.

Han Sanping immediately knew what Li Mu was waiting for and said angrily: "You guys are naughty, but you guessed it right. I think it's almost time. Get ready for the meeting."

Huayi.

Wang Zhonglei looked at the current situation, frowned and asked, "Brother, what should we do?"

Huayi has begun to build theater chains, but the scale of the theater chain has not yet increased. It would not be good if it was unhappy with the theater chain. But to give up these two points of profit, to be honest, now all major producers are Some are reluctant.

In the past, no one was a gunman, but now Zhang Weiping has plunged into it. It is really a bit uncomfortable even if he doesn't push hard.

"Don't worry, we are not the ones who are most worried."

Wang Zhongjun said lightly, Zhang Weiping was the most anxious person at this time.

"."

The next day, the producers and theaters were already brought into the conference room to discuss.

The leaders of the General Administration sat in the middle.

The theater side on the left, the production side on the right.

To be honest, the producers must want to increase the share ratio from the bottom of their hearts. Especially producers without the support of theaters will be in an unfair situation from the first day of their lives.

When Li Mu came in, both the theater and the producers were staring at him to see where he was sitting.

Zhang Weiping was a little nervous at this time. After all, whichever side Li Mu sat on had a greater chance of winning.

Han Sanjing was also mumbling, where on earth were he sitting.

Li Mu smiled and sat down on the right side. The producer was finally at peace. Damn it, the sea-fixing needle is here.

Wang Changtian changed seats directly and sat next to Li Mu.

"Hey, it's up to you, Director Li, to perform today."

Wang Changtian is very excited. Could it be that starting from today, the box office share of the producer will be increased?

"You should tell Mr. Zhang this. After all, he is the main force."

Li Mu smiled and looked at Zhang Weiping. Although Zhang Weiping didn't understand what Li Mu meant, he felt that his fighting power was already at its peak.

"Then let's get started. If you have something to say, talk it over carefully. If it doesn't work once, do it twice. Don't resort to threats if things don't work out."

Tong Gang first made a concluding speech, clearly referring to Zhang Weiping and the Eight Major Cinemas.

After all, on both sides, you threaten me and I threaten you.

While saying, if you don’t improve, I won’t let you go.

While saying that, we will block it
Zhang Weiping was the first to speak. He was smarter this time and did not start with "Thirteen Hairpins of Jinling", but directly hit the weak spot of the theater alliance.

“If the theater chain alliance is established, they will undoubtedly become the dominant monopoly group in the Chinese film industry.

By then, I am afraid that film schedules, partners, ticket prices and other behaviors will not be determined by market demand, but by the theater alliance. The emergence of the concept of "line boss" can be regarded as an industry monopoly, and it is also a threat to the production and distribution industry. The emergence of monopoly "oligarchs" in any industry is the beginning of a pathological situation.
But if the "theater alliance" is truly realized and the boycott of "The Thirteen Beauties" succeeds in its first battle, then for the Chinese film industry, it will be like an invasion by the Eight-Power Allied Forces, and Chinese films will decline from then on."

Zhang Weiping's words are quite reasonable. After all, neither the General Administration nor the producers are willing to have such a situation happen.

Wang Changtian blinked, it seemed that the situation was right. Now that he sat up to talk, he felt that the producer had become more aggressive. Yesterday, he was still dying.
"Bullshit!"

"Bullshit."

Theater fan Ye Zhu and others quickly retorted.

The two parties exchanged words with each other in an instant.

Zhang Weiping is a person who frequently makes risqué remarks.

"Those who make movies still have a fixed asset when they build a movie theater. If I make a movie and lose money, I will only have one movie in my hands. The risk is all on me. The movie theater still takes the majority according to the share ratio. What are you dissatisfied with? "

"Theatres just sit there and make money. If a theater doesn't show movies, the seats will be empty."

Tong Gang listened to the debate between the two sides with an expressionless face.

Finally, he knocked on the table, and the scene suddenly became quiet.

"Director Li is here too. Mengying also has a blockbuster film planned to be released during the Spring Festival. Please share your opinion."

Tong Gang thought for a while, and he probably didn't have any self-restraint just by listening to the two gangs scolding each other from beginning to end. Although Zhang Weiping started well, there was a lot of "saucy words" in the back.
For a moment, the theaters and producers all looked over.

It is impossible for theaters to boycott Mengying Media's movies like they boycotted "The Thirteen Hairpins". That would be to make things difficult for themselves, which means they are not particularly confident.

Zhang Weiping hoped that Li Mu would work harder and make this matter a reality, and everyone would be the gainer.

"Mengying Media also operates a theater chain, and I can understand the difficulties faced by the theater chain.

The film industry has developed rapidly in recent years. Some of the theaters newly built for listing have high costs and difficulty in making profits. The 2% share adjustment is not a small amount, especially if this is announced, many blockbusters next year will follow suit.

Of course, Mr. Zhang’s private adjustment of ticket prices may also cause the theater chain to lose money. After all, he pays out of his own pocket.”

Li Mu said slowly.

As soon as I finished speaking, I received unanimous approval from the theaters.

"Director Li, you are sensible."

Ye Zhu nodded quickly and agreed:
"Director Li understands the righteousness well. It is really difficult in the theater industry. It is not what Zhang Weiping said about making money while lying down. If a theater does not show movies, there will be empty seats. That is the nonsense of people who have never been in the theater industry."

Zhang Weiping murmured in his heart that he didn't know what kind of medicine Li Mu was selling, so don't side with the producers and eventually turned around and turned to the theaters.

Wang Zhongjun was calm and relaxed. Anyway, it wasn't his turn to speak yet, so he just listened quietly.

"However, theaters should also understand us, the producers."

Li Mu changed the topic.Wang Changtian was excited, finally turning around.

"Just imagine, what does it mean if the split ratio of China Films stays at 43%: 57%?"

Li Mu asked and answered: “It means that the risks of the movie will continue to be borne by the film studio, this is one of them.

This means that the inversion of the account sharing is irreversible, and American producers can get the highest account sharing ratio of 60-80%.

This means that film production will continue to focus on saving money, and the phenomenon of shoddy production and cutting corners will continue to occur.

This means that movie theaters' omissions and underreporting of box office reports will continue to happen, and the film studio dares to be angry but dare not speak out.

This means that domestic films will continue to be weak and poor, and the income of domestic films will continue to rely on "box office transfers".

This means that the black hole in the box office supervision and distribution of China Cinema Line will continue to be irreversible due to the existence of the "line boss". "

These representatives of Li Mu can be regarded as telling all the common problems in the country. If the producers were not at the meeting, they would have been applauded immediately.

However, there was an endless stream of voices of approval from the producers.

"Director Li said it well."

"Agree!"

In fact, once an industry has a monopolistic oligarch or an oligarchic alliance is established, it will be difficult for the industry to be healthy - not to mention, the Chinese film industry itself is not healthy.

"Does Director Li mean that it must be changed to 45%?"

The theater representative’s face didn’t look very good either.

Upon seeing this, Li Mu immediately followed the guidance and said:
"In fact, in order to balance the level of profit distribution between film producers and distributors and exhibitors, and based on international practice, in the future, the share of the first-round screening of films by movie theaters will in principle not exceed 50%.

In the future, Chinese films will inevitably go to this step to integrate with the world. This is inevitable, but this requires a process.

We can start from a stepped approach and everyone gives in."

"Take a step back?"

Li Mu smiled and said: "Yes, for example. If the box office of "Edge of Tomorrow" is within 7 million, the producer company and the theater chain will share it in a ratio of 45%:55%.

If the film's box office exceeds 7 million, the rest of the money will be divided between the producer and the theater chain at a ratio of 41%:59%. This clause can be regarded as a compensation for the previous 2 percentage points sold by the theater, and will also stimulate the theater's enthusiasm for screening. . "

Good guy, you used this example to directly refer to your own movie. Han Sanping snickered in his heart, he didn’t know what Li Mu’s idea was.

"Ahem, of course I will give you an example. Regarding Mr. Zhang's private increase in fares, you still need to communicate and find a solution. I only focus on proportional sharing."

Zhang Weiping feels very uncomfortable at this time. You should talk about "Thirteen Hairpins" instead.
Tong Gang was also quietly calculating in his mind at this time. He felt that this was a good idea. It would be inevitable to integrate it in the future, but the process must be slow and let the theaters get used to it first.
He looked at both sides, still thinking, and said calmly:
"I think Director Li's suggestion is very feasible. What do you think?"

"I have no objection. "Thirteen Hairpins" also follows the 7 million rule." Zhang Weiping said quickly.

"We can accept Director Li's opinion." Gao Jun nodded.

The theater chain also thought about it. In fact, they also knew that it would be a matter of time before the split was changed, but it was a bit unacceptable to change two points at once, but it was acceptable if they made up for it like this.

Ye Zhu added: "Yes, but [-] million for "The Thirteen Hairpins" is not acceptable."

"Why?"

Zhang Weiping suddenly became angry, "Nah, why can Li Mu do it but not his?"

"In this way, you can hold a test film meeting and let everyone take a look first and then decide on the details."

Ye Zhu also relaxed. After all, he had to check the quality first. Otherwise, who would dare to put the box office at such a high position?

Li Mu is making a profit because his two movies have grossed over [-] billion at the box office.
"Okay, that's it."

Tong Gang didn't pay any more attention to Zhang Weiping. Anyway, the reconciliation was almost done. They could handle the rest by themselves.

"Director Li, this is a great move. It's a pity that Raytheon hasn't been able to talk about movies with this ratio."

Although Wang Changtian was happy, he still sighed slightly. After all, this was a benefit that only blockbusters could enjoy.

"It will be the light's turn."

"Then let me borrow some good words from Director Li."

Neither the producers nor the theaters were frustrated, and both parties could accept the result.

Zhang Weiping also quickly went back to prepare for the screening. After all, it was about how many billions of shares he could negotiate.

However, the conflict between him and Zhang Yimou is getting deeper and deeper, but deal with this matter first, and the rest can be slowed down a bit.

As soon as the meeting ended, everyone with eyes and ears in the circle knew the general idea. Anyway, both parties took a step back. The producer was of course the winner, and the account sharing ratio was officially negotiated.
"They really succeeded."

Feng Xiaogang was relatively active on this matter, but he was unable to participate in the meeting.

He expressed support for the result on Weibo:
"The remarks about adjusting the account sharing ratio this time are reasonable, and the results are also very good. I would like to thank the leaders of the production industry for not not speaking up when they should speak."

Liu Yifei is very concerned about this development, after all, it involves Li Mu.

"Look, Feng Xiaogang should be talking to you."

Liu Yifei read Feng Xiaogang's words on Weibo to Li Mu.

"Haha, he is also a person with vested interests. Of course, he can also sound nice when he speaks, but it is better than saying nothing at all."

Li Mu thought for a while and also posted a Weibo message.

"I personally think that it is not a bad thing for everyone to make a fuss this time, and there is no question of who loses or wins, but "distribution by branch theaters" must be a trend in the development of theater chains in the future, and it is also a reasonable solution to the problem of splitting accounts. A method that works.”

It is certainly not possible for Hollywood studios to share as high as 60%-80% of the box office overnight, but the tiered account sharing system is about to take shape in China, which will be beneficial to the domestic film industry.

Li Mu's Weibo has attracted many comments from people in the industry.

"Director Li, that's well said."

"It's okay, let's make some noise, it's not bad"

"The road to 'distribution by branch theater lines' is still a bit long. It is said that there are more than 40 theater lines, but in fact there is only one theater line."

Many production company heads, directors, and actors commented below.

The netizens who saw it were stunned. This person usually posted ads or was on the way to do so. He didn't expect that his occasional comments could attract so many big shots to speak.

"I can only say that he is indeed Li Mu. This comment is worth a thousand pieces of gold."

"Capture all the big guys alive"

"It's so funny that the advertising account suddenly stopped posting ads. I'm still a little uncomfortable with it!"

However, compared to the liveliness of netizens, Yang Mi only felt deserted at this time.
(End of this chapter)