China Entertainment started from Nortel 2002

Chapter 319 Making Money from Feelings

Although Mengying Media is not interested in "The Great Wall", there are many people in the industry who are interested.

"There are so many fools"

Li Mu couldn't help but sigh.

In the past two days, three pieces of news have attracted the attention of insiders.

A piece of data: Mainland China’s box office in the first quarter exceeded 36 billion yuan, setting another record high.

A joke: a promotional joke for "The Golden Heist" suddenly became a hit on the Internet!

A trend: "Painted Skin 2" launched the e-magazine "Haohaohua" on Weibo.

"Look at Mengying Media's propaganda methods and learn from them."

"I really can't think of anything, so I'll just 'imitate the cat and imitate the tiger'."

Many companies that specialize in movie promotion are anxious.

Mengying Media’s promotional techniques are one after another, always coming up with new ideas.

"Amu, what on earth did Mengying's publicity department think of this joke? I laughed to death."

“The teacher asked four students in the classroom what would fill the room.

The first student found straw and spread it on the floor. The teacher shook his head.

The second student took a candle and lit it, and the room was filled with light. The teacher still shook his head because the shadow was not illuminated.

The third student took out the induction cooker and hot pot base to cook the hot pot. The aroma filled the room. The teacher was a little satisfied but still shook his head because some people had a stuffy nose and couldn't smell it.

The fourth person took out the movie ticket of "The Golden Heist", and the excitement filled the whole school."

Liu Yifei also read it to herself, and while she was reading it, she was like a white swan, laughing like a goose, and the crew was also very happy.

This section is pretty cool.

I have to say that the publicity effect was great. The joke was immediately forwarded by countless netizens, just like viral marketing. People who wanted to see it and those who didn't want to see it immediately knew that there was such a joke and the movie "The Golden Heist". Movie.

At least the preheating is done.

“I give Mengying Media full marks for this micro-innovation.”

"Yes, I will have more jokes like this in the future, and I will contribute movie tickets to you then."

"Actually, the "Speak Well of Painting" is also pretty good, a bit like the recently popular "Du Fu is Very Busy" cartoon."

This wave of marketing by Mengying Media has indeed made several other movies a little anxious. "Puppet" quickly released a video of Huang Xiaoming's "angry" on the set, adding to the popularity of the movie.

This video spread quickly on the Internet, and was later confirmed to be for Bao Xiaobai's birthday, but the publicity effect was achieved.

However, the first 4D blockbuster "Titanic" in April was released and attracted the attention of most people.

The industry is also very nervous.

This classic blockbuster movie that once grossed US$18.35 billion at the global box office is back on track 15 years later, earning US$6 million in its first week of release worldwide.

"Shall we find some time to go see it too?"

Obviously, Liu Yifei couldn't resist the power of this movie. Otherwise, how could it be called a classic? This movie is particularly attractive to girls.

"Okay, find a time to finish work early."

Li Mu nodded.

"Titanic" is so popular that some people even went to the theater at 3 a.m. to watch the movie. It is not just a simple movie-watching act, but also arouses nostalgia.

Everyone goes to see more than just a movie, and it’s not just a 3D experience. It’s more like going on a time-travel date - in 15 years, this film has never been favored and has returned as a classic.

It's like making a youth movie, where feelings are often the most valuable.

The national box office of the midnight show on the first day of release was close to 1000 million, second only to the 3 million of "Transformers 1200", ranking third in the domestic midnight box office list.

The proportion of theatrical films scheduled in theaters has increased again and again, reaching 44%. This means that nearly half of the theaters across the country are showing the 3D or IMAX version of "Titanic", which is only lower than the release of "Gravity" during the Spring Festival. Arrange films.

Movies scheduled for early April are such as "The Concubine"

The box office on the first day reached 6600 million yuan

Liu Yifei took Li Mu and hurried to the cinema to contribute to the box office.

The two of them dressed up specially.

Two cups of Coke, a bucket of popcorn, and just like that, professional movie watchers are online.

Li Mu saw that Liu Yifei had eaten and drank Coke before she even started watching the movie, so he couldn't help but remind her:

"Drink less, the movie is more than three hours long."

"Oh!"

Liu Yifei quickly put down the Coke in her hand.

There is no intermission in this movie.When Leonardo DiCaprio's blond hair just swayed in the camera, many people in the theater groaned in unison.

Nowadays, everyone has their own judgment on whether the pretty boy turning into an uncle is a good thing or a bad thing, but when you look at the jealous beauty in front of you, you also know that it is a time that cannot be returned.

"Hey, what the heck, let's wait for The Revenant."

Li Mu couldn't help but think of the movie he was going to make with Xiao Lizi later. He was afraid that the title "uncle" would have to be added with a prefix.

"Deleted Kate Winslet's exposure"

Many people who watched the movie felt a little regretful when they saw this plot. After all, many people went to the cinema because of the scene in the film where Jack, played by Leonardo, drew a nude sketch of Ruth, played by Winslet. of.

Li Mu also shook his head, it was indeed a little less fun.

Liu Yifei couldn't help pinching Li Mu and muttered: "Even if there is no such scene, it still looks good, right?"

"That too"

But the remaining bit of fun for the majority of male compatriots was gone. Li Mu sighed secretly in his heart, but he quickly agreed with him.

During the viewing process, whether it was the footage of the exploration ship sailing underwater or a series of shots with a strong sense of depth, they were all restored extremely realistically by 3D technology, as if they were actually there.

I have to say that this 3D version took a lot of effort.

The further the movie went on, the more people cried emotionally. Liu Yifei leaned on Li Mu's shoulder, her eyes slightly moist.

When the song of Celine Dion's "My Heart Will Go On" sounds in the theater again, most people in the theater will travel back to the spring of 3 years ago in the dazzling fantasy of "Titanic 14D".

Regardless of whether you went to the cinema or not, you are basically familiar with "My Heart Will Go On" because this song has been played repeatedly in the streets and alleys for almost a year.

That year, this Hollywood blockbuster was released in China without any cuts, setting multiple records - the longest running time, the highest box office at the time of 3.6 million yuan, and creating various topics - from Ruth's naked scene to the film production method.

Those born in the 80s were just middle school students at that time. Few of them used tickets from their parents’ workplaces to experience the enlightenment of love. Most of them watched VCDs with tissues at home or at school.

Those born in the 60s and 70s were in the middle of the year. Couples in the cinema lamented about the love life and death in the movie, and turned around to buy a big poster of Leonardo DiCaprio from a small stall.

The box office growth of "Titanic" is very scary, a bit like last year's "Transformers 3", with the box office exceeding 4.68 million yuan in the first week (six days).

But because the revealing scenes of Kate Winslet disappeared, many netizens expressed their "regret" on Weibo.

"As for the domestically released version of "Titanic 3D" that cut out the nude scene with drawings, I just want to start by quoting a vulgar saying people used in middle school: The wheels of history rolled by, only to find that it was... Reversing."

"You must be sick. I used to watch nude scenes in junior high school, but now that I have become a young woman, I have to watch the abridged version. Do you think wearing a 3D device is like watching a cartoon about a boat hitting an iceberg? Khan!"

"."

The unexpected explosive power of "Titanic 3D" in China, coupled with "Battleship" to be released on Wednesday and "Avengers" on May 5, have made the three domestic films to be released at the end of April The films "Everyone", "Killing" and "Golden Heist" are facing fierce competition.

Industry insiders and even netizens suggested on Weibo that the three domestic films should quickly adjust their schedules.

Han Sanping also called and asked Li Mu if he wanted to adjust "The Golden Heist".

Li Mu directly asked Mengying to post on the film's official Weibo.

"Many friends are worried about the fate of several recent domestic films and suggest adjusting their schedules. The question is where to adjust? Even if the big ship sinks, they send warships to the sea to escape the first day of the new year and cannot escape the fifteenth day. They can only move forward with one heart, but Please have a clear conscience.

We have enough confidence in Ning Hao's movie that it will reap excellent box office results at any time. The impact of Hollywood is certainly a pressure, but it is also an opportunity. "

Not long after the "Golden Robbery" speech, Wang Changtian also came out to express his position.

""Everyman" also has an ambition."

""Golden Heist" will compete with the Hollywood blockbuster "Battleship" at the same time. Ning Hao will take the first shot at the local director's fight against "Haolaihu"."

“The ‘Fight the Hollai Tigers’ Tour.”

The closer it gets to its release, the more reports come out.

But at this time, trouble occurred again at the Hong Kong Film Awards.

This time the target was too obvious.

In previous years, Xiangjiang would also allow mainland guests to experience and speak Mandarin in the audience. This time, Xiangjiang filmmakers spoke Cantonese almost all the time. The reason is self-explanatory.

"Sister Peach" directed by Hong Kong Ann Hui finally won the five most important awards including Best Picture, Best Director, Best Actor, Best Actress (Deanie Ip), and Best Screenplay.

"Let the Bullets Fly", the "Mainland Representative" that led the list of 13 nominations, was sadly defeated. Zhang Shuping, the founder of Xiangjiang's art director and costume styling industry, won the only award.

This result sparked heated discussions on Weibo.

Even Xiangjiang's own director Er Dongsheng couldn't stand it. He bluntly stated on Weibo that he believed that this time the Academy Awards were only sentimental and lost professionalism, and bluntly said that board members need to reflect.

Zhan Ruiwen, who starred in "Sister Tao", couldn't help but cry out for Jiang Wen on Weibo:

"Jiang Wen + "Let the Bullets Fly" is the most powerful, exciting and awesome movie I have ever seen in China in 2011. At the Hong Kong Film Awards last night, I couldn't win any awards, which made me feel great Frustration. Where is the "standard" in frustration? If awards are just a business and political game, what is Hong Kong playing?"

Li Mu stopped teasing Jiang Wen, and no one could guess his mood at this time.

(End of this chapter)