China Entertainment started from Nortel 2002

Chapter 720: Film and Television Empire, the Money-burning Ticket Subsidy that is about to become history
"A review of the 15-year development of the Mengying Media Film and Television Empire!"

"Li Mu, the legend of Beijing Film Academy, went from a director to a behind-the-scenes operator of a film and television empire. What did he do right?"

“There is only one billion-dollar enterprise in the film and television industry—Mengying Media!”

"."

As people in the industry woke up from their dreams, articles surfaced one after another.

After all, Chinese people love to listen to other people's legendary stories and watch the rise and fall of business empires.
"I didn't realize that Mengying Media has become so huge?"

Chen Hong now looked at the articles in major marketing media and calculated very rigorously, then showed a surprised expression.

"Our business feels like a small business!"

Chen Hong looked at the tens of billions and tens of billions of figures in the article, and suddenly felt that the several hundred million businesses that she and her brother Chen Kai were doing were just small fry.

"Great!"

Brother Chen Kai slowly uttered two words.

"Dad, have you ever thought that Senior Brother's Mengying Media could develop to what it is today?"

Han Jianu was also attracted by the article. She was stunned by the huge system of content production, special effects, online distribution, theaters and marketing channels.

"Who would have thought that Mengying Media Company was just an empty shell at the beginning, with only a few people at the beginning."

Han Sanping couldn't help but recall the early 2000s, when he first came into contact with Li Mu. At that time, Mengying Media was just a startup and, strictly speaking, was a shell company.

"The dividends of the times and personal efforts"

Han Sanping finally sighed and said, isn't this the gift of the times? It's just that some people, through their own efforts, finally grasp it firmly in their hands, while some people let it slip away.

"Xixi, your Li Mu left again?"

When Shu Chang arrived at the villa, he didn't see Li Mu, so he guessed it immediately.

"Yes, I just took a plane to Italy this morning." Liu Yifei was playing with the little bun on the floor at this time.

"His name has been all over the screen these past two days. Mengying Media has completely gone viral this time. I guess people who don't watch many movies know about it."

"He doesn't want this. It would be nice if those articles could be blocked."

Liu Yifei remembered the complaints Li Mu made to her last night and thought about the merger. As a result, all kinds of legendary stories came out.

"This is really a happy trouble!" Shu Chang sighed.

"No, I also think it's good to keep a low profile."

Liu Yifei shook his head. He had the same idea as Li Mu. There was no need to be so prominent.

At the same time, Alibaba Pictures is also holding a high-level meeting.

Due to the merger of Maoyan and Weying, Tao Piaopiao’s market share has naturally slipped to the second place.

"There will be no need for disgusting competition in the future, and the money-burning model will become history."

Yu Yongfu set the tone at the meeting.

A big part of the reason why Tao Piaopiao was able to take the first place was that it was willing to spend money on ticket subsidies.

However, given the fact that the new Maoyan’s market share has reached 60%, continuing to burn money may have become a bad idea.

Moreover, there are only two companies left now, and the use of such rudimentary means as ticket subsidies is no longer applicable and will only cause the two companies to continue to suffer unlimited losses.

However, facing the powerful alliance of Mengying + Guangguang + New Maoyan + Tencent, how can Alibaba Pictures and Tao Piaopiao break this imbalance?

Everyone in the meeting was silent.

Li Mu was naturally not aware of this meeting at Alibaba as he was still on the plane at that time.

The reason for leaving in such a hurry was, on the one hand, because there was a filming mission, and on the other hand, it was also to cool down the enthusiasm.

Although Mengying Media does have a moat now, it is still far from being finalized. It is time to keep a low profile and wait for opportunities to arise.

However, Maoyan’s listing plan needs to be put on the agenda. Li Mu is thinking with his eyes narrowed.

Maoyan is different from Mengying Media. It is the result of negotiations among multiple parties and naturally carries the interests of multiple parties. Listing is an inevitable step.

Even if Li Mu doesn't want to push it, Guangxian, Tencent, Weying Times and Meituan, which doesn't have much shares, will push him forward.

However, going public is not a bad thing for Maoyan. It is the result of natural development to a certain extent.

“It’s about time. Let’s wait for “Wolf Warrior 2” and “Dying to Survive”.” Li Mu thought about it and now that Maoyan has started to make a profit, he can start preparing.

However, it is better to have a catalyst before preparation. With only one week left before the release, "Wolf Warrior 2" which is still distributed by Maoyan and "Dying to Survive" which has not yet determined the release date have become important leads.

Li Mu is confident that these two films will greatly boost Maoyan’s performance.

In Sicily, Italy, the crew is still busy, preparing to complete the final construction, welcome the director's return, and prepare for the next round of filming.

"Lee, I miss you so much."

Li Mu had just arrived in Sicily and was about to check the current situation when Jason Momoa was wandering in front of Li Mu in beach shorts.

"Really? I heard that you've been surfing on the beach not far away these days."

Li Mu couldn't help but joked.

"Oh, someone betrayed me."

Jason Momoa was shocked. Li Mu, who had just returned from China, actually knew about this. Apparently someone had said it. "It wasn't me!"

"It's not me either!"

Emilia Clarke and Nicole Kidman both held back their laughter and raised their hands to show that they were innocent.

"No need to guess. When I asked the crew to release the photos of the current construction progress, you accidentally appeared in the photo holding your surfboard. You know what, your surfboard is pretty cute."

Li Mu patted his shoulder.

Everyone burst into laughter.

Because the surfboard Jason Momoa bought is a bit cute, and it has a cartoon character painted on it, but his shape and appearance are really cute in contrast.

"."

The next day, "Aquaman" officially entered a new round of shooting.

The National Day holiday in China is just around the corner.

"Sky Hunter" also used its ultimate move to promote its products.

The news that "Li Chen successfully proposed to Fan Binbin!" not only successfully made the two of them the top of the hot searches, but also made "Sky Hunter" popular.

Li Chen said: We, forever.
Fan Binbin added: Forever, forever.
Coupled with the photos of the two proposing, it can be said that it kills two birds with one stone. Not only was the proposal successful, but the publicity costs were also saved.

Wu Jing was a little anxious.

"Director Wu, the pre-sales and screening schedule of Wolf Warrior 2 are still overwhelming Sky Hunter, and a new version of the concept poster is about to be released."

The publicity director was not panicked at all. Although the other party had some hot topics, Mengying Media was also well-known. Otherwise, how could it become a billion-dollar leader without even going public?

"Let me see!"

Wu Jing was somewhat delighted, as the term “conceptual poster” was a term that had only appeared in China in recent years.

The so-called "concept poster" is a poster that is released at the beginning of the filming of a movie or even before it starts, before the specific details or characters of the movie are announced, and is used to convey the temperament and tone of the movie.

"Concept posters" are often designers' "favorites" because they do not have to stick to the plot itself and have a lot of room for creativity. However, this type of poster has not been popular among domestic films in the past.

"We have invited so many celebrities. Wouldn't it be a loss if we don't put their portraits? And will the audience understand such posters?"

This is a common concern of the film producers, and also a hidden contest between the artistry and commerciality of movie posters.

But Mengying Media was the first to accept this concept.

Because "a good movie poster can be worth tens of millions of box office revenue." "A well-designed movie poster will make you want to watch the movie."

These words were mentioned by Li Mu at the meeting.

In fact, posters are an important part of the entire film industry system. Their artistic level and production quality are important indicators for measuring the level of a country's film industry.

A successful set of movie posters can not only play a role in promotion and publicity and generate box office appeal, but also showcase the core concepts and aesthetic temperament conveyed by the film.

It’s just that domestic films have not reached this level before.

The concept poster of "Wolf Warrior 2" does not play with mystery, but simply highlights the word "burning" on the basis of aesthetics.

After reading it, I felt a surge of anger in my heart and couldn't help but feel excited.

"When will it be sent?" Wu Jing was a little impatient.

"Tomorrow. Just one last checkup."

"."

"Wolf Warrior 2" is still maintaining its own rhythm, while "Sky Hunter" is frequently mentioned because of the hype about the proposal topic.

"These two people hyped up their proposal in order to promote their movie."

Shu Chang complained that the movie would be premiering soon, and announcing the success of the proposal at this time was an obvious purpose.

"We should also promote it more. Isn't Douyin very effective? Let's post more Douyin videos," Shu Chang suggested.

"Correct!"

Both of them also contributed their own efforts to the publicity.

"what!"

Li Mu also learned about this from Liu Yifei after he finished work in the afternoon.

"Propose."

Li Mu smiled. He asked for help very quickly, but he also abandoned her very quickly afterwards. No one knew what Fan Binbin was feeling at that time.

However, Li Mu was too lazy to pay attention to these things. After all, movie promotion is important, but expectations and first-day word of mouth are also important.

Perhaps because "Sky Hunter" is directed by Li Chen, expectations have not been high.

In fact, if the movie has a good reputation, it can still be saved. The problem is that if the expectations for the movie are not high and the reputation is bad, even God can’t save it.

"Wolf Warrior 2" has the foundation of its predecessor, and with Mengying Media behind it, the expectations have always been high. If the word of mouth is good, then the movie will have no problem becoming a hit.

This has always been the strategy adopted by theater chains for scheduling films. This time, the screening schedule for "Wolf Warrior 2" was directly given 40% on the first day.

Although the withdrawal of some movies has pushed up the screening schedule of Wolf Warrior 2, it also proves that the current expectations of theaters for Wolf Warrior 2 are much higher than those for Sky Hunter.
(End of this chapter)