China Entertainment started from Nortel 2002

Chapter 778 New Rules, Mid-Autumn Festival

"This job is really hard to take."

Brother Chen Kai was at home looking at the various preparations for this tribute film and felt a bit of a headache.

"What's wrong?" Chen Hong came over with tea, rubbed Brother Chen Kai's forehead, and asked.

"It's hard to pick just a few out of more than 30 candidates." Brother Chen Kai shook his head, "And we have to choose people from the industry, which is not easy to choose."

"Didn't it say to give the greatest support?"

“That’s what I said, but it doesn’t mean that we can call anyone we want. I would like to invite Zhang Yimou and Li Mu over. Do you think they can come?

I think it would be difficult to hire a Jiang Wen."

Brother Chen Kai feels that this thing is not easy to deal with. It is not as simple as he thought and requires cooperation from all parties.

"Mengying Media has a number of contracted directors, all of whom are experts. It should be much easier if we ask Director Li to help."

Chen Hong thought about it and suggested.

"Let me think about it carefully. I still need to discuss this matter with Huaxia Publishing."

Li Mu naturally didn't know about the dilemma facing Brother Chen Kai, as he was also preparing for his own movie "The Captain".

"Mr. Li, with the assistance of the China Civil Aviation Publicity and Education Center, a time has been set for a face-to-face conversation with the heroic crew members of Sichuan Airlines."

"Okay, OK. By the way, let the producer arrange this work. I want a 1:1 restored Airbus A319 simulator, simulated air traffic control hall, and even the data on the computer screen must be realistic. The requirements are all written above."

Li Mu handed over the things he had thought of in the past few days. The preliminary preparations must be carried out as soon as possible.

"Over there in the studio?"

"I have already informed them. Since it is used in advance, please ask the finance department to transfer the fee as soon as possible."

"Ok."

After Li Mu finished explaining the situation, he also took a look at the latest information.

The Venice International Film Festival opened two days ago. Because there were many Chinese people participating in this session, including Wong Kar-wai and Zhang Yimou, they also attracted much attention in China.

Just open it and you will see news about movies by Wong Kar-wai and Zhang Yimou.

These foreigners are also very frank about Wong Kar-wai's movies: they don't understand them, but they feel they are very good.

As for Zhang Yimou's movie, many viewers were conquered by the visual effect of the black, white and gray color scheme in the movie, and many even believed that the movie should be selected for the main competition unit.

However, at this time, there are news reports in the industry that the higher authorities will announce important new industry regulations in the next week, including but not limited to stopping all online ticket subsidies, including third-party and theater-owned channels, third-party online ticket sales fees not exceeding 2 yuan (including ticketing systems), theater chains/film investors are not allowed to participate in distribution; films that have not obtained a public screening license will not be able to carry out pre-sales, etc.
For a time, there was an undercurrent in the industry. After all, this news was definitely not groundless. Everyone knew that before the release of new regulations and policies, rumors were often just rumors.

"The end of the ticket subsidy era may cause online platforms such as Maoyan and Tao Piaopiao to lose their advantages, and the cinema chain landscape will be rewritten. For cinemas, if they cannot charge service fees, they will lose a source of net profit in their operating performance.

As for film promotion, marketing will become more and more important, which is consistent with Maoyan’s future positioning, and will focus more on promotion.”

Zheng Zhihao also made a corresponding interpretation of this new policy and made subsequent adjustments to Maoyan's plan.

It has to be said that ticket subsidies have given ticket purchasing platforms more say, especially the ticketing platforms such as Maoyan and Taopiaopiao, which are gradually becoming oligopolistic.

The introduction of such measures this time is also to a certain extent aimed at curbing the monopoly of the two companies, and Li Mu himself is well aware of this.

"It is indeed disadvantageous to third-party ticketing platforms in the short term, but it is a good thing in the long run. The policy will make the industry return to content quality and platform product competition, and prepare for the quality competition with Tao Piaopiao."

Li Mu nodded slowly and said that this new regulation was basically set in stone, and the only right thing to do was to respond in a timely manner. Moreover, from 2015 to the first half of 2018, Maoyan's total expenses for marketing promotion and user ticket subsidies totaled more than 50 billion yuan, of which user ticket subsidies accounted for more than half, which was also a considerable expense.

Coincidentally, Tao Piaopiao also quickly held a meeting regarding this new regulation.

“Tao Piaopiao is ready to compete with Maoyan in content and marketing.”

Tao Piaopiao President Li Jie also spoke at the meeting.

Yu Yongfu couldn't help but nodded. Under the current situation, the competition in this area is bound to be more intense than before. However, it is not a bad thing for the two companies, because everyone has spent money on ticket subsidies, and the money saved will be huge for improving other aspects.

"Dad, where are the shiny clothes?" The little boy started pestering Li Mu early in the morning.

Today is the Mid-Autumn Festival. When we were shopping two nights ago, the little boy saw a child whose entire clothes were glowing, so he clamored to have a set of that too.

However, Li Mu saw that the thing was made by other people's parents and it would be difficult to buy. He also didn't know where to find it, so he simply found some clothes and made a set himself.

It was just around the Mid-Autumn Festival, so I agreed to put it on him on that day.

So the little boy is worried about his clothes every day, afraid that they will run away.

Li Mu rubbed his sleepy eyes and yawned. Liu Yifei next to him pulled the quilt and simply turned over and fell asleep.

The child has too much energy and he really can't handle getting up early every day.

"Dad promised you, and I will definitely do it. It's still morning now, and the glowing clothes will only look good at night. Let Dad sleep a little longer, and go play in the yard with Ala first."

After saying this, Li Mu fell down and continued to sleep.

The little bun said "oh" and went out with Ala obediently. But just when Li Mu was still asleep, actress Chen Yulin posted a long article on her WeChat Moments. This news was like a heavy bomb, which quickly caused a strong shock in the entire entertainment industry.

By the time Li Mu got up, all kinds of news and hot searches were already flying around.

After all, it seems that "a warm-hearted uncle who is well-dressed, very handsome, full of smiles, and often recites Buddhist scriptures, secretly makes friends in a dark room, which is inconsistent with his appearance and his inner self, which really surprises people and makes people feel surprised.

When Li Mu and Liu Yifei woke up, they heard Li's mother and Liu's mother mumbling something to each other.

"Ah, Mom, what are you discussing? I don't understand."

Liu Yifei tied her hair up and sat down in a daze, seeming to be still asleep.

"Look at the news. You're a mother, but you still sleep so late every day. Your daughter gets up earlier than you." Liu's mother criticized without any politeness.

"Oh." Liu Yifei smiled and didn't take it seriously. Just as she was about to pick up her phone, Shu Chang called.

With a confused look on her face and the popularity of singing on her phone, Liu Yifei kept saying "really?" and "no way" one after another, and seemed to be very interested in the discussion.

"Amu, do you know?" Liu Yifei excitedly returned to the bedroom to find Li Mu, but before she could finish her words, Li Mu just said "I know" and dismissed her.

"I haven't even told you yet, what do you know?"

Liu Yifei pouted and looked at Li Mu viciously.

"Okay, I don't know now. What do you want to say? The matter about Wu Xiubo on the hot search headlines?" Li Mu asked with a smile.

"Hmph, you've told everything out. How boring! I thought you didn't know. I just got a bunch of secrets from Shu Chang." Liu Yifei said exaggeratedly.

"That's not a secret for you. I have something even more secretive. I think he's going to be in trouble soon, and he'll be in debt."

"Huh?" Liu Yifei looked at Li Mu curiously.

"Do you know what the Star Capital Bureau is?"

"Are you saying that there is capital setting up a scheme?" Liu Yifei was not stupid. She understood the key point in Li Mu's words at once. In recent years, there have been many cases of capital setting up a scheme to cheat people.

"It's hard to say the specific situation, but it's already being circulated in the industry, so I guess it's definitely true."

“Then why hasn’t it spread among my industry?”

"Nonsense, how can your industry be the same as mine?" Li Mu scolded with a smile and knocked Liu Yifei's stupid little head.

The melon during the Mid-Autumn Festival does make people full, but the Mid-Autumn Festival still has to be celebrated.

It was just after dinner that everyone was watching the performance of Little Baozi.

Because Li Mu specially bought a set of little girl's skirt with a jade rabbit pattern and installed small sparkling lights on it, the little bun was like a bright lamp at night.

"Mom, little lantern!" the little bun shouted with a smile.

"Here it comes, don't worry." Liu Yifei also prepared the glowing lanterns.

"The little bun is so pretty!"

"nice!"

Li Mu and Liu's mother were like little fans, praising him in every sentence.

Ala was circling around his little master.

"What a pity! It would have been nice if we had given it a small lamp." Liu Yifei sat beside Li Mu, propping her head up, and said happily to the little bun in the courtyard.

"Indeed, I'll arrange it next time." Li Mu didn't care whether Ala would agree or not, he had already made the decision.

"I guess I'll have to make it a little bigger next time. It grows so fast." Liu Yifei couldn't help but sigh.

"Ok!"

Li Mu smiled. The little jade rabbit in front of him seemed to be in harmony with the full moon in the sky. The lazy moonlight sprinkled down and landed on the ground, forming a perfect Mid-Autumn Festival moonlight and human scene picture together with everyone.

"Let's take a selfie." Liu Yifei took out her mobile phone and suggested.

"Come here, little baozi, come quickly." Mother Li smiled and called little baozi over.

"Allah, Allah." Little Baozi led Allah and hurried over. Li Mu also brought Little Chengzi, who was sitting quietly beside him, over.

Just seeing Liu Yifei's camera, Li Mu handed Xiaochengzi to her with disgust and took the phone away.

"After studying for so many years, you still haven't learned any selfie skills at all." Li Mu complained.

"Humph!" Liu Yifei suddenly became angry, and the others burst into laughter.

The little bun was shouting: "Mom, stupid."

In just that instant, Li Mu recorded everyone's expressions with a click. The most eye-catching ones were Liu Yifei and Xiao Baozi.

Li Mu looked at the people in the photo and his heart was instantly filled
(End of this chapter)