China Entertainment started from Nortel 2002

Chapter 793 Seven Wound Fist

"A lot of bad silver."

Little Baozi was very resistant to hospitals because they were filled with bad memories. He never saw a doctor or nurse in a white coat walking by. Little Baozi held Li Mu tightly in his arms, closed his eyes, and kept muttering.

Because every time she got an injection, it was given by someone like this.

Li Mu and Liu Yifei were both at a loss whether to laugh or cry.

There were still many people in the emergency room at night. Liu Yifei wore a mask, but Li Mu did not need one.

After waiting for more than an hour, it was finally their turn.

The little girl looked at the doctor who was examining her with great vigilance, which made the doctor laugh.

"Why, kid, do I look like a bad person?" the doctor asked with a smile while examining him.

"Don't give me the injection, it's bad for me."

"Don't say that." Li Mu patted the little bun's hand.

"It's okay, your baby is so cute." The doctor didn't mind at all, "Come on, open your mouth."

"Well, it's not a big problem. Just go home and take some medicine, or get an injection." The doctor left the sentence hanging on purpose.

The little boy's face changed drastically, and he huddled tightly in Li Mu's arms, "Dad, I don't want the injection."

"Hahaha, no injections, no injections!" The doctor then handed the printed prescription to Li Mu and Liu Yifei.

"Just take some medicine. It's just a minor problem. The low fever will probably go away tonight. Just drink more hot water."

Seeing that the doctor was not going to give her an injection, the little bun stuck her head out from Li Mu's arms, still a little scared: "You are not a bad guy..."

"Hahaha" the doctor couldn't help but burst into laughter.

"Thank you, doctor." Li Mu and Liu Yifei also prepared to get up and leave.

"Wait a moment, can you please get an autograph for my daughter? She really likes you two." At this moment, the doctor scratched his head awkwardly.

Obviously, he recognized both of them.

"Of course. What's your daughter's name?"

"."

"Thank you."

The two waved and then went to pick up the medicine.

It was late at night when the three left the hospital.

Goose-feather-like snowflakes suddenly floated down from the dark sky. Under the bright street lights, all the colors between the sky and the earth disappeared, leaving only pure white snow and a car speeding on the road with its low-beam headlights on.
At this time, the little boy had finished taking the medicine and fell asleep, buried in Liu Yifei's arms.

It has to be said that when children are sick it is really a hassle for adults. Even if it is a small problem, it can be exhausting.

In fact, from his mental state, it can be seen that he is in much better condition after a night's sleep than in the evening.

But the fever did not subside, so Li Mu and Liu Yifei did not dare to be careless and finally went to the hospital.

"The snow is so beautiful." Liu Yifei said with emotion while gently stroking the little bun's head in the passenger seat.

"It hardly snows in the south, especially in Guangzhou. When I traveled to the north before, I saw snow and shouted 'snow' and 'snow' like a fool. I don't know if anyone laughed at me at that time."

When Li Mu saw the snowflakes in front of the car window, he couldn't help but think of the interesting things in his childhood.

"Hahaha, of course there must be. Who would be so stupid?" Liu Yifei laughed softly.

"."

The two chatted along the way and soon returned home. The lights in the house were still on. Both Li Mu and Liu Yifei were a little confused.

It was not until Li's mother and Li Peng appeared in the courtyard that the two of them suddenly realized what was going on.

Ala didn't seem to be asleep either. He followed the two of them and ran over excitedly.

"Dad, Mom, why haven't you rested yet?" Liu Yifei couldn't help but shout as she got out of the car holding the little bun.

"Is the little one okay?"

"What could be the problem? Look, she was in good spirits when she came to see you tonight. The doctor said it's a minor problem and her fever will probably go away soon."

Li Mu gently touched the little boy's forehead and found that he was almost back to normal.

"That's good!" Li's mother nodded, "You've been busy all night, go to sleep quickly."

"."

The next day, the little bun's fever subsided, leaving only a slight cold, and he began to regain his energy.

But no one dared to let her go outside to feel the cold wind, and forced her to stay in the hall.

Li Mu did not go back to the company. He took a look at the data of "Aquaman" at home. The global box office is still hot. There is no doubt that it will become the highest-grossing masterpiece in the history of DC worldwide.

The same is true in North America.

DC fans had a happy Christmas, and all the frustration of being suppressed by Marvel was swept away, and they quickly occupied major social platforms.

The box office of "Aquaman" also gave a strong encouragement to DC, which had been sluggish for many years. While continuously enriching and expanding the superhero movie market, it opened a door for DC to achieve global success.

Even in its third week, Aquaman only fell by 41%, and broke through the 20 billion yuan mark in China. It was also the last work to break the 2018 billion yuan mark in 20.

The upcoming New Year’s Day period is the first wave of the film and television industry in 2019.

It’s just that the few movies released on New Year’s Day weren’t particularly appealing.

The domestic film "The Call", adapted from the Italian film "Perfect Stranger", was released in mainland China in May 2018 and grossed 5 million yuan.

The literary film "The Last Night on Earth", directed by Bi Gan and starring Tang Wei, Huang Jue and others, became the most talked-about movie during the New Year's Day period thanks to its "A Kiss for the New Year" marketing plan and the popular spread of Douyin.

The rest are mostly low-budget movies, and even the directors and actors are unknown. One can imagine the quality of the upcoming New Year's Day period.

At this time, Liu Yifei saw the Douyin video of "The Last Night on Earth".

"When are you going to meet that person you really, really want to meet?"

“Spend the most ceremonial night with the most important person, and welcome the New Year with a kiss!”

"."

"Isn't this an art film? How can it be made so commercial?" Liu Yifei couldn't help but frowned.

Because the focus of the entire video during promotion was not the film itself, but the "sense of ritual" of New Year's Eve and the gentle and romantic "feeling" of "love at first kiss"!
This is totally inconsistent with the positioning of an art film and is completely the promotional method of a commercial romance film.

"Don't you think about it? Tang Wei, Huang Jue, Sylvia Chang and others were invited. The film cost at least 5000 million. With such a huge investment, the producer requires box office returns, so it is destined to be operated by commercial means."

But you know what, this method is quite effective. Just look at the current pre-sale box office on Maoyan.

Dream Cinema also received a suggestion from the film company to schedule the opening of the film at 12:31 on December 21, so that the film will end at exactly 50:0."

Li Mu also couldn't help but sigh that in this age that emphasizes a sense of ritual, this propaganda trick is indeed effective.

Liu Yifei opened the peephole and took a look, and couldn't help but exclaimed.

The pre-sale box office of a purely art film successfully crossed the 100 million yuan threshold, which was unimaginable in the past.

"If it were in the past, we could still go and have a look."

Liu Yifei couldn't help but smile. This movie is suitable for couples to watch, but for families with children, it is of course more memorable to celebrate the New Year with family.

With the arrival of the New Year's Day holiday, 2019 has quietly arrived.

I don’t know if it’s an illusion, but the little bun seems to have grown a little taller. In a few months, he will be three years old.

However, on the first day of 2019, the film and television industry was shocked.

Because the box office of "The Last Night on Earth" exceeded 2.6 million on the first day, which is definitely a bombshell among art films.

But there was also a lot of criticism on the Internet:
"Can anyone tell me what the story is?"

"Why does the male protagonist have black hair sometimes and white hair sometimes?"

"What's the final outcome?"

“I can’t understand The Last Night on Earth at all! Packaging an art film as a romantic love film is deceiving the audience.”

The movie’s score on Maoyan has dropped to 4.0, but Douban gave it a passing score of 6.1.

Obviously, the audience was confused after watching the film, and after they came to their senses, they started to complain about the film company crazily.

Although there were complaints from the audience, the industry also began to carefully study the marketing strategy of "The Last Night on Earth".

After all, from a commercial perspective, pushing the box office of a niche art film to nearly 3 million yuan on the first day is definitely a classic case of great success.

But after the marketing, the movie was in a mess, because the box office on the second day dropped directly to 1100 million, a drop of 95%.
Going up and down like this is not as exciting as high diving.

It really makes people in the industry a little confused.

However, what no one could have expected was that on the last day of New Year's Day, the box office fell again by more than 90%, grossing only over 100 million.

The movie was obviously a complete failure, but all in all, the producers did not lose money and even made some money in the end.

When Li Mu returned to Mengying Media after New Year's Day, the publicity department was holding a meeting to discuss the promotional strategy for "The Last Night on Earth".

"This marketing case study is fine, but it's not applicable to our movie. There's no need for the 'Seven Injury Fist' that hurts the enemy by a thousand but hurts yourself by eight hundred."

After listening for a while, Li Mu couldn't help but say that this kind of publicity method was obviously a crooked one. It was estimated that the film company knew from the beginning that normal word-of-mouth publicity would most likely result in huge losses, so they came up with this method in the end.

"Understood, Mr. Li."

Seeing this, Li Mu immediately returned to his office.

And just at this moment, Zheng Zhihao suddenly called.

"Mr. Li, good news. The Hong Kong Stock Exchange has approved our offering. We will hold an open IPO from January 1 to 23 and will be officially listed on the Hong Kong Stock Exchange on February 28."

"Well, let's draft an announcement and send it out. By the way, are there any changes to the cornerstone investors?"

Li Mu was also happy when he heard the news, as it meant that his son had finally grown up.

"Three new companies have been added, including Green Better, an investment company under Xiaomi Group, Hylink Investment, a subsidiary of Shanghai-listed Huayang Lianzhong, and Prestige of the Sun. It is expected that the public offering will not reach the last day and will end early."

"Okay, got it."

Li Mu nodded indifferently. To be honest, he was not too worried that no one would subscribe to Maoyan now. With Mengying Media behind it, it was still very attractive.

(End of this chapter)