Hong Kong Entertainment: The King of Kung Fu

Chapter 118 Multiplex Cinema

"Returning with great honors, great tribute to the whole city!"

Yang Ye kept his word. As soon as he returned to Hong Kong, he spent 200 million Hong Kong dollars to publicize it throughout the city.

Many buses on mainstream routes are painted with posters of "Crouching Tiger, Hidden Dragon".

From time to time, promotional posters for "Crouching Tiger, Hidden Dragon" appear on roadside billboards.

News about "Crouching Tiger, Hidden Dragon" appears on TV from time to time.

The theme song "Moonlight Lover" sung by Teresa Teng also began to chart on Radio Hong Kong.

The newspaper reports were even more detailed. The news of winning the Palme d'Or at the Cannes Film Festival had just passed.

The news that the final box office of "Crouching Tiger, Hidden Dragon" in North America reached US$5360 million shocked Hong Kong audiences even more.

"Fuck you, "Crouching Tiger, Hidden Dragon" actually sold more than 5000 million US dollars at the box office in the United States."

On a double-decker bus painted with a poster of "Crouching Tiger, Hidden Dragon", a passenger sitting on the bus couldn't help but exclaimed while reading the newspaper.

Another passenger who was drowsing while holding on to the armrest suddenly woke up when he heard this and asked: "How much is the box office?"

"Fifty-three-million-dollar, US dollars!"

"Dului Laomou, wouldn't it be [-] million Hong Kong dollars?"

"Yeah, so much money, I can't spend it all in eight lifetimes."

A handsome young man opposite with yellow hair couldn't help but said: "Yang Ye is crazy. Crouching Tiger, Hidden Dragon is a Hong Kong movie, and it was actually released in the United States first."

The red-haired friend next to him echoed: "Yes, yes, I heard that Lin Qingxia will have a passionate scene in this movie. I am impatient to wait."

"You really have no future, go to Lan Kwai Fong tonight to find a woman and take your time."

"Damn, how can those chicken bitches compare to Lin Qingxia? Lin Qingxia is a pure and beautiful girl."

"No matter how beautiful a girl is, she still doesn't want to film a passionate scene with Young Master. Damn it, I really want to hang out with Young Master."

"You just scolded him for throwing himself on the street!"

In this hot summer, people are talking about "Crouching Tiger, Hidden Dragon" everywhere in the streets and alleys of Hong Kong.

……

Summer vacation begins!
Early in the morning, Zhao Yazhen said in a loud voice: "Dad, hurry up, brother, sister-in-law, they are all here."

Zhao Yangming just got up, glared at his youngest daughter, and scolded: "Why are you so anxious? It's like you want to get married."

Zhao Yazhen blushed: "What, you still want to marry both daughters to Yang Ye!"

"Ah this..." Zhao Yangming was speechless for a moment.

After finishing cleaning up, the family drove to Dong Lai Plaza in Mong Kok. As soon as they arrived, they saw a huge crowd of people outside the square and a long queue.

"So many people?" Zhao's mother said.

Zhao Yazhi explained: "Today is the first day of opening. The whole store is [-]% off. Of course there are many people. Daddy, let's go to the underground parking lot from here, and then take the staff elevator and go directly up. There is no need to queue up and wait for the door to open."

Zhao Yangming nodded, very satisfied with this arrangement.

The family parked their car and were led into the elevator by Zhao Yazhi. Yang Ye was already waiting on the first floor.

Zhao Yazhi stepped forward, stood beside Yang Ye, and said proactively: "Daddy, Mommy, this is my boyfriend Yang Ye."

Then introduce your family members.

"Hello uncles and aunts! Hello eldest brother, sister-in-law, second sister, second brother-in-law, third sister and third brother-in-law! Azhen, long time no see! There are also some children, hello!"

After returning to Hong Kong, Zhao Yazhi told Yang Ye that her parents wanted to see him and asked him if he could be a guest at home.

Yang Ye felt that he couldn't treat one favorably. After meeting Deng Lijun's family, Zhao Yazhi's family also wanted to meet.

It was just to meet my father-in-law. It was such a big deal, so I agreed wholeheartedly.

"Uncle and aunt, it won't open until half an hour later, but the shops here are ready. I'll take you around first."

Zhao Yangming was very satisfied with Yang Ye's arrangement. There was no need to crowd around and he started shopping half an hour in advance.

In any shopping mall, the first floor must sell the most expensive things, such as gold shops, luxury goods, and big-name beauty products.

When Zhao Yangming and his family came to visit, they found that there were already many people shopping, some of whom Zhao Yangming had seen, and some who had not.

Zhao Yazhi introduced: "These are people from the film industry. "Crouching Tiger, Hidden Dragon" is released in Hong Kong today, and everyone is here to support it."

As Zhao Yazhi said this, he stepped forward to greet some acquaintances.

Since they are here to support today, Lao Zhao's family is not shy about it, not to mention the [-]% discount. The whole family comes together to buy the goods.

Yang Ye wanted to pay the bill, but his father-in-law stopped him.

Zhao Yangming said: "Xiao Yang, I came to support you today, how can I let you spend money? I can still afford this amount of money."

After buying luxury goods on the first floor, I started to buy clothes on the second floor. I scanned them all again and got [-]% off, which is a good deal.

When they arrived on the third floor, several men, including Yang Ye, already had their hands full with shopping bags.At this time, the shopping mall had opened early, and a large number of people flocked in, spreading from the first floor to the second floor. Yang Ye and Lao Zhao went up to the third floor and entered the Liyuan Restaurant for morning tea.

The Cantonese-style morning tea is a must-have, including rice rolls, barbecued pork buns, shrimp dumplings, siomai...all kinds of exquisite snacks were laid out on the table, and the whole family had a great time eating around them.

Yang Ye smiled and said: "Zhizhi and I have been together for so long, and we should have paid a visit a long time ago. This time it happened to coincide with the opening of the shopping mall. I thought, why not invite the family over for a stroll, shopping, and drinks? It would be nice to have morning tea and watch a movie.”

Zhao Yangming was very satisfied with Yang Ye's arrangement. He looked at the bustling crowd outside through the transparent floor-to-ceiling glass and said with a smile: "The business model of your shopping mall is very thoughtful."

Yang Ye said: "Actually, this kind of shopping mall has become popular in the United States. I'm just copying other people's business models. Traditional department stores or large supermarkets have relatively single functions. Shopping malls are more multi-functional, including restaurants, movies, etc. , entertainment and everything are concentrated in one place.

Everything can be bought here. When people are tired from shopping, they can eat, watch movies, play arcade machines, and read books.It works the other way around too, people come over to watch a movie and have a meal.If you come over for dinner, you can watch a movie. In short, no matter what the purpose of coming, you have to spend some money and do something else. "

Zhao Yangming nodded repeatedly after hearing this, secretly praising that this guy really has a business acumen, no wonder he has risen so quickly.

Zhao Yangming has been doing business for many years and the city is quite deep. Although he secretly admired it in his heart, he didn't express much on his face.

But Zhao Yazhen was already very excited after hearing this, and couldn't help but ask: "Brother-in-law, you have opened so many shops, can you manage them?"

Yang Ye was happy and said with a smile: "Silly girl, I just provide the venue to collect rent. You just bought Chanel, so I didn't drive it, right?"

Zhao Yazhen slapped her forehead and laughed at herself: "Why am I so stupid?"

Then he said to Zhao Yazhi: "Fourth sister, congratulations on becoming the landlady!"

Zhao Yazhi laughed and scolded: "Bah, you are the landlord's wife."

Seeing that the time was almost up, Yang Ye said, "The movie is about to start, let's go."

After saying that, he asked the waiter to come over to pay the bill. The restaurant manager came over and said politely: "Mr. Yang, you are welcome to dine. Our boss has given instructions. If you come, your order will be free of charge!"

"How embarrassing is this?"

"It's rare for you to come here. Today is our treat."

Yang Ye was not a troubled person, so he said: "Okay, thank you, Boss Sun, for me!"

"You're welcome!"

Yang Ye nodded towards the restaurant manager, stood up and said, "Uncle and aunt, let's go!"

After saying that, he took Zhao Yazhi's hand and led the way.

Zhao Yazhen followed and said, "Brother-in-law, you are so honorable!"

Yang Ye said with a smile: "Whoever dares to bully you in the future, report my name and I will break his legs!"

"That's what you said!"

The group of people arrived at the cinema on the top floor. Yang Ye took out a handful of movie tickets and handed them to the ticket inspector.

After checking the ticket, the ticket inspector respectfully handed the ticket stub back to Yang Ye and said, "Director Yang, turn left of the aisle and turn right."

"Okay, thank you! Tell the salesperson to bring us some drinks and snacks."

Zhao Yazhen whispered to Zhao Yazhi: "Brother-in-law, do you still need to buy a ticket to watch a movie?"

Zhao Yazhi rolled her eyes at her and said, "We have to calculate the box office, and we can't do anything special."

A group of people walked into the cinema and found that the inside was like a maze. They followed Yang Ye for a while and came to a door marked 8. They opened the door and walked in.

As soon as he entered, Zhao Yangming was shocked. He was so small?

He has also seen big movies since he was a child, and he has never seen such a small screening room.

There are three double sofas in each row, and there are only eight rows, which means there are only 36 seats.

Yang Ye explained: "This is a multiplex cinema. We have nine screening rooms with a total of 1600 seats. It can show multiple different movies at the same time to meet the different needs of various audiences. The hall we are sitting in now is a VIP The facilities are more luxurious, and the ticket price is twice as high as that of the ordinary hall, reaching 15 yuan per ticket."

Now in 1977, due to rising commodity prices, movie ticket prices have naturally increased as well, from an average of 5 yuan per ticket when Yang Yegang traveled through time to 7 yuan per ticket.

“Traditional single-hall cinemas have hundreds or even thousands of seats in a theater and can only show one movie at a time.

This has caused a very serious problem. Once the attendance rate is not good, the cinema will have no choice but to cancel the film quickly and replace it with a new film.

Therefore, the screening time of Hong Kong movies is very short, the longest is only one month, and the shortest time is just a few days.

However, in the United States, the screening time of a movie can be as short as two months or as long as more than half a year, so that it can get sufficient time for word-of-mouth fermentation.

And it’s also more flexible. For example, if a movie is relatively niche and some people watch it, but not many, we can show it in a small hall with dozens of people, saving resources to the greatest extent.

Furthermore, popular time slots are very rare, and prime screenings are difficult to allocate. Traditional single-hall cinemas can only watch one movie while watching other movies.

If the cinema makes a wrong bet and releases a blockbuster movie during a popular period, it will suffer heavy losses. Multiplex cinemas can perfectly solve this problem.

Our theater managers can count the box office and attendance of the previous day to decide the film schedule for the next day, increase or decrease the number of screenings of a certain movie according to the situation, and adjust the screening time period. "

After hearing this, Zhao Yangming was filled with admiration and said: "It turns out that the single hall has been converted into multiple halls, and there are actually so many doorways in it."

At this time, the staff brought happy water and popcorn, and the movie started.

(End of this chapter)