Hong Kong Entertainment: The King of Kung Fu

Chapter 120 Advantages of Multiple Rooms

This time Jiang Zhiqiang was in Cannes and made a lot of money with Yang Ye.

With the establishment of Yang Ye's theater chain, Jiang Zhiqiang finally decided to leave Anle and help Yang Ye manage the theater chain after much thought.

He also serves as the distribution manager of Baiyang Pictures.

For this reason, Yangye offered 5% of the shares of Baiyang Cinema Line.

To put it bluntly, the future heir to Anle's movie theaters can only belong to his brother Jiang Zhiwen.

Jiang Zhiqiang can only help his brother with his business. In this case, he might as well go it alone.

In the original time and space, Jiang Zhiqiang ran out to be a producer for this reason. In the end, he used his knowledge of the European and American markets to become the number one film producer in Asia.

Now, the prospects of Baiyang Pictures are obviously much greater than those of Anle's cinemas.

In Cannes, Yang Ye had a long talk with Jiang Zhiqiang.At that time, Yang Ye told Jiang Zhiqiang: "My ambition has never been in a small puddle like Hong Kong. In the future, Baiyang Cinemas will spread throughout Southeast Asia, becoming the largest cinema chain in Asia, and even extend its tentacles to Europe, America and the Mainland. .”

It depends on who will brag:

It's just an unrealistic and brainless fantasy that a diaosi comes to blow. Wake up!

When the poplar leaves blow, it means a grand and ambitious goal, which is very desirable!

Yang Ye drew a cake for Jiang Zhiqiang and actually gave him 5% of the cinema shares. He was not stupid, so he naturally left the family business in a minute and came out to follow Yang Ye.

In fact, Yang Ye's 5% share grant was a bit hasty, and many people couldn't even understand it.

However, Yang Ye was too lazy to pay attention to these rumors. Yang Ye had a time traveler's thinking. Jiang Zhiqiang would be the most successful film producer in Asia in later generations, so he felt that the 5% share was worth it.

As for recruiting him first, letting him perform slowly, step by step, and then giving him shares or something... I don't have the time.

As a time traveler, Yang Ye can not only keep abreast of the pulse of the times, but also has incredible plug-ins. There is no need to work hard and waste time on such trivial matters.

In fact, the world is full of talents. Liu Bang and Zhu Yuanzhang unified the world, and the core team is just their fellow countrymen.

The eighteen Arhats who started Ali's career later became extremely wealthy. How could Lao Ma have such a good eye and find eighteen kings at once?
Times make heroes!
Rebus once said that if you stand on the wind, a pig can fly into the sky!

As a time traveler, Yang Ye is the biggest trend in today's era. As long as you are not a fool, you can take off by following him.

It's just that in order to save trouble, Yang Ye still chose talented people from later generations to assist him. This is equivalent to double insurance.

……

Baiyang Pictures Conference Room!
Hu Yinmeng handed out a pile of information. After everyone got it, they started reading it on the spot.

Yang Ye waited until everyone had seen it and said, "What do you think of my schedule classification?"

Jiang Zhiqiang said with joy: "It suddenly dawned on me. I have been working as a theater chain with my dad for more than ten years, and now I know that there is actually a concept of schedule. In the past, we only knew that during the summer vacation, Christmas, and New Year, the ticket prices would be higher. They are easy to sell. So we will try our best to arrange good films in these time periods. In order to compete for customers, Shaw Brothers and Golden Harvest will also arrange blockbuster films to compete at this time."

Yang Ye said: "I divide the year into four major periods, namely the Lunar New Year period, the Spring Festival period, the Easter period and the summer period.

Let’s talk about the Lunar New Year first. This is the most important holiday of the year in Hong Kong. There are two days of holiday. Including the New Year’s Day, there are three days of holiday in total.

After a year is over, citizens generally choose to get together with their families. At this time, watching movies has become a good form of entertainment.

If you buy tickets, you can buy five or six tickets at a time, or even more.We operate theater chains, so we should launch targeted movies at this time that are suitable for the whole family to watch together and suitable for all ages to stimulate customers to buy tickets.

For example, Aaron's action comedy has a healthy theme, is positive, humorous and interesting, and does not contain any pornographic scenes. It is the best choice for the Lunar New Year.

The following Spring Festival period will also have a three-day holiday, which is similar to the Lunar New Year period, and a similar strategy should be adopted.However, there should be a certain difference between the type of film and the Lunar New Year film to avoid audience fatigue.

Then there is the Easter slot, which is the smallest of the four major slots.Because although there is a three-day holiday, it is a damn bank holiday, and ordinary blue-collar workers cannot enjoy it.We can launch some art films or introduce some English films during this period to attract the Kochi crowd to watch.

Finally, there is the summer season. Since students have a long vacation and are the main group of people watching movies, it is the hottest time in the world. Various blockbusters should be released together at this time, and the publicity and distribution departments must also cooperate. Corresponding work...

Finally, our film company must also make a production plan according to the schedule. Let's take Aaron as an example. I said before that your movie is suitable for release during the Lunar New Year period, so every year around November, your movie must be completed. , in order to set aside enough time to make a publicity plan. "

(Author’s note: Hong Kong’s statutory holidays are divided into bank holidays and labor holidays. Since 1967, bank holidays have increased to 17 days, including various Chinese and Western holidays. As for labor holidays, in 1961, the British Hong Kong government stipulated that workers should enjoy six paid days. The holidays include two days of Christmas, one day of New Year's Day, and three days of Spring Festival. After Hong Kong's return to the motherland, Tomb-Sweeping Day, Labor Day, Dragon Boat Festival, Mid-Autumn Festival, National Day, and the Anniversary of the Handover were included in the scope of holidays, and labor leave was increased to 12 days.)
Yang Ye’s plan for everyone is based on the common method of later generations, dividing the year into popular periods and ordinary periods. In the corresponding popular periods, suitable movies can be launched in a targeted manner, and with appropriate publicity techniques, the box office can be increased. reach the maximum.

Everyone was enlightened after seeing this plan, and they all expressed their opinions and suggestions. The meeting room suddenly aroused a pleasant atmosphere of discussion.

Later in the discussion, Xia Meng raised a key question: “Our company’s production volume is limited, which is simply not enough to support the theater chain’s year-round release demand.

In this case, we can only seek other film companies to release movies here. In this case, we will inevitably fall into head-on competition with Golden Harvest due to film source issues.

So how to compete with Jiahe for film sources, we should come up with specific and feasible plans. "

Yang Ye nodded and said, "What Manager Yang said makes sense. What do you think? Tell us."

Everyone started discussing this. Hong Jingbao had been in the industry for more than ten years and had many connections and resources. His idea was to invite some friends to come to Baiyang Cinema to screen the film.

Xia Meng believes that we can learn from Jiahe and invest in some satellite companies.

Hu Jinquan believes that some discounts can be given in the early stage to attract more people to come to Baiyang Pictures to screen films.

Jiang Zhiqiang believes that some foreign films can be purchased and released in Hong Kong.

After listening to this, Yang Ye said: "Everyone's methods are feasible, but the results are not quick. Jiahe's film sources have long been stable. We want to get enough film sources in a short time. The most effective way is... to remove the firepower from the bottom of the cauldron."

Everyone looked at Yang Ye and wanted to know how to draw out the firewood from under the cauldron.

Yang Ye said: "Cancel the guarantee system!"

Everyone was shocked when they heard this. That is the most stable income for the theater chain!

Since early theater chains were controlled by several large film companies, small film companies had to accept exploitation by large film companies if they wanted to release their films.

In other words, if your movie wants to be screened in my theater, you must pay a monthly rental fee based on the theater's seats, equipment, and expenses. No matter how much the box office revenue is, the rental fee must be paid.

Such an approach would cause the theater to maintain its income due to drought and floods, and the production company may lose all its money. It is simply an overlord clause.

In the United States, the "Paramount Act" has long been repealed after it was enacted.

However, it is still popular in Hong Kong and Taiwan today. It was not gradually abolished until the first multiplex cinema "UA Cinema Line" was built in 1985. "UA Cinema Chain" later became one of the largest cinema chains in Hong Kong.

Under the "guaranteed system", after many films were produced, because they had no confidence in the quality of the films, they would rather let them rot in the film library than dare to release them for release.

Because once the box office fails, not only will the film production fees not be recovered, but a guaranteed fee will also be lost.

In the original time and space, Chen Long followed Luo Wei to make movies, and he continuously hit the streets and became a box office poison, leading to a backlog of several movies that he dared not release.Later, Chen Long turned around with "Drunken Master", so Luo Wei dared to release these films. As a result, relying on Chen Long's fame, these bad films each had a box office of over one million, which was a huge profit.

But what if Chen Long didn't turn around later?

I don’t know how many more movies there are like this that are backlogged in the warehouses of major film companies!

In Hong Kong, the bottom-line fee is still relatively light, but in Taiwan it is even more serious. The theater chains are making money, but the small and medium-sized film companies are being tortured to death.

This is one of the reasons why Taiwanese films have a larger market than Hong Kong, but they have always been beaten by Hong Kong films.

As soon as Yang Ye announced his plan to abolish the "bottom guarantee system", everyone understood why Yang Ye said he wanted to eliminate the salary package.

As long as Baiyang Cinemas announces the cancellation of the "guarantee system" today, a large number of film companies will come to Jiang Zhiqiang with copies the next day, vying to show it at Baiyang Cinemas.

As for whether this would offend Jiahe?Go to hell!I don't care if you die.

After all, Jiang Zhiqiang's family is in the theater chain business, and his ideas are deeply ingrained. He questioned: "In this case, the risk of distribution is passed on to our theater chain. Isn't it too cost-effective?"

Yang Ye smiled and said: "Don't forget, we are a multiplex cinema. At present, we are mainly composed of six self-built multiplex cinemas, supplemented by six acquired single-room cinemas. In addition, during the peak season, Anle and Lisheng will also temporarily join in to form the largest theater chain in Hong Kong.

Each of our multiplex cinemas has 6-9 screening rooms.These screening rooms come in large or small sizes. The large ones can accommodate 400 people and the small ones can accommodate 40 people.In this way, a flexible issuance system can be formed.

For every movie that wants to be released in our theaters, we can first evaluate its quality and then give a corresponding distribution scale.If the quality is good, we can arrange films in large quantities.

On the contrary, arrange a small amount of films, and arrange some small halls and unimportant time periods for it.

Even if the assessment is wrong, it doesn’t matter. Since there are many theaters, we can flexibly increase or decrease the number of screenings and adjust the screening time.

In this way, we can try our best to let each movie get the box office it deserves and maximize profits.A win-win situation for us and the production company! "

"Clap clap clap clap!"

Yang Ye's wonderful discussion won warm applause from everyone present.

This was just a routine operation for later generations of theaters, but for this era, it was simply a genius idea.

Everyone thinks that following Yang Yeqian is a fucking promising future.

……

"Crouching Tiger, Hidden Dragon" was delayed for seven months and won a lot of awards in Europe and the United States.

There was no premiere, and after a massive amount of publicity, it was released across the board, instantly detonating the box office.

Due to the large scale of theaters and rising ticket prices, it only took half a month for the box office to exceed 1000 million, breaking the Hong Kong box office record.

And the large number of people watching movies has brought sufficient customers to Wanda Shopping Center. The major stores in the shopping mall are making a lot of money and are smiling.

These days, the media has a monopoly on public opinion. With the Oscar and Palme d'Or awards for "Crouching Tiger, Hidden Dragon," no newspaper will say that "Crouching Tiger, Hidden Dragon" is not good to watch, and will instead boast about it.

Otherwise, how tasteless would it look like?

In particular, some female writers in Hong Kong, such as Yi Shu, Liang Yanni, and Li Bihua, even made "Crouching Tiger, Hidden Dragon" popular in the world.

In their writing, Yu Jiaolong has surpassed Jin Yanzi and become the number one heroine in martial arts movies.

Yujiaolong!

Li Mubai took her to Wudang to discipline her character, Yu Xiulian took her back to BJ to settle the feud, Blue Eyed Fox took her to live and indulge outside the customs, and Luo Xiaohu took her back to XJ to wander around the world.

But she didn't follow anyone. She held a jade comb, a sword, a touch of blood of love and hatred, and a ray of free wind in her heart.

The grudges are over and the love affair is over.

Why waste this talent? She has wasted her whole life for this kindness.

So what if she jumped down from the valley? She had fled into the rivers and lakes for this freedom.

What's funny is that even though I praised Yu Jiaolong all the time, I also praised Lin Qingxia all the time.In the end, it was Yang Ye who they all agreed on.

They praised Yang Ye for being as open-minded as a grain, high-spirited and upright, willing to be a green leaf, and giving all the light to Lin Qingxia to bloom.

Yang Ye was completely confused when he saw this comment.

Is that okay?

This is finding an angle to lick me!
Sure enough, as long as the person is awesome, the poop will taste delicious!
……

After Crouching Tiger, Hidden Dragon broke box office records.Start reducing the number of games.

Golden Harvest also launched its own summer blockbuster at this time.The comedy film "Fa Qian Han" is directed by John Woo and stars Xu Guanying and Zhao Yazhi.

In Mandarin, Faqianhan means loving money very much.The movie is about a group of people who want to get rich overnight and get together and create a farce.

This movie received a box office of 505 million in the original time and space. It was the box office champion of Hong Kong movies in 1977 and the runner-up of the year, second only to "007 Undersea City".

However, the newly established Baiyang Cinema Line suddenly released the Hollywood blockbuster "Star Wars".

Although this movie did not shake "Fa Qian Han".But it also earned more than 300 million Hong Kong dollars at the box office.

Moreover, since Baiyang Cinema Line is a multiplex theater, it can support the release of two blockbusters at the same time.

Therefore, "Crouching Tiger, Hidden Dragon" was not released, and "Fa Qian Han" was one-for-two, which greatly affected the box office, and finally barely exceeded 400 million.

At this time, the box office of "Crouching Tiger, Hidden Dragon" has reached 1230 million, once again consolidating its championship status.

Until the end of the summer season, "Crouching Tiger, Hidden Dragon" was still being released sporadically.This is the advantage of multiplex theaters. As long as there are people watching, you can build a few screens every day, set up some small halls, schedule some garbage shows, and keep showing them.

After the summer season ended, Golden Harvest breathed a sigh of relief because Baiyang Cinema had no more movies to show.

Unexpectedly, Baiyang Cinema announced a shocking news at this time...

Cancel the bottom line system!

　Today's family gathering, only one chapter, sorry.

　　
　
(End of this chapter)