Hong Kong Entertainment: The King of Kung Fu

When Yang Ye met Yamaguchi Momoe many years ago, he and Yamaguchi Momoe once took over an advertisement in Japan, but they never did this again.

Yang Ye actually has an agent, and his agent is Hu Yinmeng. However, Hu Yinmeng never helps him take over jobs and is very incompetent.

Even so, Hu Yinmeng still took Yang Ye's share.

Yang Ye actually gets paid to film the company's movies, and his director's fee, screenwriter's fee, and starring fee are all paid.

Because the company does not belong to him alone, if he does not collect money, it is equivalent to letting other shareholders take advantage of him in vain.

He is embarrassed, and other shareholders are embarrassed.

But in this way, Hu Yinmeng collected hundreds of millions of dollars just from the withdrawal, which was so satisfying.

Of course, Yang Ye can really make her feel so happy.

How could she be willing to leave Yang Ye when she was both profitable and happy?

This time, Yang Ye actually agreed to endorse a brand for the first time, which surprised Hu Yinmeng.

……

When Representative Yang Ye came back from negotiating the cooperation agreement with Lindt, Hu Yinmeng couldn't help but ask: "Why do you want to accept an endorsement on a whim?"

Yang Ye waved, and Hu Yinmeng came over and sat on Yang Ye's lap. Yang Ye touched her belly and said, "Earn money for milk powder for our baby!"

"What the hell, I don't even know if I'm pregnant!"

"Why are you so anxious? I belong to you during this period of time, and I have to make your belly bigger!"

"Rude!"

"I'm still rough!"

"Haha, I just like it when you are rough!"

"Of course, I will never pity you just because you are a delicate flower!"

"roll!"

The two had a lot of talk, and Hu Yinmeng said sternly: "The signing press conference will be held next Friday, and their president will come to Hong Kong in person."

Yang Ye nodded and said, "I asked you to buy Lindt shares, did you buy it?"

"Buy it, you profiteer, I have invested all my money, if it falls, I will kill you!"

"Don't worry, we will definitely make this money."

Lindt was listed in Zurich just this year, and each share is worth a few hundred Swiss francs.

More than thirty years later, this stock will rise to 11 Swiss francs per share, equivalent to RMB.

High-end candy companies like this, which have been inherited for centuries, will almost never go public because there is no need. Their performance is very stable and they are not short of money.

Lindt went public because it wanted to raise money for global expansion.

Once this kind of company is listed, it is basically the most valuable stock and is very suitable for long-term holding.

Now that it has been delivered to Yang Ye's mouth, Yang Ye of course wants to take two bites, so he makes an exception and becomes their spokesperson.

Hu Yinmeng said: "I like your confident look. But I still don't understand why you are so excited to cooperate with this chocolate seller?"

"It's just a coincidence. At first I just thought that mosquito legs are also meat and I can earn some sponsorship fees.

Lindt and Sprüngli happened to set up an Asia-Pacific office in Hong Kong this year, and they also wanted to achieve some results, so the two sides just agreed.

Unexpectedly, the effect was so good. After "God of Gamblers" was released, the sales of Heiqiao, the same model as God of Gamblers, were sold out, and even Soft Heart's sales increased sharply. "

Hu Yinmeng laughed loudly: "Those chocolate brands that did not sponsor must regret it to death."

Yang Ye said: "Since the effect is so good, it's not surprising that they asked me to be their spokesperson, even though it's only for two years. But now that I'm on the bus, I won't get off easily. They will beg me to be their spokesperson in the future."

……

How to shoot a Lindt ad?

The suggestion from the staff around Yang Ye was to bring in elements of God of Gamblers, because many people eat this chocolate after watching "God of Gamblers"!

Therefore, it is best to bring advertising slogans related to gambling, luck, and other elements.

For example, while eating chocolate, Yang Ye read the advertisement: "Eat Lindt chocolate and good luck will be with you!"

Yang Ye listened for a while and then rejected all these plans.

After all, gambling is not something that can be put on the table. The element of gambling is blatantly harmful to the brand image of Lindt and Sprüngli, and it is not qualified advertising.

This is different from Lindt implants in movies.

How to take photos of poplar leaves?

Food advertisements in this era are actually too crude in Yang Ye's opinion.

As long as some shooting methods from later generations are used, it is basically a dimensionality reduction attack.

Yang Ye used a high-speed camera to take special photography of cocoa bean milk.

In the thirty-second commercial, cocoa soy milk is as smooth as a ribbon.

Coupled with specific shooting angles, lighting, and post-processing, it feels not only delicious, but also very high-end.

Then add a scene of a white old master holding cocoa beans and roasting cocoa beans...

Simply showing the process of making chocolate gives people a very professional feeling.

After it's done, the master breaks the chocolate open in front of the camera, and it's crunchy!

Yang Ye only showed his face for two seconds at the end, eating a piece of chocolate and showing a gambling god smile!
"Lindt & Sprüngli, the Swiss master of chocolate, originated in 1845!"

The last narration emphasizes the long history of Lindt and Sprüngli, done!

In the end, although I still used the God of Gamblers, I did it in a very subtle way and still maintained a high-end feel!

For such an advertisement, the production fee of five million Hong Kong dollars from Lindt was simply a reasonable price.

……

This advertisement was given to the president of Lindt and Sprüngli. After reading it, the old guy was filled with admiration.

"This is simply a work of art. Mr. Yang, you are indeed a world-class director. We at Lindt are so lucky to work with you!"

The news that Yang Ye paid a sky-high price of US$3 million to become the global spokesperson of Lindt and Sprüngli immediately caused an uproar in Hong Kong. Today, Hong Kong movie stars, if they cannot break out of the Chinese world, will not receive more than 300,000 Hong Kong dollars for a movie.

For example, Chow Yun-fat is one of the more famous Hong Kong stars. After winning the Golden Horse Award for Best Actor, he continued to work in films and started a crazy filming mode.

So how much does he get paid for making a movie? Two hundred thousand!

In the original time and space, after "A Better Tomorrow" was released, Chow Yun-fat's salary tripled immediately to HK$600,000.

Then the tide rose all the way, and it rose to eight million. No one could afford it, so he went to Hollywood.

In fact, two hundred thousand is already a lot, enough to buy a house. He makes ten films a year and earns two million, making him a very wealthy man.

People like Liang Caowei, who is now a well-known TV star on TVB, work hard on filming all year round and still rent a house to live in.

But as long as Yang Ye signs, he can earn three million US dollars, which is more than 10 million Hong Kong dollars!

The filming of "Terminator 2" started, Lindt was endorsed at a sky-high price, and two explosive news diverted a lot of attention.

This can be regarded as diluting a lot of the gossip about Yang Ye's "bank party" in the United States.

However, his nickname of "Condor Hero" spread like wildfire. Nowadays, when many Hong Kong citizens talk about Yang Ye, they call him the Condor Hero with a wretched look.

Yang Ye's fans thought this nickname was too risqué, so they changed his name to Yang Juxia.

After all, Yang Ye is already over 30 years old, and fans think it is not good to always call him Yang Shao.

Now he is called Yang Juxia, which is a bit ridiculing, friendly, and inexplicably a bit proud.

This is just what fans think. The nickname Yang Juxia... is actually just as cool.

……

A few days later, a Lindt ad aired on ATV.

The high-end advertising images, coupled with Yang Ye's last flash of the gambling god's smile, quickly set off a wave of sales climax, making Lindt and Sprüngli smile.

As "God of Gamblers" was released in major overseas markets, Lindt's advertisements followed suit.

Wherever it goes, sales are bound to surge, causing Lindt's share price to rise accordingly.

Yang Ye is not only the box office king this time, he has also become the king of delivery.

Its terrifying ability to carry goods is jaw-dropping.

Soon, many brands came to offer Yang Ye an olive branch, hoping that Yang Ye could endorse their products, but they were all ruthlessly rejected.

……

Zhang Zhiming was carrying the takeout and took out the key to open the door. On the wall in front of the door was a large wedding photo. It turned out that he was already married.

Lin Chunjiao was watching TV. When she saw Zhang Zhiming coming in, she frowned and complained: "Husband, why did you come back just now? I'm almost starving to death!"

Zhang Zhiming put the takeout box on the dining table and said with a smile: "Sorry, my wife, the meal will be served immediately!"

Lin Chunjiao stood up from the sofa, holding her waist. Zhang Zhiming quickly went over to help her.

Lin Chunjiao was pregnant and pregnant. She sat down at the dining table and said, "I'm having takeout today!"

Zhang Zhiming said: "I helped you buy the album of The Condor Heroes. It was out of stock everywhere. I traveled to many places and wasted a lot of time, so I had to eat takeout."

Zhang Zhiming opened the takeout box and found a portion of roast goose, a portion of fried dace balls, and a portion of green vegetables, which were quite generous.

Lin Chunjiao picked up a roasted goose leg and asked, "It's so popular? Have you bought it?"

"Of course I bought it, let's listen to it together after dinner!"

……

After dinner, Zhang Zhiming went to the kitchen to cut fruit. Lin Chunjiao was already reading the record.

The cover of the album is a photo of Hong Kong standing on Victoria Peak.

On the back is a paragraph of copy:
If you don’t know yet, Hong Kong is the only metropolis in the world with eagles circling in the sky...

For one hundred and fifty years, Hong Kong has grown up in abandonment, struggling to survive in the cracks between the East and the West.

Her history is the trajectory of a dream.

The strange thing is that anyone who comes here seems to gradually enter her dream and grow with her;
And miraculously they found their dream and didn't want to leave.

Because they know that all the impossible difficulties have finally been resolved, and they continue to move forward like a dream.

……

Then I knew that between history and the future, we were in a dream, in her arms, heading towards a future that only she knew.

……

Zhang Zhiming walked in with fruits, and Lin Chunjiao said: "The writing is so lyrical, like poetry."

Zhang Zhiming smiled and said: "I heard that the Condor Hero is also a poet."

"Can you please stop calling me by this nickname? It's so unpleasant."

Zhang Zhiming smiled and did not argue. Whatever his pregnant wife said was right.

He opened the plastic wrap and put the record into the record player. The couple sat on the sofa and started listening.

……

Queen's Road West and Queen's Road East

Turn from Queen's Road East to Queen's Road Central

Why is there no palace on the east side of Queen's Road

Crowds of people flocked to Queen's Road...

……

Amidst the exciting music, Yang Ye and Luo Dayou roared very energetically, but Zhang Zhiming and Lin Chunjiao looked confused.

The lyrics were so incomprehensible that the two parents-in-law stared at each other with questions in their eyes.

"What is this song about?" (End of Chapter)