I have a thousand suites in Shenzhen

Yi Anguo has never been troubled by financial problems, so he is not in a hurry to cash out these rosewood trees, so his mentality has always been stable.

If it were an ordinary person, with so much sea rosewood stored in the warehouse, they would be eager to cash out.

Among the mahogany stocks, apart from the sea huanghuali, the most valuable one is naturally the Vietnamese huanghuali.

Through continuous acquisitions in the past few years, especially in 08, a large number of Vietnamese huanghuali purchased from the Guo brothers amounted to more than 500 tons.

Therefore, there are quite a lot of Vietnamese huanghuali in stock, and they are piled up in several warehouses. Think about it, the Guo brothers purchased more than 06 tons of Vietnamese huanghuali in Vietnam in 07 and 500.

Now the two have been buying in Vietnam for almost three years. In addition to buying Vietnamese huanghuali from the Guo brothers, Yi Xiaolin often goes to Pingxiang and buys a lot directly from Vietnamese timber merchants. .

There has not been much sales of Vietnamese huanghuali in the past two years. They are mainly stored, waiting for the price to increase in the future before selling.

Therefore, the current inventory of Vietnamese huanghuali has reached more than 2000 tons.

The third most valuable item in the inventory is Indian small-leaf red sandalwood. The current price of small-leaf red sandalwood is about 130 million per ton. Especially good aniseed materials are more expensive, but Indian small-leaf red sandalwood has only nine out of ten sandalwoods, and particularly good materials are rare.

Small leaf rosewood furniture has been in production and is not supplied to the market in limited quantities, but there is still a lot of stock in stock, mainly from the beginning when the price was still very cheap.

In 06, the price of small-leaf red sandalwood was only 15, 20 per ton. In 07, it doubled. In 08, it rose to 60 per ton. In the second half of 09, it has exceeded 100 million per ton. Now it is 130 million. A ton.

But soon, due to excessive speculation, the price of small-leaf rosewood will fall again. In 11, it was about 120 million per ton. Before June 12, it was still 6 million per ton. After June 110, it plummeted to 12 per ton.

However, by 2013, the price of small-leaf rosewood rose to 150 million per ton.

"This Indian small-leaf red sandalwood is no longer available for purchase, right?" Yi Anguo asked Yi Xiaolin beside him.

"The purchase has been stopped a long time ago. Since the price of small-leaf red sandalwood in India exceeded 100 million per ton, there has been no purchase of small-leaf red sandalwood." Yi Xiaolin said.

"That's good. Don't buy anymore now. The current price is too high and it will come down in the future." Yi Anguo nodded with satisfaction.

"How much inventory is there now and how long can it be used?" Yi Anguo asked again.

"There is still a lot of inventory, so there will be no problem in using it for three to five years." Yi Xiaolin said.

"Is there still so much inventory?" Yi Anguo said in surprise, frowning at the same time.

"However, the order volume of Indian small-leaf rosewood has also increased sharply recently, so it's hard to say how long it will last. The key is to see how many furniture orders there are." Yi Xiaolin explained again.

"Then speed up! The market is good now. If we sell more, the price of our small leaf red sandalwood furniture can also be appropriately lowered." Yi Anguo thought for a while and said.

"It's not good to lower the price of small leaf rosewood furniture! Those customers who have placed orders before will definitely be very dissatisfied when they see that we have lowered the price." Yi Xiaoling said with a little hesitation.

"Forget it, let's not lower the price and just sell the logs. Now that the market is good, the logs should be easy to sell, right?" Yi Anguo thought for a while and changed his words.

"Sell the logs directly! It will definitely be easy to sell. Now as long as you have the goods, you don't have to worry about selling." Yi Xiaolin said.

"But we have finally acquired these. Although we can still make money by selling logs like this, we will make a lot less money than selling them as furniture."

"It doesn't matter if you make less money. The key is to make it all into furniture. You won't be able to sell that much." Yi Anguo said helplessly.

"In two years at most, the price of Indian small-leaf red sandalwood may drop significantly. At that time, it will be more cost-effective to buy it. If you keep it now and don't sell it, then the price will be lower, and you will suffer even more losses. Already?"

"But Indian small-leaf red sandalwood has been rising in price during the 08 financial crisis, not falling. In recent years, it has been rising all the way. From 06 to now, in just over 4 years, it has increased nearly 10 times. ." Yi Xiaolin said a little doubtfully.

"And the market is very hot now. If in one or two years, the price does not drop significantly and gets higher and higher, then we will lose money by selling logs now."

"The price of anything can't keep rising. You have to trust my judgment. When have I ever made a mistake in my judgment?" Yi Anguo said confidently.

Yi Xiaolin was speechless immediately. He had no way to refute Uncle An Guo's words.

Because in his impression, there was indeed no mistake in judgment in what Yi Anguo told him to do.

For example, there is a large amount of hoarding of Laotian Siamese rosewood. The price of large sheets of Laotian Siamese rosewood has soared more than 08 times in just two years compared with the lowest point in 20.

Because of the low cost of raw materials, Anguo mahogany furniture is invincible in market competition. No matter how it is sold, it will never lose money and it is never afraid of price wars with any competitors.

It's just that Yi Anguo takes the quality route and only makes high-quality furniture. He has strict requirements on craftsmanship and requires absolutely excellent quality. He also said that some companies have introduced computerized automatic engraving machines, which can carve more fine patterns and are more popular among customers in the market. Like.

Although many furniture factories have followed the trend and purchased automatic computer engraving machines, a newbie will obviously have an advantage.

Therefore, Anguo Furniture does not win by price war, but by brand, quality and reputation.

The price of Anguo furniture is not only no lower than that of others, it is even higher than that of furniture from many furniture factories, and some are much higher.

For wealthy people, price is never the most critical factor when buying high-end furniture. What they want is good-looking style, excellent quality, and excellent workmanship. As long as it can meet their requirements and make them like it. No matter how high the price is for your furniture, they will accept it.

In fact, in any business, brand and reputation are always the most important. Making money by cheating customers is a way to death. You can cheat one or two customers, but you cannot cheat more customers.

This is why the same product is much more expensive for well-known brands, but customers still flock to it, vying to buy it, and have to wait even if they queue up.

Anguo Furniture Of course, there is no need to wait in line for ordinary furniture, but high-end boutique mahogany furniture still has to wait in line. If you want to buy it, you must first place an order, pay a deposit, and then wait for the product to be produced.

Take mobile phones for example. When Huaxing Mobile launches a new mobile phone, there are many people waiting in line. Even if you book online, you still have to queue up because production cannot keep up all at once.

Samples in specialty stores are generally not for sale, but are only used for display to customers.

If a customer likes a sample and insists on buying it, he or she can place an order. You just need to wait for the new product to be produced before you can take away the sample you like. After the customer places an order, the samples will be marked with the words "This product is sold".

Some customers think that the quality of the samples will be better and the materials will be more authentic, so they like to buy samples.

The customer is God. If the customer wants to buy a sample, he has to sell it. But he can also buy it. He must pay a deposit first. After the newly produced goods arrive in the store, the customer will be notified to take away the sample he has purchased.

The high-quality mahogany furniture produced by Anguo Furniture Factory is the same type of wood as it is marked on. It will not be mixed with any fake materials, and there will be no white skin. It can accept any form of verification.

At that time, there was a colleague who was also the owner of a furniture factory that made mahogany furniture. He did not believe in evil and believed that it was impossible for Anguo's high-quality mahogany furniture to have no white edges at all, and it was also impossible for the dark materials inside to be mixed with some fake materials.

The mahogany furniture produced by many mahogany furniture factories has some white edges or cheaper mahogany materials mixed with later materials or dark materials.

For example, in the production of red sandalwood mahogany furniture, the front and sides are made of red sandalwood material, and the back and invisible dark materials are made of rosewood material.

After the paint is done, you basically don’t pay attention to it. People who don’t know the art can’t tell it. The wood grain texture of the two is similar, but the price of the two types of mahogany wood is very different.

Some are made of white trimmings, some are rotten wood that has been repaired and reused, and some are all spliced ​​together with some small materials. In short, the mahogany furniture industry is in deep water, and people who don’t know the industry are often fooled.

For example, if Vietnamese huanghuali is passed off as Haihuanghuali, the price difference between the two is nearly ten times.

Zambian blood sandalwood is also used to pass off as Indian small-leaf red sandalwood. Small-leaf red sandalwood costs more than 130 million yuan per ton, while Zambian blood sandalwood only costs a few thousand yuan per ton. Moreover, nine out of ten Indian small-leaf red sandalwood trees are hollow, while Zambian blood sandalwood is rarely hollow.

If you trap an uninformed customer, the boss will make a lot of money.

The owner of a mahogany furniture factory who was traveling with me bought a set of high-quality mahogany furniture from Anguo Furniture. It was all dismantled on site at the entrance of the Anguo furniture store.

As a result, because the quality of the high-quality mahogany furniture produced by Anguo Furniture was so good, it took a lot of effort to dismantle it, and the wood was even damaged.

But after carefully inspecting each piece of wood, I found that none of the pieces of wood were fake, and none of the pieces of wood had white bark.

The last colleague, the owner of a mahogany furniture factory, did not receive 10 times the compensation, so he could only drag away the dismantled furniture in despair.

And by the way, they also placed an advertisement for Anguo Furniture Store, allowing some hesitant people to see with their own eyes that the quality of Anguo's high-quality mahogany furniture is too hard, and the materials used are also very practical. This spreads the word to ten people. Hundreds, more people are willing to choose Anguo mahogany boutique furniture.

Anguo Modern disassembly furniture made of imported red oak is of very high quality, and it is easy to move. You can just dismantle the furniture, move it to your new home and then install it.

After seeing the warehouse of small-leaf rosewood, I went to see the warehouse of big-leaf rosewood, and then I went to the warehouse of Laos Siamese rosewood.

The warehouses of Laos Siamese rosewood have more stocks. In 08, they swept through the national market and bought all the large-sized sheets at an average price of 8000 yuan per ton.

The acquisition has not stopped since then, but because it has been producing, the consumption is also very large.

Among Anguo mahogany furniture, Laos Siamese rosewood, as well as Laos red rosewood and rosewood, have always been the main materials used in Anguo mahogany boutique furniture.

As for Burmese rosewood and Cambodian rosewood, these are relatively common mahogany furniture materials.

However, for many mahogany furniture factories, Burmese rosewood is already considered a relatively high-end mahogany material. The mahogany furniture produced by ordinary mahogany furniture factories generally uses African yellow rosewood, hedgehog rosewood, red sandalwood, and Dalbergia rosewood. Chicken wing wood, high cotton pear, Indian red rosewood, Brazilian rosewood, pineapple grid, ironwood, etc.

Although these ordinary mahogany are also mahogany, they are relatively cheap and are entry-level mahogany. The market price is only about 3,000 yuan per ton. When it is expensive, it is only 4,000 to 5,000 yuan per ton.

However, many years later, the price of hedgehog rosewood rose to seven to eight thousand yuan, or even tens of thousands yuan per ton.

The current price of Myanmar rose pears is about 1 yuan per ton, and will rise to 3 to 6 yuan per ton in the future.

Cheap entry-level mahogany furniture is also produced and sold in Anguo Furniture, but the production is done by OEMs. Even the mahogany furniture of Burmese rosewood is produced by OEMs.

The fine mahogany furniture produced by Anguo Furniture Factory is basically high-end fine mahogany furniture, such as small-leaf rosewood, large-leaf rosewood, Vietnamese huanghuali, sea huanghuali, etc. The materials are relatively expensive, and they are basically all in Produced in our own factory.

Especially for small-leaf red sandalwood, Vietnamese huanghuali, and sea huanghuali, the remaining materials used in furniture production, including sawdust, can be sold for money. The sawdust of sea huanghuali and Vietnamese huanghuali are sold by the gram.

Those scraps of wood can be made into Buddhist beads and sold as bracelets, including small-leaf red sandalwood. Aren't Buddhist beads bracelets made from these woods cheap?
Therefore, it is impossible to bring three kinds of wood materials, namely small-leaf rosewood, Vietnamese huanghuali, and sea huanghuali, to OEM factories for production. A pound of sea huanghuali wood is worth thousands or tens of thousands of dollars. It is a well-deserved gold among trees.

When cutting materials for the production of furniture, the entire workshop must be cleaned very clean, because there is no waste at all for noble wood like sea huanghuali. Even the sawdust can be sold for money, so where can the waste come from!
When the sea yellow rosewood is cut, the entire workshop will be filled with a strong sandalwood fragrance, which is very comfortable.

Although Anguo Furniture Factory does not produce ordinary mahogany furniture and only entrusts OEMs to produce it, Anguo Furniture Factory also stores mahogany such as Burmese rosewood in large quantities, but it is not stored in the warehouse of the factory. Stored in an outside warehouse.

As for the reason, of course it is because the prices of these mahogany furniture will increase in the future, and the prices will get higher and higher.

Anguo Furniture Company can now be said to be wealthy and has sufficient funds on its books. The money cannot just be left on the books, and it will naturally be invested.

The acquisition and storage of these redwoods is an investment, and the return rate is still very high. Storing these redwoods is much better than putting the money in the bank to earn interest.

Many powerful mahogany furniture factory owners will actually invest in the mahogany timber business. When the market is good, they can resell the mahogany and earn more than they would if they opened a mahogany furniture factory.

The market prices of various types of mahogany also fluctuate at any time. Many people are speculating on various types of mahogany, pushing up the price, and making profits from it.

Just like the small-leaf red sandalwood and the big-leaf red sandalwood, in just 4 years, the small-leaf red sandalwood has increased from 15 tons to more than 130 million tons, and the big-leaf rosewood has also increased from 20 to 30 tons to more than tons. tons, and it is still rising, and will hit more than tons in the future.

But after excessive speculation, the prices of these timbers will return to a low level.

For example, the price of small-leaf red sandalwood eventually fell back to 700,000-800,000 per ton, or even 600,000 per ton, which is one-third of the peak price.

The big-leaf red sandalwood was even worse. After reaching more than 300,000 tons per ton, it went down all the way, first to more than 100,000 per ton, and finally dropped to more than 40,000 per ton. Compared with the highest price, it was only Less than a sixth remains.

(End of this chapter)