I have a thousand suites in Shenzhen

Yi Anguo thought about it and felt that what Yi Haiyang said made sense. A batch of samples had just been trial-produced, and it was indeed not easy to calculate the exact cost and price.

There are many price factors that determine the cost of a product, and the price of raw material procurement cannot be fixed and will be easily affected by the market.

The price of anything will be affected by the market and cause fluctuations. Even long-term suppliers cannot guarantee that the supply price will remain unchanged for a long time. At most, they can only guarantee you that the price within a certain period will not change. Will be affected by market factors.

In the same way, when merchants sell goods, they also have to decide the price according to changes in market conditions. It is impossible to keep the price unchanged for a long time, without raising or lowering the price. No one can do such a thing.

"Then find out as soon as possible what the final cost price is? For the time being, let's put it on the shelves for trial sales at the price you said! Let's see how consumers react." Yi Anguo finally said.

"With this quality and this price, I think consumers should still be able to accept it."

"Yes! Although the price is not cheap, with this quality guarantee, it is still worth the price. At least our quality is not much worse than those of those big brands, but the price is much lower than those of those big brands." Yi Haiyang nodded and said.

"Consumers are very wise. I believe that as long as they have used our products, they will be able to accept and choose our products in the future."

"If this price is easy to sell, the cost can be reduced further, and the profit will be quite a lot." Yi Anguo thought for a while and said.

"The profits of these daily necessities are already very high. Although the market competition is fierce, resulting in different prices and wide differences in quality, the profits of products of big brands are still very high." Yi Haiyang agreed. said.

"Actually, although the prices of those small brands are very low, their profits are actually not low, and their main focus is sales volume."

"The market in rural areas in the mainland is huge, and the per capita income in rural areas is not high. Although the quality of big brands is very good and rural people actually know it, the prices are too expensive, so many consumers in rural areas in the mainland will still choose to buy at lower prices. I don’t want to spend a lot of money on small brands or miscellaneous brands.”

Yi Anguo is convinced of this, but he knows that in many years, an online shopping platform called Pinxixi will stand out. Their main focus is to sink the market and target the vast number of rural consumers.

Although the things they sell are all brand-name and copycat products with poor quality, they still attract countless people to buy. Their performance even exceeds that of Tao Bao. The most important reason is their price. Really It's very cheap, and it comes with free shipping for items that only cost a few yuan.

No matter what time it is, ordinary people always make up the majority of society. They cannot afford to consume things that are too expensive. Although they also know that those things are very good and of good quality, they are still unwilling to buy them. They would rather Choose something cheaper.

Although Yi Anguo wants to help everyone, so that everyone can afford better quality products.

But if you want better quality, you must first ensure better quality of raw materials. If you want better quality of raw materials, it will be difficult to reduce the cost too much.

Therefore, the retail price of the better quality products produced in the end will definitely not be too cheap.

Although the price will be much cheaper than those of big brands, the price will definitely be higher than the price of those no-name, low-quality products, and may even be higher. Said it was much higher.

This will inevitably lead to many consumers still not choosing to buy the high-quality and low-price products he produces, but will still buy those products with poor quality and lower prices.

However, there is nothing that can be done about it, and Yi Anguo cannot do anything to take care of everyone.

He can only try his best to take care of the people who can be taken care of, so that they can buy better quality products at a lower price.

Yi Anguo went to Xijiang again to inspect the newly formed Huasheng Group and learned about the R&D, production, and market sales of Huasheng Automobile.

The sales volume of Huasheng New Energy Vehicles after their launch shows that the performance of pure electric vehicles is very poor, and there are very few car owners willing to buy pure electric vehicles. As 2010 is coming to an end, the Tesla-like pure electric vehicles introduced by Huasheng only sell We have purchased less than taxis, mainly in cooperation with government departments and used for taxis in the city.

However, the government departments in Xijiang Provincial City do not dare to purchase new energy vehicles in large quantities and invest them in the taxi market. They are just giving them a try. If the effect is good, they will increase the purchase intensity.

But in fact, the effect is not ideal and it is not easy to manage.

The main reason for the poor sales is that charging is troublesome. There are too few charging piles and charging stations in China.

In 2010, the domestic electric vehicle industry had just entered the early stage of development. Due to the limitations of charging facilities and technology, charging work could basically only be completed at home. Although there were already built charging stations and charging piles, the number was very small.

At this time, in some foreign European and American developed countries, the construction of charging stations and charging pile facilities is far higher than the domestic popularity. After consumers purchase pure electric vehicles, they can easily provide their own pure electric vehicles. Electric vehicle charging.

In 2010, the State Grid launched a plan to build charging stations and charging piles in 27 provinces and cities across the country. It will build 2010 charging stations and 75 charging piles in the park in 6209. However, despite this, there are only This number of charging stations and charging piles is obviously not enough.

There is still a long way to go before it can become popular and make charging electric vehicles more convenient.

If it is just a short commute in the city, it can still be overcome. You can charge it at home, which is not a very troublesome thing.

But if it is a long-distance journey and there is no infrastructure such as charging stations or charging piles on the way, it is still too early for pure electric vehicles to develop.

The development of infrastructure such as charging stations and charging piles needs to be promoted by the government, and Shenzhen needs the government to invest in this development.

Precisely because of the great inconvenience of charging, few people are willing to buy pure electric vehicles. It is not surprising that Huasheng’s pure electric vehicles cannot be sold.

Also in 2010, with the promulgation of the "Interim Measures for the Management of Pilot Fiscal Subsidy Funds for the Private Purchase of New Energy Vehicles", a milestone was written in the history of the development of new energy vehicles in my country. Pilot projects of subsidies for private purchases of new energy vehicles have been launched in five cities including Hangzhou and Hangzhou.

Although up to now, the above-mentioned five cities and the following Beijing cities have begun to implement this policy, the effect is not obvious. Many domestic car companies have also been involved in the production and sales of pure electric vehicles, but each of them has already produced electric vehicles. The car companies sold only two to three hundred vehicles in 5.

Nowadays, many domestic car companies are mainly cooperating with government departments to launch pure electric vehicles on buses and taxis used by the public.

Huasheng New Energy Vehicles has not started producing buses and buses, and can only cooperate with the government to provide taxis.

Yi Anguo also knows that the current domestic pure electric vehicle market is not yet mature, so he has not thought about mass production of pure electric vehicles now.

At present, it mainly produces fuel-powered vehicles, and a small amount of plug-in hybrid models are produced. As for pure electric vehicles, it will only be produced in small quantities. The main thing is to strengthen technological research and development to compete in the field of new energy vehicles in the future.

In fact, BYD at this time mainly produced fuel vehicles, with only one hybrid vehicle on the market, and pure electric vehicles were actually still in the research and development stage.

Moreover, BYD's fuel-powered models are mainly compact, focusing on the mid- to low-priced family car market.

As for the cooperation with Tesla, it is also to prepare for the future. After all, pure electric vehicles are the future development trend.

And even if we mainly produce fuel vehicles now, we can also introduce Tesla's model design. Tesla is still very competitive in the appearance design of its models. The cool models are very popular among young people and have a sense of technology. Full.

Facts have also proven this. Although the sales of pure electric vehicles launched by Huasheng Automobile are not good, the fuel vehicles launched by Huasheng Automobile are selling very well, and can even be said to be very popular. Because it introduced the cool model design of Tesla's sports car, it was loved by many young people and became very popular as soon as it was launched.

And a lot of effort has been put into the interior of the car, striving to give people a very comfortable experience while sitting in the car.

After consumers purchase it, the driving experience is also very good. Although it cannot be compared with a real sports car, compared with ordinary domestically produced cars, at least in terms of grade, it feels much better. It seems to be better when driven out. Very face-saving.

Just like BYD Auto, which focuses on mid- to low-priced models, Huasheng Automobile also focuses on the mid- to low-priced family sedan market.

But unlike BYD, Huasheng Automobile's models are more generous. Unlike BYD's compact models, Huasheng Automobile's interior space is relatively spacious, and sitting in the car will not give people an oppressive feeling.

Moreover, in terms of the car's exterior model design and the car's interior, it can be said that it is several levels higher than BYD cars.

However, the price of Huasheng Automobile is slightly higher than that of BYD Automobile, and it does not compete with BYD in terms of price.

But despite this, it is still liked by many people and has been accepted and recognized by many consumers.

You get what you pay for. Although the price of Huasheng Automobile is slightly higher, the quality is also different! Whether it is the exterior design, the interior design of the car, or the space inside the car, including the experience of driving the car, it is much better than BYD's compact models.

The sales of several fuel vehicles launched by Huasheng Automobile are very good. The annual sales volume in 2010 is expected to reach units. Huasheng Automobile has almost no inventory of several fuel vehicles after it has rolled off the production line. It can produce as many as it needs. No matter how many are sold, many people who want to buy Huasheng fuel vehicles must make an appointment first.

The current annual production capacity of Huasheng Automobile Group is only 300,000 vehicles at most.

However, because there was no official production at the beginning of the year, only R&D, trial production and production line adjustments, the production capacity for the whole year this year will not exceed 200,000 vehicles at most.

Therefore, it is expected that after next year, production capacity will greatly limit the sales and development of Huasheng Automobile, and the problem of expanding production capacity must be solved as soon as possible.

This year's sales have reached 20, and next year there will be at least 40 sales.

If we are more optimistic, it may even be possible to sell 60 vehicles a year, but only if the production capacity can keep up.

This is definitely based on evidence. For example, in 2009, BYD's annual sales reached 40 vehicles, and this year, in 2010, their sales will exceed 80 vehicles.

According to this calculation, it is not too difficult for Huasheng Auto to sell 60 vehicles next year.

And in the next few years, domestic car sales will continue to grow significantly, because the domestic economic development is getting faster and faster, everyone has money, and more and more people are buying houses. Now that they have even bought a house, , I definitely want to buy a car too!
If you really don’t have money, you can get a mortgage loan just like buying a house. You can repay one to two thousand yuan a month, which will be paid off in three to five years, and the stress will be much less.

Fortunately, the Huasheng new energy vehicle production base in Jian'an City will be completed and put into use soon.

Since new energy vehicles are difficult to sell and cannot be mass-produced, they will be used to produce fuel vehicles first.

However, the production capacity of the new energy production base in Jian'an City is only 200,000 vehicles at most, so it is necessary to continue to expand the scale of the factory and increase production capacity!
Yi Anguo is thinking about increasing investment in the Jian'an new energy vehicle production base. The local government in Jian'an will definitely be very supportive, but Wang Jianping, the executive president and CEO of Huasheng Group, expressed opposition.

"I know that the chairman wants to contribute to the development of his hometown, but we are a company. In addition to contributing to local development to the best of our ability, we must also consider operating costs."

"Xijiang Province's annual production capacity is already 30 vehicles. Adding in the annual production capacity of 20 vehicles after the completion of Jian'an's new energy production base, it will reach an annual production capacity of 50 vehicles. This is enough for Xijiang Province. It can even radiate to surrounding provinces.”

"In order to save transportation costs, we should deploy production lines across the country, instead of just limiting them to Xijiang Province."

"Although we have our own logistics company, the cost of logistics must also be calculated. Although the selling price of a car is high, the cost is also high, and the net profit is not very high."

"For example, our net profit for each car sold is 9000 yuan, but this is the net profit from sales in Xijiang Province. If it is shipped to the northern market for sale, it will increase the logistics cost by thousands of yuan. That is to say, we could have earned yuan in net profit, but in the end we could only earn yuan, or even less.”

"If we also have our production base in the north, that means each car can increase profits by more than 1000 yuan. If 10 cars are sold in the north a year, it will increase costs by hundreds of millions of yuan."

"Even if we have our own logistics company and can reduce costs to a minimum, it will still cost tens of millions of yuan every year, right?"

"If the production line is directly located in the north, a lot of logistics costs can be saved every year. This part of the cost can be directly converted into net profits."

Before, Yi Anguo simply considered helping his hometown develop and promote its economic development, and did not consider the logistics cost issue.

Moreover, he feels that selling a car for more than 100,000, 200,000 to 300,000 yuan, at least 50,000 to 60,000 yuan, or more than 70,000 to 80,000 yuan, even if there are logistics costs, is nothing.

But I didn't expect that I didn't know this. I was shocked when I calculated that selling 10 cars a year would increase logistics costs by hundreds of millions.

This obviously greatly increases the burden on the enterprise and is definitely not cost-effective.

And for example, in the Northeast, land prices are cheaper now, and labor costs are also cheaper. The key point is that the Northeast is still my country's old industrial base. If we set up factories there and directly acquire some local automobile factories that are on the verge of bankruptcy, It is also very simple and convenient, and it is lower and more cost-effective than the investment of rebuilding the factory yourself.

In addition, production will be put into operation faster, and there will be a large number of skilled workers who can start production directly.

If you want to rebuild a factory yourself, not only will the investment be larger, but it will also take a long time to complete and put into production, and you will also need to recruit a large number of skilled technical workers.

Even if you can recruit a large number of new local workers, they still need to be trained and led by skilled employees. It will definitely not work if they are all novice workers.

"What you said makes sense, but this matter needs to be done as soon as possible!" Yi Anguo thought for a while and said.

"Although our current production capacity is sufficient for the time being, the Jian'an new energy vehicle production base will be put into use in the first half of next year. It should be able to maintain it, but production capacity may be tight in the second half of the year."

Wang Jianping said a little doubtfully: "By next year we will have an annual production capacity of 50 cars. It should be absolutely enough, right?"

"Our sales this year will not exceed 40 vehicles at most. Even if it doubles next year, it will only be vehicles."

Yi Anguo smiled and said: "You should be bolder. Although our car sales this year will not exceed 20 at most, there are reasons for this. The first is that we have just moved to our hometown this year, and the second is that we have just moved to our hometown this year. The second one is also limited in terms of production capacity.”

"Do you know how many units BYD sold this year? It's 80 units. We expect to sell 60 units next year. Do you think that's still too much?"

(End of this chapter)