Daming: I, Yang Xian, really govern Yang!
Chapter 252 Herd Effect
Wang Yuemin looked back at Yang Siyi with a puzzled look on his face.
Yang Siyi cupped his hands in front of Wang Yuemin and said with a smile: "Thank you so much, Miss Wang. If it weren't for your words, Miss Wang, and the one million taels of silver that Ming remembered, today's affairs would never have gone so smoothly. "
"These are all matters handled by the boss. Yue Min is just the second shopkeeper running errands for others." Wang Yuemin said with a slight smile.
"Miss Wang, you are so humble. You must have contributed a lot to this. Of course, you would also like to express my sincere gratitude to Yang, your employer, for me." Yang Siyi said.
"The Yue Min Society." Wang Yuemin nodded, paused, and then said. "Mingji promised that the one million taels of silver deposited in your bank will be raised and delivered within seven days."
After Yang Siyi sent Wang Yuemin away, he took the results of today's battle and reported the situation to Prince Zhu Biao, especially focusing on Wang Yuemin's help.
After listening to Yang Siyi's report, Zhu Biao nodded and said.
"Next, we can proceed to the next step."
Yang Siyi glanced at Zhu Biao carefully and found that Zhu Biao's expression did not change much, which meant that Prince Zhu Biao had already known that Wang Yuemin and Mingji would take action.
No wonder Zhu Biao is so confident about the opening ceremony of Daming Bank today. This is the real strategizing.
Yang Siyi saw a lot of shadows of Zhu Yuanzhang in Zhu Biao.
What he didn't know was that these were clearly written in the memorial by Yang Xian, and Zhu Biao was just following the rules.
"Next step?" Yang Siyi came back to his senses and asked.
Zhu Biao put down the memorial in his hand, looked up at Yang Siyi, and said, "Yes, according to Yang Qing, if you want the people to be completely confident about depositing all the remaining money in the bank, it cannot be done overnight. Therefore. We need publicity and guidance, and these wealthy businessmen in the capital you negotiated with today are good examples."
"Starting from tomorrow, Daming Daily will publicize every day which wealthy businessman has deposited money with our Daming Bank and how much he has deposited."
"When ordinary people see that the rich people have saved money, and they save so much, they will follow suit."
"Yang Qing called this the herd effect in the memorial."
"Sheep, herd effect?" Yang Siyi asked doubtfully.
Zhu Biao looked at Yang Siyi's confused look and smiled. Even he had only learned about this term from Yang Xian's memorial not long ago. It was normal for Yang Siyi to be unclear.
Zhu Biao explained: "Yang Qing told me an interesting thing he saw during the expedition to Mobei. He said that a fence was set up in front of a group of sheep, and the leading sheep jumped over the fence. , the sheep behind also jumped over. The next scene is interesting. After Yang Qing removed the fence, when the sheep behind walked to the original position of the fence, they would still jump over like the sheep in front. "
"Yang Qing calls this phenomenon the herding effect."
Yang Siyi is not a stupid person, otherwise he would not be entrusted with important tasks by Zhu Yuanzhang. You must know that although the chief officer of Daming Bank is only a third-rank official, this position is very important.
Yang Siyi lowered his head and thought for a while, then said: "Your Highness, you want to say that the wealthy businessmen who take the lead in saving money are the sheep, and the rest of the people are the sheep behind."
Zhu Biao nodded and said with a smile: "That's right. Yang Qing said that people are often influenced by influential people and follow the public's thoughts or behaviors. This is what we usually call following the crowd."
"To be able to summarize such profound truths from such trivial things in daily life, Yang Guogong is really a talented person." Yang Siyi said with sincere admiration.
Zhu Biao followed up and said, "Who says it's not the case?"
"Take this newspaper as an example. Yang Qing has also created a historical precedent. So many heroes in previous dynasties have never thought of this."
"In the past dynasties, including this dynasty, there were only imperial newspapers for officials from all over the country to read. No one noticed that the imperial court needed a mouthpiece of its own, a mouthpiece that could speak directly to the people all over the world."
All of this is interrelated. Without the newspaper invented by Yang Xian, today's propaganda work would not be carried out so smoothly. Does it all depend on one or two notices across the city?
According to Yang Xian's previous suggestion, the imperial court also established a separate newspaper office to edit various newspapers.
Of course, now there are only two types of newspapers: the imperial court's internal newspaper and the Ming Dynasty Daily, which is read by all Ming people.
Soon, newspapers came out of the newspaper's printing plant one after another, and were then sent to the capital and to every corner of the country.
For a long time, the front pages of Daming Daily were filled with various introductions about Daming Bank and various news surrounding Daming Daily.
For example, how much money did a certain wealthy businessman in Beijing deposit to Daming Bank today?
Tomorrow, a certain official will deposit how much money into Daming Bank.
The main purpose is an information bombing, and what we want is to let people all over the country know how good and safe Daming Bank is.
The people in the capital felt relieved when they saw the high-ranking officials and wealthy businessmen depositing their money in the Ming Dynasty Bank.
One by one, they deposited their money into Daming Bank.
In order to give back to these ordinary people, the banking industry of Ming Dynasty also took advantage of the trend to organize an activity to give away grain, oil, rice and noodles. The more you deposit, the more you will receive.
When the people saw this, they became even more enthusiastic.
The few are three to five taels, the more are dozens or hundreds of taels, and some large households directly deposit thousands of taels.
After all, it is the most kind place for the people of the capital.
The conditions are not that bad, and with such a large number of people, it adds up to a large amount of money.
Zhu Biao estimated that there would be at least 500,000 taels of silver.
Half a month later.
Almost all those who should save money have already done so.
Yang Siyi personally went to the East Palace to report the good news to Zhu Biao: "His Royal Highness the Crown Prince!"
"In half a month since its establishment, Daming Bank has received a total of 655 million taels of silver deposits!"
Yang Siyi said excitedly: "Among them, wealthy businessmen in the capital contributed a total of 580 million taels, which are large deposits. The remaining small deposits, mainly ordinary people, totaled 75 taels of silver."
At Zhu Biao's suggestion, some of the officials also deposited money into the Ming Dynasty Bank.
However, the amount of money they save is very small, and some are even more exaggerated than ordinary people.
Now in the entire Ming Dynasty, I am afraid that only officials dare not deposit their own money in the bank.
Of course, this is only now. After they figure it out in the future, they will find that the bank is their best destination.
Daming Bank branches across the country have also sprung up amid this round of information bombardment. (End of chapter)
You'll Also Like
-
Saiyans in the Naruto world
Chapter 121 19 hours ago -
Invitation declined; Multiverse Mall is now open for business.
Chapter 404 19 hours ago -
National Fate: A Crossover Anime Marriage, Starting with the Great Tree King
Chapter 154 19 hours ago -
I'm in Konoha, and I have ten skill slots.
Chapter 223 19 hours ago -
Ultimate: Starting with Yujiro Hanma, spoiling the sun until it cries.
Chapter 437 19 hours ago -
I, the younger brother of Superman, ended up with a Thanos template.
Chapter 271 19 hours ago -
Genshin Impact: Void Celestial God, Join Chat Group
Chapter 254 19 hours ago -
Starting with One Piece, a Multiverse Simulation
Chapter 453 19 hours ago -
Pokémon: Starting with a strongman and a slacker
Chapter 351 19 hours ago -
In the martial arts world, he threatens Yin Susu from the start.
Chapter 1050 19 hours ago