Hong Kong Island Comic Master

Chapter 443 Global Channels

Disney Princess is a brand created by Disney. It actually brings together the heroines of various Disney works. The trademark is widely used in various media and products.

To be honest, Disney is a really great company, especially in terms of brand marketing.

As of 2020, there are a total of 12 Disney princesses. Among them, the German fairy tales of Snow White and Cinderella are widely circulated in Europe and were later collected and compiled by French writer Charles Perrault and the German Brothers Grimm. Mermaid Princess Ariel is a fairy tale written by Danish fairy tale writer Andersen, etc...

It can be said that there are almost no princesses that are truly original to Disney. He extracted materials from comics and legends from all over the world, processed them himself, and turned them into his own movies and trademarks, and then sold them to the world.

And this is where Disney excels.

They use fairy tales and legendary characters from various countries to increase local people's favorability of their products and make them more accepting of their movies. It can be said that they get twice the result with half the effort in terms of publicity, and even give local people the illusion of being proud.

Among these princesses, there is a special "princess" because she is not actually a princess, but her popularity is so high that she finally succeeded in becoming a Disney princess, and that is Mulan.

In order to create an animated film with both Disney characteristics and Chinese style, Disney hired a large number of writers, historians, and artists from mainland China, Hong Kong, and Taiwan to review the script, scenes, and styling of the film. It has been repeatedly studied and reviewed to maintain its Chinese characteristics and the spirit of the original work.

The entire film ultimately cost $1 million, took 2 years, and gathered the efforts and talents of more than 700 artists to complete.

The final achievement was also outstanding, with the global box office exceeding US$3 million, mainly contributed by the European and American markets.

In fact, the story of the whole movie is very simple. Hua Mulan joins the army in place of her father, and eventually saves the emperor with her friends. It can even be said to be a bit young or even naive.

Childish, this was Lu Ziying and Lu Yuying's first reaction after reading the script written by Li Wannian.

A week has passed since the day when Lu Ziying proposed to make an animated film, but Li Wannian rejected the script.

Logically speaking, it would be impossible to create a good script in a week. Of course, in Hong Kong today, it is not an exaggeration.

But for Hong Kong movies, the script is not the most important thing, and it doesn’t matter if it’s faster!

But animated movies are different!

And Li Wannian actually took the time to finish writing the script when it was about to be serialized, and also completed the sketch design of the characters and scenes. Is this something that humans can do?

Once again, my understanding of Lu Ziying and Lu Yuying was refreshed, and I learned a little more about the genius Li Wannian!

However, when they happily read the script, they were a little disappointed. Compared with theirs, the script was too simple!

Not only that, the whole script is also a mess. Where did that Mushu Dragon come from? And during the Northern Wei Dynasty, where did the gunpowder and firecrackers come from?

So, after the two of them finished reading, they raised their heads and looked at Li Wannian, their eyes full of doubts.

"Who do you think is the biggest audience for animated movies?"

Of course Li Wannian knew why the brother and sister looked like this, so he took the initiative to ask.

"child?"

"That's right. Which one do you think is more popular with children, your "Yang Family" or my "Mulan"?"

"Of course...it was written by the boss!"

Lu Ziying replied. "Then let's talk about it. Do more foreign audiences understand your "The Yang Family" or "Mulan"?"

"Uh...your "Mulan", but..."

"It's nothing to be proud of. Your abilities are fine, but there's something wrong with your thinking!"

Li Wannian interrupted Lu Ziying again and continued: "You guys, because this is your first animated movie, you want it to be perfect, but no movie is perfect? ​​You have to remember that the movie we made is perfect. It’s a commodity. To sell a commodity, you never only consider the commodity itself, but more importantly, you must know the trade-offs!”

"Choice?"

Lu Yuying was still a little confused at the moment, but after thinking about it for a while, Lu Ziying vaguely understood.

As the head of the DreamWorks Animation Department, he has been exposed to similar things in his position, and can better understand what Li Wannian meant.

"Okay, is there anything else you need to improve on the script of this movie?"

"The design of this character seems to have the style of ink painting?"

"Yes, after all, this is an animated film going international and needs some Chinese characteristics!"

"Going international?"

Lu Ziying was even more surprised by this statement. This was a scene that he had not expected at all.

"That's right, in recent years, our animation and theatrical movies have relied on Disney's channels and have established their own channels around the world. Although this channel is still very weak, it has already begun to have the ability to distribute globally. In recent years, In 2016, many of Kirin Entertainment’s movies relied on this channel to reach the world, and now this animated movie can be considered a free ride!”

When Li Wannian wanted to invest in Disney, a large part of the reason was because of this global channel.

Of course, this global channel is still losing money, and it burns a lot of money every year, but Li Wannian is still willing to keep doing it.

He knows that in the future, this channel will earn back all the money he has burned!

“If we can really go international, that would be really something to be happy about!”

"Boss, how much do you plan to invest in this movie?"

At this time, Lu Yuying asked another very important question.

"The tentative price is 30 million Hong Kong dollars, and there may be more in the future!"

Li Wannian said a number that made the two people's nerves jump.

30 million Hong Kong dollars. Nowadays, Hong Kong Island is full of blockbusters, and there are only a few movies that cost more than 30 million Hong Kong dollars in a year!

After all, a movie with such a cost cannot earn back its profits from the box office in Hong Kong Island alone. But which movie dares to say before it is released that it can also be a big success in other markets?

But Li Wannian dared, and judging from what he meant, he seemed to have quite a lot of self-confidence!

Although Lu Ziying and Lu Yuying were a little skeptical about this, since the boss had spoken, they couldn't say much because it was all the boss's money anyway.

"By the way, after this movie project is approved, you can cooperate more with Suzaku Company. Not only is it outsourcing, they are also very experienced in animated movies!"

(End of this chapter)