Daming: I can’t kill such a greedy prince-in-law?

Chapter 482 I'm about to post it! (Subscribe please!!)
"Okay, of course!"

Li Si and Liu Dongqiang nodded repeatedly.

As businessmen, they naturally noticed the popularity of the newspaper, especially Liu Dongqiang, who used to be the editor-in-chief of a newspaper in northern Zhili. It was by chance that he caught up with this opportunity and was promoted all the way. Now he has become the editor-in-chief of the People's Daily of the Ming Dynasty.

"Old Liu has the most say on this."

Li Si looked at Liu Dongqiang and said, "Old Liu, can you tell us about the current situation of the newspaper?"

"Two words - hot!" Liu Dongqiang sighed: "During the Confucianism Rebellion, the imperial court vigorously promoted newspapers. Since then, the development of the newspaper industry has been unstoppable!"

"First, newspapers from all over the country sprang up like mushrooms after rain, and then more and more people bought newspapers to read the news. Now, not only the Daming People's Daily, but also other newspapers are increasing in sales every month!"

"Last month, our People's Daily had already achieved a balance between revenue and expenditure. The money from newspaper sales alone is enough to run the newspaper normally."

While speaking, Liu Dongqiang's face was filled with a smug smile.

"Let me tell you this. Our newspaper is the silent mouth of the imperial court. The people also learn about the development of the Ming Dynasty, changes in various places, etc. through newspapers!"

"According to the words of the Prince Consort, we are an important bridge of communication between the court and the people!"

“Newspapers are becoming more and more important!”

At this point, Liu Dongqiang's face suddenly darkened, and his face was full of worry. "But I don't know how long this situation can last, especially at the recent business conference. I heard that His Royal Highness the Crown Prince wants to reform the newspaper. If something unexpected happens during the reform, all our efforts will be wasted."

"Although Brother Mao and Brother Zhou just said that it was the Prince Consort who was behind this, I am still very worried! After all, this newspaper is like my child, and I really don't want anything to happen to it!"

When Mao Youde heard Liu Dongqiang's words, he laughed.

"Haha, Li Si, Liu Dongqiang, you two are so afraid of the Merchants Conference! But it is also the first time since the founding of the Ming Dynasty to gather merchants from all over the country to hold a conference in the capital!"

"If I were still running the Mao family's business, I'd probably be more worried than you!"

"To tell you the truth, His Royal Highness the Crown Prince called me over and told me the main content of the Merchants' Conference. In fact, it is to build the newspaper into a platform, a platform related to the goods in the hands of merchants. It can be said that it is a strong combination and will produce a stronger economic effect!"

"To give an analogy, Li Si, are you currently building some houses or courtyards?"

"Yes, this is the task assigned to me by His Royal Highness the Crown Prince. By negotiating with the local government to build residential communities in groups, and then selling the houses in these communities to the people, we can make much more money than building roads and bridges!" Li Si replied.

"How are sales?" Mao Youde continued to ask.

"Except for Northern Zhili, sales in other provinces are not very good." Li Si shook his head. "Many people are a little hesitant about the newly built communities. Many people like to build houses on their ancestral land and are relatively receptive to this new model."

"More importantly, many people don't know that the house I built is for sale, and they still think it was built by some nobleman."

"So at this time, newspapers can help you." Mao Youde said with a smile.

"Can newspapers help me?" Li Si was stunned.

"Can the newspaper help Mr. Li?" Liu Dongqiang was also stunned.

"Of course!"

Looking at Li Si and Liu Dongqiang in a daze, Mao Youde smiled and nodded.

"Just now I asked you about your newspapers. Actually, I want to tell you that newspapers have a great influence. We can give full play to the influence of newspapers. Let me use Boss Li as an analogy. Boss Li just said that it is not easy to sell his houses now. If the relevant information and prices of these houses are published in the newspapers, and the introduction is well made, and people are welcome to buy them, what do you think will be the effect?"

After these words were spoken, Li Si and Liu Dongqiang were stunned at first, and then they were overjoyed.

"The effect is, of course, that as many people buy the newspaper as they know about Lao Li's house!"

"As more people know about this, more people will come to buy my house!!"

After saying this, Li and Liu both began to breathe faster, but they were also a little worried.

"Is this okay?"

"Is this okay?"

"Of course you can. This was formulated by the Prince Consort. His Majesty the Emperor personally approved it, and His Royal Highness the Crown Prince is personally responsible for it!" Mao Youde continued, "Not only that, Boss Li can also write some more refined promotional slogans for your houses, or give some practical benefits, such as discounts or something."

"Your houses are about to be snapped up!"

"Also, Boss Liu can ask the newspaper staff to write a few articles praising Boss Li's house. I guess by then, Boss Li's house will be snapped up by others."

"I...I...I'm going to get rich this way!" Li Si gasped excitedly.

"Congratulations, Mr. Li. I guess you will soon become the new richest man in Ming Dynasty!" Liu Dongqiang said enviously.

"Boss Liu, you don't have to be envious. The real beneficiaries are you and the entire newspaper industry!" Mao Youde said with a smile.

"Me? What benefit can I get?" Liu Dongqiang asked doubtfully.

"My husband said that publishing product information in a newspaper is called advertising. Advertising requires taking up a certain amount of space in the newspaper, just like a stall in a market. Whoever takes up the space has to pay!" Mao Youde looked at Li Si, "If Boss Li really advertises in your People's Daily, then he has to pay the advertising fee to you."

"We charge a certain fee for advertising other people's products. This is totally genius. No... it's God's idea!" Liu Dongqiang became excited. "If this is the case, then our newspaper will have an extra income in addition to the income from selling newspapers. This is great!"

After saying that, Liu Dongqiang quickly grabbed Li Si and said, "Old Li, we are good brothers. The advertisement of this house must be published in the People's Daily. I will find the best writer to write an article for you and give you the best space!"

Hearing this, Li Si hesitated and said, "Old Liu, it's true that we are good brothers, but brothers should settle accounts clearly. I have to think about this matter first. After all, there are so many newspapers in Ming Dynasty now! I have to investigate further."

Hearing this, Liu Dongqiang felt a little disappointed, but Mao Youde laughed, "Boss Li, you really dare to say that!"

“Do you think you can advertise in the People’s Daily whenever you want?”

"Do you know why we have to hold a national business conference? Because it is open to all merchants in the Ming Dynasty. In addition to your house, other products can also be advertised in newspapers. There are countless products in the Ming Dynasty. There are hundreds of business representatives from all over the country who came to the capital this time. And how big is the page of a newspaper? It is possible that all the content of the newspaper is advertising. If that happens, the people who buy newspapers will curse! So. This will lead to a fact, that is, advertising space is very scarce!"

"As businessmen, you know very well what will happen when there are too many wolves and too little meat, right?"

"As the largest newspaper in the Ming Dynasty, the People's Daily is the undisputed number one in terms of sales volume, authority, and influence. Therefore, the advertising space in the People's Daily will become the focus of competition. Let me tell you this: if your product is published in the People's Daily, you can just sit back and collect the money!" Hiss -

Hearing this, Li Si and Liu Dongqiang both took a deep breath.

In an instant, the atmosphere on the scene changed subtly.

Li Si, who was originally hesitant about advertising in People's Daily, now looked at Liu Dongqiang with shining eyes.

"Brother Liu Dongqiang. Oh no, Brother Qiang!"

"We are brothers, real brothers. You have to reserve this People's Daily advertising space for me. I will pay for it immediately! Just name a price, brother, I will never bargain!"

Li Si said with anticipation.

"Ahem." Liu Dongqiang raised his head slightly, cleared his throat, and said calmly: "Old Liu! Although I am the editor-in-chief, I can't just say it alone. I have to go back and discuss it with other people in the newspaper!"

"Besides, I can't decide on the price right away. I think we should wait a little longer and not be impatient."

"Uh..." Li Si felt so regretful when he heard this. If he had known earlier, he would not have hesitated and agreed directly. He missed such a good opportunity.

"One hundred thousand taels! As long as you help me place an advertisement in the People's Daily, I will give you one hundred thousand taels! Isn't this sincere enough?" Li Si shouted.

"One hundred thousand taels!"

Liu Dongqiang's eyes began to light up. One hundred thousand taels of silver for just one advertisement. Their newspaper had just reached a break-even point not long ago. According to the current level of the newspaper, they could not even make one hundred thousand taels of silver in a month!

Just when Liu Dongqiang was about to agree, Mao Youde spoke.

"Boss Liu, I advise you not to agree so quickly. Of course, even if you agree, it won't count, because the advertising space, especially for an important newspaper like People's Daily, will be determined through auction!"

The words fell.

Li Si and Liu Dongqiang were both dumbfounded, but soon they both became excited again.

"It's just an auction! I, Li Si, am determined to get this People's Daily advertising space. Maybe I can get it for less than 100,000 yuan!"

"I have to go back and design a few more advertising spots so that I can earn more money! Thank you so much, Prince Consort!"

After learning such important news, Li Si and Liu Dongqiang could no longer stay and each found a reason to leave.

"Brother Mao, Brother Zhou, I've already paid for everything here. If you want to play anything else later, just put it on my account!"

"Then let's go first!"

Watching Li Si and Liu Dongqiang leave, Zhou Bao said, "Although they are all our own people, Chief Mao, you revealed it in advance. Aren't you afraid that the imperial censor will report you for leaking the court's secrets?"

“I won’t know anything then.”

"Brother Zhou, you misunderstood. If it weren't for His Royal Highness the Crown Prince's instruction, I wouldn't dare to do this even if I had the courage! Li Si and Liu Dongqiang will definitely spread this news. On the one hand, it can make the merchants feel at ease, and on the other hand, the merchants' conference will be very lively at that time." Mao Youde explained: "I heard from His Royal Highness the Crown Prince that this is also the intention of the Prince Consort."

"If this is the master's arrangement, it's not surprising!" Zhou Bao nodded.

Mao Youde thought for a moment, then said, "Brother Zhou, I actually have something to ask you today."

"Master Mao, what else do you want?"

"I heard that the prince consort has been working so hard for the Ming Dynasty's cause that his health has been ruined. I'm really worried about his health!" Mao Youde said nervously.

"The master does love to sleep more than before recently, and..." Zhou Bao said in a deep voice.

"And what? Please tell me, Brother Zhou!" Mao Youde said more and more anxiously.

"And the master has bloody stools," Zhou Bao whispered.

"What! The prince consort is having bloody stools!" Mao Youde was shocked.

"Shh!" Zhou Bao hurriedly stopped talking, "Keep your voice down, do you want everyone to know?!"

Mao Youde quickly covered his mouth and dared not speak anymore.

"I am the only one who knows about this. I wanted to ask the master, but he interrupted me and told me not to ask anything." Zhou Bao sighed and said, "Perhaps the master has been silently giving all these years and finally ruined his health. Perhaps the master will not live long!"

"The reason I'm telling you this is mainly because we are brothers who followed the master from Northern Zhili. If the master really dies one day, you have to help me take care of my wife and children!"

"Brother Zhou, please rest assured. If our Mao family had not followed Prince Consort, we would never be where we are today. We will definitely protect Prince Consort's bloodline!" Mao Youde was extremely determined, and the sadness in his eyes could not be hidden at all. "God is really jealous of talented people!"

"Brother Zhou, let's add another hour and massage it carefully. Take care of your health so that you can serve the master better in the future!"

"That makes sense! Let's add extra time!"

Sure enough, a lot of news about the merchants' conference spread out.

The businessmen who were originally quite worried now came from all over the country with confidence. They all showed great interest in the so-called newspaper advertising and brought enough funds.

About nine days later.

Tianshang Renjian was booked by the Ministry of Revenue and the Ministry of Rites as the venue for the first merchants' conference.

The already bustling paradise was even more crowded this time.

The people standing inside Tianshang Renjian at this moment, except for the officials from the Ministry of Revenue and the Ministry of Rites, are all merchants who have come from all over the country. Any one of these merchants would be the richest man in a county!
Their eyes were all cast towards the platform, because a special auction would be held here soon, where spots for advertising in newspapers would be auctioned off.

As businessmen, they naturally know very well what it means to be able to advertise in newspapers, so big businessmen with strong financial strength are all aiming for the advertising space in People's Daily, those with medium financial strength are eyeing provincial newspapers, and other businessmen are eyeing newspapers in their respective regions!

(End of this chapter)