Daming: I can’t kill such a greedy prince-in-law?

Chapter 484 God is jealous of talents, my brother-in-law (Please subscribe!!)

"I'll pay 600,000!"

"one million!"

"1500000!"

"Two million!"

"three million!"

At the business conference, the auction for advertising space became increasingly fierce.

Such popularity was not only unexpected by organizers such as Crown Prince Zhu Biao, Guo Zi, and Lu Chang, but also by the merchants participating in the auction.

They did plan to take a photo of an advertising spot before coming, but the enthusiasm of the scene kept stimulating their brain nerves. Everyone seemed to be injected with chicken blood. At first, the businessmen still maintained their rationality, but this rationality was gradually lost!

The merchants who were originally planning to wait and see, seeing the increasingly fierce auction and the increasingly high auction amounts, could not help but join the battlefield. After all, if it was too late, they would really have nothing to do later.

In the upper private room.

Crown Prince Zhu Biao, Guo Zi and Lu Chang stared below in a daze.

The scene was so shocking that it could not be described in words. Crown Prince Zhu Biao was trembling all over. He understood that this was the strength of his brother-in-law Ouyang Lun. Before this, he had studied with Ouyang Lun for a long time and participated in many things, but this time was the most shocking!
The most cunning, most fearful and most intelligent businessman in Zhu Yuanzhang's eyes was now being played around by him. He was roaring, his face flushed, waving silver bills in his hands, and demanding to hand over the silver in his hands.

I wonder what my father, Emperor Zhu Yuanzhang, would think if he saw this scene.

Alas, what a pity! God is jealous of talents, my brother-in-law
Crown Prince Zhu Biao felt heartbroken. If Ouyang Lun was fine, then perhaps in another ten years, the Ming Dynasty would become a paradise!
At this moment, a familiar voice sounded.

"Brother Prince, have you ever thought about why these merchants are willing to come and bid so actively?"

Um! ?

This voice is so familiar!

Zhu Biao turned around and immediately saw a familiar figure, "Ouyang. Brother-in-law!!"

"Why are you here?"

Zhu Biao asked in surprise.

"What do you mean, why am I here? The idea of ​​this businessmen's conference is my idea. I will come and take a look when I have time! Any questions? Ahem." After Ouyang Lun finished speaking, he couldn't help coughing twice.

"Brother-in-law Ouyang, how is your health?" Zhu Biao asked hurriedly with concern.

"I just caught a cold when I was sleeping yesterday, it's no big deal." Ouyang Lun waved his hand.

"Oh!" Zhu Biao nodded suddenly, "It's no problem for Brother-in-law Ouyang to come to the venue. I welcome him with open arms!"

After saying this, Zhu Biao looked at Ouyang Lun with a complicated expression.

"Hey, what's with that expression on your face, Prince, I feel like I'm going to die." Ouyang Lun was frightened by Zhu Biao's eyes and said unhappily, "Why are your eyes red?!"

"It's okay, it's okay. My eyes were blown by the wind just now, and it seems like there is sand in them." Zhu Biao rubbed his eyes quickly.

"What's wrong? This is a private room. Where does the wind come from?" Ouyang Lun rolled his eyes and didn't intend to dwell on this issue. "Brother Prince, you haven't answered my question yet?"

"What's the problem?" asked Crown Prince Zhu Biao.

At this time, Guo Zi quickly reminded him, "Your Highness, the Prince Consort just asked you if you knew why those businessmen came to the venue and actively participated in the auction?"

"Of course, this is all thanks to Brother-in-law Ouyang's good planning. If it weren't for Brother-in-law Ouyang's planning of this merchant conference, there would definitely not be such a grand event today!" Zhu Biao said excitedly, "Brother-in-law, you came at the right time. Before you came, the venue had already auctioned off several newspaper advertising spaces, with prices ranging from tens of thousands to hundreds of thousands to millions. The total advertising fees alone exceeded 10 million taels of silver! It's only been a short time, less than an hour!"

"In the past, the annual tax revenue of our Ming Dynasty was only 10 million. This is simply a miracle!"

"Brother-in-law Ouyang, you are truly the greatest god in the Ming Dynasty! After you pass away, you will be remembered by the descendants of the Ming Dynasty for generations just like Zhuge Liang!"

Hearing this, Ouyang Lun smiled and shook his head. "Although I am very happy that you, the Crown Prince, praised me like this, I am not the real hero. Besides, I am still so young, and you are planning for my death? Isn't that a bit too much?"

"Um, sorry, sorry, I said the wrong thing." Zhu Biao didn't dare to provoke Ouyang Lun. He just thought that Ouyang Lun was terminally ill and sensitive to death, which was normal.

At this time, Minister of Rites Lü Chang said, "Your Highness just said that the biggest contributor to the Merchants Conference was not you. I am quite curious, who is the biggest contributor?"

Ouyang Lun smiled slightly and said calmly: "Of course it's the human heart!"

"As long as you use your good heart, anything is easy."

Hearing Ouyang Lun's words, Zhu Biao immediately perked up and said, "My father once mentioned the human heart to me, but I don't understand it very well. Please teach me, brother-in-law!"

Ouyang Lun walked to the window, took a look at the venue, and continued: "Have you ever thought that except for birth, aging, illness and death, everything else is false? Or that all your joys, sorrows, anger and happiness are caused by the news you receive. It's like you know that studying and taking the imperial examination can change your destiny, so you study and take the imperial examination. What if you don't know? Or someone tells you that people are born to get married, have children and reproduce, but what if you don't know?"

“News can change people’s hearts, and people’s hearts are also a collection of these news.”

"It's just like this business conference. No one knew about it at first, but it became known through newspapers and various channels, and people understood the benefits of this business conference, so naturally people flocked to it!"

"This is the human heart, which is reflected in each of us. It is the main contributor to the success of this business conference. It is precisely because of this that I can conclude that the business conference will achieve unprecedented success."

"So that's it!" Zhu Biao, Lu Chang and others nodded.

"Okay, let's continue watching the auction, cough cough." Ouyang Lun said, and then coughed twice.

"Brother-in-law Ouyang, actually it's good that I, Lord Lu, and Lord Guo are here. You can go back and have a rest. If there is any news, I will send someone or go to the clan house in person to discuss it with you!" Zhu Biao said with great distress.

"Eh?" Hearing Zhu Biao's words, Ouyang Lun was a little surprised. "Brother-in-law, you are a little different today? Didn't you always nag me in the past, saying that His Majesty always thinks I don't do my job properly and I should show more and not stay in the clan residence all the time? Why are you so tolerant of me today?"

"I have been thinking too simply before, but now I understand that you, my brother-in-law, have paid too much for the Ming Dynasty. The most important thing is for you to have a good rest!" Zhu Biao said solemnly.

"Not bad, not bad. If our emperor can think this way, that would be great!" Ouyang Lun said with great satisfaction, "But I can't leave now. I have to wait and see."

"Okay." Zhu Biao nodded.

The business conference continued, with several businessmen competing for each advertising space. As for the advertising spaces in large newspapers, there were even more businessmen bidding.

The auction price has also been rising all the way, from tens of thousands to millions!
The advertising space of the Ming People's Daily was sold at a high price of 6.66 million!

The advertising space costs for all newspapers reached a staggering 23 million!!
And these 23 million are just the advertising revenue of hundreds of newspapers for one quarter, or three months. For four quarters in a year, that is 92 million! !

If we take into account the increase in advertising costs, then the annual advertising costs of over 100 million are not just talk, but a real achievement!!
There is no doubt about the ability of Crown Prince Zhu Biao in governing the country. He implemented the plan in Ouyang Lun's memorial to the emperor completely, and implemented it to the letter. Therefore, the merchants' conference went smoothly. After the merchants took the advertising space, they would immediately be contacted by officials from the Ministry of Revenue, the Ministry of Rites and the corresponding newspaper personnel, including but not limited to full payment of advertising fees, signing of advertising contracts, implementation of advertising content, etc., to jointly ensure that the advertising contracts could be fulfilled normally.

Merchants had never been treated like this by the imperial court. Imperial officials and civil servants from state-owned enterprises surrounded them, showing enough sincerity and plans. Just based on these, they felt that the money was well spent.

The Merchants' Conference was a success. The court earned a considerable amount of income, newspapers received extra revenue, merchants gained unprecedented experience and advertising effects, and everyone was very happy.

Soon, the advertisements officially appeared in major newspapers.

While reading newspapers, people can also see some product information, and even some advertisements hidden in the articles. Instead of making people resist, this increases the content of the newspaper and once again becomes a driving force for increasing newspaper sales.

In addition to getting the latest news, reading newspapers also allows you to see product discount information. You can also get discounts when buying things with the newspaper, and the enthusiasm of the people is once again aroused.

North Zhili.

Yongan Prefecture.

A brand new newsstand appeared on the street and people lined up to buy newspapers.

People who had bought newspapers nearby were gathering together to discuss the matter.

"Our Yong'an Daily has made great progress! People all over the country are buying it!"

"Of course. Most of what we report in Yong'an Daily is about the stock market. Whether there are new stocks listed, which stocks are performing well, all of that is included here. It is a must-have for stock trading!"

"I heard that people in Kyoto also bought it!"

"Look, there are more advertisements in this newspaper!"

"What is advertising?"

"There's an explanation in the newspaper. It seems to be information about the product published so that everyone can know about it and buy it if they need it."

"The advertisement in the newspaper this time is - Evergrande's houses. If you take this newspaper to buy their houses, you can enjoy a 20% discount! You can save a lot of money!"

"Yes, yes, it says here that it will give you a complete set of furniture!!"

"What are you waiting for? Go buy it now! Even if you don't live in it, you can still make a profit by selling it later!"

"Let's go!"

After seeing the advertisement in the newspaper, people rushed to Evergrande’s sales store!

The houses that originally had slow sales suddenly became very popular.

This kind of thing not only happened in Yong'an Prefecture, nor only in Northern Zhili, but the same thing was happening throughout the Ming Dynasty. The only difference was that the goods advertised in the newspapers were different. There were clothes, jewelry, carriages, mansions, and so on.

The locations of product stores were specifically marked in the newspaper. After seeing the advertisements, people would go and have a look even if they did not want to buy. Any store that advertised in the newspaper saw a surge in customers, and its sales also increased exponentially!
Half a month later.

Some businessmen gathered in Kyoto again.

But this time they are not here to attend the Merchants Conference. Of course, even if they want to attend, they can't, because the Merchants Conference has already closed.

These businessmen gathered together completely spontaneously.

Inside the private room of Tian Shang Ren Jian, all these businessmen had smiles on their faces, and each one was brighter than the other.

"Boss Sun, you must have made a lot of money this time, right? I heard that you sold out all your stock."

"Haha, I did make some money. In the past half month, I sold almost as much as I did in the past six months. I made a whole year's worth of money!"

"You all made a lot of money!"

"We make about the same amount of money from ordinary goods, but those who sell gold and silver jewelry, jewels, and houses make a lot more!"

"They are already very wealthy, and the ads they bought are all in major newspapers. We can only buy ads in provincial newspapers. We can't compare. We can't compare!"

"I'm already very content. It's only been half a month and I've almost made back the money I earned from the advertising. The advertising space will last for three months, and all the money I earn after that will be pure profit! After three months, I plan to double my business!"

"Double the expansion? Isn't that too radical? Besides, you won't have any advertising space in three months."

"You are stupid! Can't we bid for the advertising space again in three months? Next time, I will bid for the advertising space in the big newspaper no matter what, so expansion is necessary. If you don't have the strength or are not strong enough by then, you may not even be able to keep the current advertising space!"

"Fuck! I was so happy that I forgot something so important."

"After the banquet is over, I will go back and prepare well. I have to be more prepared this time!"

The businessmen were talking about it non-stop. Almost all of them had tasted the sweetness of "advertising". The bigger the newspaper, the better the effect and the more money they could make. So now the businessmen had an idea in their minds, that is, they had to advertise, and the bigger the better!
Businessmen with a little foresight have already been quietly preparing for the next advertising space auction.

royal palace.

Inside the Tai Chi Hall.

Officials who came to attend the morning court lined up in a long line and slowly entered the hall.

Since Emperor Zhu Yuanzhang had not arrived yet, the officials began to discuss the matter cautiously.

"Hey, have you heard? This business conference was extremely successful, and we earned 20 to 30 million in advertising fees for Ming Dynasty!"

"I heard that this is only for three months. After three months, there will be another auction, and I can make more money then!"

"I need to change it every three months, four times a year. How much does it cost?"

“Oh my god!!”

(End of this chapter)