There were many corporate CEOs watching the press conference. When they heard Lin Zitai's words, all of them were a little embarrassed, as if their lung tubes had been poked.

Rebus touched his nose, laughed and said, "That guy Lin Zitai, is he talking about me?"

Although he was not the first person to talk about dreams at a company's new product launch conference, he must be the most famous person.

After all, not everyone is like Lin Zitai, who has a huge amount of capital and has the golden key to enter any field.

His company does not need financing to develop, nor does it need to draw a pie for investors, and naturally it does not need to rely on dreams.

The assistant smiled and said: "Probably not."

Their Mr. Lei was indeed an idealist and often talked about dreams, but compared to the one who returns to China next week and suffocates for his dreams, he is still relatively down-to-earth.

At the press conference, Lin Zitai continued: "Before establishing our product project, we conducted a survey on hundreds of products on the market and found a problem. Most of the products related to hair growth are for external use. It seems that the manufacturers have not considered the root cause."

"Why is it that people of our generation are losing hair 20 years earlier than the previous generation, and there is an increasingly obvious trend of hair loss at a younger age."

"Genes? Heredity? These are not the main reasons. The reason is that with the development of the Internet and technology, staying up late and sleeping poorly has become a common phenomenon among young people."

"Some people are reluctant to sleep, some people are unable to sleep, and some people still can't sleep because of anxiety."

"The most important factor affecting hair loss is excessive secretion of male hormones, which leads to endocrine disorders and imbalances."

"Just like the point of view expounded by traditional Chinese medicine, treating the symptoms must treat the root cause. You cannot treat a headache and a headache without investigating the root cause of the disease."

The medical experts from the Chinese Academy of Sciences couldn't help but nod with approval. Lin Zitai was right to the point.

Asians are genetically superior to whites and blacks, and the rapid increase in hair loss patients is only a special phenomenon in the past decade.

Lin Zitai was able to grasp this point, focus on publicity, explain what he said, and indeed find the real cause of the disease.

"After five years of research in our laboratory, we have developed a systematic hair growth program for external and internal use."

Lin Zitai waved over his company colleagues who had participated in the hair growth project, as well as Xu Zheng and Zhang Weijian.

Xu and Zhang are stars in the entertainment industry. If they always maintain a bald image, they may have role requirements.

But those company employees who have participated in the project and some social recruitment personnel are all ordinary people.

It is better to look at the curative effect than to say a thousand words.

The PPT behind him flashed a comparison picture of everyone before and after participating in the project. Some people used to be bald, and some had sparse hair, but now they have grown thick and thick.

The test report produced by the Magic City Hospital shows that they do not use external intervention such as hair transplantation, but use it for a long time, so that each hair follicle can regain its youthful vitality.

The audience in the audience felt itchy and wanted to put the microphone into Lin Zitai's mouth to make him stop beeping and directly announce the price and treatment plan.

As long as the effect can be one-tenth of that shown, even if it can temporarily delay hair loss, so that they don't have to clear the bathroom floor drain every day, or look at the pillow in despair, this product has been successful.

Because hair loss has become a modern disease, especially in this era of justice, the role of personal image even exceeds work ability.

Hair loss is not only an appearance problem, but also a mental health problem. Many people feel inferior because of thinning hair and receding hairline, which has a great impact on their self-confidence, leading to the emergence of depression.

This psychological state further aggravates their hair loss problem, forming a vicious cycle.

Although the hair transplantation technology on the market has been perfected, hair transplantation requires shaving a part of the hair for hair transplantation. The recovery period is long and unsightly, and subsequent maintenance is required.

Fortunately for women, it can be said that they naturally love beauty, and they can openly express their desire for hair transplantation.

But while men have to accept the ridicule of others, they also have to pretend to be strong, and it doesn't matter if they fall off.

If it doesn't matter, forget it. The key is that they will always search online for hair growth projects other than hair transplantation.

The platform’s big data cannot fool anyone. Every night, the search index for male hair growth products has soared several times.

They urgently need a product that does not require surgery or a long recovery period, but can restore the activity of hair follicles to their teenage years through accumulated repair.

"It seems that the words are a bit confidential." Lin Zitai noticed the cold eyes and couldn't help laughing. He walked to the side of the podium and announced the price of the product.

The two products form a set priced at 980 yuan, including 350 grams of hair growth hormone and 25 grams of fish oil essence in 30 capsules.

The packaging is very exquisite, with a dedicated storage box and shopping bag. The quality is on par with international first-line cosmetics.

The cost price per serving is about 225 yuan, and the profit margin is 435%, which is higher than ordinary cosmetics but lower than luxury goods.

The packaging alone costs about 125 yuan, and is made of the best materials on the market and uses relief technology.

To this end, Lin Zitai specially recruited several Chanel and LV packaging designers. If the products want to sell at a high premium, they need to work hard on the packaging and do enough surface work.

In this regard, those luxury brands do very well. From packaging to stores to service staff, even an ordinary shopping bag can be sold for hundreds of dollars in the second-hand market, satisfying the vanity of some women who want to buy but have no money. .

But considering that their products need to be used for a long time, the pricing cannot be too expensive. They can only compete with cosmetics, not luxury goods.

Just like in the automobile market, high-end brands such as Ferrari and Lamborghini never make as much money as civilian cars.

"At 36 o'clock this afternoon, we will open the online pre-sale channel on time, and next Monday, the products will be rolled out to direct stores in [-] key cities across the country."

Lin Zitai plans to expand the number of direct-operated stores. Only one direct-operated store in each key city is still too few.

For example, in first-tier cities such as Beijing, Shanghai, Guangzhou and Shenzhen, the number of directly operated stores can be increased by 4-5, distributed in various regions.

Direct management by them can reduce the commission of online shopping platforms and make a small contribution to the real economy.

"One more thing needs to be reminded. Our products are currently ineffective for patients with oily genetic alopecia, but we believe that they will be gradually overcome in the future."

"Here, we hope that consumers will go to a regular hospital to check the main factors causing hair loss before purchasing, and purchase and consume rationally to avoid wasting money."

At the end of the press conference, Lin Zitai gave each invited guest or reporter a hair growth package.

In the online live broadcast room, another 300 lucky viewers who won the prize will be selected, and a total of more than [-] first-class trial equipment will be given away.

At the same time, 8000 million was spent on network-wide marketing, making relevant topics the top trending headlines on various platforms.

After the press conference, when [-]pm arrived, the official website crashed due to the huge traffic.

During the programmers' emergency repairs, it returned to normal within a few minutes, and the number of pre-sales was also displayed.

In the first hour, 18.55 copies were pre-sold across the country, and 1.82 million soft sister coins were collected. Related terms independently topped the hot search list.

980 yuan is a month’s usage, and it is just a new product. In fact, many people are on the sidelines.

The price is neither high nor low, but if used, the effect is really that good.

That will be a super product, enough to surpass the combined value of Mojin and slow-grain new drugs.

That evening, Dai Chunsheng from the State Food and Drug Administration sent a document approving the clinical trial application for the nine-valent vaccine and K drug.

They know the dilemma Lin Zitai faces. Although hair growth products are good and highly profitable, they have been jointly targeted by European and American pharmaceutical companies in the high-end pharmaceutical field.

Nowadays, increasingly mature generic slow-grain drugs are flowing into the markets of various countries, severely impacting the market sales of genuine new slow-grain drugs.

Apart from curbing the flow of smuggled drugs, they can't help much, but they hope that Lin Zitai will not give up research and development in the field of high-end medicine because of this.

For this reason, they made an exception and agreed to the clinical trial application for two products, and at the same time helped him obtain nine death indicators.

"Xiao Lin, although there are nine indicators, we still hope that you will choose carefully. Human life is not a trivial matter."

Because if the number of fatalities exceeds ten, it is considered a major casualty accident, and if the number of fatalities is less than ten, it is only considered a major accident.

In the field of biomedicine, the merits are present and the benefits are for the future, not to mention that it is at an important node in the country's economic transformation.

As long as Lin Zitai is confident, they will try their best to give it a pass to help research and development in the domestic pharmaceutical field. (End of chapter)

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