Become famous another day.

The competition among films released during the Spring Festival is always fierce.

To some extent, how many people's lives and fortunes are tied to a single film?

Faced with such attacks, Lu Yanhe has no intention of generating any buzz for the film "The Blade," including responding to it.

It's not that he's worried "The Blade" will use this as an opportunity to stage a comeback and boost its box office; rather, he has indeed reached a point where "it's better to avoid trouble."

It's not just about career stage, but also about age stage.

He's not as young and impetuous as he used to be, readily launching attacks on Weibo.

He doesn't deny his past; he simply has a new mindset towards life.

Losers always want to vent their anger, so this is somewhat understandable.

"Flying Colors: Comeback" brought explosive fame to the two young lead actors.

The two were originally the leads in "Summer Night Villa Horror," a dark horse production. Now they have achieved success again, with their fan base growing rapidly. Moreover, unlike actors from idol dramas, their fan base has a significant component of career-oriented fans.

After all, two films in a row were so successful at the box office.

Film offers for the two of them came pouring in like snowflakes.

Instead of immediately accepting roles for them, Shi Huo conducted a thorough evaluation and determined that the two individuals had a sufficient number of real fans to open their own studios. Therefore, they directly set up personal studios for the two individuals, with dedicated personnel responsible for their affairs.

Shihuo has been continuously innovating its brokerage model over the past few years.

Artist studios are not exactly innovative, but as a major brokerage firm with close ties to Linghe and Tiaoqilai, their willingness to prioritize profit sharing and proactively establish studios for their artists makes them the first in the industry to do so.

Chen Ziyan gave an interview to Jump Up Entertainment specifically regarding this matter, responding: "The artist management model in China is actually somewhat simplistic because the capital chain is not clear enough. Big-name artists either manage their own capital or establish their own independent studios, going it alone. Very few top artists engage in deep cooperation with companies. This is actually not a good thing for artists in the long run—but I deeply respect and understand why top artists go it alone. The environment isn't good enough, so they can only protect their own interests this way. However, we know that many artists just want to focus on their careers and art, but because they don't have a trustworthy agency, they have to dedicate some of their energy to these things. At Shihuo, we want to explore truly professional and high-end agency services. Why can top overseas agencies sign the world's top stars from all walks of life as their clients and maintain long-term cooperation, but we can't? Setting up independent studios for artists is just one part of our exploration and experimentation."

Shihuo currently has a large number of signed clients.

Shihuo now has a large number of agents, with nearly a hundred agents from various fields combined.

Everyone's work is divided into very detailed business segments, and further subdivided according to different vertical fields.

This also ensures that they can provide whatever service is needed.
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Two young people, both under twenty, have set up their own studios, with a dedicated team to handle their work.

Artist management is very rare in the country.

Some say that picking up fire is a huge gamble.

The human resource costs for a studio alone can amount to at least several million yuan a year.

Are these two young artists able to afford such high expenses?
How long will their popularity last?
They could have easily been good actors, not in a rush to choose scripts, and not had to act in bad productions. As long as they ensured the quality of their next project, they could have stood at the forefront of young actors. But now they have to start building a team.

Aren't you under a lot of pressure?
Shi Huo responded calmly that if two actors whose films gross over a billion yuan are still unable to manage commercial operations and are expected to shoulder the responsibility of "supporting their teams," then their agency has worked in vain.

They formed teams for the two young artists to better support their work and help them advance. The company will bear the pressure and cover the initial operating costs. These costs will be deducted from the artists' earnings later. If they don't achieve success, these costs will not be passed on to the artists.
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As the fervor of the Spring Festival film season gradually subsides, the box office results have become a foregone conclusion.

Lu Yanhe's production, "Flying Colors," once again created a box office miracle of "small investment, big return."

And the Oscars ceremony is getting closer and closer.

As the top contender for this year's Oscar for Best Actor, everyone basically agrees—

Barring any unforeseen circumstances, Lu Yanhe will be standing on this podium this year.

However, this momentum is not absolute. In the history of the Oscars, only a handful of actors have won Best Actor for a foreign language film.

Whether Lu Yanhe can break through this year depends on two factors: first, how many people in Hollywood can be persuaded to overlook the situation of foreign language films and how many votes he can gain; and second, how much influence the new overseas members admitted to the Academy in recent years can exert.

After the Spring Festival, Lu Yanhe and Chen Siqi came to the United States together to prepare for the Oscars.

At this time, "Flying Colors" was also released in the United States.

Limited release.

The publisher remains Green Valley.

However, Midoriya believes that this film will have a hard time achieving good box office results in theaters—at least, it will be difficult to replicate the records of previous films.

Schmidt Lowry even called Lu Yanhe specifically to explain: "The subject matter of this film is not of interest to North American audiences; the only market is Chinese and Asian Americans."

Lu Yanhe expressed his understanding.

Therefore, "Flying Colors" was ultimately only released in about 100 theaters in North America, and its box office revenue was only a little over $600,000.

However, although theaters don't earn much from box office revenue, they can still make money from other copyright revenue.

Otherwise, Midoriya wouldn't have secured the North American distribution rights for "Flying Colors".

The gimmick of a low-budget box office dark horse can still attract a lot of free viewers.
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Voting for this year's Oscars has closed.

Lu Yanhe and his team have finished their public relations efforts and are now just waiting for the Oscars ceremony.

He and Chen Siqi spent the last few days visiting art exhibitions and museums, meeting up with friends, and having meals together, enjoying a relaxed and carefree time.

Chen Siqi asked, "Do you think there would be a market for novels based on your films if we invited some authors to do so?"

Lu Yanhe was somewhat surprised.

"Novels?" Lu Yanhe thought for a moment and said, "I think some publishing houses have done this before?"

"Yes, but sales have been so-so," Chen Siqi said. "We haven't produced any blockbuster products."

Upon hearing this, Lu Yanhe asked, "Then why did you suddenly decide to do this?"

Chen Siqi: "To help some new authors gain recognition, 'Jump Up' has discovered many young authors. However, there are only so many serialization slots and so many pages in each issue. Not every author has the opportunity to reach readers. Moreover, 'Jump Up' has a relatively fixed readership, unlike TV dramas, which have a wider reach. If we do a book-film collaboration, on the one hand, even if the book doesn't sell well, it won't be a problem to sell. With the buzz, we won't lose money, which can bring some income to new authors. On the other hand, it can also increase the recognition of new authors. Their writing skills and storytelling abilities can be put to the test. When they publish their own books later, they will have a promotional label, which will reduce some of the concerns of publishers and distributors."

Lu Yanhe understood. Chen Siqi wasn't trying to make money this way at all; she wanted to create opportunities for new authors.

“Sure,” Lu Yanhe nodded. “If that’s the right approach, I think it’s great.”

Any entity that gradually becomes a "giant" must be wary of becoming too big to handle and starting to reject fresh blood, especially when it is "offended" by fresh blood.

Chen Siqi: "Now 'Jump Up' is getting thicker and thicker. In addition to being an arts and culture magazine, each issue will have an interview with a popular celebrity. I am considering whether to add advertising pages to offset the cost of increasing content. I don't want to raise the price. I even want to lower the price. The cheaper the magazine is, the less psychological burden there is for readers to buy it. As long as there are one or two articles that interest readers, they will buy this issue."

"Yes." Lu Yanhe thought for a moment and asked, "So what are you going to do?"

“We’re still thinking about it. Previously, we included the advertising pages as separate pages. I’m considering making the back of the magazine cover, the front and back pages of the back cover, and three brand advertisements in each issue,” Chen Siqi said. “In this way, the increased costs won’t be added to the price, and we can still maintain the original price. If we continue to add advertising pages, I mean, add inner pages to the magazine, we can further reduce the selling price.”

Lu Yanhe: "But this could easily make the magazine's original readers dissatisfied with it, since it is a literary magazine after all."

Chen Siqi nodded.

“Then let the readers vote,” Lu Yanhe said. “Let everyone know why you want to add advertising pages to the magazine. That way, even if some people are unhappy, at least they know that you are trying to lower the price of the magazine, and they won’t accuse you of making the magazine more and more money-grubbing.”

“That would be acceptable.” Chen Siqi sighed. “Making a magazine is so difficult, especially in this day and age. To be honest, if it weren’t for the fans of some celebrities boosting the sales of each issue, plus our continuous efforts to expand the market, magazines would really be out of touch with the times.”

Lu Yanhe: "Don't put too much pressure on yourself. First, Jump Up doesn't rely on this magazine for profit now, so there's no financial pressure. Second, Jump Up magazine itself is a product of going against the tide. At worst, its final fate will be like a play or stage play, with sales of only tens of thousands of copies per issue. It will no longer have marketability, but it can still continue. Third, how many talented authors has Jump Up already discovered? And 'Jump Up Theater' is doing so well. Even if it stops publication tomorrow, it will have already done its work in vain."
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On the day of the Oscars ceremony.

Because of Lu Yanhe's nomination and his strong momentum this year, CCTV Movie Channel has decided to broadcast the Oscars ceremony live again after not purchasing live broadcast rights for several years.

Moreover, prior to the awards ceremony, the movie channel broadcast "The Original Father" for three consecutive days.

The domestic film industry is watching closely to see if Lu Yanhe can win the Oscar today.

The movie channel's news segment also specifically emphasized that Lu Yanhe had previously won the Academy Award for Best Supporting Actor for "Tropical Rainy Season," the Academy Award for Best Original Screenplay for "Get Out," and helped several films, including "Raise the Red Lantern," "The Mist 2," and "Windbreaker," to receive Academy Award nominations or awards.

Whenever this happens, the authorities always step forward to list Lu Yanhe's contributions to the film industry both at home and abroad.

The live stream started right from the red carpet segment.

Lu Yanhe and Chen Siqi walked hand in hand down the red carpet.

The cheers from the crowd were like a mountain roaring and a tsunami crashing.

Several hosts tried to keep him around for some interaction and interviews.

Lu Yanhe didn't put on airs and was generally accommodating, answering their questions with a smile.

Even when asked, "Do you think you can win an award tonight?", Lu Yanhe nodded and said, "I really look forward to winning an award."

Without any politeness or concealment.

Until someone asked, "Many people have connected everything you've experienced with the story in the movie. Have you ever considered how you would respond if the man who abandoned you apologized, admitted his mistakes, and asked for forgiveness?"

Chen Siqi stated frankly, "I'm sorry, I don't think this question is appropriate."

She was about to pull Lu Yanhe away the next second.

Lu Yanhe shook his head and smiled slightly, "Let him act as he pleases."

"Let him act however he wants?" The host looked surprised. "You don't believe he'll genuinely admit his mistake?"

Lu Yanhe shrugged: "I don't care if he's genuinely apologizing, because to me, even his sincerity is fake. Besides, he doesn't deserve to admit his mistakes. My life no longer needs him. So, who cares?"

After he finished speaking, he nodded and took Chen Siqi's hand and left.

Even before the Oscars ceremony began, Lu Yanhe's interview had already gone viral on major social media platforms around the world, dominating the top spots on the charts.
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After Lu Yanhe took his seat, many people came over to greet him.

Everyone was congratulating him in advance.

Seeing this, Chen Siqi asked in a low voice, "Everyone seems to think that you winning the award is a sure thing."

"The momentum is on my side right now; I'm in the lead at the front," Lu Yanhe said. "Unless there's a major upset."

What if there's a major upset?

“There’s nothing we can do about that,” Lu Yanhe laughed. “After all, anything can happen before the results are in.”

"I'd be furious, and I wouldn't bother attending the Oscars anymore."

“It’s okay, don’t take it too seriously. The Oscars exist because the film industry needs such an authoritative award, but it is ultimately just a product of the rules of the film industry,” Lu Yanhe said. “Winning an award or not has nothing to do with absolute fairness. It’s all about timing, location, and people. Just take it easy.”

Chen Siqi: "How can that be? Wouldn't that be making fun of you?"

Lu Yanhe shook his head: "From what I understand, these Academy members, in order to maintain the authority of the Oscars, would rather hand me the Best Actor trophy than mock me. It's just that there are too many members, and they can't control the final voting results. So, once you've won the award and know the rules of the game, it doesn't mean much anymore. If you really can't win it, it's just a matter of fate, you just missed it by a little bit, there's nothing you can do about it."

Chen Siqi: "That must be so uncomfortable."

"I only feel bad when I really want it but can't get it. Whether I get it or not doesn't affect who I am, so why should I feel bad?" He laughed. "I've already gotten it."

Chen Siqi thought for a moment and said, "Then I feel uncomfortable."

Lu Yanhe was speechless for a moment, and after a long while, he smiled helplessly: "Then I will try my best and I will definitely get it."

Then, an hour and a half later, the presenter read out his name on stage.

"The winner of this year's Academy Award for Best Actor is—"

"The Original Father", by Lu Yanhe.

Lu Yanhe smiled and looked at Chen Siqi, asking, "Are you feeling better now?"

Her eyes and brows shimmered with light as the camera moved. (End of Chapter)