Become famous another day.

How did the story of Lu Yanhe carrying the box office come about?

Looking back, it seems to have started with "Three Mountains".

That movie sold over 80 million during its first round of screenings, and after several re-screenings, the total box office has exceeded 100 million.

Although he only made a cameo appearance for fifteen minutes, the entire movie was promoted around Lu Yanhe's fifteen-minute performance.

Later, "Late Spring" sold more than 6 million yuan at the box office thanks to its international awards and the "Rooftop Confessions" marketing campaign.

"Road to Glory" opened a super-long preview, which was actually based on the "small-scale screening" in North America. It used "limiting the number of theaters showing the film" to ensure attendance, thereby maintaining the film schedule, extending the publicity front, and using the exposure of the North American awards season to collect box office revenue bit by bit. In the end, during the more than five-month release period, the highest daily box office was only over 2 million, and at the lowest, it was only a few tens of thousands of yuan a day, but the final box office exceeded million.

After that, it was "Love Letter", which also sold over 10 billion at the box office because it found a marketing point that could resonate with society and added the gimmick of winning international awards.

In fact, Lu Yanhe’s reputation as a “box office heavyweight” comes more from his performance in art films rather than commercial films.

The reason why he holds this title so firmly is that it is normal for commercial films to be successful, and it is a miracle for art films to be successful. However, Lu Yanhe can keep replicating miracles.

All in all, "Tropical Rainy Season" is Lu Yanhe's fourth art film.

Linghe has always emphasized in its publicity and marketing that "Tropical Rain Season" is an art film and box office is not the primary goal. As long as it can get tens of millions at the box office, it is enough to make a profit. Under such bombardment-style publicity, many people have formed the impression that "Tropical Rain Season" entered the National Day period just to "drink some soup."

But what if it is another movie like "Late Spring" and "Love Letter" that accidentally touches on social issues and sparks nationwide discussion?
How many viewers now would choose to trust Lu Yanhe's taste and go to the cinema to watch a movie just because they see him?
This is something no one can predict.

Because the base of Luyan River is difficult to measure.

And just one day before the release of "Tropical Rain Season", the movie played the trump card in their publicity war -

Director Huang Tianlin and the mother in the movie, Qin Shulan, appeared on a talk show on CCTV and talked about the "past and present" of the Chinese in Malaysia.

Why did our ancestors go to Malaysia?

What is the current perception of the Chinese in Malaysia towards their motherland?

We have made so much effort to pass down Chinese culture from generation to generation.

Finally, back to the movie.

"Tropical Rainy Season" tells the story of a very ordinary Chinese family living in Malaysia. Like thousands of family stories in mainland China, they share the same origin and unbreakable blood ties, and those who have left are also being waited to come back.
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"They actually played this trick!"

This National Day holiday, there are two top films that are seen as contenders for the box office championship. One is the comedy film "Descendants of the Dragon" released by Ruyi Pictures, starring Jia Long.

The other is the science fiction film "Operation Make Up for the Gods" promoted by Longyan Pictures. Although it does not have those first-tier actors with box office appeal as the leading actors, this film has attracted much attention since the beginning of the project because it is adapted from the top domestic IP. The released trailers, the pictures and special effects in the film are all shocking.

After these two movies, there is also an action police and gangster film "Electricity in the Well" starring Cheng Shiyan.

"Tropical Rain Season" starring Lu Yanhe does not seem to be competitive with these movies.

Lu Yanhe had never really thought about competing with these movies at the box office.

In his heart, he should be thankful that "Tropical Rain Season" could earn 100 million yuan at the box office in such a big market.

Who knew that CCTV suddenly contacted them and wanted to do an interview program.

During the chat, they said that Wen Shengming was very familiar with the chief director of this program, and he mentioned that during the National Day, they chose the creative team of such a movie and chose such a topic, which was timely and had social significance.

Lu Yanhe never thought that Wen Shengming would help him behind the scenes.

At this moment, Lu Yanhe suddenly thought of what Wen Shengming said when he finished filming "Dingfeng No. 1": "I will always watch over you."

Is this what “look at” means?

The influence of CCTV's talk show can be big or small, but no one will say that the coverage of this program is small.

Among the current media, only CCTV can truly cover the middle-aged and elderly groups on a large scale.

Not to mention, the number of fans of CCTV’s official accounts on various platforms is equally exaggerated and astonishingly large.

When they want to promote something, the coverage is amazing.

The people from Ruyi Pictures and Longyan Pictures couldn't hold back and burst into swearing.

Because "Tropical Rain Season" "has no martial ethics".

Facts have also proved that as soon as this program was broadcast on CCTV, all kinds of slices began to fly all over the place.

There has never been a movie that has been promoted with this theme.

Overseas Chinese share the same roots and origins.

It is obviously just a very niche movie that talks about personal emotions, but it was suddenly given the title of mainstream movie.

While Ruyi Pictures and Longyan Pictures were both very anxious - worried that "Tropical Rainy Season" would go against the trend, Lu Yanhe was actually a little worried that the promotion would fail.

"Tropical Rain Season" is a movie that has nothing to do with the "main theme".

The current saying that “overseas Chinese share the same roots and origins” was completely made up during this stage.

Of course it exists and is real, but this is not the theme of "Tropical Rainy Season".

Wouldn’t this kind of promotion make many viewers feel that the content doesn’t match the title or the product doesn’t match the description after reading it?

Lu Yanhe shared his concerns with the publicity and promotion group.

Colleagues in the publicity and promotion group responded: We will increase the promotion of the theme of the movie next.

On the first day of the National Day holiday, the art film "Tropical Rain Season", thanks to the influence of Lu Yanhe and the market potential shown in the early promotion and previews of the film, also got 12% of the screenings, ranking fourth among the films released during the National Day holiday.

When Lu Yanhe woke up, the first-day box office of "Tropical Rain Season" (including the pre-sale on that day) had exceeded 1800 million, ranking fourth in the daily box office, which was the same as the screening rate.

Lu Yanhe let out a long sigh.

When he saw the number 1800 million, he knew that his strategy of "mixing the soup with the cash" had been successful.

For this movie, Lu Yanhe did not go on the roadshow with the crew.

Firstly, it was too much trouble and Lu Yanhe didn't want to bother with it. Secondly, the theme of this movie roadshow had little to do with him, so it was better for him not to show up.

The roadshow was led by Huang Tianlin, Huang Feng, who was on National Day holiday, and Qin Shulan.

As overseas Chinese, they shared with everyone about the lives of overseas Chinese and also talked about the movie "Tropical Rain Season".

On the first day, "Descendants of the Dragon" had a box office of 9500 million, "God of War" had a box office of 9200 million, "The Well" had a box office of only 4200 million, and "Tropical Rain Season" had a box office of 2300 million.

Everyone breathed a sigh of relief.

"Tropical Rain Season" breathed a sigh of relief, because this time the publicity and marketing strategy was a bit risky, but the fact that it was able to earn 2300 million on the first day proved that this publicity and marketing strategy was successful.

Other movies breathed a sigh of relief because "Tropic Rain" did not become a huge upset as they worried and bring down all their blockbusters.

Lu Yanhe didn't even know that they were so afraid of him.

To be honest, for an art film, not even a genre film, the upper limit is there, and their worries are unnecessary.

Just when everyone breathed a sigh of relief, as expected, some haters started to make a fuss, saying that Lu Yanhe's box office appeal was just so-so.

The box office on the first day was only over 20 million, which was a complete flop.

Whenever Lu Yanhe's movies are released, people would point out some statistics and say that they are "huge failures".

In fact, any behavior that ignores the film type, release date and competitors and talks about the box office is hooliganism.

The production cost of "Tropical Rain Season" did not exceed 2 million RMB, and it has already made back its investment long ago.

Linghe's purchase price for the Chinese distribution rights was US$100 million.

It can be said that the first day's box office, plus the box office of previous movies, directly recovered the investment and started to make a profit.

Chen Ziyan arranged several marketing accounts to do "inside analysis" and "cost analysis" to draw everyone's attention to the production cost of "Tropical Rain Season", and then emphasized the return rate of this film.

You know, "Tropical Rain" was released in five theaters in North America, and the number of viewers in a single theater exceeded 10,000 on the first day, which was an equally gratifying result.

The most crucial thing is that the next day, both "Descendants of the Dragon" and "God of War" experienced varying degrees of box office declines. "The Well" even saw its box office cut in half due to its mediocre reputation, while "Tropical Rain Season" reversed the decline, earning 2500 million at the box office on October 5000nd. After two days of release, the box office exceeded million.

Judging from the trend, "Tropical Rain Season" may have the potential to take the third place at the box office during the National Day holiday.

The reputation of "Electricity in the Well" has collapsed quite badly. If the box office continues to collapse on the third day, it is really possible that the movie will only get a box office of just over 2 million yuan.

"Tropical Rain Season" has a very long window period after National Day.

No more big schedules——

This means that without any blockbusters to encroach on the screening space, "Tropical Rain Season" can maintain a certain screening schedule and slowly reap the box office revenue.

During the National Day holiday, in addition to CCTV's talk show, the popular show "Young Days" played the trailer of "Tropical Rainy Season" between two episodes.

Not only that, not only did "Jump Up" use soft articles to promote it through all channels, but Yemai.com, headed by Xin Zixing, also planned a special topic called "Tropical Rainy Season", inviting overseas Chinese to tell their family stories on Yemai.com.

Bai Yu also invited the crew of “Tropical Rains” to participate in a seminar on “Literature and Film Art in Malaysia” organized by the editorial department of her upcoming literary magazine. Many contemporary literary giants, including Teacher Shi Xia, were in attendance and watched the film together to discuss it at the seminar.

With the collaboration of multiple parties, such publicity resources would be impossible for other movies to get without tens of millions of dollars.

It's not even a matter of money. For example, the writers at the seminar organized by Bai Yu are not easily invited, and they are not short of money.

The key lies in the readers that this group of people can lead, and the fact that this group is basically good at "chatting", which will play a role in promoting the movie "Tropical Rain Season" in the subsequent Internet ecology.

"Tropical Rain Season" received all these promotional resources for free.

There is no other reason, it’s just because of Lu Yanhe’er.

Both Ruyi Pictures and Longyan Pictures were envious.

There was even a film producer who publicly posted on Weibo: How can I compete with Lu Yanhe? As long as it is his TV series, so many people will help him promote it for free, and a cultural phenomenon will appear at any time. The movie "Tropical Rain Season" can sell more than 20 million box office every day. Who else can do it except him?

There's something sour in his words.

Lu Yanhe thought about it, forwarded this Weibo, and wrote a long article in the form of pictures:
——Thanks to my girlfriend, who has grown a magazine that we created by accident into its current size.

——I would like to thank my colleagues, friends and classmates, each of whom has his or her own abilities and shines in their own fields. I would also like to thank the teachers I met along the way, who silently helped me to build connections and constantly supported me.

——Fortunately, this is not an industry where one industry grows while the other shrinks. When I suggested that during such a long period as the National Day holiday, perhaps one out of ten people might want to watch an art film, and if there is a movie that can satisfy the needs of this one person, that would be a lot of people in total, my colleagues in the publicity and promotion department supported my idea after market research and calculations.

——The fact is that there are so many Chinese people and our needs are very diverse.

——I like this big schedule consisting of different movies, and every audience can find a movie they want to watch.

——I like this industry where a hundred flowers bloom. We don’t imitate others, we just be ourselves. Sometimes, even if it is just a small flower, because it blooms on a crowded street corner, it will attract some flower lovers to stop and appreciate this small flower.

——This is the meaning of creation for each of us creators. As long as it is something we create with our heart, there will always be people stopping for us.
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"What are you competing with Lu Yanhe for? What can you compare with?"

The next day, during an internal video conference at Longyan Films, CEO Huang directly complained, or rather, cursed: “Are you more educated than him, or more educated than the people around him?”

The reason why Mr. Huang complained is because Longyan Films’ “Operation God Recovery” used a very stupid trick in its promotion yesterday.

A publicity staff member of "God of War" wrote a message on WeChat Moments: "Small flowers are beautiful, but only big trees can support the development of this industry. What Longyan Film has been doing is planting trees, which is more difficult and more challenging, but only in this way can Chinese films grow into a forest."

This is not someone's indignant words, but a publicity strategy of "riding on the popularity" planned by the publicity and promotion team of "Operation Make Up for the Gods".

The purpose is to arouse the audience's patriotic feelings and to once again reinforce the audience's impression of the progress and upgrading of an industry like "Operation Sun".

The result was a lot of ridicule.

Mr. Huang was so angry that he held a video conference early in the morning and cursed: "I have told you so many times not to brag about yourself and say that you are the representative of industrialization. Who the hell cares about you! "God of War" has a very good reputation in all aspects, and the audience is also praising the special effects. It is indeed a blockbuster. The situation is very good. You insist on putting makeup on your faces. Don’t you know that the more you put on, the thicker it will become?"

Mr. Huang scolded again: "You are still talking about small flowers and big trees. Do you have the level of Lu Yanhe to play metaphors? You graduates from fake universities, what are you comparing with those who graduated from the School of Arts of Zhenhua University? You are just trying to get by! If the box office performance of "God of War" falls below expectations today, you will all get out!"

The group of people were scolded and humiliated, and then they followed Mr. Huang's instructions and quickly made amends.

Mr. Huang even posted a Weibo himself: The people who planted the trees worked so hard, and they were very happy to see the flowers blooming beautifully. However, the tree became arrogant, thinking that the flowers distracted the planters' attention. It seems that planting trees is the same, in addition to fertilizing, it also requires teaching of values. I'm sorry to have embarrassed you all.

One Weibo post turned the tide.

The boss of the film company personally explained and apologized. As long as this gesture is sincere, it is actually very easy to be accepted.

It’s really not a big deal.

Lu Yanhe gave a thumbs up and said: "Because of the big trees to help shelter from the wind and rain, the little flowers can be safe and sound. This is what a forest is."
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The seven-day National Day holiday passed in the blink of an eye.

The total box office of "Descendants of the Dragon" reached 5.4 million yuan, and the total box office of "Operation Sun" reached 6.4 million yuan. Yes, the latter came from behind and surpassed the latter by relying on its hard power.

The third place is still "The Well", although it was weak in the later stage, but the box office in the past few days still brought his total box office to 2.5 million.

Fourth place, "Tropical Rain Season", thanks to the efforts of all parties and the strong performance of the film itself, the daily box office has maintained above 2000 million for seven consecutive days. Together with the 900 million box office during the preview period, the total box office has reached 1.9 million, and is about to break 2 million.

Art films bravely entered the National Day holiday period and ended with success.

However, this is only a temporary period.

"Tropical Rainy Season" is a long-term project.

Because "Tropical Rain" has begun its journey in the North American awards season.

After Lu Yanhe finished recording the last episode of this season of "Young Days", he flew to the United States.

The official North American awards season is generally from December to February of the following year.

But before that, there are some promotional tours to do.

This time Lu Yanhe went there to record a talk show.

In the United States, "talk show" is very popular. The same is true in the entertainment industry.

In China, movie stars promote their movies through talk shows, which is not the mainstream promotion method now. Instead, they appear on various popular variety shows. However, in the United States, movie stars’ promotion on television media is still mainly through talk shows with famous commentators.

This time, Lu Yanhe will be on three shows with Huang Tianlin and Qin Shulan.

In fact, the so-called public relations funds are not just the expenses for paying for some public relations activities, but also include various expenses for these promotional trips.

Lu Yanhe and Huang Tianlin's food, clothing, housing and transportation were all paid for by Lvgu, while Qin Shulan's expenses had to be paid by Shihuo because Lvgu refused to bear the responsibility.

A trip like this would generally cost at least US$50,000, including round-trip airfare, hotel accommodation, makeup, a travel assistant, etc. This is assuming Qin Shulan only brought one assistant with a relatively low standard.

It's all economic accounts.

But despite this, Lu Yanhe felt it was worth it.

Of course it is worth it. Qin Shulan has been promoting in China and now in North America. With all kinds of exposure, her popularity has increased a lot. Especially since she is of Chinese descent, speaks Chinese and is very good at English, so she can get along well with both sides.

Ever since Qin Shulan signed with Shihuo, Chen Ziyan has helped her get in touch with several scripts, waiting for her to choose.

For a talented actress like her who has good acting skills, as long as she has a strong agency to manage her, she may not be able to make a lot of money like traffic stars, but she can definitely make small money continuously.

For a trip to the North American awards season, Qin Shulan alone might have to spend millions of dollars, but as Qin Shulan's popularity rises, she will receive more acting offers and her pay will increase, so she will definitely be able to earn it back.

It is definitely not a losing business.

At Qin Shulan's age, she was already preparing to enter the stage of "retirement", but who would have thought that she would suddenly come across "Tropical Rainy Season" and Lu Yanhe, which marked a turning point in her career. She did not want to miss such an opportunity.

Lu Yanhe was even thinking about whether he could modify the role of Qin Shulan in the movie "Fly Paper". But after thinking about it, he decided not to do it, as there were already enough Asian faces in this movie.

This is an English film after all.

However, in several other film and television projects, such as "Red Eye Flight" and "Source Code", Lu Yanhe plans to modify a role for Qin Shulan.

There are definitely not many roles, but she is definitely not a tool, and there must be room for Qin Shulan to perform.
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"Tropical Rains" has performed very well at the North American box office. Up to now, it has been screened on a small scale in five theaters, and the average box office in each theater has maintained more than 3000 US dollars.

However, despite its good box office performance, Midoriya has no immediate plans to give "Tropical Rain" a large-scale screening.

Because although this film has aroused considerable response and attention in the critics, the discussion and data from the audience are quite mediocre, so it is not suitable for large-scale screening.

There won't be that many people coming to watch.

This is also normal.

In fact, even though Lu Yanhe is now a hot favorite for this year's Oscars, in terms of the entire film market, the positive impact of award season films on the box office is often in the long run rather than giving you a sudden surge in box office revenue.

"Ransom Fairy" took the critical route in North America, rather than the box office route like "Barbie" and "The Martian" did in their respective years.

The Oscars have been able to maintain their influence and have indeed achieved a combination of commerciality and artistry.

Commercial blockbusters like "Gravity", "The Martian" and "Barbie" will also be favored by the Oscars as long as they are well-made, without clichés or popcorn.

They combine the award with the industry in a serious manner, without being vulgar or trying to please the masses. Even if the direction of industry development may not be that good, at least they are keeping up with the development of the industry.

As for the current awards in the country, one problem is that there are too many and too diverse awards, without a dominant leading award. Another problem is that “the nominations are unclear and the awards are neither fish nor fowl.” It is obvious that they want to change, but they take three steps forward and two steps back. The results of winning awards are only useful for traffic stars. Apart from that, it is not much different from self-satisfaction.

Of course, we can’t blame the awards themselves. In recent years, it can be seen that these awards are trying to keep up with the industry and make a difference, and no longer play the old self-centered way. However, the film industry itself has not produced any good works in recent years. There is always a sense of helplessness in giving awards, or the sense of “chasing honors” is too obvious. After Lu Yanhe, Huang Tianlin, and Qin Shulan ran a few promotional trips, they were invited to Parameter to watch the film.

Watch the movie "Buried".

The first cut has been made.

Lu Yanhe and Zeby Doyle sat in Parameter's viewing room, watching "Buried", which had not yet been subtitled or soundtracked. It was not quite the same as the film Lu Yanhe remembered, but it was still very well made.

Li Zhibai's performance and the rhythm of the movie are both very good.

The same panic, terror, and uneasiness, the entire viewing process was brought about by the rhythm of the movie, there was a sense of tension that made me dare not breathe.

At this moment, Lu Yanhe even suddenly wondered if there was any hope of sending "Buried" to the main competition unit of the International Film Festival. With a one-man show like Li Zhibai, and a great performance, he might have a chance to win the Best Actor award.

However, this is indeed a genre film. It has no famous director to support it, and it is not an art film. There is almost no hope of sending it into the main competition unit of an international film festival.

After watching "Buried", Lu Yanhe and Zeby Doyle talked about Parameter's plans for the film.

As expected, Zeby Doyle also wanted to send this movie to the film festival for gilding.

However, he was not thinking about the Big Four international films - that is, after all, the field of art films.

Zebe Doyle wanted to send Buried to the Sundance Film Festival in the United States.

"Buried is a good movie and should do well at the box office," said Zebe Doyle. "If it's shown at the Sundance Film Festival, it will definitely attract attention."

The biggest shortcoming of the movie "Buried" in the North American market is that the leading actors are not famous and the director is not famous either.

Therefore, its inherent shortcomings need to be compensated by the Sundance Film Festival.

If you are not famous, just go to a highly watched and popular film festival. As long as you are capable, you can become an overnight success.

Just like how Ang Lee became famous, he relied on film festivals to increase his popularity.

Lu Yanhe didn't know whether a movie like "Buried" would be popular at the Sundance Film Festival, but he agreed with Zebe Doyle's idea.

Lu Yanhe added: "According to what we have agreed before, the Asian distribution rights of this film will be given to Linghe. Elsewhere, Parameter will be released on a large scale in theaters around the world. The Sundance Film Festival is only influential in the United States, and its influence in other places is limited. I want to take this film to other film festivals."

Zebe Doyle asked: "What film festival?"

"The first choice is the Jose-Cebu International Film Festival." Lu Yanhe said, "How is it?"

"The Sundance Film Festival is in January next year, the Jose International Film Festival is in May, and maybe we will hope that Buried will be released in the first quarter of next year."

Lu Yanhe said, "Then you'd better confirm the release date as soon as possible. If it is confirmed to be released in the first quarter of next year, we will also have to prepare for the promotion and distribution."

"We want to decide based on how it gets received at Sundance," Zebe Doyle said.

Lu Yanhe thought about it, nodded, and said, "If that's the case, then I will bring Buried to the Picasso Film Festival for a special screening. I will invite distributors and media from all over Asia to watch it. I hope that this film can be released simultaneously with the European and American releases."

"The investment scale of this film is very small, so there is no need to release it simultaneously."

Generally speaking, simultaneous releases are done to concentrate publicity resources and avoid duplication of publicity, and to prevent pirated copies from spreading. The bigger the movie, the more feared it is of piracy.

However, low-budget films are equally scary.

Lu Yanhe knew very well that once the concept of a film like "Buried" was promoted for a long time, its appeal would decrease.

Lu Yanhe said, "Zebi, what is your box office expectation for this movie?"

Zeby Doyle said: "The North American box office will get more than 10 million, and the global box office will get more than 30 million."

The production cost of "Buried" is 150 million US dollars, including the publicity and promotion costs, it is estimated that it will not exceed 300 million.

Lu Yanhe said, "Zebi, I can tell you that the box office of this movie in China alone will not be less than 30 million US dollars. Now do you understand why I insist on releasing it simultaneously around the world? Piracy will eat up tens of millions of US dollars in box office revenue."

Zeby Doyle thought Lu Yanhe was too optimistic.

"Buried Alive" could sell for 30 million US dollars in China? He was a little bit unbelievable.

Lu Yanhe said, "Because you don't understand the Chinese market, the box office of "Tropical Rain Season" in China has exceeded 30 million US dollars, and in the entire Asian market, it has also exceeded 40 million US dollars. Is this what you imagined?"

Zebe Doyle paused.

What? How much?

Because "Tropic Rain" is not a movie released by Parameter, Zebe Doyle did not pay attention to the box office performance of the movie outside North America.

However, Zebe Doyle did watch the movie, after all, it was the Oscar-winning work of his most important partner, Lu Yanhe this year.

The box office performance of over 40 million US dollars in Asia was completely beyond his imagination.

In his opinion, it would be good if the film could achieve a global box office performance of 20 million US dollars.

Lu Yanhe said: "The main investor of this film is Parameter, Zebi, and this is also the first project I will cooperate with you. Just like I told you, the performance of Speed ​​will be very good, and the same is true for Buried. I know that using a Chinese actor to star in an English film project is very risky for you, but I will use these movies to tell you that even if its box office performance in Europe and the United States is not satisfactory - of course, I always think that this is impossible. In any case, I dare to use actors in these projects because I have the ability to make the film profitable in Asia. In the cooperation between you and me, I will not bring you any deficit record."

At this moment, Zeby Doyle really didn't dare to show a mocking expression.

Because he knew very well how many box office records the person in front of him had created in Asia.

Lu Yanhe's film and television projects are rare and popular all over Asia.

Zebe Doyle finally nodded.

"Then let's prepare for a simultaneous global release," he said. "When the time comes, I'll go to the Picasso Film Festival with you - but are you sure you don't want to wait for feedback from the Sundance Film Festival before looking for buyers in Asia?"

Lu Yanhe smiled.

"The film I wrote and starred in by Li Zhibai has already reached its distribution price in Asia even without the help of the film festival's reputation. It will be difficult to go any higher," he said. "We just need to find the right buyer, not just look for buyers."
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The box office performance of "Tropical Rain" in Europe and the United States is far worse than that in Asia.

However, this is not surprising.

After all, "Tropical Rain Season" is a more "East Asian" story.

In Europe and the United States, it has no popular releases, but relies on its reputation as an award-winning film at the Cité Internationale des Arts et des Arts, as well as its good reputation in the media, to attract some veteran movie fans to the cinema.

However, for Midoriya, the profit range of the movie "Tropical Rain Season" is not at the box office of theaters.

They distribute films to theaters because theaters have box office potential, and it would be a waste not to make money from this revenue.

Secondly, this is also for the performance during the awards season and subsequent copyright operations, which can further increase the selling price.

According to Midoriya's estimation, if the movie "Tropical Rain Season" can get more than 6 million US dollars in North America, it will be a huge profit.

Just like last year, "Love Letter" sold more than 8 million US dollars in North America, which completely exceeded Midoriya's expectations. Such box office performance also made "Love Letter"'s various copyright incomes higher than expected in the future.

Good box office performance can further enhance the value of a work.

Judging from the current situation, there is obviously hope that "Tropical Rain Season" will break the six million box office in North America.
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Lu Yanhe returned to China after finishing the preliminary promotion of "Tropical Rain Season" in the United States.

He needs to make time for promotional work during the awards season this year, so the third season of "Friends" needs to start filming early.

Fortunately, everyone usually sets aside three months for the filming of "Friends".

So, it was not difficult to coordinate the shooting time.

However, because of Lu Yanhe, this time we can no longer implement the "2 days of rehearsal + 2 days of shooting + 1 day of rest" model. This time, we can only implement the "1 day of rehearsal + 2 days of shooting" model.

As soon as they met, Yin Xincheng said, "This is enough. We have filmed for so many seasons. We have a good understanding with each other and are familiar with the characters. Even with this kind of filming, we are much more comfortable than other crews."

Lu Yanhe apologized to them: "I'm sorry, you guys have to accompany me. I have to speed up the pace."

"Our agency is so happy." Zhan Yun said with a smile, "This time we can finish filming this season in one and a half months, which used to take three months. They have more time to squeeze more out of us."

Bai Jin also laughed and said, "I have always wanted to go skiing in the winter, but I have never been able to go because I was busy filming Friends. This year I can finally go."

Everyone looks happy.

Lu Yanhe thanked him again.
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"Friends" has been filmed to this point. In fact, as long as it is not stupid, it will definitely be popular even if it is not so good.

A popular sitcom has this ability, because the audience is already familiar with these characters.

Lu Yanhe thought about this situation. It was just like the variety show "A Longing for Life". When you are already familiar with the people in it, you will find it very interesting when they just sit together and make jokes.

The same effect occurs in sitcoms.

After spending a long time with them, they seem to become your good friends. You will love to listen to their joys and sorrows, their anger and happiness, any plot, any words, as long as they are spoken from that character's mouth.

Lu Yanhe did not relax his requirements for the script because of this.

"Friends" became more and more melodramatic and "randomly matched" in the later stages. Lu Yanhe did not expand on this aspect, but instead tried his best to maintain a stable relationship between the six people, and then expanded their external space. In different episodes, he introduced different new characters to bring about new stories, new conflicts and dramatic content, but the internal relationship between the six people remained unchanged.

It’s not that Lu Yanhe doesn’t like such “bloody and chaotic” emotional relationships, but Lu Yanhe feels that if the original "Friends" is really copied verbatim, the audiences in Asia may not be able to accept it.

Therefore, he can only keep what everyone can accept and delete some that may not conform to the Asian cultural background based on the specific situation.

However, Lu Yanhe did not delete it completely. Basically, for every piece of information, Lu Yanhe made a "dream" setting to restore the plot in the original version, and then used a dream-like way to make a button.

He plans to wait until the show is aired to see the audience's reaction. If he is unsure but the audience feedback is acceptable, he will continue to write the next season's plot.

It was at this time that the American version of "Friends" was produced.

They are about to air in the fall.

But what’s different from the original version is that when the original "Friends" was broadcast, there was no streaming media, and it was broadcast on TV.

But in this time and space, the American version of "Friends" is exclusively broadcast on Maxine and has nothing to do with the TV station.

Maxine came to Lu Yanhe and wanted to invite the six people from "Friends" to do a joint promotion with the six main creators of the American version of "Friends".

Lu Yanhe said: "I'm sorry, I don't have the copyright of Friends, and I didn't authorize you to do it. It doesn't make sense for us to do this kind of joint promotion."

Maxine was helpless.

Zhong Benshuo is very clear about the entanglement between Lu Yanhe and Jingtai in this drama.

Lu Yanhe was really not targeting Maxine.

Zhong Benshuo came prepared.

When Lu Yanhe refused, Zhong Benshuo immediately contacted Lu Yanhe and said, "Lu, we have indicated in the opening credits of the American version of Friends that our show is adapted from the show of the same name written by you."

Lu Yanhe was stunned.

Zhong Benshuo said: "We did not mention Beijing and Taiwan. We are very clear that "Friends" is a work created by you."

Lu Yanhe: "..."

He felt a little depressed because he knew that he was being controlled by Zhong Benshuo.

In the drama "Friends", what he cares about is that although it was he who brought this story to this time and space, because he had no say and no experience at the time, this story became the property of Beijing and Tai.

Until now, he has continued to produce "Friends", and Yuehu TV only owns the copyright of the newly produced seasons of "Friends". The copyright of the story of "Friends" itself is still in the hands of Beijing TV. Moreover, every time a new season of "Friends" is broadcast, the three "Friends" in Beijing TV's hands can earn a copyright fee. The annual rebroadcast makes the copyright fees very rich.

What Zhong Benshuo did is undoubtedly his way of telling everyone that although "Friends" legally belongs to Beijing and Taiwan, in the film and television industry, it belongs to Lu Yanhe, which cannot be taken away by Beijing and Taiwan.

Finally, after much deliberation, Lu Yanhe made a decision.
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"We can do a joint promotion with the American version of Friends, but Maxine needs to continue to publicize the Emmy Awards and Golden Globe Awards for Friends this year." Lu Yanhe said, "Last year, the response and broadcast data of the second season of Friends were better than the first season. I hope Maxine can hold two promotional activities for Friends in North America, and the six main creators of Friends will participate together."

The two requests raised by Lu Yanhe actually have the same purpose, which is to increase the popularity and influence of "Friends" in the United States.

Why do they do this? Actually, it is very simple. The American version of "Friends" hopes to link up with them to gain initial attention. It is the same for them. "Friends" has been filmed for so many years. After Maxine went online, it has accumulated a lot of fans all over the world, especially in the United States. The show is becoming more and more popular, and the number of viewers is increasing.

It would be a shame if we don't try our best to further promote the popularity of this drama during its broadcast period, and let Yin Xincheng, Yan Liang and others further increase their international fame.

Even in Europe and the United States, why do many actors in hit TV series face the situation where the show is popular but the actors themselves are not?

Apart from anything else, one thing is definitely that the actors themselves did not make good use of the window period when the drama was popular to do a good job of their own publicity and operation at the same time.

Of course, this is a problem for the actors themselves, as well as whether the production company, the agency, and the publicity team are willing to provide these supporting services.

Lu Yanhe feels that after the accumulation of the previous seasons, these friends of "Friends" should really go out.

He also asked Wang Biao to contact various agents and teams to communicate the matter with them and ask them to cooperate.

There was almost no disobedience——

This is a great opportunity to further enhance the status and star image of their own artists.

Under normal circumstances, there will be no non-cooperation.

But the reason why it is said "almost" is because Yan Liang and Zhou Ping'an's "breakup" has not been completed yet.

Yan Liang wanted to change his agent, but Zhou Pingan disagreed, and the two sides had been arguing for some time.

Of course, no matter how much trouble Zhou Ping'an makes, it won't make much sense.

When it comes to Yan Liang's point, once he is determined to "break up" with Zhou Ping'an, Zhou Ping'an will have no way to stop him.

He is only now fighting back because he has worked in Star Entertainment (Woodpecker) for many years and has some power.

Zhou Ping'an has been trying to persuade Yan Liang to give up this idea.

For this reason, Zhou Ping'an even put forward many "concession conditions" to Yan Liang.

Yan Liang only said one sentence to Zhou Pingan: "Brother Pingan, I can no longer follow your arrangements to take on the projects you want me to take on. In this case, even if you continue to be my agent, what resources can you exchange from me for other artists you manage?"

Zhou Ping'an was stunned.

"Besides, don't you want to leave Woodpecker and go to Shijin?" Yan Liang said, "I don't plan to go to Shijin."

After that, Zhou Ping'an knew that there was nothing to talk about with Yan Liang.

However, he had no intention of letting Yan Liang go easily.

The two people have been working together for such a long time, and Zhou Ping'an is very penny-wise and minute-by-minute. He would earn more commission if he could delay the process for a longer period of time.

With Yan Liang’s current ability to make money, his idea is “every day that counts”.

Yan Liang didn't want to cause trouble, and hoped that he and Zhou Ping'an could part ways amicably. If he wanted to earn more commissions in a few days, then let him earn them, as long as he could cooperate and complete the work handover.

Until now, Yan Liang could not wait any longer.

After that, the "Friends" crew's promotional tour in North America was not able to obtain funding and relevant authorizations without communication between the agent and the company.

Zhou Ping'an was reluctant to hand over power and refused to help with this matter.

Yan Liang sent a message to Zhou Pingan: Brother Pingan, the handover has been going on for a while. I will post on Weibo later to announce my change of agent. Alternatively, you can take the initiative to announce it and I will cooperate with the explanation. It depends on which method you choose.

Zhou Ping'an: I have been with you since you were an amateur. When I was choosing three out of seven, I also chose you. I have never given up on you, but you are so cold and heartless.

Yan Liang: Brother Ping'an, I have done my best. When everyone left you, I was the only one who stayed by your side for so many years and helped you through the most difficult times. If you want to settle accounts, Li Zhibai and Lu Yanhe are the only ones who have an account book. I also have one. Do you want to settle accounts?

Zhou Ping'an did not reply.

Later, Zhou Pingan finally posted a Weibo:
——Watching you grow up from a boy, watching you become a shining star, watching you walk towards the flowers, I really don’t want to say goodbye, but life always has to say goodbye. @Yan Liang, ten years, many difficulties, we have gone through it together, even if I am no longer your agent in the future, you must remember, if there is anything, you can always find me.

Yan Liang reposted this Weibo with three "crying" emojis and said: Thank you Brother Ping An for your care over the past ten years. Standing at a crossroads, I want to say that separation is for a better start for each other. You must also remember that I will always support you!

At this point, Zhou Ping'an ended his cooperation with Lu Yanhe, Li Zhibai and Yan Liang.

This legendary agent in the entertainment industry has finally returned to where he was supposed to be.

Yan Liang was actually a little sad at this moment.

Because to be honest, he knew that his acting career could continue until Lu Yanhe became popular and provided him with resources, which really depended a lot on Zhou Pingan.

If Zhou Ping'an had not chosen him when selecting three from seven young talents, he might have retired from the entertainment industry at that time.

Yan Liang also knew that, apart from Zhou Ping'an's worldly and money-obsessed faults, he had actually arranged for Yan Liang to take on several roles that changed his acting career, including "The Gold Rush" and "The Mountain Top", which set him apart from several other actors in "Friends" and allowed him to move beyond the framework of a sitcom actor.

But, as he said, he did not do anything wrong to Zhou Ping'an.

Over the years, he has done enough for Zhou Ping'an.

At this moment, Lu Yanhe suddenly sent a screenshot to the group.

Yan Liang thought it was something else, but when he clicked on it, he saw it was a trending search:
——When will Cheng Hai terminate the contract with Zhou Pingan?
Li Zhi uttered more than thirty "ha" characters.

Yan Liang also laughed.

Discussing Zhou Ping'an's current psychological shadow area.
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Recommended old book on entertainment: "I Became the Scandal Heroine Overnight" (End of this chapter)