Become famous another day.
Chapter 737 He felt that he was blessed by good fortune
Life is full of joy, so that the gold is empty for the moon.
When he woke up the next day, Lu Yanhe felt dizzy and looked at where he was.
A strange room.
A strange bed.
Fortunately, there was someone familiar next to me.
Chen Siqi.
Lu Yanhe sat on the bed, feeling melancholy as if "he drew his sword and looked around with a confused heart".
He got out of bed quietly, walked out of the room, and walked around. Everything in front of him finally became familiar.
It’s the same place as last night.
Hua Ruzhen’s house.
Hua Ruzhen and Muken Sorge were both awake. One was sitting on the sofa watching a tablet computer, while the other was busy at the kitchen counter.
"Awake?" Hua Ruzhen asked with a smile when she saw Lu Yanhe coming out.
"Sister." Lu Yanhe yawned, feeling a little headache, and had to press his temples with his hands. This was an old-age action, but he was doing it at such a young age. "What about them?"
"Those who can go back have gone back, and those who can't go back have all gone to bed. Fortunately, I have enough rooms here." Hua Ruzhen said with a smile, "I need to entertain some friends all year round, so I rented a big house."
Lu Yanhe found a chair and sat down.
"It has to be you."
Hua Ruzhen: "You can't rest today, right?"
"No." Lu Yanhe sighed and shook his head. "Today is the Critics' Choice Awards ceremony. Although I didn't win the award and Clarke did, for the sake of public relations, I still have to attend and applaud him."
Hua Ruzhen: "It's hard work. Awards season is always like this. There's no time to rest. Only those who hold on to the end are the winners."
She poured him a glass of lemon and honey water.
After Lu Yanhe took a sip, his dry throat finally felt much better.
"Are you going today?"
"Go." Hua Ruzhen nodded.
For a well-known director + investor husband and wife duo like them, the door to any award ceremony is always open to them as long as they want to go.
Lu Yanhe looked like he was about to collapse.
"It was too intense yesterday, and now I feel a little weak in my limbs."
Hua Ruzhen asked: "Then, do you want me to find someone to give you an injection? Don't worry, there are no side effects."
Lu Yanhe knew what Hua Ruzhen was talking about.
In Europe and the United States, intravenous infusion to restore energy is very popular among some "elite" and "rich classes".
Although Hua Ruzhen said there were no side effects, Lu Yanhe still shook his head and said, "No, no, I don't dare to touch these things."
Hua Ruzhen smiled and said nothing more.
Lu Yanhe suddenly became a little more sober.
Well...Hua Ruzhen is still a little different from friends like Li Zhibai, Yan Liang, and Chen Bige.
Although she was very good to him, the two grew up in different environments, had different life experiences, and had different values on many things.
Harmony but difference.
We must not converge just because of harmony.
Lu Yanhe reflected on himself.
-
Humans are really very contradictory creatures.
You know that some people are really good to you, but you also know that there are many things that make you and her "unlikely to get along".
There are many things you cannot do, and you always stay away from those who do such things. But there are a few people who make you a "double standard dog".
You think you are a pure and flawless idealist, but in fact, you are just a vulgar person, an emotional animal. For those who you truly recognize and accept emotionally, your moral requirements for them will be lowered.
You claim to be righteous, but if one day you heard that Li Zhibai had killed someone, your first reaction would be that this must be a false accusation.
Even if the evidence is overwhelming, in addition to being angry at his actions and hating him for not fighting back, deep down in your heart, like a scale, you will still involuntarily tilt towards the direction of "he must have had no choice."
Lu Yanhe knows his own problems, so he sincerely hopes that everyone around him is well, and hopes that no one has to step into the "dark side of human nature" and can live a happy, bright and brilliant life.
-
In the afternoon, when Lu Yanhe was discussing some itineraries and arrangements for the evening with his team, the British Academy Film Awards, one of the "four major indicators" of the Oscars, released its long list.
This time, Lu Yanhe, Huang Feng and Qin Shulan were all shortlisted successfully, there was no upset, and Huang Tianlin was also shortlisted surprisingly.
Helena said that Huang Tianlin's speech at the Golden Globe Awards won him a lot of positive feedback and support, especially from some academy members who also came from smaller countries with less strong international status.
However, this year's Oscars are a big year with many good movies, so Huang Tianlin's hope of being nominated for the Oscar for Best Director is relatively small. In this category, there is more discrimination against Asians than in the acting category. Not to mention winning awards, there are very few nominations for Asian directors.
(So Ang Lee is really amazing. He is a typical example of "adapting to and obeying the rules of the game" and using the three major film festivals to surround the Oscar route and carve out a path for himself.)
The most surprising thing is that "Tropical Rain" is also on the long list of best films for the British Oscars.
This award is what Helena wants most.
Because there is hope.
-
Lu Yanhe and others were present at the Critics' Choice Awards that evening, had lively interactions with everyone present, and gave their most sincere applause when others received their awards.
In fact, Lu Yanhe is not very familiar with these competitors.
Perhaps for others, there is some mutual admiration between competitors, but for Lu Yanhe, he has neither watched these people's films nor has he any personal relationship with them, so it is really a pure competitive relationship.
He didn't watch these films because he was worried that after watching other people's performances, he would think that others performed better than himself and he would lose his confidence.
People need to know themselves well in order to find ways to deal with their own human weaknesses.
And that night, he and his biggest competitor, Uber Clark, finally came face to face.
After being introduced by others, the two people greeted each other warmly, put their arms around each other's shoulders, took photos together, and were full of admiration for each other.
There were several moments when he was really in a trance, feeling that competition was not important, and such moments of mutual appreciation were the most important - the moment he woke up was when he realized that when he said those compliments that he believed, he had not even seen the other party's movie.
"Wow, I'm being hypocritical now."
Lu Yanhe expressed his heartfelt emotion to Chen Siqi.
Chen Siqi said with a smile: "So you can go a long way in this line of work."
-
A few days later, the third season of "Friends" held a promotional event in New York, USA.
Lu Yanhe flew over and attended with everyone.
The Xitul Film Festival suddenly contacted Lu Yanhe and asked if he had time to attend this year's master class.
This is to build momentum for Lu Yanhe.
The West Tur Film Festival in February happens to be prime time before Oscar voting closes.
Lu Yanhe specifically called artistic director Wintour Robbe to express his gratitude for the invitation, and gladly agreed to take two days off to fly to West Tur to attend the master class, with media interviews in the morning, master class exchanges in the afternoon, and screenings of Lu Yanhe's two representative works "Three Mountains" and "Late Spring" in the evening.
The Sitol Film Festival released the news shortly after the trip was set.
The youngest filmmaker invited to the master class since its inception.
The next day, voting for Oscar nominations began.
Another day, the list of nominations for the Screen Actors Guild Awards was announced.
Lu Yanhe was nominated for the Best Supporting Actor category, while Huang Feng and Qin Shulan were both unexpectedly nominated.
Helena Monch spent the entire day on the phone, trying to get to the bottom of the situation.
Subsequently, the official list of nominees for the British Academy Film Awards was announced.
Lu Yanhe and Qin Shulan were shortlisted, and Huang Feng was dropped again.
At this point, all the nominations for the four major weather vanes have been announced.
Lu Yanhe sat firmly in the middle, with Oti in his hand.
Qin Shulan won the Golden Globe and the British Olympic Games. Although she lost the Screen Actors Guild, she is still in the first tier.
Only Huang Feng lost the Golden Globe, British Oscar, and Screen Actors Guild Awards. He was not nominated for the Critics' Choice Awards and was awarded directly.
This means that Huang Feng has almost no hope of winning.
Helena Monk asked Lu Yanhe: "Do you want to struggle again?"
Lu Yanhe said: "The kid will have winter vacation soon. This is a rare opportunity for him. Even if he can't get the Oti, he deserves to appear in front of everyone and get the love of every adult."
Helena Monch understood immediately.
OK, as long as the sponsor is willing to continue paying, she will continue working.
-
Because of this Oscar season, even the filming of the third part of "Home Alone" was put on hold.
but--
Lu Yanhe's eyes suddenly lit up.
Can we take a risky approach——
"Let 'Home Alone' be released in North America right away to build momentum for Huang Feng?"
Helena Monchi looked at the young man in front of her in disbelief. She wanted to ask, what kind of great movie was this "Home Alone" that could create enough hype to influence the nomination for the Best Actor Oscar?
Lu Yanhe thought, how could you understand the power of "Home Alone".
He immediately contacted Midoriya, hoping that he would be responsible for the North American distribution.
Midoriya was stunned.
Suddenly another movie was brought out?
Comedy?
A children's comedy?
Are you kidding me?
Who's watching?
Faced with everyone's doubts, Lu Yanhe asked Chen Yin to bring a copy and rush to the United States.
Fortunately, "Home Alone" will be released during the Spring Festival this year, and everything is ready, even the English subtitles have been prepared.
Lu Yanhe held a film screening directly inside Green Valley.
Then--
Schmidt-Lawyer's thoughts wavered.
Lu Yanhe said, "Schmidt, if you are not interested in publishing, I will contact Parameter and D19."
Schmidt-Laurie immediately said, "Lu, we should sit down and have a serious talk."
-
Before this year's awards season, even though Lu Yanhe was the screenwriter, a movie like "Home Alone" would not be given much attention no matter which company it was produced by.
It is a Chinese-language film, the director and the leading actors are not well-known in North America, and it is also a children's comedy, with a story that is suitable for younger audiences, so it seems to be positioned as a movie for children.
However, the situation is different now.
Although Huang Feng did not get any nominations from any of the major trend vanes, his name has been frequently mentioned in the film industry over the past two months due to public relations activities. Moreover, because there is no competing product, he has attracted much attention, just like the little black girl in "Beasts of the Southern Wild". "Beasts of the Southern Wild" became famous overnight, and a movie "Annie: A Romance in New York" was immediately tailored for her, which sold 1.3 million US dollars worldwide.
Hollywood is also "chasing fame".
Given the level of attention Huang Feng is currently receiving, if this movie were released now, it would definitely have a very positive effect.
The problem is that Lu Yanhe hopes that Green Valley can open on a large scale, with at least a thousand theaters.
Midoriya still hopes to start with a small-scale screening, otherwise, the distribution cost will be too high and it will easily result in losses.
Judging from Lu Yanhe’s current cooperation with Hollywood, Ivory Coast does have experience and channels in the distribution of Chinese-language films.
This is also the reason why Lu Yanhe chose Green Valley first.
A film company has to negotiate distribution plans with so many theaters without a long-term cooperation background and professional personnel to communicate with, and it has to be done in such a short time. In fact, Lu Yanhe only trusts Midoriya.
He hoped Schmidt Lawley would be able to meet his requirements.
Schmidt Lawley actually watched the movie "Home Alone" and saw the selling point of this movie.
If a senior trader cannot see the market selling point of a movie and cannot see that a movie has the potential to be a box office hit if managed properly, then he is really derelict in his duty.
Lu Yanhe said to Schmidt Laurie, "Schmidt, as long as you can help us negotiate for a thousand theaters to open the film, I can cover half of the promotion budget for this film in North America, and I can also give Green Valley the distribution in Europe."
Schmidt Lawley wanted to laugh for a moment -
If someone else had talked to him about "giving the European distribution to Midoriya as well", he would have thought "where do you get the capital to talk to me about separating the European and North American distribution", but the person in front of him was Lu Yanhe.
Schmidt Lawley really had to admit that Lu Yanhe was really giving him benefits.
Schmidt Lawley did a quick calculation in his mind.
At least 1,000 theaters will open at the same time, and the distribution fee is nearly 10 million US dollars. This is due to the different distribution conditions in North America and China. According to their relevant legal requirements, in order to prevent monopoly, movies must be released in North American theaters one by one, which is different from the domestic theater chains. The distribution fee of a theater depends on the situation, and it is generally thousands of US dollars. In such an urgent situation like this time, the distribution fee will definitely be higher.
If the film is shown in 1,000 theaters, it must earn at least $20 million in theaters to make a profit, not counting other distribution income such as home entertainment. Of course, this is just a rough estimate, and there are more complicated calculation methods that are difficult to elaborate.
However, as Lu Yanhe said, the movie "Home Alone" is different from "Glory Road", "Late Spring", "Love Letter" and the current "Tropical Rain Season" released by Midoriya before. Lu Yanhe's movies released by Midoriya before were all distributed with the idea of art films. They were all screened on a small scale and gradually expanded according to the box office situation, highlighting the concept of "steady progress".
"Home Alone" is a completely family-friendly, commercial film.
The protagonist Huang Feng, just so happens to be the darling of the media and critics circles because of the public relations of "Tropical Rain Season".
Even for those who did not vote for Huang Feng, who wouldn't like a cute kid with excellent acting skills?
Schmidt Lawley quickly calculated the numbers in his mind and said, "In the first week, the film will open in 500 theaters. If the box office revenue in the first week can exceed 10 million US dollars, the number of theaters will definitely expand to more than 1,000 in the second week."
Lu Yanhe said without hesitation, "Then I will no longer make the European distribution a condition for you."
Schmidt Lawley: "..."
"Lu, you know, I'm not being harsh on this movie. I'm already grateful that this movie has achieved this level..."
"Schmidt, you should also know that I didn't charge you a penny for the North American distribution rights." Lu Yanhe said, "Green Valley only needs to pay for the distribution and publicity fees. I even agreed that we will bear half of the publicity costs."
Schmidt Lawley looked at Lu Yanhe in disbelief.
“You’ll give us the distribution rights for free?”
"It will be released in one thousand theaters, and the window period will be two weeks. The distribution rights will be free." Lu Yanhe looked at Schmidt Lawley firmly, "We share the risk. Similarly, Schmidt, Home Alone is a movie with huge box office potential. If I didn't know you would definitely not agree, I would hope that this movie could be released in three thousand theaters at the same time."
Schmidt Lawley couldn't help but laugh, covering his face.
"You can show it in a few theaters in advance to see how it goes, but a thousand theaters must open it by the end of this month," Lu Yanhe said. "This is also to build momentum for the Oscar nominations for Wet Season and Huang Feng."
"Lu, if you can give this movie enough time to promote it, to be honest, I am confident that it can sell over 50 million in North America."
Lu Yanhe laughed.
"Schmidt, why do you think that although the release time is a bit rushed, the huge exposure and attention given to Huang Feng and me will help the movie Home Alone achieve a miraculous box office result?"
This movie not only sold $90 million in the United States in the 3s, but also sold $4.7 million worldwide.
This classic film, which achieved great success with a small investment, is one of the very few films in film history that minimized the impact of "cultural barriers" and "ideological gaps" in terms of story and characters, and is a global hit.
All over the world, no matter which country, no matter what cultural background, no matter whether rich or poor, people suffer from "naughty children". But when the "naughty children" become stupid thieves, everyone is worried about him and hopes that he will be even naughtier.
Lu Yanhe was sincerely thankful that no movie with a similar theme appeared in this time and space.
Therefore, it did not become a rehash at this time, but instead became a "creative" gold mine.
-
The next day, Lu Yanhe finally opened an overseas social media account, and the first update he posted was a movie poster.
"Home Alone", English name "Home Alone".
The poster shows a boy with his hands covering his cheeks and looking shocked.
Behind him was a house and two clumsy thieves.
On the movie poster, the screenwriter: Lu Yanhe, starring: Huang Feng. These two names are the biggest.
Lu Yanhe posted: Coming Soon!
Afterwards, Green Valley’s official account forwarded the message: January!
Just as Lu Yanhe said, because of the award season, his and Huang Feng's every move is being watched by the media.
As soon as this movie poster was released, it was immediately reposted and reported by major media outlets.
The movie "Home Alone" has already started to warm up in various Asian countries.
This movie, which is mainly a family-friendly movie during the Spring Festival, has not attracted much attention in Europe and the United States before because they have a big "prejudice" against movies with themes like "family-friendly movies". Since it is a "family-friendly movie", it must be your own "family-friendly movie". We in Europe and the United States will not buy into your tricks. We have our own "family-friendly movies".
Their prejudice is just like the attitude of Maxine and other streaming media towards "Wulin Waijia". Even though they want to cooperate with Lu Yanhe so much and even though "Wulin Waijia" is so popular in China, well, unless they buy it at a low price, they are unwilling to purchase it according to the asking price for Lu Yanhe's other works.
Because they firmly believe that this is not a subject that is acceptable in Europe and the United States.
However, this time, the main keyword on the "Home Alone" poster released by Lu Yanhe has nothing to do with "family fun".
The next day, Lu Yanhe released the second poster of "Home Alone", which was a photo of Huang Feng lying on the window and looking out.
In the blank space, there are three lines of words:
——I was “forgotten” at home alone, so pitiful.
——There are two thieves who want to come to my house to steal things. I’m so scared.
——Why did the two thieves have bruises on their faces? How strange.
On the third day, Green Valley Pictures announced that "Home Alone" will hold its premiere in New York on January 1.
On the fourth day, "Variety" released a long interview report with Lu Yanhe and Huang Feng, telling the story of their collaboration.
On the fifth day, many stars and celebrities posted photos of the invitation letters for the New York premiere of "Home Alone" on social platforms.
For five consecutive days, the name of the movie "Home Alone" was "bombarded" in Europe and the United States, causing a lot of discussion and attention.
Huang Feng also appeared on two shows under Helena's arrangement, to promote both "Tropical Rainy Season" and "Home Alone".
Huang Feng, who is a little kid but very smart, is an interesting and lovable little guy. Fortunately, a lot of TV programs in the United States are live broadcast, so the instant effect is very strong and there is no need to wait for time.
On the seventh day, "Home Alone" released its first trailer.
Lu Yanhe unceremoniously sent an email to all the people he knew in Hollywood with whom he had some connections, asking them to support and promote the film on social media.
Including Drian Dillon, with whom he collaborated on "The Hurricane 2", Edward Hodgson, who was nominated for the Best Supporting Actor Oscar last year, Arne Bogut and Lily Williams from "The Mist", British actor Jamie Wilson, several people with whom he had a good relationship on "The Mist 2", and the famous Spanish actress Fellaina Ricci.
Not to mention directors like Muken Sorge.
This would make him owe a lot of favors -
However, he is not afraid of owing favors to others.
It would be too much of a hassle to still worry about such things at this time.
His goal now is to push this movie in front of European and American audiences as quickly as possible.
Chen Siqi also used the resources of "Jump Up" and asked European and American writers and media people she knew to forward and promote it.
For a while, the popularity of "Home Alone" was so high that it was even comparable to the "seed players" whose competition had entered a fierce stage during the awards season.
But this is just a "false prosperity" at first glance.
No one knows how many audiences "Home Alone" can attract to the cinema.
This is an unprecedented release.
On the day of the premiere, director Lu Xiaochuan, actor Liu Teli and Luo Weida, who played another stupid thief, also rushed over and completed the first family portrait of "Home Alone" in New York.
It's a big gamble.
Except for a few people around Lu Yanhe, no one else knew that this sudden release was to build momentum for Huang Feng's Oti.
At a time when everyone has already assumed that Huang Feng is out, Lu Yanhe is still trying to save Zhao by attacking Wei.
He knew how many people would fall in love with this little devil after the movie was released.
He also believed that many judges would fall in love with this kid because of this movie and would reconsider their voting choices.
During this short promotional tour of more than ten days, Lu Yanhe spent several million dollars on publicity.
The production budget of this film was actually less than two million US dollars.
Chen Yin's eyelids were twitching wildly.
Lu Yanhe said, "You make so much money normally, if you don't spend it at the critical moment, when will you spend it?"
More than a dozen media outlets attended the New York premiere.
After the premiere, their first wave of reviews determined the public's first impression of the film.
Of course, there is also the Rotten Tomatoes rating from the audience.
Lu Yanhe took a deep breath.
He knew that he had been in a state of long-term mental excitement and a little bit frivolous recently because of the awards season and the promotion of the movie "Home Alone".
But he had no way to stop now and had to maintain this state of excitement for a long time.
Now he has a deep understanding of why many celebrities are so excited in many situations that they even make people feel a little crazy.
And after this incredible, even unimaginable, speed-of-light premiere, just as Lu Yanhe had expected, the film received a huge amount of praise from the media and the audience.
Professional media Rotten Tomatoes gave it a 100% positive rating, and audiences also gave it a 93% positive rating, shocking the entire Hollywood.
WTF?
What kind of movie is Lu Yanhe making?
Let’s go back to what I said before. In the United States, the Rotten Tomatoes rating mechanism and media reviews still have a relatively high credibility in the minds of the audience.
Of course, there are still people who criticize it, but just like Douban, if it appears in a novel, the rating of this website cannot be written positively, because it will definitely be criticized. This is also normal, because people who really love watching movies will definitely not judge the movies according to Douban's score.
However, if we relax the standard, and put aside other things, Douban's score may not be fair or in line with your wishes, but when the public does not know about movies and does not know which movie to watch, is it likely that they will choose to check Douban's score? Is it because there is actually no more reliable rating than Douban's? Is it the Weibo and Maoyan ratings with an average of more than 9 points? Or is it those preview screenings that are full of praise?
All in all, in the media, it is really surprising that the Rotten Tomatoes score can be so high.
The media publicity was poured in as if it were free.
Lu Yanhe said to Schmidt-Lawley: "You can definitely increase the number of theaters showing the film. Don't miss out on a film that could have set a box office record."
At the same time, just as Lu Yanhe had expected, the media began to praise Huang Feng in the movie one after another. Suddenly, Huang Feng, who was already this year's "darling", became even more popular.
Midoriya also first negotiated with thirteen cinemas and started the preview screening (to be more precise, it started the theatrical release).
As a result, for three consecutive days, thirteen cinemas continued to have single-theater box office of more than 12000 US dollars, and the total box office reached nearly 50 US dollars.
Schmidt Lawley now completely understood where Lu Yanhe got the confidence to speak so arrogantly before.
The single-theater box office performance of "Home Alone" has made the market demand for it extremely strong.
January to March is the off-season for the American film market.
It now seems that a dark horse film is about to be released, and managers of various cinemas have taken the initiative to contact Midoriya.
Huang Feng was also pursued by major media.
This is exactly what Helena wanted to see.
She and her public relations team seized this wave of popularity and exposure and began to build momentum for Huang Feng.
——Many people say that although Huang Feng's performance in "Tropic Rain" is amazing, it is the director's credit. He is just a child and does not know how to act. However, in the recently popular "Home Alone", he showed a completely different side from "Tropic Rain". His mischievousness, eccentricity and even cute precociousness are completely different from the delicate and sensitive child in "Tropic Rain". If there are still people who think that Huang Feng is not a talented actor, then go and watch these two movies. If he really misses the Oscar nomination this year, he will use his acting career for decades to leave his name in the "Oscar Lost Pearls" every year.
At this moment, Huang Feng truly became the protagonist.
It seemed like wherever you went in Hollywood you could hear people talking about him.
They discussed the movie "Home Alone", how much they liked the kid Huang Feng, and whether Huang Feng could be nominated for an Oscar this year.
Huang Feng, who was originally determined to be out of the game, returned to the first echelon thanks to the overwhelming box office performance and huge attention of "Home Alone".
On January 1, "Home Alone" skipped the 30 theaters mentioned by Schmidt-Lawley and directly expanded to 500 theaters - this was because the time was too short and it was impossible to negotiate more theaters at once.
On that day, "Home Alone" earned $800 million in daily box office.
The box office has exploded, and the initial shape has been seen.
-
"Everyone says that Lu Yanhe is a talented actor, a talented screenwriter, and even a talented director, but no one realizes that he is actually a genius with a keen sense of the market."
"He used the performance of Wet Season during the awards season to create an environment for the screening and promotion of the Chinese-language film Home Alone that is difficult to replicate. He also used the popularity of Home Alone to bring Huang Feng back into the hot list of nominees for the Best Actor Oscar."
"It is said that Lu Yanhe suddenly proposed to release Home Alone in North America two weeks ago. Even his team did not expect that Lu Yanhe's idea would bring such a big response."
"In addition, according to reliable sources, the PR expenses for Qin Shulan and Huang Feng in Tropical Rainy Season were not even borne by Midoriya, the North American distributor of Tropical Rainy Season. Midoriya was unwilling to bear the PR expenses for the two of them, and it was Lu Yanhe who paid for it."
……
The Washington Post published a commentary article, which made an in-depth analysis and evaluation of Lu Yanhe, "Home Alone" and Huang Feng.
All major media outlets followed up and reposted the report.
Indeed, this was a "magic operation" that no one expected.
Even at this time, some people suggested that the dress that Chen Bige wore on the Golden Globe Awards red carpet that amazed the whole world was also the work of Lu Yanhe.
After all, that was almost Lu Yanhe's most impressive public relations behavior during this awards season, and all the media in the world were discussing that dress.
Lu Yanhe didn't have time to deny it.
Because, with the combined momentum from all sides, the box office of "Home Alone" in North America exploded even more than Lu Yanhe had imagined.
After a week of large-scale release, the film exceeded 7000 million US dollars, sweeping away the current box office lukewarmness.
Especially for ordinary audiences, the movie "Home Alone" is so popular that it has even made major film companies consider whether to launch several film projects with Chinese as the protagonists.
From "The Mist" starring Lu Yanhe to "Home Alone" starring Huang Feng, in a short period of time, there are actually two movies starring Chinese that are about to break the 100 million yuan box office in North America.
The impact that the box office of "Home Alone" has brought to the North American film industry is no less than the impact brought by the huge hit of "Crazy Rich Asians" in another time and space.
If you really understand the North American market, you will find that although North America has been talking about "political correctness" for so long, the emergence of a large number of film projects with Asian protagonists began with "Crazy Rich Asians", which sold 1.74 million in North America.
Why didn’t they allow Asians to be the lead in the past? Because they thought that Asians as the lead wouldn’t be a box office hit, and they didn’t even give you a chance to try.
Why did they start making movies with Asian protagonists in large numbers?
Because of "political correctness"?
Essentially, it's because I found that I can make money.
In particular, the money was made from a film that, in North America's eyes,
It's not a masterpiece like Crouching Tiger, Hidden Dragon that's hard to replicate.
It's not Bruce Lee or Jackie Chan, who rely on their own unique action movies.
Instead, it is a very cheesy, commercial romantic comedy, and formulaic love movie.
Can such a movie be a hit?
What does it mean?
This shows that they can all use this money-making model.
Now, Home Alone has a bit of that effect.
Its subject matter is interesting and full of surprises, but it is also a formulaic and reproducible film.
Once you've seen it, any film company can make a similar film.
-
On February 2, Oscar voting ends.
The large-scale screening will start from January 1th. These six days are the reason why Lu Yanhe insisted that the film must be released on a large scale at the end of January.
Six days. If I can help Huang Feng change his fate during the awards season, it will be in these six days.
Three days later, on February 2, the Oscar nominations were announced.
Everyone sat together again, waiting for the results.
The first award to be announced was the supporting actor award.
As expected, Lu Yanhe was nominated for the Best Supporting Actor Award.
The first cheers rang out in the room.
Qin Shulan is on the list for the Best Supporting Actress Award.
A second cheer broke out in the room.
The moment Qin Shulan heard her name, her eyes turned red and she covered her mouth.
Only she herself knows what she has been through in the past few decades and months to deserve such recognition.
After that, there are various lists of nominations.
It wasn't until the list of nominees for Best Foreign Language Film, "Wet Season", was read out, that the third round of cheers was heard.
Later, in the Best Cinematography category, Wet Season unexpectedly appeared on the nomination list, and the fourth round of cheers was the most surprising, unexpected, and pure joy.
Then, it was time for the Best Director nominees.
Huang Tianlin clasped his hands together and held them tightly.
Everyone held their breath and concentrated.
Until all five names were read out, his name was not included.
Everyone was quiet and didn't dare to speak.
Lu Yanhe reached out and held both of his hands.
"There's a long way to go." He said these four words again.
Huang Tianlin bit his lips tightly for two seconds before he smiled with relief, nodded, and said, "Yes, there is a long way to go."
Then, there is the nomination for Best Actor.
The first name that was read out was Huang Feng, but it didn't make anyone start counting down anxiously.
The whole audience screamed crazily——
Helena and her assistant hugged each other tightly.
This year's award season was full of excitement, ups and downs, and she even wanted to give up several times, but the final result made her have the last laugh.
Finally, Best Picture.
"Tropical Rainy Season" was also successfully shortlisted.
This year's Oscars received three major acting awards, one technical award, two work awards, and six nominations. This film, the third most popular at this year's Oscars, went from being a "small trend" in the beginning to becoming a "big trend" at this moment.
The champagne opened, streamers sprayed out, and everyone was hugging, cheering, and expressing their surprise, excitement, and emotion.
Lu Yanhe smiled brightly in the crowd.
He felt that he was a person blessed by good luck.
-
The movie "Tropic Rain" received the third most Oscar nominations, and it unexpectedly became a "trend" film.
Although among the six nominated awards, the only ones that have a chance of winning are Lu Yanhe's Best Supporting Actor and Best Foreign Language Film.
As for the other awards, unless it’s a big upset, there’s basically no chance of winning.
Being able to make the shortlist is a result of a lot of effort in the early stages.
Midoriya became the biggest winner.
Not only did the copyright value of the movie "Tropic Rain" increase significantly, it also released a movie "Home Alone" that grossed over 100 million yuan in North America at the beginning of the year.
Lu Yanhe took the box office of "Home Alone" and sent an email to Zeby Doyle of Parameter, saying:
If you could trust me a little more like Schmidt Lawley did on the project of "Speed", I would definitely give priority to you to be responsible for the North American distribution of "Home Alone".
Zebe Doyle called back immediately.
"Lu, I respect your opinion on the movie Speed. If you want Yan Liang to star in it, then let him do it."
"I'm sorry, now that Home Alone, which I wrote, has achieved such box office results in the United States, I will add some conditions and requirements to the Speed project. If you agree, we can continue to discuss cooperation."
Because the matter of Yan Liang starring in the film was not discussed at the beginning, Lu Yanhe has not signed a contract with Parameter for the project of "Speed".
Now it gives him room to make more demands.
Zebe Doyle sighed and said, "You have the hammer in your hand. I can only wait for you to bring it down."
Lu Yanhe smiled and said, "Zebi, relax a little. I have never been a person who asks for too much. I will always do business on the basis of business. I hope you can treat me more as a friend. Similarly, you can also get more rewards than normal."
At this time, China also celebrates the Spring Festival.
Spring Festival period.
The release date of "Home Alone".
However, neither Lu Yanhe nor Huang Feng had time to go back and do publicity.
Only the director and teacher Liu Teli can go back and take up the banner of publicity.
However, with the huge box office success of "Home Alone" in North America, and the "bombardment" caused by Lu Yanhe and Huang Feng's various news about "Home Alone" every day during this period, its publicity effect makes it not inferior to other movies in the Spring Festival period.
On the pre-sale list, "Home Alone" ranked second with pre-sales exceeding 100 million yuan.
-
The release of "Home Alone" in North America was hasty, but its release in China was well prepared.
Except for the fact that Lu Yanhe and Huang Feng were unable to go back to participate in the promotion, which was beyond Linghe's expectation, Chen Yin had made sufficient preparations in other aspects.
On New Year's Eve, Chen Siqi returned to China to be with her grandparents.
The other friends also went back one after another.
I had thought that I would not be able to attend the Spring Festival Gala, which is held once a year, this year.
Lu Yanhe was far away from home and did a live broadcast for the first time in a long time, eating dumplings.
Food broadcast.
He said: "I can't go back home for the Chinese New Year this year, which is a pity, but fortunately, in a foreign country, I can also fill my Chinese stomach with familiar dumplings."
After New Year's Eve, Lu Yanhe's schedule in the United States basically remained at the rhythm of one promotion every day, a cocktail party every three days, and a public event every five days. He was beginning to feel a little tired.
The award season is really too long and you can’t miss every stop.
Fortunately, "Home Alone" also had a very good box office performance in China during the Spring Festival. The word of mouth was very good. Even though it was not a blockbuster, it was very suitable for the whole family to watch together. It was very famous. "Home Alone" actually ranked third on the box office list during the Spring Festival. In the seven days since its release, the daily box office exceeded 9.42 million yuan. After a week, the total box office had reached million yuan. It was about to surpass North America in the second week.
The original film grossed $3 million in North America in the 90s.
Lu Yanhe didn't dare to expect such a high number - after all, there is still a gap in appeal between Asian and American actors. However, he hoped that at least 2 million US dollars could be sold in the United States.
At this time, Lu Yanhe and Huang Feng's continuous daily exposure, coupled with Midoriya's additional promotional resources for "Home Alone", made its performance curve in North America very beautiful, and it did not seem to be a problem to exceed 2 million US dollars.
As for this movie, the bulk of its North American box office revenue belongs to Linghe, not Midoriya. Midoriya is just the distributor and only earns a proportion of the distribution revenue - which is another very complicated step-by-step calculation formula.
Of course, for Midoriya, this is pure profit—
Apart from the distribution cost, it has no production cost at all, and no cost for purchasing the distribution rights.
Schmidt Laurie was very cunning. He quickly came to ask Lu Yanhe that they were planning to produce several more Home Alone films. He not only wanted to continue to obtain the North American distribution rights, but also the European distribution rights, and he also wanted investment in subsequent series.
Lu Yanhe rolled his eyes and said, "Let's first see how "Red Eye Flight" can be released," and then took the team to the West Tur Film Festival to attend his master class.
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Recommended old book on entertainment: "I Became the Scandal Heroine Overnight" (End of this chapter)
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