Yemai.com is indeed a unique website and social platform in China.

There are various websites and social platforms with different positioning and characteristics, but only Yemai.com can make its literary and artistic attributes so strong.

Of course, like any website with unique features, it is both a success and a constraint.

The attribute of literature and art is that it belongs to a small group of people, not to the general public. It can be used to improve the taste, but it is basically not feasible to use it to open up the market.

On this basis, it is very smart for Yemai.com to create a social platform based on the "rating" system to support the number of users.

Lu Yanhe asked curiously: "But there should be a lot of water armies on this website now, right?"

"A lot." Xin Zixing nodded. "For example, the rating system of our website has a very complex calculation formula, which is to reduce the weight of water armies or users with low trust. You know, as soon as some star-starred projects go online, there are tens of thousands of accounts with less than half a year of registration to give full marks, which is exaggerated. So, in fact, after many rounds of revisions, the coefficient corresponding to the score of each ID on Yemai.com is different. This coefficient is determined based on the usual number of login days and activity, in order to eliminate those water armies or black fans, as well as some commercial scoring behaviors as much as possible."

Lu Yanhe nodded.

"But there are a thousand Hamlets in the hearts of a thousand audiences." Lu Yanhe said, "Even if your rating system is perfect, there will still be people who criticize it, right?"

“Of course, first of all, no grading system is perfect and without flaws.

“Secondly, our rating system is, to put it bluntly, an average based on public data, and it is based on the average of a group of people who are willing to share their opinions online. To put it bluntly, it is difficult to truly represent the opinions of the general public.

“However, I never wanted to make Yemai.com a ratings website that can give the final word on any work. My positioning is still social media. What you see is not only the score on the work page, but also what works you follow, appreciate, and your friends are watching recently, and what their attitudes are towards these works.

"To put it bluntly, it's like one day I posted on WeChat Moments that I read a certain book or watched a certain movie and told them what I thought of it. When people in my WeChat Moments see it, they may go and look for it based on their trust in me. This is the kind of social attribute I want to focus on."

"Everyone has an idealistic and artistic side in their hearts. They may not be able to express it normally on other platforms, but they can on Yemai.com.

"On the other hand, many people don't want to express themselves, but are embarrassed to do so. They feel it is embarrassing to seriously share their thoughts after reading or watching a movie on WeChat Moments. However, Yemai.com is a website where you can express everything even if you don't want to talk. It can satisfy the desire to share that many people don't want to express through words."

Lu Yanhe nodded.

This is true.

"I have also told Shi Jin what Yemai.com will do in the next five years, which is how to gradually transform the attribute of art into style and aesthetics, and then how to consolidate people's desire to express their works on this social media." Xin Zixing said, "'City Travel Notes' and other projects are all for the purpose of achieving the former, and we organize various theme activities to satisfy the latter."

Lu Yanhe understood what Xin Zixing meant.

Xin Zixing seems to have a very grand plan and idea for the Leaf Vein Network.

Her passion for the leaf vein network can be seen from the energy she puts into it.

Lu Yanhe said, "What if Shijin turns around and turns against me?"

Xin Zixing shook her head. "Everyone has to go down one day. I don't think I can keep this position forever, but I won't be foolish enough to devote myself to it without leaving a way out for myself. I'll slowly work it out. If they really want to kill me one day, it depends on whether the mill can continue to turn after they kill me."

Lu Yanhe: "Actually, it would be great if there was a chance to acquire Yemai.com in the future."

"How can we, as people without capital, dare to think of such a thing?"

"There may be opportunities in the future." Lu Yanhe said, "Of course, if Shijin makes the right move to enter the entertainment industry, then it will probably be difficult."

Xin Zixing exchanged glances with Lu Yanhe in surprise.

Lu Yanhe: "But that's not necessarily the case. For things like this, you have to wait for an opportunity. Before that, you should accumulate your experience first, so that when the opportunity comes, you won't be able to seize it."

Xin Zixiong nodded.

She suddenly thought of something and said, "In fact, Yemai.com is quite suitable for acquisition. All business sectors can be connected."

Lu Yanhe: "Jump up and acquire Yemai.com? Haha, let's see if this is possible in 20 years."

Xin Zixing said: "Actually, with your current development speed, it may not take that long."

Lu Yanhe: "I don't set such high goals and pressure on myself. I am already very satisfied with my current situation."

"That's true." Xin Zixing pointed at Huang Kairen and said with a smile, "He really envies you."

Huang Kairen: "As an actor, I won't talk about Yan He winning awards or anything like that. The key is that if he wants to do a project now, any project will come to him. If not, he can shoot it himself. Which actor would not envy this right of choice and initiative?"

Lu Yanhe asked: "Brother Huang, do you have any project you want to do?"

"Me? I don't." Huang Kairen shook his head. "I think it's good the way it is now. I don't want to work as hard as before."

Lu Yanhe nodded.

"It's best to be able to take the initiative to slow down. Also, with your current position in the industry, you don't have to work so hard. One or two movies a year is enough."

"I originally thought so, but when I saw you guys, it was so exaggerated. Just you, Li Zhibai and Yan Liang, the three of you, have more than ten projects every year." Huang Kairen said, "I'm not even 40 years old yet, and I'm already feeling the midlife crisis because of you guys."

"Our situation is special," Lu Yanhe said, "and we can't keep shooting like this."

"Really? Why do I feel like you guys can keep filming like this?"

"Now is the time to build an empire, and we are all holding on with all our might." Lu Yanhe said with a smile.

"You guys are still fighting for the empire? But most of the empire is occupied by you three." Huang Kairen couldn't help but complain after hearing what Lu Yanhe said.

Lu Yanhe smiled and said, "Look at the projects we've taken on. Isn't this the time to build our own empire?"

Xin Zixing nodded, "That's right, when we were fighting for our country, we fought all over the country."

Huang Kairen suddenly realized, "Well, if you put it that way, it is indeed true."

For Lu Yanhe and the other two, almost all of their projects are now overseas projects - Linghe's overseas projects.

Huang Kairen said: "Although I know you definitely don't lack actors, but if someone stands you up and needs me to come to the rescue, you can always contact me. I only take on 1-2 dramas a year now, so I have plenty of time."

Xin Zixing rolled her eyes at him immediately and said, "You are amazing. If you want to film Yan He's scene, just say so directly and let someone ask you to save the situation."

Lu Yanhe laughed and said, "I am so touched that Brother Huang said such words to me. I will remember it. Thank you Brother Huang."

For an actor like Huang Kairen, it is one thing for a good project to find him, and it is another thing for a good project to ask him to save the day.

Even though Xin Zixing praises Lu Yanhe's project highly and puts Huang Kairen in a low position, the fact is that Lu Yanhe is not the only one in China who can do a good project. An actor like Huang Kairen who has won the Best Actor award and has fame and popularity is the one that everyone is vying for for any good project.

Apart from anything else, for "Wulin Waijia" at that time, Huang Kairen was not Lu Yanhe's first choice because of various requirements - Lu Yanhe didn't want Bai Zhantang to be played by such a handsome and popular actor.

However, as a major S+-level project of Northern Lights, when Lu Yanhe chose Liu Zi, an unknown actress at the time, to play the leading role, Xiao Yun was a little-known actress, but she was not able to carry the show, Jiang Jun only played a supporting role, and the other actors were all newcomers. There had to be a male actor who was recognized by all aspects to carry the show, and the only one was Huang Kairen——

This alone can actually explain Huang Kairen's current position.

In fact, if there was no Huang Kairen, "Wulin Waijia" might still be very popular, but the commercial income of the first season and the investment in the series itself would be greatly reduced.

Therefore, Huang Kairen's willingness to say such words to Lu Yanhe was indeed very loyal.

Lu Yanhe said, "Brother Huang, when the last season of "Wulin Wai Zhuan" is finished next year, do you want to film an American TV series?"

Huang Kairen was a little surprised, "American TV series?" "Yes." Lu Yanhe nodded, "Although it is just an idea now, and the script is still being conceived."

"Okay." Huang Kairen said, "But do I have to learn English?"

"It would be best if you could speak English," said Lu Yanhe.

"Okay, then I'll find a teacher to teach me."

"Don't worry, you can learn slowly." Lu Yanhe said with a smile, "In the next few years, my projects will gradually face the global market at the same time, and I will make some projects that can be launched globally at the same time."

Huang Kairen: "You are going to do something big."

"Yes." Lu Yanhe nodded. "After going out so many times, I always feel that with such a great culture and such great creators, why can't we get more attention when we have the chance? If Hollywood can establish channels around the world, we can certainly do the same."

"Others are talking about cultural differences and cultural barriers. Aren't you worried about that?"

"It exists, and I don't think it can be completely eliminated." Lu Yanhe said, "However, literary and artistic works have never been about gaining empathy from everyone. Good creations can always find their audiences. I always believe this. If a movie can only sell $5 million at the box office in the United States, will you not sell it? If it can sell more than $2 million at the box office in five markets, can the overseas box office exceed 10 million? Converted into RMB, that is 60 to 70 million. Isn't this income? Isn't this influence? Japan has not established channels around the world, and its animated films are now blooming all over the world. In North America, they can easily get millions of dollars, and even tens of millions of dollars from time to time. Didn't it take many years of accumulation, and then it was achieved in the past few years? Do it slowly, accumulate little by little."

"You're right." Xin Zixing nodded. "Look at the Korean dramas on Maxine. They often have works ranked in the top five in global viewership. Although they have the support of Jong Ben-seok, Korean dramas themselves are indeed very hardworking and have done an excellent job in all aspects such as subject matter."

"I see that many platforms are starting to compress the number of episodes of TV series and make shorter series," Lu Yanhe said. "And this situation is even worse than a few years ago."

"This is mainly because everyone is reducing costs and increasing efficiency." Huang Kairen said immediately, "It's not for the sake of keeping up with international standards. The price and cost system of TV series are basically linked to the number of episodes. As the number of episodes decreases, the cost of purchasing and producing each series will also decrease."

"Everyone is talking about reducing costs and increasing efficiency, but in the end, the most popular dramas every year are still those with 30 episodes or more." After Xin Zixing finished speaking, she suddenly thought of something and looked at Lu Yanhe, "Oh, your drama is an exception, but your drama cannot be judged by the usual theory. It's either a sitcom, which is produced on a seasonal basis, or a top drama with many big names."

Lu Yanhe: "I don't really like to shoot very long dramas. Of course, it's another matter if I come across a good script. But the reason why I shoot relatively short dramas is that I just happened to catch up. You see, starting with "The Seventeenth Floor", it was an attempt by Beijing and Taiwan to make a genre drama. Because Chen Bige was willing to act, the drama was launched. Otherwise, it would probably not have started filming. Then I started to do "Friends" before "Friends". The two consecutive dramas were short dramas. After that, it was the drama that Director Lingling cooperated with Maxine. It was completely created according to the short dramas commonly seen on Maxine's platform. It really caught up. After that, I only shot "Friends" and "The Seventeenth Floor", and did not take other dramas."

Xin Zixing: "Have you forgotten "The Legend of Sword and Fairy"?"

"Oh, I didn't say anything because it hasn't been aired yet. "Legend of Sword and Fairy" is an exception. I think this drama should be built as a long drama. It is a group portrait and the world view involved is very large, but the story line is done in one go. If it is done in seasons, it will affect the viewing experience." Lu Yanhe said.

Xin Zixing nodded, "You are the one who understands drama and has the say. You can start your own company to produce drama."

Huang Kairen said: "I am quite looking forward to the drama "Chinese Paladin". This is the first time Director Luo has directed a drama of this genre, and it is starring you three. It is hard to imagine what this drama will be like."

Xin Zixing: "Indeed, from the backend data of Yemai.com, we can see that the expectations for "Chinese Paladin" are very high. Now the drama has not even started intensive promotion, but many people are searching for news about the drama every day, wanting to see if there is any new material."

"Is it the information page you said you wanted to make before?" Lu Yanhe asked.

"Yes." Xin Zixing nodded. "Don't we have contacts and cooperation with major film and television crews? The number of page views in the film and television information section is increasing every day. For example, the number of page views for "Chinese Paladin" is 4,000 to 5,000 users every day."

That's a lot indeed.

"We only control this data in the background to prevent some fans from using it as a water army or manipulating the data, but we can see a lot of things from this data, such as how many users have been following this drama and what the data of users who browsed for the first time is." Xin Zixing said, "In the beginning, when we invited many crews to cooperate with us for consultation and release, many crews were reluctant, but later they found that our background data could help them make many early judgments."

"Yes, just by listening to you, I can think of this. If there are many new browsing users recently, it means that the recent promotion has effectively attracted people. If the tracked users disappear on a large scale, it means that something has made them start to resist this drama." Lu Yanhe said, "If this data is used well, it will be of great significance for the promotion of the drama and even reversely in the production stage."

"Yes." Xin Zixing said, "Moreover, due to the design of the weight and coefficient of users by Yemai.com, the quality of the data presented in the end is relatively high."

"If Yemai.com can maintain the quality of its user data, all content providers will probably come to you for cooperation in the future," said Lu Yanhe.

"I hope we can do this," Xin Zixing said with a smile. "A large part of our annual operation and technical expenses is spent on monitoring and improving the quality of user data."
-
After the meal, Lu Yanhe separated from them and drove to pick up the fire by himself.

There are several supplementary agreements that he needs to sign.

Including the supplementary agreement on the distribution of brokerage agency profits for Huang Feng, Cai Na and others.

This is mainly because Lu Yanhe’s share in Shihuo is not high, but many customers are brought by Lu Yanhe——

From the outside, Lu Yanhe seemed to be the one who got the upper hand. In fact, it was mainly Chen Ziyan and Lu Qingzhen who got the upper hand.

Chen Ziyan and Lu Qingzhen also felt that if this continued, Lu Yanhe would suffer more and more losses——

After all, these actors can definitely sign with Linghe. After all, they signed with Shihuo because of Linghe's film and television resources.

Therefore, they had to pass several supplementary agreements to give Lu Yanhe some compensation for his profits. For the contracted customers brought by Lu Yanhe, they made a very detailed and specific calculation formula, taking out 5% from the shares under the names of Chen Ziyan and Lu Qingzhen respectively and giving it to Lu Yanhe as a gift from the company.

In response, Lu Yanhe did not hesitate and said yes.

Now that he has a large family and a large business, although he does not understand many accounts, he understands the principle of "brothers should settle accounts clearly".

Moreover, there was no reason for him to openly give the shares of Linghe to Chen Ziyan but not openly accept the shares of Shihuo given by Chen Ziyan.

Commercial cooperation must be clear and without confusion. But besides being clear, every move also has human feelings.

In this way, they are able to bind themselves more closely to each other.

Good.
-
At this moment, Chen Ziyan was also talking about work with Lu Qingzhen.

"Yu Sha might leave," Lu Qingzhen said. "It is said that Meng Li offered her a high price and wanted to poach her to be his agent."

Chen Ziyan was also a little surprised: "Yu Sha? Meng Li has set his sights on her?"

"Isn't Yu Sha coaching Xiao Bai? Xiao Bai recorded a program with Meng Li before and had a little conflict. Yu Sha did a good job of PR and let Xiao Bai get away with it. And it all turned into popularity, which has risen to a higher level. Although Meng Li suffered a loss, it was probably because she saw Yu Sha's work that she had this idea. It is said that she has been in contact for two months." Lu Qingzhen said, "Meng Li's cooperation with Zhou Pingan is about to end. The news I heard is that she is going to open her own studio and she really needs someone who is strong in skills and can lead the team not only externally but also internally."

"Meng Li is a really smart girl." Chen Ziyan narrowed her eyes, "It seems that Zhou Ping'an is going to leave Xingyu. Otherwise, considering the two years of cooperation between Zhou Ping'an and Meng Li, Meng Li should not leave Zhou Ping'an at this time."

"Is Zhou Ping'an going to Shijin? Why doesn't he take Meng Li with him?" Lu Qingzhen was also a little confused.

"Who knows? Meng Li is smart, but she is also really crazy. She always plays by her own rules." Chen Ziyan said, "What does Yu Sha think?"

"People always want to move up. Yu Sha will undoubtedly have more room for development at Mengli than at Shihuo. If she wants to go, we can't stop her." Lu Qingzhen said frankly, "But she is probably hesitant. After all, Mengli is not a pushover. If we really talk about cooperation, it may not be a happy one."

Chen Ziyan smiled.

"That's true."

“Also, although Yu Sha is very capable, her weakness is that she lacks resources and connections. She is OK with rising artists like Xiao Bai, but for first-tier female stars like Meng Li, what she has is not enough.” Lu Qingzhen said, “If she is not on the Shihuo platform, she will not be able to use many resources. She is also aware of this.”

Chen Ziyan: "Yu Sha is indeed capable and has potential. You can find a chance to have a good chat with her. If she can bring Xiao Bai to become a first-line artist, there is a chance that she can become a partner."

Lu Qingzhen: "Okay."

Chen Ziyan: "Shihuo is now strong and powerful. For many artists, our agents are very popular. This kind of situation may not be rare in the future. We have to be on guard."

"We can study and launch the partnership system we talked about earlier as soon as possible," said Lu Qingzhen. "No one with real ability is willing to work for others all their lives."

"Yes." Chen Ziyan thought of this and suddenly smiled and shook her head. "I have never thought about starting my own agency before. If there is a good company, I am willing to work for it for the rest of my life."

"Forget it, you don't want to work for the rest of your life. You want to be in a place where someone can do all the things you don't want to do for you. You just need to do what you want to do, and no one can say anything."

Chen Ziyan: "Tell me, is it because Lu Yanhe's development is too unexpected for me? I feel that if I don't do this job, I can't keep up with his growth speed, so I was swept up by him?"

"Of course, that's what I think." Lu Qingzhen said, "Don't you remember? Although you worked hard in the past, you didn't pursue much." (End of this chapter)

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